EVP Group

What EVP Group does

EVP Group GmbH is a Hamburg-based consumer healthcare holding company that operates as a full-service partner for private label development, contract development and manufacturing (CDMO), and own-brand distribution in food supplements, cosmetics, medical devices, and OTC pharmaceuticals. The group was established in 2020 as a platform consolidating four European subsidiaries: Euro Vital Pharma (Germany, DACH private label specialist), Principle Healthcare (UK, vitamins and supplements), Innopharma (Slovakia, effervescent and chewable manufacturing), and KOROTT (Spain, capsules, powders, liquids, probiotics). In 2022, EVP Group merged with Vitafy Brands under the ADDVANCE branding, adding B2C online distribution alongside the B2B service model.

The group's core technology is its integrated production infrastructure — 33,000 sqm of manufacturing facilities across Slovakia and Spain producing 95 million units per year across all major dosage forms (hard capsules, softgels, tablets, chewables, effervescents, dextrose, powders, liquids, gummies, semi-solids), supported by 3,100+ developed formulations, 500+ approved raw materials, and 1,000+ galenic pilot plant tests. Own marketing authorizations (IPs) for German OTC pharmaceuticals and EU MDR-certified medical devices create a defensible regulatory position. Five consumer brands (Vitawell, Vive+, Principle, Heilusan, POWERGYM) serve distinct segments across vitamins, plant-based supplements, general health, and sports nutrition.

EVP Group operates a hybrid B2B/B2C revenue model. B2B revenue is generated through quote-based private label development (finished products or customized from concept to shelf) and CDMO services for retailers, drugstores, discounters, pharmacy wholesalers, and brand manufacturers, with multi-year contracts and minimum order quantities tied to dosage form. B2C revenue flows through owned brands sold via international retail, vitafy.de, and Amazon. The group serves 100+ B2B customers across 40 countries, with Germany's largest retailer as a named anchor customer for medical devices and private label products.

Name

EVP Group

Legal name

EVP Group GmbH

Website

https://evp.group

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

EVP Group GmbH is a Hamburg-based consumer healthcare holding company offering private label development, CDMO services, and own-brand distribution across food supplements, cosmetics, medical devices, and pharmaceuticals, operating four production subsidiaries in Germany, the UK, Slovakia, and Spain and serving 100+ B2B customers in 40 countries.

Ownership category

akta.pro rank

Product category

Consumer Healthcare Contract Manufacturing (CDMO)

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Pharmaceutical Preparations (2834)

akta.pro primary industry

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

akta.pro secondary industries

OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC), Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)

Keywords

• Contract development manufacturing
• Private label supplements
• Consumer healthcare manufacturing
• Food supplement CDMO
• OTC pharmaceutical manufacturing

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Label Services: Full-service private label solutions for food supplements, cosmetics, medical devices, and pharmaceuticals. Customers can choose from ready-to-sell products or customized development from concept to large-scale production.
2. CDMO (Contract Development and Manufacturing): Professional R&D, production and packaging solutions tailored to specific product requirements or existing formulations. Combines technical implementation expertise with high quality and efficiency.
3. Own Brands Distribution: Sale of established brands including Vitawell, Vive+, Principle, Heilusan, and POWERGYM through online B2C channels and international retail distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

EVP Group is a Hamburg-based consumer healthcare platform that provides private label product development, contract development and manufacturing (CDMO) services, and distributes its own consumer health brands across four European subsidiaries. The company manufactures food supplements, cosmetics, substance-based medical devices, and (in Germany) OTC pharmaceuticals in nearly all dosage forms — including hard capsules, tablets, chewables, effervescents, softgels, powders, liquids, gummies, dextrose and semi-solids — through its own production facilities in Spain and Slovakia. It serves over 100 B2B customers across 40 countries and distributes five established consumer brands (Vitawell, VIVE+, Principle, Heilusan, POWERGYM) via online B2C and international retail channels.

