VH Vertical Packaging

What VH Vertical Packaging does

VH Vertical Packaging B.V. is a privately held Dutch manufacturer and distributor of vertical form-fill-seal (VFFS) packaging machines and flowpackers, headquartered in Weert, Netherlands. Founded in 1998 by Marcel Wetemans and Mathieu Truijen initially as a refurbisher of used packaging machines, the company developed its own Centurion VFFS platform beginning in 2004 and delivered its first units in 2006. The current product portfolio spans the proprietary Centurion line (including the Centurion 2.0 launched in 2023 and the specialized Centurion Cheese variant), the EU-distributed Velteko brand (Versatile, Duplex, Slim, Washdown, and Airless models under a partnership dating to 1999), and a refurbished ("Gereviseerde") machine business that addresses sustainability-conscious buyers. The company produces nine packaging formats — pillow bag, gusseted bag, flat bottom bag, 3-side sealed bag, Doypack stand-up pouch, expander, dispense pouch, brick bag, and quad seal — and offers an in-house IoT monitoring platform (My VH) supporting OPC UA, MQTT, VNC, and mail-server protocols.

The company sells primarily through direct enterprise field sales with dedicated account managers and project managers, supported by a 24/7 in-house service crew and a spare-parts inventory of more than 2,500 SKUs across major brands. Revenue streams include new machine sales (Centurion, Velteko), refurbished machine sales, service and maintenance contracts, spare parts, and turnkey peripheral-equipment integration (dosing systems, metal detectors, X-ray, checkweighers) sourced from partners including Van Breedewegh and Simco. The customer base spans food (frozen fries, potatoes, meat, dairy, seeds, vegetables, pet food, candy, pasta) and non-food verticals, with named enterprise customers including Danish Crown, De Aardappelhoeve, Grand Service bvba, Polarpack, Floor Foods, and Maasoever, and a disclosed installed base of 500+ machines worldwide across Europe, Asia, and Oceania. The company is in the middle of a generational leadership transition formalized in 2022, with Managing Director Freek Jacobs, Tim Offermans (Operations), and Joeri Leeters (Engineering & Software) on a multi-year path to ownership.

Name

VH Vertical Packaging

Legal name

VH Vertical Packaging

Website

https://vhnl.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

VH Vertical Packaging is a Dutch manufacturer and EU distributor of vertical form-fill-seal (VFFS) packaging machines, offering its own Centurion line, the distributed Velteko brand, and refurbished machines to food and non-food industrial customers across Europe, Asia, and Oceania.

Ownership category

akta.pro rank

Product category

Packaging Machinery

NAICS

Packaging Machinery Manufacturing (333993)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Form-Fill-Seal (VFFS/HFFS) Machines (IMAHAOAA)

akta.pro secondary industries

Bagging, Pouching & Sachet Packaging Machines (IMALAOAJ), End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

Keywords

• Vertical form fill seal machines
• Packaging machinery
• VFFS machines
• Flowpackers
• Packaging line integration

Headquarters

HQ city

Weert

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vertical Packaging Machines: Sale of new and refurbished vertical form-fill-seal machines (VFFS) and flowpackers, including Centurion and Velteko branded machines. Machines are sold with customization options for specific applications.
2. Service & Maintenance: 24/7 service crew providing maintenance, repairs, and process optimization. Service contracts available. Includes installation, continuity programs, and optimization services.
3. Spare Parts: More than 2,500 spare parts in stock for all major brands. Parts available via own web portal with optional installation by VH specialists.
4. Peripheral Equipment: Complete packaging line solutions including dosing systems, metal detectors, X-ray systems, checkweighers, format sets, and custom-forming shoulders. Integration with leading suppliers.
5. Custom Format Sets: Custom-manufactured format sets and forming shoulders produced in-house, including plastic forming shoulders for smoother film path, reduced friction, and optimal bag formation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

VH Vertical Packaging designs, manufactures, and services vertical form-fill-seal (VFFS) packaging machines and flowpackers for food and non-food industrial producers. Its product portfolio centers on the proprietary Centurion machine line and the Velteko machines it distributes in the EU, supplemented by refurbished machines, custom format sets, peripheral equipment integration, and 24/7 service and spare-parts support backed by its My VH monitoring software.

