UBCare

What UBCare does

UBCare, operating commercially as GC MediAI (주)GC메디아이), is a South Korean medical AI and healthcare IT company founded in 1992 and headquartered in Seoul's Seongdong-gu district. The company operates a platform-plus-modules architecture branded 'Medical OS' that connects hospitals, clinics, pharmacies, pharmaceutical manufacturers, and patients through four business segments: Medical Infrastructure (its market-leading 의사랑 EMR and 유팜 pharmacy management system, plus the 오토팩 pharmacy automation solution), Data & Marketing (prescription-data analytics for pharma/biotech, including the newly launched UBIST OTC general medication market analysis solution), Platform (patient-facing appointment booking and chronic disease management connected to EMR), and Distribution & Medical Devices (an integrated online-offline pharma and device distribution network).

The underlying technology combines proprietary EMR and pharmacy management software with prescription data aggregation across both outpatient and inpatient settings, enabling the company to monetize that data asset through subscription-based analytics products sold to pharmaceutical and biotech clients. The core revenue mechanics combine recurring EMR infrastructure licensing/support fees, data monetization, subscription platform services, and transaction-based distribution margins, with an enterprise field-sales motion targeting hospitals, clinics, and pharmacies and a product-led motion for newer solutions like UBIST OTC.

The company has raised approximately $72.4 million in a 2015 Series 4 led by STIC Investment plus a subsequent investment from Kakao Investment in 2018, employs 101-250 people, and maintains an active investor relations website that includes stock price information, indicating publicly traded equity. The strategic narrative centers on evolving from a single-product EMR vendor to an integrated 'Beyond EMR, Toward Medical OS' platform serving the entire Korean healthcare value chain.

Name

UBCare

Legal name

(주)GC메디아이

Website

https://ubcare.co.kr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

UBCare (operating as GC MediAI) provides Korea's leading medical AI platform, connecting hospitals, clinics, pharmacies, pharma firms, and patients through its #1 domestic EMR system (의사랑) and integrated data analytics, pharmaceutical distribution, and chronic disease management services.

Ownership category

akta.pro rank

Product category

Healthcare IT / Medical AI Software

NAICS

Professional, Scientific, and Technical Services (54)

SIC

Services-Health Services (8000)

akta.pro primary industry

Medication Therapy Management (MTM) & Clinical Pharmacy Services Tools (HLACAKAH)

akta.pro secondary industry

Virtual Pharmacy & Medication Management Integration Platforms (HLALABAL)

Keywords

• Medical AI software
• EMR systems
• Pharmacy management
• Healthcare data analytics
• Medical OS platform

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. EMR Infrastructure Services: Revenue from providing and maintaining EMR systems (의사랑, 유팜) to hospitals, clinics, and pharmacies with subscription or licensing fees for software access and support services
2. Data & Marketing Solutions: Pharmaceutical and biotech business insights generated from prescription data (both outpatient and inpatient), sold as data analytics solutions to pharmaceutical companies
3. Platform Services: Patient-facing services through connected EMR platform including appointment booking and chronic disease management solutions
4. Distribution & Medical Devices: Pharmaceutical and medical device distribution network connecting online and offline healthcare channels, providing consulting services to medical facilities

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

UBCare (via GC MediAI) provides Korea's leading EMR system 의사랑 and pharmacy management system 유팜, the AutoPack pharmacy automation solution, the UBIST OTC data analytics product for pharmaceutical market intelligence, and a Medical OS platform connecting hospitals, clinics, pharmacies, pharma/biotech firms, and patients. The offerings combine software infrastructure, prescription data analytics, and pharmaceutical/medical device distribution into an integrated Medical OS for the Korean healthcare ecosystem.

Product overview

GC메디아이 operates a platform-plus-modules architecture centered on Medical OS, combining medical infrastructure (의사랑 EMR and 유팜 pharmacy systems), data solutions (UBIST OTC), and a patient-facing platform for appointment booking and chronic disease management. The company connects hospitals, clinics, pharmacies, and patients through integrated medical AI technology.

Differentiator

Problem solved

Functional benefit

Products and services

• 의사랑 (Euisarang) EMR

Quantifiable outcome

• #1 EMR market position in Korea
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• 아이쿱 (iCup)minorStrategic or Co-development Partner · 27 May 2026iCup partnered with GC메디아이 and Ssure (씨어스) to expand smart bedside blood glucose management services. The partnership focuses on cooperation for spreading and expanding smart bedside blood sugar management technology in hospital settings.
• 씨어스 (Ssure)minorStrategic or Co-development Partner · 27 May 2026Ssure collaborated with iCup (아이쿱) and GC메디아이 on the 'smart bedside blood glucose management expansion cooperation' MOU. The partnership aims to promote widespread adoption of smart blood glucose monitoring at patient bedsides in medical institutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Athenahealth: Cloud-based EHR and healthcare IT platform with revenue-cycle and patient engagement tools; comparable in providing integrated software/data services to clinicians.
• MEDITECH: Established EMR vendor serving hospitals and ambulatory networks; comparable healthcare IT infrastructure competitor across hospital segments.
• Veradigm (formerly Allscripts): EHR and practice management vendor serving hospitals, physician practices, and pharmacies; comparable in covering both provider and pharmacy IT workflows.
• IQVIA: Global leader in healthcare data, analytics, and clinical research services for pharmaceutical companies; directly comparable to GC MediAI's data & marketing / prescription data monetisation business.
• Epic Systems: Dominant US-based EMR vendor used by large academic hospitals; represents the global benchmark for EMR scale and a credible competitor if Korean hospitals look to modernise platforms.
• Cerner / Oracle Health: Global EMR and healthcare IT incumbent serving hospitals worldwide; relevant as the large-scale EMR competitor that GC MediAI positions against when talking to multi-national hospital clients and large Korean systems.

Emerging players

• Veeva Systems: Cloud software and data platform serving life sciences and pharma; relevant comp for GC MediAI's prescription-data-driven insights sold to pharma/biotech customers.

Regional players

• M3 (Japan): Japanese medical information and physician platform; comparable Asian healthcare IT incumbent demonstrating cross-sell of physician data into pharma marketing — a relevant Asian comp for GC MediAI's data monetisation model.
• Medical Data Vision (Japan): Japanese provider of DPC/EHR-derived real-world healthcare data sold to pharma; offers a directly comparable business model to GC MediAI's prescription data monetisation for pharmaceutical customers, though operating in Japan rather than Korea.

Direct peers

• ezCaretech (이지케어텍): Another major Korean EMR/medical IT vendor competing with GC MediAI's 의사랑 for hospital and clinic contracts in South Korea. Direct overlap in Korean healthcare IT infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UBCare