Bejo Seeds

What Bejo Seeds does

Bejo Seeds, Inc. is the U.S. subsidiary of the Dutch family-owned vegetable seed breeder Bejo Zaden. Founded on January 7, 1991, and headquartered at 1972 Silver Spur Place, Oceano, California, the company breeds, produces, and distributes commercial vegetable seeds across more than 40 crop categories, including carrots, onions, lettuce, broccoli, cabbage, tomatoes, zucchini, and radicchio, alongside an organic program spanning 30+ crops and 150+ varieties with 20+ years of USDA organic certification. U.S. operations comprise 75-85 employees across eight facilities spanning R&D, breeding, processing, and distribution in California, New York, Washington, Idaho, and Florida.

The company's core technology stack centers on plant genetics and seed treatment rather than software. Proprietary breeding IP includes the B-Mox seed enhancing formula (yield/pack-out improvement up to 15%), seed priming technology, natural-material coatings that can reduce crop protection product needs by up to 90%, and Oliver F1, a True Potato Seed variety representing 15 years of R&D. Adjacent capabilities include DNA analysis for pathogen detection and experimental use of multispectral imaging, X-ray technology, and AI/ML for seed selection. Public-private co-development is institutionalized through partnerships such as the Cornell AgriTech collaboration yielding Northstar F1 heat-tolerant broccoli.

Bejo Seeds distributes through a regional sales representative and dealer network across the U.S. and Canada, supplemented by digital channels including the Cropalyser mobile app for pest/disease identification, an online assortment, and the Home & Farm Market sub-brand targeting small-scale growers. Revenue derives primarily from one-time seed sales of conventional and organic varieties, with limited licensing/royalty streams (e.g., onion varieties through De Groot en Slot/Broer BV). Pricing is quote-based through the dealer network and not publicly disclosed; the entity is privately held within the family-owned Bejo Zaden corporate structure, with no venture funding, public listing, or disclosed revenue.

Name

Bejo Seeds

Legal name

Bejo Seeds, Inc.

Website

https://bejoseeds.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Bejo Seeds is the U.S. subsidiary of Dutch family-owned Bejo Zaden, breeding, producing, and distributing conventional and organic vegetable seeds across more than 40 crops to professional growers, organic producers, fresh-market processors, and home/farm market customers across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Vegetable Seeds

NAICS

Vegetable and Melon Farming (11121), Food Crops Grown Under Cover (11141), Other Vegetable (except Potato) and Melon Farming (111219)

SIC

Agricultural Services (700), Agricultural Production-Crops (100)

akta.pro primary industry

Vegetable Seeds (Open-Pollinated & Hybrid) (AFABAFAE)

akta.pro secondary industries

Plant Breeding & Variety Development (Conventional) (AFAGAIAF), Seed Conditioning & Processing (Cleaning, Grading, Treating) (AFAGAIAH), Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed) (AFABAFAK), Transformation & Tissue Culture Platforms (Plant regeneration, delivery systems) (AFABALAH)

Keywords

• Vegetable seed breeding
• Organic seed production
• Hybrid seed varieties
• Seed enhancement technology
• Commercial seed supply

Headquarters

HQ city

Oceano

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Conventional Vegetable Seed Sales: Sale of conventional vegetable seeds across 40+ crop types including carrots, onions, lettuce, broccoli, tomatoes, zucchini, and more to professional growers through dealer network and direct sales.
2. Organic Vegetable Seed Sales: Sale of organic vegetable seeds across 30+ crops with more than 150 organic varieties developed through dedicated organic breeding program.
3. Licensing and Breeding Partnerships: Licensing of proprietary varieties and breeding materials to partners like De Groot en Slot for onion sales (except Benelux) and Broer BV for onion sets.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bejo Seeds breeds, produces, and sells vegetable seeds across more than 40 crop types (carrots, onions, lettuce, broccoli, cabbage, tomatoes, zucchini, radicchio, kale, etc.) for professional and home growers. The company operates dual conventional and organic seed programs and applies proprietary seed technologies including priming, coating, and the B-Mox enhancement formula to deliver disease-resistant, high-yielding varieties.

Product overview

Bejo Seeds is a global specialist in vegetable seeds offering a comprehensive portfolio of over 40 crop types. The company operates a dual-track product strategy with conventional and organic seed programs. The core offering includes vegetable seeds across categories including carrots, onions, lettuce, broccoli, cabbage, tomatoes, zucchini, radicchio, kale, and many others. Beyond seeds, Bejo has developed supporting technology products including the Cropalyser mobile app for pest and disease identification, and B-Mox seed enhancement technology. Notable recent innovations include the Oliver F1 True Potato Seed variety and the Northstar F1 broccoli hybrid developed with Cornell University. The company serves professional growers, home gardeners, and farmers through its Home & Farm Market sub-brand.

