Motor and Equipment Manufacturers Association

What Motor and Equipment Manufacturers Association does

MEMA, The Vehicle Suppliers Association, is a 501(c)(6) nonprofit trade association founded in 1904 in Cleveland as the Motor and Accessories Manufacturers Association (M.A.M.A.). Renamed in 1932 to Motor & Equipment Manufacturers Association and rebranded in 2023 to its current name, the organization represents more than 1,000 vehicle supplier member companies spanning original equipment (OE) suppliers, aftermarket suppliers, and remanufacturers across North America (USA, Mexico, Canada) with a historic Japan office opened in 1984. Operationally it is structured into two core divisions — MEMA Original Equipment Suppliers and MEMA Aftermarket Suppliers — plus the MEMA Center for Sustainability, and is governed by a board of senior executives drawn from member companies.

MEMA's service portfolio centers on tiered membership programs (dues structured by member revenue from under $10 million to over $10 billion), more than 20 councils and forums covering technology, government affairs, sustainability, finance, HR, and remanufacturing, and flagship events (Annual Conference & Expo, Aftermarket Vision Conference, Heavy Duty Aftermarket Dialogue, Remanufacturing Roadshow). It co-owns and exhibits at major industry trade shows including AAPEX, HDAW, and INA PAACE Automechanika Mexico. Research and market intelligence products include the OE Vehicle Supplier Barometer Studies, the Joint Channel Forecast (co-developed annually with Auto Care Association and S&P Global Market Intelligence), and Landmark Studies including "Evolution of U.S. Automotive Aftermarket through 2035."

Revenue is generated primarily through recurring membership dues, supplemented by event registrations, trade show exhibitor fees, and premium services; financial figures are not publicly disclosed. MEMA is headquartered in Washington, D.C. (1425 K Street NW, Suite 910) for proximity to federal advocacy, with regional offices in Southfield, Michigan (OE suppliers and sustainability) and Research Triangle Park, North Carolina (aftermarket suppliers). Its advocacy wins span landmark legislation including the National Motor Vehicle Safety Act (1966), Magnuson-Moss Warranty Act (1977), and USMCA, with continued influence on tariffs, CAFE standards, emissions controls, right-to-repair, and vehicle data access policy.

Name

Motor and Equipment Manufacturers Association

Legal name

MEMA, The Vehicle Suppliers Association

Website

https://mema.org

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

MEMA is a 501(c)(6) nonprofit trade association founded in 1904 representing more than 1,000 motor vehicle component manufacturers and aftermarket suppliers across North America through tiered membership dues, regulatory advocacy, peer councils, industry research, and flagship conferences.

Ownership category

akta.pro rank

Headquarters

HQ city

Elk Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Dues: MEMA generates revenue primarily through membership dues paid by OE suppliers, aftermarket suppliers, and affiliates. Dues are based on annual revenue in a given market sector, with tiered structures ranging from less than $10 million to more than $10 billion in sales volume. The association also generates revenue through event registrations, trade show exhibitor fees, and premium services for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

MEMA, The Vehicle Suppliers Association, is a 501(c)(6) nonprofit trade association that represents more than 1,000 motor vehicle and mobility suppliers, parts manufacturers, and remanufacturers in North America. It offers tiered membership programs (Original Equipment Suppliers and Aftermarket Suppliers), advocacy in legislative and regulatory matters, industry councils and forums, flagship conferences and trade shows, market research and forecasting, and sustainability programs through the MEMA Center for Sustainability.

Product overview

MEMA, The Vehicle Suppliers Association, is a trade association offering membership-based services rather than a unified software product. The organization provides two primary membership tiers: Original Equipment Suppliers Membership and Aftermarket Suppliers Membership, along with a network of councils (including Advanced Technology Council, Government Affairs Committee, Sustainability Council, and CEO Councils), flagship events (Annual Conference & Expo, Aftermarket Vision Conference, Heavy Duty Aftermarket Dialogue), research services (OE Vehicle Supplier Barometer Studies, Joint Channel Forecast, Landmark Studies), and the Center for Sustainability. These products and services work together to advocate for vehicle suppliers, provide industry insights, facilitate networking, and support sustainability initiatives across the automotive supply chain.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Equipment Suppliers Membership Membership program for organizations engaged in manufacture of components, modules, software and systems for automotive original equipment, as well as product engineering, design, testing, prototyping services, and provision of machinery, tools, dies, molds, and major materials.
• Aftermarket Suppliers Membership Exclusive trade association membership representing North American automotive aftermarket suppliers, commercial vehicle aftermarket suppliers, and remanufacturers, providing advocacy, research, and networking benefits.
• Annual Conference & Expo Flagship annual conference for Original Equipment Suppliers offering content and networking opportunities with industry decision makers.
• Aftermarket Vision Conference Flagship annual conference for the Aftermarket sector bringing together industry leaders for vision and strategy discussions.
• Heavy Duty Aftermarket Dialogue Annual conference focused on commercial vehicle aftermarket issues and dialogue among industry participants.
• MEMA OE Vehicle Supplier Barometer Studies Quarterly snapshot capturing pulse and analyzing twelve-month business sentiments of top executives in the supplier industry on commercial issues.
• Joint Channel Forecast Collaborative market forecast developed with Auto Care Association and S&P Global Market Intelligence providing authoritative view of aftermarket size, growth, and channel dynamics.
• MEMA Center for Sustainability Collaborative community of OE and Aftermarket suppliers providing resources for sustainability compliance, competitive advantage, and stakeholder satisfaction.
• Sustainability Council Forum for sustainability executives to learn, share best practices, and collaborate on solutions driving sustainability across the vehicle supplier industry. Annual fee of $1,295.
• Tariff Information Resource Center Resource providing members with updates on tariff developments, impacts, and collaborative efforts supporting economic growth and supply chain stability.

