KrisShop

Name

KrisShop

Legal name

KrisShop Pte. Ltd.

Website

https://krisshop.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Duty-Free and Duty-Paid Product Sales: KrisShop sells a curated range of products including electronics, beauty and skincare, fragrances, fashion, liquor, and Batik Label merchandise. Prices are displayed in SGD. Products are available at standard retail pricing with periodic promotional discounts and flash sales. Revenue is generated from the margin between wholesale procurement cost and retail selling price, supplemented by promotional pricing strategies and volume-based brand week deals.
2. KrisFlyer Miles Redemption: KrisFlyer miles serve as an alternative payment currency. The standard redemption rate is 100 KrisFlyer miles = S$1. During promotional periods, the rate improves to 80 miles = S$1. Miles are redeemed at full face value, effectively subsidising the cash component of each transaction. This drives KrisFlyer redemptions that convert intangible miles into tangible product revenue.
3. KrisShopper Loyalty Programme Fees: While enrolment is free, the KrisShopper programme drives higher spend frequency and basket size through tiered miles earning rates (2 to 4 miles per S$1). Higher-tier members with S$15,000 qualifying spend unlock Ambassador perks including 10% off regular-priced items. The programme's free tier is a loss-leader that increases customer lifetime value across all other revenue streams.
4. Third-Party Voucher Redemptions: KrisShop accepts eVouchers issued by KrisShop, Singapore Airlines eVouchers, and PPS Club Gift Vouchers as payment. PPS Club members receive a 10% exclusive discount. These voucher instruments facilitate pre-purchase of credits that are redeemed against future orders, providing working capital float.
5. Brand Week and Flash Sale Promotions: Regular brand week events (e.g., Bacha Brand Week, Braun Brand Week, Sony Brand Week) offer percentage discounts (up to 51%) stacked with extra miles redemption benefits. These time-limited promotions drive concentrated sales volume during specific windows.
6. Digital Subscriptions (via SPH Media Partnership): Through the SPH Media partnership launched March 2026, KrisShop offers digital subscriptions to The Straits Times and The Business Times. KrisFlyer miles can be used to redeem these subscriptions. KrisShop acts as a platform/aggregator, extending SPH Media's distribution reach in exchange for a share of subscription revenue or preferred commercial terms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

KrisShop is an omni-channel e-commerce platform operated by KrisShop Pte. Ltd. as a Singapore Airlines affiliate. It retails duty-free and duty-paid products across cosmetics, fragrances, electronics, fashion, liquor, and its proprietary Batik Label merchandise, accessible via www.krisshop.com and the Kris+ mobile app. Customers can earn KrisFlyer miles on purchases (1.5 to 4 miles per S$1 depending on tier) and redeem miles at 80 to 100 miles per S$1, with worldwide home delivery and inflight seat delivery on Singapore Airlines and Scoot flights.

Product overview

KrisShop is Singapore Airlines' omni-channel e-commerce platform combining a core online shopping platform with the KrisShopper loyalty programme. The platform operates through three main service channels: the KrisShop.com e-commerce platform for worldwide online shopping, Pre-Order to Flight for inflight duty-free delivery on Singapore Airlines and Scoot flights, and Home Delivery for international shipping. The KrisShopper loyalty programme offers tiered membership with KrisFlyer miles earning (up to 4 miles per S$1) and exclusive perks. KrisShop also integrates with Singapore Airlines' Kris+ mobile app and offers proprietary Batik Label merchandise featuring brand collaborations. The platform accepts KrisFlyer miles redemption, credit cards, and Buy Now, Pay Later via Atome.

Differentiator

Problem solved

Functional benefit

Brands

• KrisShopper: KrisShop's loyalty programme that rewards customers for shopping, offering exclusive access to shopping privileges, earn more KrisFlyer miles, and first dibs on new arrivals.
• KrisShop on Kris+

Products and services

• KrisShop E-commerce Platform Singapore Airlines' online duty-free and retail shopping platform enabling customers to purchase cosmetics, fragrances, electronics, fashion, liquor, and Batik Label merchandise via KrisShop.com or the Kris+ mobile app, with worldwide home delivery, inflight seat delivery, and KrisFlyer miles earning and redemption.
• KrisShopper Loyalty Programme Free four-tier loyalty programme (Member at S$0, Insider at S$5,000, Icon at S$10,000, Ambassador at S$15,000 qualifying spend) enabling KrisFlyer members to earn 2 to 4 KrisFlyer miles per S$1 spent and access perks including birthday treats, promo codes, free local shipping, and 10% off regular-priced items at Ambassador tier.
• Pre-Order to Flight (Inflight Seat Delivery) Service for travellers with a Singapore Airlines or Scoot flight booking to pre-order duty-free products from 60 days to 24 hours before departure for delivery directly to their seat onboard.
• Home Delivery Worldwide International shipping service delivering KrisShop products to customers' addresses in Singapore and worldwide, with duty and GST-absorbed options for eligible post-flight orders.
• KrisShop on Kris+ Mobile App KrisShop storefront within the Kris+ lifestyle rewards mobile app where users earn 3 to 8 KrisPay miles per S$2 on purchases and redeem miles with a 10-mile minimum versus 1,000-mile minimum on the website.
• Batik Label Merchandise Brand Singapore Airlines' proprietary merchandise brand sold exclusively via KrisShop, featuring exclusive collaborations including Miffy, Paddington, Tokidoki, Mandai Wildlife Group, and Singapore Airlines fan-favourite aircraft designs.
• Digital News Subscriptions (Straits Times and Business Times) Digital subscriptions to The Straits Times and The Business Times available on KrisShop and payable with KrisFlyer miles, delivered through the SPH Media partnership.

