Royal Thai

What Royal Thai does

Royal Thai designs, manufactures, and installs custom carpets for high-end commercial spaces globally, operating as a brand of Thailand-based TCM Corporation Plc. (publicly traded on the Stock Exchange of Thailand under code TCMC). Founded in 1967 as a joint venture between Thailand Carpets Manufacturing and Tai Ping Carpets, the company became one of the world's largest Axminster producers after Pimol Srivikorn acquired Tai Ping's commercial division in 2017. The company runs a fully vertical manufacturing operation in Thailand combining artisan craftsmanship with industrialized production, with regional sales offices in Hong Kong, Singapore, and Gurgaon, India, plus a US presence in Calhoun, Georgia.

Royal Thai's product portfolio spans Axminster carpets (precision-woven with up to 16 colors in a single design via proprietary yarn-dyeing), Hand Tufted carpets (artisan-crafted with tufting guns for complex patterns), Machine Tufted, Modular Axminster, Outdoor Rugs, Flatweave, and SPC flooring. Sister brands include RT Studio (bespoke residential), RT Acoustic (sound management), and Carpets Inter. The company holds ISO 9001 certification (since 1997), Carpet and Rug Institute Green Label Plus (since 2007), and has won International Yacht + Aviation Awards (2022, 2024) and BDNY Best of Flooring (2024).

Royal Thai generates revenue through project-based custom orders for enterprise clients, with documented installations across Marriott, Hilton, InterContinental, Four Points by Sheraton, Hong Kong International Airport, Circa Resort & Casino Las Vegas, and Queen Sirikit National Convention Center, among others. Pricing is quote-based with 50% advance payment required before production and balance due before delivery, with finance charges on overdue amounts. Distribution combines direct enterprise field sales, regional sales offices, design collaboration services (working with firms such as HBA, Avroko, The Gettys Group), and channel partnerships such as TOLI Corporation for Japan. The company has committed to Net Zero impact by 2050.

Name

Royal Thai

Legal name

TCM Corporation Plc.

Website

https://royalthai.com

Company type

Public

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Royal Thai is a Thai-based, vertically integrated carpet manufacturer (a brand of publicly traded TCM Corporation Plc.) producing custom Axminster, Hand Tufted, Machine Tufted, and Flatweave carpets for global luxury hospitality, aviation, convention, and residential clients.

Ownership category

akta.pro rank

Product category

Commercial Carpet Manufacturing

NAICS

Furniture and Related Product Manufacturing (337)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)

akta.pro secondary industry

Tufted Floor Coverings Manufacturing (IMAOAJAE)

Keywords

• Commercial carpet manufacturing
• Custom hospitality carpets
• Axminster weaving
• Hand tufted carpets
• Commercial floor coverings

Headquarters

HQ city

Calhoun

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Carpet Manufacturing and Sales: Royal Thai generates revenue through manufacturing and selling custom carpets for commercial projects. Products include Axminster, Hand Tufted, Machine Tufted, Outdoor Rugs, Modular Axminster, Flatweave, and SPC flooring. Revenue is project-based with custom orders requiring 50% advance payment and balance prior to delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Royal Thai is a fully vertical carpet manufacturer that designs and produces custom carpets for high-end hospitality and commercial spaces globally. Core products include Axminster (precision-woven, up to 16 colors per design), Hand Tufted (artisan-crafted), Machine Tufted, Modular Axminster, Outdoor Rugs, Flatweave, EverGlean Mat, and SPC flooring. The company serves hotels, resorts, casinos, airports, convention centers, theaters, country clubs, senior living facilities, and residential clients.

Product overview

Royal Thai is a fully vertical carpet manufacturer and global brand offering a comprehensive portfolio of floor covering products. The core product lineup includes Axminster (precision-woven, up to 16 colors), Hand Tufted (artisan-crafted), Outdoor Rugs, Modular Axminster, Machine Tufted, EverGlean Mat, Flatweave, and SPC flooring. The company operates sub-brands including RT Studio (bespoke residential), RT Acoustic (acoustic solutions), and Carpets Inter. Products serve hospitality sectors including hotels, airports, casinos, theaters, convention centers, and residential spaces. The company positions itself as combining Thai artisanship with world-class manufacturing capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• RT Studio: Royal Thai's bespoke residential arm offering custom carpet designs for residential and hospitality spaces.
• RT Acoustic
• Carpets Inter

Products and services

• Axminster
• Hand Tufted Artisan-crafted carpet created by skilled tufters using hand tufting guns, allowing complex curved patterns and intricate details. Features dense piles and layered textures for plush comfort, suitable for intimate settings and statement pieces.
• Modular Axminster Modular tile format of Axminster carpet construction, featuring Ecosoft modular tile backing for sustainable installation.
• Outdoor Rugs Weather-resistant rugs designed for outdoor environments, made from high-performance materials that withstand various weather conditions while providing comfort and aesthetic appeal.
• Machine Tufted (US) Machine-produced tufted carpet available for the US market, offering durability and design flexibility for commercial applications.
• EverGlean Mat (Non-US) Specialized matting product available outside the US market, designed for high-traffic entrance areas.
• Flatweave (Non-US) Flat-woven carpet construction available outside the US, offering a low-profile design aesthetic.
• SPC (Non-US) Stone Plastic Composite flooring product available outside the US, providing rigid core luxury vinyl flooring solutions.
• RT Studio Bespoke residential carpet brand offering custom-designed floor coverings for luxury homes, collaborating with designers like Mook V for exclusive collections.
• RT Acoustic Acoustic solutions brand providing sound management products for commercial and residential interiors.
• Carpets Inter Sister brand under TCM Corporation specializing in carpet products with its own product line and market focus.
• Design Services Custom design collaboration services working with artists and designers worldwide to create bespoke carpet designs for hospitality and commercial spaces.

Quantifiable outcome

• First in the region to receive ISO 9001 Quality Management certification (1997)
• +6 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, supporting, regional and flagship.

• TCM Corporation PlccoreOthers · 1 January 2017Parent company publicly traded on Thailand Stock Exchange (TCMC). Royal Thai is a brand of TCM Corporation Plc. Pimol Srivikorn took leadership of TCM and acquired Tai Ping Carpet's commercial division in 2017, making Royal Thai one of the world's largest Axminster producers.
• RT StudiocoreStrategic or Co-development PartnerSister company under TCM Corporation; bespoke residential arm of Royal Thai focusing on custom residential carpet and rug solutions; collaborates with textile artists like Mook V for exclusive collections
• RT AcousticsupportingStrategic or Co-development PartnerSister company under TCM Corporation specializing in acoustic solutions; complements Royal Thai's carpet offerings for complete interior solutions
• Carpets IntersupportingStrategic or Co-development PartnerSister company under TCM Corporation; part of the collaborative ecosystem of brands under TCM Corporation Plc
• TOLI CorporationregionalChannel Partner/ Reseller/ DistributorRegional distributor for Royal Thai products in Japan market; facilitated Hilton Okinawa Miyakojima Resort project with distribution services
• Mook V (Ploenchan Vinyaratn)flagshipStrategic or Co-development PartnerTextile artist and designer collaborated with Royal Thai to create Tactile Vernacular Hospitality collection; 5-year tenure as Design Director at Nae Fah Luang (Doi Tung) working with Thailand's Hill Tribes; collection celebrates Thai heritage through contemporary carpet design

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/royal-thai-flooring

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Thai