EVP Group
EVP Group GmbH is a Hamburg-based consumer healthcare holding company offering private label development, CDMO services, and own-brand distribution across food supplements, cosmetics, medical devices, and pharmaceuticals, operating four production subsidiaries in Germany, the UK, Slovakia, and Spain and serving 100+ B2B customers in 40 countries.
- Company typePrivate
- Founded2020
- HeadquartersHamburg, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What EVP Group does
EVP Group GmbH is a Hamburg-based consumer healthcare holding company that operates as a full-service partner for private label development, contract development and manufacturing (CDMO), and own-brand distribution in food supplements, cosmetics, medical devices, and OTC pharmaceuticals. The group was established in 2020 as a platform consolidating four European subsidiaries: Euro Vital Pharma (Germany, DACH private label specialist), Principle Healthcare (UK, vitamins and supplements), Innopharma (Slovakia, effervescent and chewable manufacturing), and KOROTT (Spain, capsules, powders, liquids, probiotics). In 2022, EVP Group merged with Vitafy Brands under the ADDVANCE branding, adding B2C online distribution alongside the B2B service model.
The group's core technology is its integrated production infrastructure — 33,000 sqm of manufacturing facilities across Slovakia and Spain producing 95 million units per year across all major dosage forms (hard capsules, softgels, tablets, chewables, effervescents, dextrose, powders, liquids, gummies, semi-solids), supported by 3,100+ developed formulations, 500+ approved raw materials, and 1,000+ galenic pilot plant tests. Own marketing authorizations (IPs) for German OTC pharmaceuticals and EU MDR-certified medical devices create a defensible regulatory position. Five consumer brands (Vitawell, Vive+, Principle, Heilusan, POWERGYM) serve distinct segments across vitamins, plant-based supplements, general health, and sports nutrition.
EVP Group operates a hybrid B2B/B2C revenue model. B2B revenue is generated through quote-based private label development (finished products or customized from concept to shelf) and CDMO services for retailers, drugstores, discounters, pharmacy wholesalers, and brand manufacturers, with multi-year contracts and minimum order quantities tied to dosage form. B2C revenue flows through owned brands sold via international retail, vitafy.de, and Amazon. The group serves 100+ B2B customers across 40 countries, with Germany's largest retailer as a named anchor customer for medical devices and private label products.
EVP Group firmographics
Firmographics- Name
- EVP Group
- Legal name
- EVP Group GmbH
- Website
- https://evp.group
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EVP Group GmbH is a Hamburg-based consumer healthcare holding company offering private label development, CDMO services, and own-brand distribution across food supplements, cosmetics, medical devices, and pharmaceuticals, operating four production subsidiaries in Germany, the UK, Slovakia, and Spain and serving 100+ B2B customers in 40 countries.
- Ownership category
- akta.pro rank
EVP Group industry classification
Industry- Product category
- Consumer Healthcare Contract Manufacturing (CDMO)
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)
- akta.pro secondary industries
- OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC), Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)
Keywords
Where EVP Group is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
EVP Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Private Label Services: Full-service private label solutions for food supplements, cosmetics, medical devices, and pharmaceuticals. Customers can choose from ready-to-sell products or customized development from concept to large-scale production.
- CDMO (Contract Development and Manufacturing): Professional R&D, production and packaging solutions tailored to specific product requirements or existing formulations. Combines technical implementation expertise with high quality and efficiency.
- Own Brands Distribution: Sale of established brands including Vitawell, Vive+, Principle, Heilusan, and POWERGYM through online B2C channels and international retail distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for customized Private Label and CDMO solutions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
EVP Group product offering
Product offeringCore offering
EVP Group is a Hamburg-based consumer healthcare platform that provides private label product development, contract development and manufacturing (CDMO) services, and distributes its own consumer health brands across four European subsidiaries. The company manufactures food supplements, cosmetics, substance-based medical devices, and (in Germany) OTC pharmaceuticals in nearly all dosage forms — including hard capsules, tablets, chewables, effervescents, softgels, powders, liquids, gummies, dextrose and semi-solids — through its own production facilities in Spain and Slovakia. It serves over 100 B2B customers across 40 countries and distributes five established consumer brands (Vitawell, VIVE+, Principle, Heilusan, POWERGYM) via online B2C and international retail channels.
Product overview
EVP Group is a leading CDMO and private label provider in Consumer Healthcare and Wellbeing operating a multi-brand portfolio across four European subsidiaries. The company offers over 500 ready-to-sell products and contract manufacturing services through five distinct consumer brands: Vitawell (vitamins/supplements), Vive+ (plant-based supplements), Principle (food supplements), Heilusan (health supplements), and POWERGYM (sports nutrition). Core service offerings include Private Label (finished products or customized development) and CDMO services for food supplements, cosmetics, medical devices, and pharmaceuticals. The company manufactures products in nearly all dosage forms including hard capsules, tablets, chewables, effervescents, dextrose, softgels, powders, liquids, gummies, and semi-solids, supported by R&D, regulatory services, and quality management capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Vitawell: Brand offering high-quality vitamins and supplements in gummies, effervescent powders, and chewable tablets for over twenty years.
- VIVE+
- Principle
- Heilusan
- POWERGYM
- Euro Vital Pharma
- Korott
- Innopharma
Products and services
- Vitawell Established consumer brand offering high-quality vitamins and supplements including gummies in various shapes, effervescent powders and chewable tablets for easy daily nutrient intake. Distributed through retail and online B2C channels across multiple markets.
- VIVE+ (Vivísima+, Vittalíssima+) Consumer wellbeing brand with sub-brands Vivísima+ and Vittalíssima+ offering predominantly plant-based food supplements that combine pharmaceutical expertise with traditional plant-based ingredients for natural daily health care, available in various dosage forms in Spanish retail.
