What Crystal & Company does

Crystal & Company is a privately held insurance brokerage firm headquartered in New York, United States. The firm was founded in 1933 and currently employs between 251 and 500 professionals, positioning itself as "the home for talented insurance professionals," which signals a professional-services model that competes on producer talent and client relationships rather than on a productized technology stack or scaled distribution platform. Its industry classification is insurance, and as a privately held for-profit entity of this size and vintage, it most likely operates in the retail or specialty commercial brokerage segment, serving clients via licensed producers who place business with carriers.

The detailed source material aggregated for this analysis pertains almost entirely to Alliant Insurance Services, not Crystal & Company. The single source block explicitly notes that the data covers Alliant's product portfolio (ALPS, Aviate, etc.), technology architecture, executive leadership, and $5.7B revenue base — facts that cannot be transferred to Crystal & Company given the two firms differ on virtually every verifiable dimension (headcount scale, ownership status, age, revenue). Consequently, Crystal & Company's specific product lines, specialty practice areas, carrier relationships, technology stack, customer segments, geographic footprint beyond New York, and revenue model are not characterized in this input set.

Given the data scope, Crystal & Company should be treated as a mid-sized, long-tenured New York insurance brokerage of approximately 251-500 employees with private ownership. Any investment thesis or diligence conclusion requiring revenue, customer, product, technology, or growth data on this firm would need to source that information independently, as the present input set does not support those characterizations.

Name

Crystal & Company

Legal name

Alliant Insurance Services, Inc.

Website

https://crystalco.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

251–500 employees

Short description

Crystal & Company is a privately held, New York-based insurance brokerage founded in 1933, employing 251-500 insurance professionals. Detailed product, technology, customer, and revenue data was not present in the input set.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: Alliant earns commissions from insurance carriers for placing business. As a broker, they represent clients in securing insurance coverage and receive compensation from insurers, typically a percentage of premium.
2. Consulting Fees: Professional consulting services for employee benefits administration, compliance, benefits strategy, and risk management advisory. These may be structured as project fees, retainer arrangements, or ongoing service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Crystal & Company is a private insurance firm founded in 1933 and headquartered in New York with 251-500 employees, described as the home for talented insurance professionals. The associated detailed source content describes a multi-segment insurance brokerage and consulting platform offering commercial insurance placement, industry-specific risk management solutions across 17+ verticals (agribusiness, aviation, construction, cyber, energy, financial institutions, healthcare, law firms, life sciences, and more), employee benefits consulting, and reinsurance intermediary services delivered through 100+ offices.

Product overview

Alliant Insurance Services operates as a multi-segment insurance and consulting platform offering three core product lines: Risk Management (covering industry-specific solutions like cyber, construction, healthcare, and general risk solutions including captive insurance and property & casualty), Employee Benefits (with benefits consulting and specialized solutions like Alliant Human Capital Consulting and Alliant Leave Advantage), and Reinsurance. The company also maintains specialized sub-brands including Private Client (serving high-net-worth individuals with 300+ specialists), Underwriting Solutions, and Retirement & Wealth services. The platform follows a broker-dealer model with 100+ offices and serves clients globally as the 5th largest global broker.

Differentiator

Problem solved

Functional benefit

Brands

• Alliant Private Client: Dedicated team of 300+ highly specialized professionals delivering personalized risk strategies to the private client market.
• Alliant Underwriting Solutions
• Alliant Human Capital Consulting
• Alliant Leave Advantage
• ALPS (Alliant London Program Slip)

Products and services

• Risk Management Comprehensive risk management solutions covering multiple industry sectors including agribusiness, aviation, construction, cyber, energy & marine, financial institutions, healthcare, law firms, life sciences, and more.
• Risk Solutions Specific risk solution offerings including captive insurance, claims management, customized solutions, environmental, property & casualty, safety & loss control, structured settlements, surety, and trade credit for commercial clients.
• Employee Benefits Benefits consulting services helping organizations achieve regulatory compliance, manage costs, and proactively analyze employee health patterns to ensure a thriving workforce.
• Benefits Consulting Specialized consulting services including absence/disability/life, analytics, benefits strategy, clinical services, compliance, customized solutions, funding solutions, global benefits, health & productivity, mergers & acquisitions, pharmacy, and voluntary benefits.
• Reinsurance Reinsurance services offered to carriers and cedents as an intermediary for risk transfer, catastrophe exposure management, and capacity optimization.
• Private Client Personal insurance and risk management services for high-net-worth individuals and families, including home, auto, umbrella, and collectibles coverage, delivered by 300+ highly specialized professionals.
• Underwriting Solutions Underwriting solutions offered as a dedicated sub-brand separate from the core brokerage operations.
• Retirement & Wealth Retirement and wealth management services offered to employer clients as part of the broader benefits and financial services platform.
• Alliant London Program Slip (ALPS) The first property capacity solution of its kind, ALPS offers A+ London capacity that follows a broad range of U.S. and London lead carriers, available exclusively to clients of the firm.
• Alliant Leave Advantage Specialized HR technology solution for managing employee leave, offered as part of the employee benefits platform.

Quantifiable outcome

• $5.7 billion in revenue
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Market position

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/Crystal_Company

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crystal & Company