Santa Luzia

What Santa Luzia does

Santa Luzia is a regional clinical analysis laboratory headquartered in Florianópolis, Santa Catarina, Brazil, operating as a wholly-owned subsidiary of Dasa (Diagnósticos da Américas S.A.), the largest diagnostic medicine company in Latin America, since the 2017 acquisition. Founded in 1975, the company has built a 33-unit physical network across the Grande Florianópolis metropolitan area — including Florianópolis, São José, Biguaçu, and Tijucas — supplemented by 19 franchise locations, a 24-hour service unit at Hospital Baía Sul, and an at-home specimen collection service (Atendimento Domiciliar). Its core offerings span routine clinical analysis (bloodwork, hormonal and biochemistry panels), specialty diagnostics (genetic and genomic tests via Dasa Genômica, toxicological screening for CNH issuance via ChromaTox), vaccination services across all age groups, and packaged health check-ups. Pediatric service is differentiated through Scooby-Doo themed units with specialized collection equipment.

Operationally, Santa Luzia runs a hybrid distribution model: 33 physical units for walk-in and appointment-based service, an at-home visit program, and the Nav Dasa digital platform for online scheduling, pre-registration, and longitudinal results access. The business model blends fee-for-service unit pricing on individual tests (e.g., hemograma from R$46.41, vitamin D from R$97.92), higher-ticket vaccine SKUs (Shingrix 2-dose package at R$1,766), B2B partnerships with healthcare clinics (sample transport and result delivery), and a subscription layer via the Cartão Dasa+Saúde membership card starting at R$9.90/month. Demand is sourced through a diversified payor stack of 30+ health insurance providers (Bradesco Saúde, Unimed, Amil, Petrobras Ams, Sulamérica, Cassi, Geap, Assefaz, and others) plus direct private-pay patients, a B2B clinic channel, and physician-referred volume managed through the Nav Pro platform. Quality is anchored by continuous PALC accreditation held since 1999.

Name

Santa Luzia

Legal name

Laboratório Santa Luzia

Website

https://sluzia.com.br

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Santa Luzia is a clinical diagnostics laboratory network in Grande Florianópolis, Brazil, offering routine tests, genomic and toxicological specialty diagnostics, and vaccination services across 33 physical units, home visits, and the Nav Dasa digital platform, as a subsidiary of Dasa.

Ownership category

akta.pro rank

Product category

Clinical Laboratory Diagnostics

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)

SIC

Services-Medical Laboratories (8071), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAGAEAA

Central Laboratory Services (Core Lab Operations)

Healthcare & Life Sciences/Life Science Tools & Services (CRO/CDMO/Lab Services)/Central Labs & Clinical Diagnostics Services (Trial Support)

SECONDARYHLACAMAH

Quality Management & Regulatory Compliance (CLIA/CAP/ISO) for Labs

Healthcare & Life Sciences/Digital Health & Health IT/Laboratory Information Systems (LIS/LIMS) & Pathology Informatics

Keywords

• Clinical laboratory services
• Diagnostic testing
• Vaccination services
• Genetic testing
• Toxicological screening

Headquarters

HQ city

Lago Da Pedra

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Health Insurance (Convênio) Billing: Laboratory services billed directly to health insurance providers. Santa Luzia accepts multiple health insurance plans including Bradesco Saúde, Unimed, Amil, Petrobras Ams, and 30+ other providers.
2. Private/Out-of-Pocket Payments: Direct patient payments for those without insurance coverage or choosing private services. Pricing available for individual tests and packages.
3. B2B Laboratory Services for Clinics: Specialized diagnostic support services for partner clinics including sample collection, transport, and result delivery
4. Vaccination Services: Vaccine administration services for all ages, available at units and through home visits, covered by insurance plans or private payment
5. Dasa + Saúde Membership Card: Subscription-based health benefit card offering discounts on exams, vaccines, consultations, and medications with national coverage starting at R$ 9.90/month

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Santa Luzia is a clinical analysis laboratory that provides diagnostic testing, vaccination services, genetic/genomic tests, toxicological exams, and health check-up packages to patients in the Grande Florianópolis region of Brazil. The company operates 33 physical units and a digital platform (Nav Dasa) for online scheduling and results access, and also offers home visit specimen collection services covered by 30+ health insurance plans.

