Smart2Move

What Smart2Move does

Smart2Move AG is a Swiss sports-technology company founded in 2015 in Allschwil, Switzerland, that designs, manufactures, and sells wireless portable dual force plates for biomechanics and sports performance analysis. The company's product portfolio spans three hardware tiers — the entry-level 1D Dual Force Plates (€3,900), the flagship wireless 3D Dual Force Plates (€12,900), and the research-grade 3D RS Dual Force Plates (€27,900) — all built around 4-8 individually calibrated force sensors capturing vertical and horizontal ground reaction forces, with hardware engineered in Switzerland and produced in France. A software ecosystem including the S2M App (iPad), S2M Camera, S2M Companion, and S2M Lab (Windows) provides AI-powered body tracking, 240 fps multi-camera synchronization, and 20 GB of cloud storage, with TrackMan 4 integration connecting force data to club delivery and ball flight.

The business model combines one-time hardware sales (€3,900-€27,900 ASP) with a recurring annual S2M software license (€450-€720/year), optional S2M Care protection plans, and education-driven revenue from certification programs, seminars, and webinars. Go-to-market is a hybrid of enterprise field sales and community-led education, with 10,000+ certified professionals and 35+ country distribution supported by global in-person seminars and multilingual online content. Primary customers are golf coaches and instructors, with secondary segments in research and academic institutions, high-performance sports centers, and — following the January 2026 acquisition of Bio Force SAS — fitness and rehabilitation providers. Smart2Move self-funds operations with a committed $5M investment program through 2027, employs approximately 50 people, and reports a 97% customer satisfaction rate.

Name

Smart2Move

Legal name

Smart2Move AG

Website

https://smart2move.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Performance Biomechanics Hardware

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Weighing & Force Measurement (Load cells, scales, torque, strain measurement) (IMAGAFAF)

akta.pro secondary industries

Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ)

Keywords

• Force plate hardware
• Biomechanics analysis
• Sports performance technology
• Ground reaction force measurement
• Golf coaching equipment

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Force Plate Hardware Sales: One-time sales of force plate systems including 1D, 3D, and 3D RS models. Prices range from €3,900 for 1D to €27,900 for 3D RS. Includes equipment packs with plates, mats, cables, and bags.
2. S2M App License: Annual software license for S2M App functionality. All force plates come with one year of S2M License included. Renewals provide latest updates and features. Starting at €450/year for 1D, €720/year for 3D systems.
3. S2M Care (Warranty Plans): Optional protection plans covering accidental damage and repairs. €199/year for 1D and 3D products, from €500/year for 3DRS. Includes priority repair and express shipping. 3-year plans include complimentary service if unused.
4. Education and Certification: Revenue from certification programs, seminars, and online classes. Multi-level certification (Level 1, Level 2) available online and in-person. S2M Online Classes delivered weekly via Zoom with limited seats.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Smart2Move designs and manufactures wireless, portable dual force plate systems (1D, 3D, and 3D RS models) that measure ground reaction forces for sports biomechanics and performance analysis, primarily in golf. The hardware is paired with a proprietary software ecosystem (S2M App, S2M Camera, S2M Companion, S2M Lab) that visualizes force data, synchronizes multi-camera video, and provides AI-powered body tracking. The company also monetizes an education platform with certifications, seminars, and webinars, and offers S2M Care warranty/protection plans.

Product overview

Smart2Move is a Swiss technology company offering a unified hardware and software ecosystem for ground reaction force analysis in sports performance. The product portfolio consists of three force plate hardware lines: the entry-level 1D Dual Force Plates (3,900€) measuring vertical forces, the flagship wireless 3D Dual Force Plates (12,900€), and the research-grade 3D RS Dual Force Plates (27,900€). These are complemented by a software ecosystem including S2M App (iPad), S2M Camera, S2M Companion, and S2M Lab (Windows), which transform force and motion data into actionable performance insights. The company also provides education and certification services including online webinars, seminars, and professional certifications. Hardware is engineered in Switzerland and manufactured in France, with distribution across 35+ countries. In 2026, Smart2Move announced acquisition of Bio Force SAS to expand into fitness and multi-sport markets.

Differentiator

Problem solved

Functional benefit

Brands

• S2M App: Industry reference iPad application for golf biomechanics analysis with advanced analytical tools, 3D force visualization, AI-powered body tracking, and wireless multi-camera support.
• S2M Camera
• S2M Companion
• S2M Lab