- Principle Globally recognized brand offering high-quality food supplements in various dosage forms, designed with premium ingredients based on extensive research and development for different age groups and lifestyles. Distributed across UK, Middle East, Africa and Asia markets.
- Heilusan Trusted health brand operating since 2005, offering a diverse range of food supplements from boosting immunity to strengthening eyesight, developed and manufactured according to strict EU standards predominantly in Germany.
- POWERGYM Premium sports nutrition brand founded in Spain in 1991 offering proteins, amino acids, minerals, vitamins, bars and drinks in various formats for professional and recreational athletes.
- Private Label Services Full-service private label offerings for food supplements, cosmetics, medical devices and pharmaceuticals, including market-ready products under customer label and customized development from market analysis through large-scale production. Customers can choose from ready-to-sell products or full custom development.
- CDMO (Contract Development and Manufacturing) Professional R&D, production and packaging solutions tailored to specific product requirements or existing formulations, combining technical implementation expertise with high quality and efficiency across all dosage forms and packaging types. Delivered at facilities in Spain and Slovakia.
Quantifiable outcome
- 95 million units produced per year
- +3 more outcomes
Companies that use EVP Group
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
EVP Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EVP Group partnerships and signals
Strategic signalScale indicators8 records
Recent moves11 records
Expansion highlights8 records
EVP Group competitors and assessment
Company assessmentDirect peers
- Recipharm: Sweden-based CDMO offering contract development and manufacturing for pharmaceuticals and consumer health products. Comparable in serving brand manufacturers with private label and CDMO services across multiple dosage forms.
- Aenova Group: German-headquartered CDMO with similar dosage form capabilities (solid, semi-solid, liquid) and consumer healthcare focus. Directly comparable as a European pharma/consumer healthcare contract manufacturer with overlapping customer base of retailers and brand companies.
- Mibe Group (Dermapharm subsidiary): German CDMO and pharmaceutical manufacturer specializing in tablets, effervescents, ointments, and liquids. Comparable in dosage form capabilities and DACH-region focus, with overlapping customer base in drugstores and pharmacy wholesalers.
- Dermapharm Holding: German pharmaceutical manufacturer with strong private label and OTC franchise. Comparable in operating a vertically integrated model across branded OTC, private label, and CDMO services for German and European retailers.
- Hermes Arzneimittel: German pharmaceutical manufacturer focused on OTC, dietary supplements, and medical devices. Comparable as a similarly-sized German mid-market player serving drugstore and pharmacy channels with own brand and private label.
Regional players
- Wörwag Pharma: German pharmaceutical company focused on OTC and dietary supplements for drugstores and pharmacies. Comparable as a German competitor in OTC and supplement categories, though more branded-focused and less CDMO-heavy.
- Kneipp (Sebapharma): German manufacturer of natural cosmetics, wellness, and supplement products. Comparable as a European consumer healthcare brand manufacturer with overlapping product categories in cosmetics and food supplements sold through drugstore channels.
Broad incumbents
- STADA Arzneimittel: German-headquartered broad pharmaceutical and consumer healthcare company with significant private label/generics portfolio. Comparable as a larger player in European OTC and consumer health with overlapping product categories including supplements and OTC.
- Perrigo Company: Global leader in consumer self-care products including OTC, vitamins, and private label. Comparable as a much larger player with extensive private label and store brand manufacturing capabilities serving European drugstore and food retail channels.
- Catalent: Global CDMO incumbent serving pharma and consumer health customers across all major dosage forms. Comparable as a much larger counterpart offering end-to-end development, manufacturing, and packaging services, often competing for the same brand-owner RFPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EVP Group social profiles
Digital presenceEVP Group compliance and trust
Trust signalCompliance17 records
EVP Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
EVP Group leadership team
Management profileNumber of profiles
Profiles2 records
EVP Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
EVP Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EVP Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EVP Group
What does EVP Group do?
EVP Group is a Hamburg-based consumer healthcare platform that provides private label product development, contract development and manufacturing (CDMO) services, and distributes its own consumer health brands across four European subsidiaries. The company manufactures food supplements, cosmetics, substance-based medical devices, and (in Germany) OTC pharmaceuticals in nearly all dosage forms — including hard capsules, tablets, chewables, effervescents, softgels, powders, liquids, gummies, dextrose and semi-solids — through its own production facilities in Spain and Slovakia. It serves over 100 B2B customers across 40 countries and distributes five established consumer brands (Vitawell, VIVE+, Principle, Heilusan, POWERGYM) via online B2C and international retail channels.
Is EVP Group a public or private company?
EVP Group is a private company. It is classified as management employee owned and is currently operating.
When was EVP Group founded?
EVP Group was founded in 2020. It employs 101 to 250 people.
Where is EVP Group based?
EVP Group is headquartered in Hamburg, Germany, in the Europe region.
How does EVP Group make money?
Three revenue lines are on record. Private Label Services are the primary driver. The others are CDMO (Contract Development and Manufacturing) and own Brands Distribution.
Who are EVP Group's main competitors?
Direct peers on record are Recipharm, Aenova Group, Mibe Group (Dermapharm subsidiary), Dermapharm Holding and Hermes Arzneimittel. Regional players are Wörwag Pharma and Kneipp (Sebapharma). Broad incumbents are STADA Arzneimittel, Perrigo Company and Catalent.
Does EVP Group have an API?
No public API is recorded for EVP Group.
What industry is EVP Group in?
EVP Group's product category is Consumer Healthcare Contract Manufacturing (CDMO). Its primary akta.pro industry code is CRADAMAK, Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests), with a secondary code of CRADAMAC, OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief). Its NAICS code is 311 and its SIC code is 2000.