Product overview

Santa Luzia is a clinical analysis laboratory network operating as part of the Dasa diagnostic medicine group. The company offers a comprehensive portfolio of laboratory diagnostic services centered around two core products: Clinical Analysis (laboratory tests including blood work, hormonal panels, and routine examinations) and Vaccines (immunization services for all ages). The product line extends into specialty areas including Genetic and Genomic Tests (NIPT, Baby Genes, exome sequencing, hereditary cancer panels) and Toxicological Tests (hair-based 90-day drug detection for driver's license). Service delivery is enabled through multiple channels: walk-in units (with pediatric and standard facilities), Home Service (at-home sample collection), and Private Pay options. A digital layer is provided through the Nav Dasa platform for online scheduling and results access. Additional offerings include health check-up packages, pre-registration services, B2B services for partner clinics, and the Dasa+Saúde membership card program.

Differentiator

Problem solved

Functional benefit

Products and services

• Análises Clínicas (Clinical Analysis) Laboratory clinical tests including blood tests, hormonal tests, genetic tests, and routine examinations performed at units or via home service. For patients seeking diagnostic testing across all age groups.
• Vacinas (Vaccines) Vaccination services for all ages including pneumococcal, herpes zoster, HPV, influenza, and meningococcal vaccines, available at units or via home service.
• Exames Genéticos e Genômicos (Genetic and Genomic Tests) Genetic testing including NIPT (Non-Invasive Prenatal Test), Baby Genes, exome sequencing, SNP-Array, cardiovascular disease panels, hereditary cancer panels, and targeted oncology tests.
• Exames Toxicológicos (Toxicological Tests) Toxicological analysis using hair samples to detect drug use over a 90-day period, required for CNH (driver's license) in categories C, D, and E.
• Check-ups Health check-up packages including sex-specific packages, sexually transmitted infection screening, and packages for different life stages.
• Atendimento Domiciliar (Home Service) At-home sample collection and vaccination service for blood tests, urine/stool tests, genetic tests, and vaccines, covered by insurance plans.
• Atendimento Infantil (Pediatric Service) Specialized pediatric sample collection with child-friendly environment, Scooby-Doo themed décor, smaller tubes and pediatric needles, and a Certificate of Courage for children.
• Atendimento Particular (Private Pay) Self-pay examination and vaccination services for patients without insurance coverage, with special conditions and pricing.
• Para Clínicas (B2B Clinic Services) Specialized laboratory support and partnership services for health clinics including sample collection, transport, rapid results delivery, and specialized technical support.
• Exames de Imagem (Imaging) Diagnostic imaging services including ultrasound, magnetic resonance imaging (MRI), tomography, and radiology in Florianópolis.
• Cartão Dasa + Saúde (Dasa + Saúde Membership Card) Health benefits card offering real discounts on exams, vaccines, consultations, and medications with national coverage and up to 4 dependents at R$9.90/month.

