Image Supply Source

What Image Supply Source does

Image Supply Source, Inc. (ISS) is a privately held regional distributor founded in July 2010 and headquartered in Buffalo, New York. The company distributes equipment, consumables, and services to the sign, screen printing, and commercial printing industries, with a product catalog spanning inks, vinyls (sign/plotter, heat transfer, digital media), screen printing chemistry and frames, equipment (printers, laminators, vinyl cutters, infrared heaters), and craft supplies. ISS distributes branded lines including Mimaki printer/cutters and Siser heat transfer vinyl, and operates the ISS Craft Hub sub-brand targeting the DIY and heat transfer market. The company is structured as a New York corporation with 11-50 employees under president and CEO Rich Williams.

ISS operates a field sales-led go-to-market model with regional sales representatives covering specific territories across the Northeast United States, supported by four stocking warehouse locations in Buffalo, NY (headquarters), Syracuse, NY, Medina, OH, and Braintree, MA. Representatives deliver goods directly to customers and provide technical support, complemented by a self-serve e-commerce storefront. The company also offers an Inventory Management Program (IMS) under which products are placed on customer floors with payment due only upon usage, creating modest workflow lock-in. Primary customer segments are sign shops and screen printers, with secondary segments in commercial printing and the craft/DIY market; the segmentation approach is horizontal rather than industry-vertical.

The revenue model is hardware and consumables distribution: ISS sells equipment, inks, vinyls, screen printing chemistry, and accessories at margins typical of regional industrial supply distribution, with pricing not publicly disclosed and quotes handled through sales representatives. No funding rounds, acquisitions, public revenue figures, or institutional investors are disclosed in the available data. Operational footprint is bounded to the Northeast US, with no global presence claimed.

Name

Image Supply Source

Legal name

Image Supply Source, Inc.

Website

https://imagesupplysource.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Image Supply Source is a privately held regional distributor of sign, screen printing, and commercial printing equipment, consumables, and supplies, serving SMB sign shops, screen printers, and craft/DIY buyers across the Northeast US via four stocking warehouses and a field sales team.

Ownership category

akta.pro rank

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: ISS generates revenue as a distributor by selling equipment, consumables, and supplies to sign shops, screen printers, and commercial printers. Revenue comes from the sale of inks, vinyl products, heat transfer vinyl, screen printing chemistry, equipment (printers, laminators, vinyl cutters), and accessories. The company also offers an Inventory Management Program where products are stocked at customer locations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Image Supply Source distributes sign-making supplies, screen printing supplies, and commercial printing equipment to professional sign shops, screen printers, and commercial printers across the Northeast US. The company stocks product in four regional warehouses enabling fast local delivery, and also operates ISS Craft Hub for craft and DIY users.

Product overview

Image Supply Source is a distributor of equipment, consumables, and services serving the sign, screen printing, and commercial printing industries. The company operates as a single product portfolio organized into four main product categories: Sign Supplies (including inks, vinyls, digital media, and accessories), Screen Printing Supplies (including emulsions, chemistry, frames, and cleaning products), ISS Craft Hub (craft-focused HTV, decal vinyl, and cutters), and Equipment (printers, laminators, heaters, and vinyl cutters). Additional offerings include an Inventory Management Program (IMS) and overstock products. The company distributes Mimaki printer/cutters and Siser HTV products among other branded items.

Differentiator

Problem solved

Functional benefit

Brands

• ISS Craft Hub: Craft and heat transfer product line offering Siser HTV, Decal Vinyl, Tools & Accessories, and Craft Cutters/Plotters.

Products and services

• Sign Supplies

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• MimakicoreChannel Partner/ Reseller/ DistributorISS is an authorized distributor of Mimaki printer/cutters and related products. The company prominently features Mimaki products on their website with a dedicated call-to-action to shop Mimaki products.
• SisercoreChannel Partner/ Reseller/ DistributorISS distributes Siser heat transfer vinyl products, including 12" Siser HTV featured in the ISS Craft Hub category. Siser is a manufacturer of professional heat transfer vinyl for apparel decoration.

Scale indicators1 record

Recent moves10 records

Expansion highlights5 records

Regional players

• Reece Supply Company: Regional distributor of sign and graphics supplies in the Southern US, comparable in product mix and customer type but geographically distinct from ISS's Northeast footprint.
• Plastics Suppliers (formerly Rowland Industries): Distributor and converter of sign vinyl and plastic films. Comparable product mix in vinyl substrates that ISS also distributes.

Direct peers

• Grimco: One of the largest North American distributors of sign-making, digital printing, and wide-format supplies and equipment. Direct competitor to ISS across sign vinyl, printers, and consumables, with overlapping manufacturer relationships.
• N. Glantz & Son: Multi-regional distributor of sign, digital printing, and graphics supplies. Competes with ISS across vinyl, inks, and equipment in overlapping Northeast and Midwest territories.
• Coastal Business Supplies: Distributor of sign-making and screen-printing supplies including vinyl, heat transfer, and equipment. Overlaps directly with ISS's sign and craft verticals.
• Stranco: Distributor of screen printing, sign, and digital printing supplies and equipment, with overlapping product categories and customer types to ISS.
• Hollander & Company: Distributor of sign-making supplies, vinyl, and equipment sold through SignWarehouse. Overlaps with ISS on sign vinyl, plotters, and accessory SKUs.

Broad incumbents

• Mimaki USA: Manufacturer of wide-format printers, cutters, and inkjet equipment. Comparable because ISS is an authorized Mimaki distributor; Mimaki's direct sales and dealer programs are the upstream competitive dynamic ISS must navigate.
• Siser North America: Manufacturer of heat transfer vinyl for apparel decoration. Comparable as the upstream brand ISS distributes; Siser's direct-to-consumer and large-customer programs shape ISS's pricing power in the HTV category.
• Nazdar: Manufacturer and supplier of inks and coatings for screen printing and digital printing. Comparable because Nazdar competes in the same consumables categories ISS distributes and sometimes sells through its own channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ImageSupplySource
• LinkedInlinkedin.com/company/image-supply-source

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Image Supply Source