Products and services

• 1D Dual Force Plates Portable, wireless dual force plate system measuring vertical ground reaction forces with 4 precision-engineered miniaturized sensors. Offers +100 hours battery autonomy, Bluetooth connectivity, 240 fps high-speed video capture, and TrackMan 4 integration. Targeted at coaches and athletes seeking accessible force measurement. Starting at €3,900.
• 3D Dual Force Plates Flagship wireless 3D force plate system with 8 individually calibrated force sensors (4 vertical, 4 horizontal) for 3-axis force measurement. Delivers +5 days battery life, real-time 3D force visualization, synchronized 240 fps multi-camera capture, and TrackMan 4 integration. Priced at €12,900.
• 3D RS Dual Force Plates Research-grade dual force plates engineered for high-performance labs and elite performance centers, with high-frequency data acquisition up to 10,000 Hz, multi-camera support up to 3 cameras, piezoelectric sensors, and S2M Lab Windows software. Captures 60+ data parameters with forces up to 5000N vertical and ±2500N horizontal. Priced at €27,900.
• S2M App Industry-reference iPad application for golf biomechanics analysis. Provides real-time 3D force visualization, AI-powered body tracking, wireless multi-camera synchronization, force curve data visualization, and 20 GB of cloud storage. All force plates include one year of S2M License (renewals from €450/year for 1D, €720/year for 3D).
• S2M Camera iOS application that converts iPhone or iPad into a synchronized wireless camera for performance analysis. Provides proprietary dual-camera synchronization, live preview, and seamless S2M App integration for multi-angle video capture at up to 240 fps.
• S2M Companion iPhone application extending the Smart2Move experience beyond lessons. Enables coaches to share captures, sessions, insights, and recommendations with players, and includes a structured drill library for performance development.
• S2M Lab Windows-based performance platform for advanced studio environments. Provides comprehensive data visualization, high-level analytical tools, simultaneous force plate and synchronized video analysis, 3D force vector overlay on video, and wide-screen data display optimized for large displays. Initially developed for the 3D RS system.
• Smart2Move Certifications Multi-level certification program for biomechanics and ground reaction force analysis in golf instruction, including Dual Force Plates Level 1 (online video), Level 2 (hybrid), S2M Online Classes (live weekly Zoom sessions), in-person certifications worldwide, and BioSwing Dynamics certifications.
• Smart2Move Seminars In-person certification events hosted globally by certified instructors in locations including Switzerland, Austria, Netherlands, England, Belgium, Japan, Thailand, China, and India, offering S2M Level 1 and Level 2 Dual Force Plates certifications.
• Smart2Move Webinars Online educational content covering GRF Fundamentals & Concepts (19 webinars), Experts & Coaches series (27 webinars), and User testimonials (5 webinars), available in 6+ languages with replay access.
• S2M Care Optional protection and repair service covering accidental damage or breakage, including up to 2 repairs per year with priority repair and express shipping. Available in 1-year (€199/year for 1D/3D, from €500/year for 3D RS), 2-year, and 3-year subscription terms, with complimentary service offered to 3-year subscribers if unused.

Quantifiable outcome

• 97% customer satisfaction rate
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Bio Force SAScoreStrategic or Co-development Partner · 15 January 2026Strategic merger and acquisition of Bio Force SAS, a French sports-science company known for Force Pedal and Train4Dynamics solutions. Expands Smart2Move's intellectual property portfolio and product ecosystem across sports rehabilitation and performance, enabling entry beyond golf into fitness and multi-sport markets. Combined entity investing USD $5 million (2024-2027) in R&D for next-generation GRF and AI-powered training solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TrackMan: Dominant golf launch monitor and simulator company. Smart2Move integrates directly with TrackMan 4 to correlate ground reaction forces with ball flight data, making them complementary in the same golf performance stack.
• Bertec Corporation: Manufacturer of force plates, instrumented treadmills, and balance assessment systems for biomechanics research and sports performance. Directly comparable to Smart2Move in portable force measurement for sports and clinical use cases.
• Hawkin Dynamics: Provider of portable wireless force plates for athletic performance and clinical applications. Closest direct competitor in the wireless, portable dual force plate category Smart2Move pioneered.
• Foresight Sports: US-based golf launch monitor and simulator manufacturer (GCQuad, GC3). Competes with Smart2Move in the golf performance technology ecosystem, though focused on ball/club data rather than ground reaction forces.

Broad incumbents

• Kistler Group: Swiss-headquartered global leader in piezoelectric force plates and industrial measurement instrumentation. Kistler's 3D force platforms are research-grade competitors to Smart2Move's 3D RS system, though Kistler serves broader industrial and biomechanics markets.
• AMTI (Advanced Mechanical Technology Inc.): US-based manufacturer of laboratory-grade force platforms widely used in biomechanics research and clinical gait analysis. AMTI is a competitor in the research-grade force plate segment where Smart2Move's 3D RS competes.
• Zebris Medical GmbH: German manufacturer of pressure measurement platforms, gait analysis systems, and force distribution measurement tools. Overlaps with Smart2Move in biomechanics and rehabilitation measurement, particularly post-Bio Force expansion.
• Catapult Sports: Public Australian sports technology company providing athlete tracking and performance monitoring for elite teams. Overlaps with Smart2Move in the broader sports performance measurement market across multiple sports.
• Garmin (Approach Golf line): Approach series golf watches and GPS devices are mainstream golf wearable tech. Comparable as a consumer-facing golf performance technology brand, though Garmin focuses on rangefinding/GPS rather than biomechanics.

Emerging players

• Tekscan: Manufacturer of pressure measurement systems and force sensors used in biomechanics, medical, and industrial applications. Comparable in force/pressure sensing technology with some overlap in sports performance applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeeducation.smart2move.com/webinars
• Xx.com/smart2moveag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart2Move