The Coq Sportif

What The Coq Sportif does

Le Coq Sportif is a French sportswear and footwear brand serving men, women, and children across running, training, casual-wear, and fashion use cases. Its product range includes running and retro-running sneakers, slippers, T-shirts, polo shirts, sweatshirts, jackets, trousers, and underwear, sold through direct e-commerce, company-owned retail and outlets, and partner or distributor networks. Founded in 1882, the brand is associated with Argentina's 1986 football team and Diego Maradona, providing a documented heritage-led position.\n\nThe business model is primarily one-time unit sales: the source record identifies apparel, footwear, e-commerce, and retail-store revenue streams, with entry-level apparel priced around $38 and selected performance footwear in the $115-$165 range. An outlet channel discounts prior-season products by up to 60%, which broadens the price ladder and supports inventory monetization.\n\nProduct design emphasizes material and construction choices rather than a disclosed software platform: examples include memory-foam insoles, jacquard mesh uppers, faux-fur linings, and 200g cotton jersey. The digital storefront is Shopify-based, integrating payments, experimentation, retargeting, analytics, service, and marketing tools, supporting a multi-channel DTC and reseller/distributor operating model.

Name

The Coq Sportif

Legal name

Le Coq Sportif

Website

https://lecoqsportif.com

Company type

Private

Founded year

1882

Operating status

Operating

Headcount range

101–250 employees

Short description

Le Coq Sportif sells footwear, apparel, and sports accessories to men, women, and children through e-commerce, company-owned retail, and partner channels, spanning performance and lifestyle use cases including running shoes, casual footwear, and sportswear.

Ownership category

akta.pro rank

Product category

Sportswear and Footwear

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949), Footwear, (No Rubber) (3140)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Athletic Footwear & Sport Apparel Retail (CRAMABAC), Team Sports & On-Field Performance Apparel (CRAAAEAE), Soccer/Football Footwear & Apparel Retail (CRAMACAC)

Keywords

• Sportswear apparel
• Athletic footwear
• Running sneakers
• Heritage sportswear
• Casual sportswear

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Apparel Sales: Sale of sportswear including t-shirts, polo shirts, sweatshirts, jackets, trousers, and underwear for men, women, and children
2. Footwear Sales: Sale of athletic and casual shoes including running sneakers, slippers, and retro-running styles across multiple collections
3. E-commerce Direct Sales: Direct-to-consumer sales through lecoqsportif.com with global shipping and free returns within 30 days
4. Retail Store Sales: Company-owned retail stores in France and international markets, plus factory outlets

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Le Coq Sportif designs, manufactures, and sells sportswear apparel (t-shirts, polo shirts, sweatshirts, jackets, trousers, underwear), athletic and casual footwear (running sneakers, slippers, retro-running styles), and sports accessories for men, women, and children. The brand sells through its own e-commerce site, company-owned retail stores and factory outlets, and partner retailers/distributors globally. Heritage capsule collections (Maradona, Rocheteau) and retro-styled product lines leverage the brand's 140+ year history and sporting legend associations.

Product overview

Le Coq Sportif is a French heritage sportswear and footwear brand founded in 1882, offering a broad portfolio of athletic and lifestyle products. The product range centers on footwear collections including running sneakers (Vitesse, Roadtrack, Allure, Beast, Solar, Finesse, Essor), casual slip-ons (Aisance), and retro-running styles (RACERONE, Veloce, Astra). Clothing lines span T-shirts, sweatshirts, jackets, trousers, and underwear across Relax fit, Essential, Heritage, and Monochrome sub-lines. The brand maintains exclusive capsule collections honoring sports legends (Maradona, Rocheteau) and partnerships, alongside a Contemporary collection and seasonal Outlet offerings. The overall offering blends athletic performance with heritage-inspired casual style across men, women, and kids categories.

Differentiator

Problem solved

Functional benefit

Brands

• Maradona Collection: A tribute collection to Argentine football legend Diego Maradona, featuring relaxed football jerseys, polo collars, long-sleeve jerseys, t-shirts, and trousers in comfortable cotton jersey.

Products and services

• Aisance Slippers

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Unión Argentina de Rugby (UAR)flagshipStrategic or Co-development Partner · 18 July 2026Le Coq Sportif partnered with the Unión Argentina de Rugby to create a special edition jersey for Los Pumas, matching the exact design of the 1986 Argentine football team kit worn in the iconic World Cup quarterfinal against England. The tribute commemorated the 40th anniversary of that historic match and served as a delayed homage to Diego Maradona. The jersey was developed in collaboration with UAR and kept secret until the last moment for maximum emotional impact.
• Shopify PaymentscoreTechnology or IntegrationSecure payment processing through Shopify's platform with SSL encryption, PCI DSS certification, and 3D Secure 2 authentication for Visa and Mastercard.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Reebok: Heritage sportswear brand (now under Adidas ownership) with similar retro-lifestyle positioning and broader product portfolio. Comparable heritage narrative but significantly larger scale and resources.
• New Balance: American athletic footwear and apparel brand with comparable performance running sneakers and lifestyle crossover. Overlaps directly in product category (running shoes, retro silhouettes) but operates at significantly larger scale.
• ASICS: Japanese performance running and athletic footwear brand with direct product overlap in running sneakers (Vitesse, Roadtrack, Allure vs. ASICS Gel/Nimbus lines). Broader incumbent with deeper performance credibility.

Direct peers

• Puma: German-headquartered sportswear and footwear brand with a similar heritage-and-performance positioning and lifestyle/performance blend. Most directly comparable in terms of category, heritage depth, and European sportswear DNA.
• Fila: Italian heritage sportswear brand that has undergone a similar retro-revival trajectory, repositioning from athletic heritage to lifestyle/fashion-led sportswear. Closely comparable in business model evolution and target consumer.
• Kappa: Italian heritage sportswear brand with strong football/soccer heritage and a lifestyle-led repositioning. Comparable product mix, European heritage positioning, and distribution-led model.
• Hummel: Danish heritage sportswear brand with similar vintage athletic positioning, football team sponsorships, and retro-lifestyle product lines. Closely matched in scale, heritage, and category focus.
• Umbro: British heritage football/soccer-focused sportswear brand with similar athletic-to-lifestyle crossover. Comparable in football kit heritage and mid-tier global positioning.
• Diadora: Italian heritage sportswear brand with running and football heritage, now repositioned toward lifestyle/premium segments. Similar product mix (running, retro, lifestyle) and European heritage DNA.

Emerging players

• Ellesse: Italian heritage sportswear brand revived under a licensing model with strong tennis/ski heritage and lifestyle focus. Comparable retro-revival playbook and lifestyle-led positioning, though smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lecoqsportifFR
• Instagraminstagram.com/lecoqsportif
• Xx.com/lecoqsportif

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Coq Sportif