Quantifiable outcome

• Results available in 1 business day for routine tests like hemograma
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• DasaflagshipStrategic or Co-development Partner · 1 January 2017Dasa acquired Santa Luzia in 2017, bringing the laboratory under the largest diagnostic medicine company in Latin America. This partnership enables Santa Luzia to leverage Dasa's technological infrastructure, Nav Dasa digital platform, Dasa Genômica genetic testing services, and cross-network result access for patients.
• ChromaToxcoreTechnology or IntegrationChromaTox is a specialized toxicological testing laboratory created in 2011 and integrated into Dasa group. Santa Luzia refers patients requiring toxicological exams to ChromaTox for analysis, which offers the largest diagnostic medicine structure in South America.
• Dasa GenômicacoreTechnology or IntegrationDasa Genômica provides genetic and genomic testing services using the most advanced technological innovations, operating from the largest diagnostic center in Latin America. Santa Luzia offers Dasa Genômica tests including NIPT, Baby Genes, exome sequencing, and cancer panels.
• Núcleo de Assessoria Médica (NAM)coreStrategic or Co-development PartnerThe Núcleo de Assessoria Médica (NAM) is an exclusive Dasa channel offering specialized clinical support for physicians in interpreting laboratory and genomic test results, available to Santa Luzia patients and referring doctors.
• Nav ProcoreTechnology or IntegrationNav Pro is a Dasa platform created specifically for physicians to track and manage exams performed at any Dasa network laboratory in a single environment, providing greater agility and organization for clinical practice.
• Dasa EducaminorGTM or Marketing PartnerDasa Educa is Dasa's medical education pillar, bringing together scientific content, courses, and events for physicians and health professionals, with Santa Luzia promoting access to the complete content library.
• Cartão Dasa SaúdeminorGTM or Marketing PartnerDasa + Saúde membership card offering health benefits including discounts on exams, vaccines, consultations, and medications with national coverage and up to 4 dependents at no extra cost, with subscriptions starting at R$ 9.90/month.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Diagnósticos da América (Dasa): Dasa is the parent company of Santa Luzia and the largest diagnostic medicine company in Latin America. It operates the Nav Dasa digital platform and a national network of labs that compete with and overlap with Santa Luzia's regional offerings.
• Eurofins Brasil: Eurofins is a global leader in bioanalytical testing with operations in Brazil. It competes with Santa Luzia in clinical and specialty testing and represents the kind of international, well-capitalized competitor that may expand into Santa Catarina.
• Synlab Brasil: Synlab is one of Europe's largest medical diagnostic services providers with a Brazilian operation. It offers clinical lab and specialty testing comparable to Santa Luzia and could expand regional overlap given ample international funding.
• Quest Diagnostics: Quest Diagnostics is the largest clinical laboratory operator in the United States, providing a benchmark for scaled clinical lab service delivery, digital results platforms, and broad test menus relevant to Santa Luzia's growth trajectory.

Direct peers

• Grupo Fleury: Fleury is one of Brazil's largest diagnostic medicine companies, offering clinical analysis, imaging, and outpatient services nationally. It is a direct competitor to Santa Luzia and Dasa in the Brazilian clinical lab market, with similar insurance-based and out-of-pocket revenue models.
• Hermes Pardini: Hermes Pardini is a Brazilian clinical analysis laboratory chain acquired by Grupo Fleury, competing with Santa Luzia in clinical diagnostics, genetic testing, and corporate health programs across multiple regions.
• Sabin Diagnóstico e Saúde: Sabin is a Brazilian diagnostic medicine network with strong presence in the Midwest and expanding nationally. It competes with Santa Luzia/Dasa in clinical analysis, vaccination, and home collection services with a similar multi-channel model.
• Delboni Auriemo (DASA Network): Delboni Auriemo is another Dasa-owned clinical analysis brand operating in São Paulo. It serves the same customer types as Santa Luzia (individual patients, clinics, insurance networks) and shares the Nav Dasa digital platform infrastructure.

Emerging players

• Labi Exames: Labi Exames is a Brazilian emerging diagnostic chain offering affordable, low-acuity clinical tests with strong digital booking. It targets the same out-of-pocket and insurance-base consumers as Santa Luzia in major Brazilian cities.

Regional players

• DB Diagnósticos (Diagnósticos do Brasil): DB Diagnósticos is a Brazilian regional clinical lab network. It is comparable to Santa Luzia in offering routine clinical analysis and corporate health programs but with different geographic concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/laboratorio-medico-santa-luzia-ltda

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Luzia