We Invest Real Estate

What We Invest Real Estate does

We Invest Real Estate is a Belgian real estate brokerage and franchise platform that sells, rents, and values residential property across Belgium. Founded in 2014 by Jonathan Pham and led since 2017 by CEO Raphaël Mathieu, the company operates a network of 34+ franchised agencies covering Brussels, Wallonia, and Flanders, supported by 150+ agents and 45+ entrepreneur-directors. Its core product surface comprises an Online Property Valuation Tool (launched 2024), an end-to-end property sales service, rental management, a new-build project sales channel, and a property search platform, all marketed under the slogan 'Rethink Real Estate.'

The underlying technology stack is built around a national database of 145,000 potential buyers and an automated real-time matching engine that connects listed properties to pre-qualified prospects across the entire agency network. Property marketing is standardized around professional photography, video, 2D/3D floor plans, and virtual tours. Differentiated services include multichannel digital visibility optimization, offline marketing, AI-assisted data-driven valuations, and end-to-end legal and administrative support. The firm also produces consumer content (blog, bilingual Spotify podcasts) and co-produces the RTL TVI television program 'Je Vends Ma Maison.'

We Invest makes money on a success-based commission model, charging 3-6% of sale price (excluding VAT) on closed transactions, with no upfront fees. The same commission rate as traditional agencies is positioned against a richer service bundle to drive win rates. The franchise model creates a second revenue vector: agency directors pay for the right to operate under the We Invest brand and gain access to the shared buyer database, centralized IPI regulatory coverage (No. 507.630), AXA Belgium professional liability insurance, marketing support, and the technology platform. The customer base is entirely individual consumers and small-scale residential sellers/buyers/landlords, with no disclosed enterprise or institutional segment.

Name

We Invest Real Estate

Legal name

We Invest Real Estate SRL

Website

https://weinvest.be

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

We Invest Real Estate is a Belgian residential brokerage and franchise network operating 34+ agencies and a 145,000-buyer database across Brussels, Wallonia, and Flanders, offering property sales, rental, valuation, and new-build services to individual consumers and small-scale property owners.

Ownership category

akta.pro rank

Headquarters

HQ city

Auderghem

HQ country

Belgium

HQ region

Europe

Offices35 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Property Sales Commission: Commission charged on successful property sales, typically between 3-6% excluding VAT, calculated as a percentage of the sale price. Commission is based on success of the project only.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

We Invest Real Estate operates a franchised network of 34+ Belgian real estate agencies that provide end-to-end residential property brokerage services, including selling, buying, rental management, and new build project sales. The company differentiates through an in-house technology stack—an online valuation tool, automated buyer matching engine, and a national database of 145,000 buyers—that enables properties to sell approximately 2.5 times faster than traditional methods. Services are delivered at a success-based commission of 3-6% (excluding VAT), identical to traditional agency pricing, with no upfront fees.

Product overview

We Invest Real Estate is a Belgian real estate platform operating a network of 34+ agencies across Belgium (Brussels, Wallonia, and Flanders). The core offering consists of property valuation, sales, and rental services for residential properties (houses, apartments, land, commercial). Key differentiators include an online property valuation tool using predictive analytics, virtual tour and 3D property presentation capabilities, automated buyer matching across a national database of 145,000 buyers, and professional digital marketing services. The platform also supports new construction projects and operates a franchise network for real estate agencies, complemented by a blog and podcast for consumer education. The network differentiates through technology-enabled services including digital visibility optimization, offline marketing, and state-of-the-art property presentation technology, all offered at traditional agency commission rates (3-6%).

Differentiator

Problem solved

Functional benefit

Products and services

• Property Selling Service End-to-end service for residential property sellers covering realistic valuation, professional photography and video, virtual tours, multichannel distribution, buyer screening, negotiation, administrative and legal support through deed signing. Commission between 3-6% (excluding VAT), charged only on successful sale.
• Property Rental Service Rental management service for landlords covering rental price determination, property visibility optimization across portals, tenant selection and screening, lease drafting, and registration. Targets owners looking to rent out houses or flats and optimize rental yield.
• New Build Projects Specialized brokerage service for the sale of new construction properties across Belgian provinces, offering complete and transparent project presentations for buyers and developers.
• Open My Agency Franchise Franchise opportunity enabling entrepreneurs to open and operate a We Invest-branded real estate agency, with access to digital tools, marketing support, coaching, the national buyer database, and network effects across Belgium.
• Property Search Platform

Quantifiable outcome

• Properties sell 2.5x faster with We Invest compared to traditional methods
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• RTL TVI - Je Vends Ma MaisoncoreGTM or Marketing PartnerWe Invest is a co-production partner of the RTL TVI show 'Je Vends Ma Maison', a television program about real estate sales. This partnership provides significant media exposure and brand recognition across French-speaking Belgium.
• IPI (Institut Professionnel des Agents Immobiliers)coreOthersApproved real estate agent/courtier registered with the Belgian Professional Institute of Real Estate Agents under number 507.630. The IPI provides regulatory oversight, group insurance (Professional Civil Liability and Guaranty with AXA Belgium), and professional standards governance.
• Besix REDminorStrategic or Co-development PartnerFirst new development project sold in collaboration with Besix RED was 'Cézanne' in Woluwe-Saint-Lambert in 2014. This marked We Invest's entry into new build project sales.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Market position

Strengths1 record

Weaknesses4 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/@weinvest
• LinkedInlinkedin.com/company/we-invest-real-estate
• Instagraminstagram.com/weinvest_real_estate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Invest Real Estate