Differentiator

Problem solved

Functional benefit

Brands

• Quality Inside: Trade name for onion set varieties marketed by Bejo and De Groot en Slot through Broer BV.

Products and services

• Conventional Vegetable Seeds
• Organic Seed Program
• Northstar F1 Broccoli
• Oliver F1 True Potato Seed
• Paganini Radicchio di Treviso
• B-Mox Seed Enhancing Formula
• Cropalyser Mobile App
• Home & Farm Market Assortment

Quantifiable outcome

• Up to 15% improved yields and pack-out with B-Mox seed enhancement
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Cornell University / Cornell AgriTechcoreStrategic or Co-development PartnerPublic-private partnership resulting in Northstar F1 broccoli hybrid. Cornell contributed a breeding line developed over 12 years at Cornell AgriTech for heat tolerance and environmental stress resistance. Bejo breeder Cees Sintenie received the Cornell line in 2012 and worked another 12 years to bring it to market. The collaboration combines Cornell's public breeding focus on environmental resilience with Bejo's commercial quality expertise.
• De Groot en Slot BVcoreChannel Partner/ Reseller/ DistributorGlobal sales of onion seed (except Benelux) coordinated by Bejo together with De Groot en Slot. Joint breeding programs for entire range of onions, shallots and garlic. Partnership combines Bejo's global seed expertise with De Groot en Slot's market development capabilities.
• Broer BVmajorChannel Partner/ Reseller/ DistributorOnion set supplier as a division of Bejo and De Groot en Slot BV. Jointly involved in breeding new onion set varieties marketed under the 'Quality Inside' trade name. Focused on developing varieties suitable for the onion set market segment.
• Elsoms SeedsmajorStrategic or Co-development PartnerUK's leading independent plant breeder and long-standing partner with Bejo. Collaboration stretches back decades combining complementary strengths in breeding and market development. Elsoms participates in Bejo USA Open Days events to showcase their vegetable seed portfolio and support customers with local market expertise.
• California Certified Organic Farmers (CCOF) FoundationmajorGTM or Marketing PartnerCCOF Foundation partnership since 2019 funding scholarship program to advance organic agriculture. Bejo has supported 5 students across the U.S. studying to become organic producers. Partnership aims to support next generation of organic farmers and grow organic seed availability.
• Thomas Björkman / Eastern Broccoli ProjectminorStrategic or Co-development PartnerCornell professor Thomas Björkman's Eastern Broccoli Project (started 2010, funded by USDA Specialty Crops Research Initiative) aligned with development of Northstar F1 variety for Eastern U.S. broccoli production.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Takii & Co. Japanese family-owned vegetable and flower seed breeder; competes with Bejo in Asian and global vegetable seed markets across similar crops.
• Sakata Seed Corporation: Japanese vegetable and flower seed company with significant global presence; directly competes in brassicas, cucurbits, tomatoes, and other crops Bejo serves.
• Rijk Zwaan: Dutch family-owned vegetable seed breeder and one of the top global players; competes head-to-head with Bejo across similar vegetable crops (lettuce, tomato, cucumber, brassicas) and serves professional growers worldwide.
• Enza Zaden: Another leading Dutch vegetable seed breeder with a comparable family-owned structure and global footprint; directly competes with Bejo in tomatoes, peppers, lettuce, and other vegetable categories.
• Vilmorin-Mikado (Limagrain): Vegetable seed business of French cooperative Limagrain; competes with Bejo across carrot, onion, tomato, and other vegetable seed categories with strong global distribution.

Broad incumbents

• Bayer Crop Science (Vegetable Seeds / Seminis): Seminis vegetable seed brand within Bayer; a much larger incumbent with broader crop portfolio, GM/trait capabilities, and global distribution that competes with Bejo in commercial vegetable seed markets.
• Syngenta Vegetable Seeds: Global agrochemical and seed major with substantial vegetable seed business; offers overlapping crops with Bejo but as part of a wider portfolio including crop protection chemicals.
• BASF Nunhems: BASF's vegetable seed brand competing across multiple crops; broader portfolio and trait capabilities overlap with Bejo's vegetable seed categories.
• Corteva Agriscience (Pioneer): Large seed and crop protection company with vegetable seed offerings (formerly through Pioneer and acquisitions); competes in select vegetable crops as part of a much wider agricultural input portfolio.

Emerging players

• Johnny's Selected Seeds: US-based employee-owned vegetable seed company serving both commercial growers and home gardeners; overlaps with Bejo's Home & Farm Market and commercial vegetable segments but with smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bejoseeds
• YouTubeyoutube.com/channel/UCV5pJjEWR1LGiSgZB3emw0w
• LinkedInlinkedin.com/company/bejo-seeds-inc
• Instagraminstagram.com/bejo_usa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bejo Seeds