Quantifiable outcome

• Earn up to 4 KrisFlyer miles per S$1 spent as KrisShopper Ambassador member
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• SPH MediaflagshipStrategic or Co-development Partner · 3 March 2026KrisShop launched a partnership with SPH Media on 3 March 2026 enabling KrisShop customers to purchase digital subscriptions for The Straits Times and The Business Times using KrisFlyer miles. The promotional period runs from 3 to 16 March 2026, during which subscribers earn double KrisFlyer miles on all subscription plans. SPH Media's media strategy lead Tina Pang stated the collaboration extends trusted journalism reach to a wider audience, while KrisShop's Anne Jivananta noted it offers customers holistic shopping options with better rewards. Both companies benefit from cross-category loyalty engagement.
• Singapore AirlinescoreStrategic or Co-development PartnerSingapore Airlines is the parent airline and brand behind KrisShop. KrisShop operates as a Singapore Airlines affiliate, leveraging the airline's KrisFlyer loyalty programme, inflight delivery infrastructure, and brand. KrisShop's Co. Reg. No. 197401891E and GST Reg. No. MR85000769 are listed. KrisShop Pte. Ltd. is described as 'an affiliate of Singapore Airlines Limited (SIA),' and together with its affiliates forms the 'SIA Group.' Singapore Airlines operates the Kris+ app through which KrisShop is also accessible.
• ScootcoreStrategic or Co-development PartnerScoot (the low-cost subsidiary of Singapore Airlines) is co-branded alongside Singapore Airlines on KrisShop's inflight delivery service. KrisShop products are available for delivery on eligible Scoot flights departing Singapore (except to Jeddah). This extends KrisShop's addressable market to Scoot's passenger base.
• Kris+coreTechnology or IntegrationKris+ is Singapore Airlines' lifestyle rewards mobile app. KrisShop is listed as a merchant on Kris+, allowing Kris+ users to browse and purchase KrisShop products and earn KrisPay miles (3–8 per S$2 depending on tier). KrisPay miles transfer to KrisFlyer at 1:1 ratio within 21 days. The Kris+ integration extends KrisShop's distribution beyond its own website, embedding it within a broader loyalty ecosystem. KrisShop website and Kris+ app operate with differentiated promotions.
• Mandai Wildlife GroupminorGTM or Marketing PartnerMandai Wildlife Group (operator of Singapore's wildlife parks including Singapore Zoo, Night Safari, River Wonders, and Bird Paradise) collaborated with KrisShop on a Batik Label merchandise collection. This is a co-branding and co-marketing partnership featuring limited-edition wildlife-themed Batik Label products on KrisShop. It drives awareness among Mandai's visitor base for KrisShop products.
• KrisShopper Perks Partners (The Core Reformery, Scentopia, BQ Bar, Chin Mee Chin, Valmont, AirSIM, Platinum Fitness, Sofitel Singapore Sentosa, KOBO Jewellery, Yoga Movement, ZipZap, GetGo)minorGTM or Marketing PartnerKrisShopper members receive exclusive perks at a network of partner merchants spanning fitness (Platinum Fitness, Yoga Movement, The Core Reformery), lifestyle (Scentopia, KOBO Jewellery), dining (BQ Bar, Chin Mee Chin, Sofitel Kwee Zeen/The Cliff/LeBar), travel (Sofitel Singapore Sentosa, AirSIM, ZipZap, GetGo), and wellness (Valmont). These partnerships incentivise KrisShopper enrolment and increase perceived programme value through tangible lifestyle rewards beyond retail.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avolta (formerly Dufry): World's largest airport duty-free and travel retailer, operating duty-free shops across airports globally. Directly comparable duty-free retail model targeting travellers, similar product mix (beauty, liquor, luxury, electronics).
• DFS Group (LVMH): LVMH-owned duty-free retailer operating in airports worldwide, particularly strong in Asia-Pacific. Comparable as a premium travel-retail destination selling luxury brands to international flyers.
• Gebr. Heinemann: One of the largest duty-free wholesalers and retailers globally, operating travel retail at airports and border shops across Europe, Asia, Africa. Directly comparable duty-free B2C retail model.
• WHSmith: UK-based travel retailer operating news, convenience and specialty stores in airports and stations worldwide. Comparable inflight/travel-channel retailer offering curated general merchandise to passengers.
• Hudson (Hudson Group): North American airport retail operator (a Dufry/Avolta subsidiary) running newsstands, specialty stores and duty-free in airports. Comparable travel-channel retail with similar traveller merchandise mix including electronics and beauty.

Regional players

• Lotte Duty Free: Leading Asian duty-free operator (Korea-based) with strong presence in Asia-Pacific airports. Comparable airline-affiliated and loyalty-integrated travel retail business in the same regional footprint.
• King Power (Thailand): Thai duty-free retailer operating airport and downtown duty-free stores across Southeast Asia. Comparable travel-retail catalogue and target customer of international Asian travellers.

Emerging players

• InMotion (Ingram Micro): Airport-based electronics and accessories retailer with locations in major US airports. Comparable sub-segment of KrisShop's electronics and bags catalogue focused specifically on travel-channel consumers.

Others

• Cathay Pacific (Cathay Shop / iF): Hong Kong-based airline operating its own inflight duty-free shopping platform integrated with Asia Miles loyalty. Closest comparable airline-affiliated duty-free plus loyalty commerce business to KrisShop.

Broad incumbents

• Shopee (Sea Group): Leading Southeast Asia e-commerce platform selling beauty, electronics, fashion and home delivery to Singapore consumers. Comparable as the off-flight online retail competition that KrisShop's worldwide home delivery overlaps with.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KrisShop
• LinkedInlinkedin.com/company/krisshop
• Instagraminstagram.com/krisshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KrisShop