Quantifiable outcome

• Market growth projection of 5.2% in 2026 for U.S. light-duty automotive aftermarket
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Auto Care AssociationcoreStrategic or Co-development PartnerLong-standing partnership for joint market research and industry forecasting. The Auto Care Association and MEMA Aftermarket Suppliers collaborate annually on the Joint Channel Market Size and Forecast, developed with S&P Global Market Intelligence. This partnership represents the automotive aftermarket's most widely recognized benchmark for market sizing.
• S&P Global Market IntelligencecoreStrategic or Co-development PartnerPartnered with Auto Care Association and MEMA Aftermarket Suppliers to develop the Joint Channel Forecast Model, providing detailed analysis of automotive aftermarket landscape, macroeconomic factors, vehicle trends, and consumer behaviors. The forecast is recognized as the industry's most widely used benchmark.
• Foresight ManagementminorStrategic or Co-development PartnerStrategic partner in MEMA's Center for Sustainability, providing expertise in sustainability management and environmental consulting services to vehicle supplier members.
• OrbAidminorStrategic or Co-development PartnerStrategic partner in MEMA's Center for Sustainability, offering solutions related to sustainability and environmental impact reduction in manufacturing processes.
• OnSite PartnersminorStrategic or Co-development PartnerStrategic partner in MEMA's Center for Sustainability, providing environmental and sustainability consulting services to automotive suppliers.
• Steptoe & JohnsonminorStrategic or Co-development PartnerStrategic partner in MEMA's Center for Sustainability, providing legal and regulatory expertise related to sustainability compliance and policy.
• Mitsubishi Chemical GroupminorStrategic or Co-development PartnerStrategic partner in MEMA's Center for Sustainability, contributing expertise in materials science and sustainable manufacturing solutions for automotive applications.
• SAPminorStrategic or Co-development PartnerStrategic partner in MEMA's Center for Sustainability, providing enterprise software solutions for sustainability tracking, reporting, and supply chain management.
• Gemini Shipping AllianceminorOthersMEMA partnership with Gemini Shipping Alliance providing logistics and shipping services to members.
• eShipping AllianceminorOthersMEMA partnership with eShipping Alliance providing shipping and logistics solutions to members.
• Suppliers Partnership for the Environment (SP)coreStrategic or Co-development PartnerCollaboration with SP's Impact Steering Committee, jointly developing sustainability resources for automotive suppliers including OEM supplier sustainability goal landscapes, carbon survey templates, and environmental reporting framework education materials.
• AuroraminorGTM or Marketing PartnerAurora is represented as a speaker at the AutoConnect 2026 conference co-organized by FBT Gibbons, where MEMA participates as a speaker and industry representative.
• Ford Motor CompanyminorGTM or Marketing PartnerFord Motor Company is represented as a speaker at the AutoConnect 2026 conference, an annual industry conference launched in 2013 uniting automotive sector leaders.
• Bridgestone AmericasminorGTM or Marketing PartnerBridgestone Americas is represented as a speaker at the AutoConnect 2026 conference, participating in discussions on regulatory evolution, workforce transformation, and technology & security frontiers.
• Subaru of Indiana AutomotiveminorGTM or Marketing PartnerSubaru of Indiana Automotive is represented as a speaker at the AutoConnect 2026 conference covering automotive industry trends and developments.
• National Consumers LeagueminorGTM or Marketing PartnerSupports Senator Peters' Vehicle Safety Equipment Testing Act alongside MEMA, arguing the legislation would accelerate development of safety-enhancing vehicle technologies.
• FBT GibbonsminorStrategic or Co-development PartnerLegal firm hosting AutoConnect 2026 conference where MEMA executives speak on panels covering regulatory evolution, workforce transformation, and technology & security frontiers.

Scale indicators5 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Auto Care Association: Trade association serving the automotive aftermarket channel, including distributors, retailers, and service providers. Direct peer given long-standing MEMA partnership on the Joint Channel Forecast and overlapping aftermarket supplier membership.
• Alliance for Automotive Innovation: Trade association representing OEMs and light-duty vehicle manufacturers on policy and innovation issues. Direct peer on the advocacy axis, as both organizations lobby regulators and shape vehicle technology, safety, and emissions standards.
• Specialty Equipment Market Association (SEMA): Trade association for the specialty automotive aftermarket, including performance parts, accessories, and customization. Comparable in serving non-OEM parts manufacturers and producing flagship industry events and market research.
• APRA - Automotive Parts Remanufacturers Association: Trade association specifically serving the remanufacturing segment of the vehicle supplier industry. Direct peer given MEMA's remanufacturing division, Council of Remanufacturing Excellence, and shared member base in remanufactured components.

Regional players

• CLEPA - European Association of Automotive Suppliers: European counterpart trade association representing automotive suppliers to EU OEMs. Comparable peer in scope and function (supplier advocacy, research, events), serving a different geography than MEMA's North American core.
• JAPIA - Japan Auto Parts Industries Association: Japanese trade association for automotive parts manufacturers. Regional peer offering comparable supplier advocacy and industry data; relevant given MEMA's Japan office since 1984.

Others

• SAE International: Global standards and professional association for mobility engineering. Adjacent peer operating in the same vehicle supplier ecosystem, focused on technical standards and engineering credentials rather than supplier advocacy.

Emerging players

• NAFA Fleet Management Association: Membership association for fleet managers and fleet-related suppliers. Partial overlap through commercial vehicle members and shared interest in vehicle data access and aftermarket economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/memastrongbyassociation
• Xx.com/MEMADC
• Facebookfacebook.com/motor-equipment-manufacturers-association-144293605660018

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motor and Equipment Manufacturers Association