Product overview

VH Vertical Packaging is a vertical packaging machine company offering a portfolio of proprietary and distributed brands. Core products include the own-brand Centurion VFFS machine and Gereviseerde (refurbished) machines, alongside distributed Velteko machines (Versatile, Duplex, Slim, Washdown, Airless models). The product portfolio spans nine packaging types (Pillow Bag, Gusseted Bag, Flat Bottom Bag, 3-Side Sealed Bag, Doypack Stand Up Pouch, Expander, Dispense Pouch, Brick Bag, Quad Seal) and includes software (My VH), peripherals (dosing systems, metal detectors, X-ray systems, checkweighers), and comprehensive services (24/7 support, installation, training). The company serves food and non-food industries nationally and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Centurion VFFS Machine Proprietary vertical form-fill-seal packaging machine featuring intuitive design, more than 98.5% uptime, short changeover times, fully stainless steel construction, IP 65 display, and bag widths from 50 to 440mm. Suitable for pillow, gusseted, and flat bottom bags in food and non-food applications.
• Centurion 2.0 Latest generation of the proprietary Centurion vertical packaging machine with improved performance and features, built on the Centurion's shortest-film-path and constant-film-tension design principles.
• Centurion Cheese

Quantifiable outcome

• More than 98.5% machine uptime with Centurion
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• VeltekocoreTechnology or Integration · 1 January 1999Strategic partnership with Czech machine builder Velteko established at Fachpack exhibition in Nuremberg. VH serves as EU distributor for Velteko VFFS machines, offering versatile, Duplex, Slim, Washdown, and Airless models alongside their proprietary Centurion line. Velteko machines are known for versatility producing wide variety of bag types with minimal changeover time (5-45 minutes).
• Van BreedeweghsupportingTechnology or IntegrationPartnership with specialized supplier for dosing systems and other peripheral equipment. VH works with Van Breedewegh to realize smart integrations that contribute to continuity, efficiency, and safety in packaging lines.
• Various Dosing System SupplierssupportingTechnology or IntegrationVH Vertical Packaging works with multiple specialized suppliers for dosing systems depending on application and quality requirements. Systems range from semi-automatic to fully automated, synchronized with packaging machines. Selection is made in close consultation with customers.
• SimcosupportingTechnology or IntegrationPartnership for static elimination solutions integrated into packaging machines. Simco solutions (from nozzles to bars) are widely applicable for removing static charge from films to maintain clean seals, particularly for products like dried fruits, cereals, and snacks.
• Technical Partners for Centurion DevelopmentcoreStrategic or Co-development PartnerDevelopment partnership for creating the proprietary Centurion VFFS machine. The Centurion was developed in 2004 together with a technical partner, focusing on minimizing film path and maintaining constant film tension. Software development was supported by Roger Weekers.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Syntegon: Global packaging machinery incumbent (formerly Bosch Packaging Technology) offering VFFS, HFFS, filling and complete line solutions across food, pharma and consumer goods. Comparable because it directly competes in the same VFFS category that anchors VH's portfolio, but at much larger scale.
• IMA Group: Italian packaging machinery leader active across food, pharma and consumer goods verticals with significant VFFS and end-of-line offerings. Competes for the same larger enterprise customers VH targets with complete-line integration.
• Multivac: Major packaging machinery manufacturer known for thermoform-fill-seal and VFFS equipment serving food, medical and industrial customers. Comparable to VH because of overlapping VFFS technology and food-industry customer overlap, though Multivac is far larger and broader.
• GEA Group: Large industrial machinery group with a substantial food and packaging equipment portfolio, including VFFS systems for dairy, frozen and protein applications — verticals where VH has documented customers.
• ProMach: US-based packaging machinery integrator owning multiple VFFS brands (including Matrix and Hassia) plus fillers and labelers. Competes with VH as a one-stop packaging line supplier, especially for North American food customers.
• Premier Tech: Canadian-based packaging machinery producer with VFFS bagging systems for food, pet food and produce. Comparable product overlap with Centurion and Velteko lines, but with a much broader industrial footprint.
• Ishida: Japanese packaging machinery leader in VFFS weighing and bagging systems for snacks, frozen foods and produce. Direct product overlap with VH's Centurion/Velteko lineup and very similar food-industry target customers.

Direct peers

• Rovema: German specialist manufacturer of VFFS and HFFS machines for food, pet food and non-food applications. Closest direct comparable to VH — niche European VFFS specialist of similar size serving many of the same verticals (frozen, snacks, powders).
• Bossar: Spanish VFFS/HFFS machine builder serving food and non-food applications across Europe. Closest mid-market direct peer to VH — niche European VFFS specialist targeting similar food verticals including cheese, frozen and snacks.

Others

• Velteko: Czech VFFS machine builder whose machines VH distributes exclusively in the EU. Comparable by product category, but in a partner-supplier relationship rather than direct competition in VH's core Benelux accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VH Vertical Packaging