Product overview

EVP Group is a leading CDMO and private label provider in Consumer Healthcare and Wellbeing operating a multi-brand portfolio across four European subsidiaries. The company offers over 500 ready-to-sell products and contract manufacturing services through five distinct consumer brands: Vitawell (vitamins/supplements), Vive+ (plant-based supplements), Principle (food supplements), Heilusan (health supplements), and POWERGYM (sports nutrition). Core service offerings include Private Label (finished products or customized development) and CDMO services for food supplements, cosmetics, medical devices, and pharmaceuticals. The company manufactures products in nearly all dosage forms including hard capsules, tablets, chewables, effervescents, dextrose, softgels, powders, liquids, gummies, and semi-solids, supported by R&D, regulatory services, and quality management capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Vitawell: Brand offering high-quality vitamins and supplements in gummies, effervescent powders, and chewable tablets for over twenty years.
• VIVE+
• Principle
• Heilusan
• POWERGYM
• Euro Vital Pharma
• Korott
• Innopharma

Products and services

• Vitawell Established consumer brand offering high-quality vitamins and supplements including gummies in various shapes, effervescent powders and chewable tablets for easy daily nutrient intake. Distributed through retail and online B2C channels across multiple markets.
• VIVE+ (Vivísima+, Vittalíssima+) Consumer wellbeing brand with sub-brands Vivísima+ and Vittalíssima+ offering predominantly plant-based food supplements that combine pharmaceutical expertise with traditional plant-based ingredients for natural daily health care, available in various dosage forms in Spanish retail.
• Principle Globally recognized brand offering high-quality food supplements in various dosage forms, designed with premium ingredients based on extensive research and development for different age groups and lifestyles. Distributed across UK, Middle East, Africa and Asia markets.
• Heilusan Trusted health brand operating since 2005, offering a diverse range of food supplements from boosting immunity to strengthening eyesight, developed and manufactured according to strict EU standards predominantly in Germany.
• POWERGYM Premium sports nutrition brand founded in Spain in 1991 offering proteins, amino acids, minerals, vitamins, bars and drinks in various formats for professional and recreational athletes.
• Private Label Services Full-service private label offerings for food supplements, cosmetics, medical devices and pharmaceuticals, including market-ready products under customer label and customized development from market analysis through large-scale production. Customers can choose from ready-to-sell products or full custom development.
• CDMO (Contract Development and Manufacturing) Professional R&D, production and packaging solutions tailored to specific product requirements or existing formulations, combining technical implementation expertise with high quality and efficiency across all dosage forms and packaging types. Delivered at facilities in Spain and Slovakia.

Quantifiable outcome

• 95 million units produced per year
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves11 records

Expansion highlights8 records

Direct peers

• Recipharm: Sweden-based CDMO offering contract development and manufacturing for pharmaceuticals and consumer health products. Comparable in serving brand manufacturers with private label and CDMO services across multiple dosage forms.
• Aenova Group: German-headquartered CDMO with similar dosage form capabilities (solid, semi-solid, liquid) and consumer healthcare focus. Directly comparable as a European pharma/consumer healthcare contract manufacturer with overlapping customer base of retailers and brand companies.
• Mibe Group (Dermapharm subsidiary): German CDMO and pharmaceutical manufacturer specializing in tablets, effervescents, ointments, and liquids. Comparable in dosage form capabilities and DACH-region focus, with overlapping customer base in drugstores and pharmacy wholesalers.
• Dermapharm Holding: German pharmaceutical manufacturer with strong private label and OTC franchise. Comparable in operating a vertically integrated model across branded OTC, private label, and CDMO services for German and European retailers.
• Hermes Arzneimittel: German pharmaceutical manufacturer focused on OTC, dietary supplements, and medical devices. Comparable as a similarly-sized German mid-market player serving drugstore and pharmacy channels with own brand and private label.

Regional players

• Wörwag Pharma: German pharmaceutical company focused on OTC and dietary supplements for drugstores and pharmacies. Comparable as a German competitor in OTC and supplement categories, though more branded-focused and less CDMO-heavy.
• Kneipp (Sebapharma): German manufacturer of natural cosmetics, wellness, and supplement products. Comparable as a European consumer healthcare brand manufacturer with overlapping product categories in cosmetics and food supplements sold through drugstore channels.

Broad incumbents

• STADA Arzneimittel: German-headquartered broad pharmaceutical and consumer healthcare company with significant private label/generics portfolio. Comparable as a larger player in European OTC and consumer health with overlapping product categories including supplements and OTC.
• Perrigo Company: Global leader in consumer self-care products including OTC, vitamins, and private label. Comparable as a much larger player with extensive private label and store brand manufacturing capabilities serving European drugstore and food retail channels.
• Catalent: Global CDMO incumbent serving pharma and consumer health customers across all major dosage forms. Comparable as a much larger counterpart offering end-to-end development, manufacturing, and packaging services, often competing for the same brand-owner RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/evpgroup

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EVP Group