Peachtree Orthopedics

What Peachtree Orthopedics does

Peachtree Orthopedics is an independent, physician-owned orthopedic medical practice founded in 1953 and headquartered in Atlanta, Georgia. The practice operates a vertically integrated care delivery model spanning 11 clinic locations across the Greater Atlanta metropolitan area and three wholly-owned ambulatory surgery centers (Piedmont opened 2001, Perimeter opened 2012, North/Cumming opened August 2022). It employs 35 board-certified, fellowship-trained physicians covering 10 orthopedic subspecialties (back/neck/spine, biologics, elbow, foot/ankle, hand/wrist, hip, knee, physiatry, shoulder, and sports medicine), supported by physician assistants, physical and occupational therapists, certified hand therapists, massage therapists, and athletic trainers. Total headcount is in the 251-500 range.

The practice generates revenue across multiple service lines: orthopedic consultations and non-surgical treatment, outpatient surgical procedures performed at its three AAAHC-accredited ASCs, MRI diagnostic imaging using high-field scanners with orthopedic-specific software, physical and occupational therapy, and advanced biologics treatments (PRP, Lipogems, A2M, BMAC). The business model is direct-to-consumer with no enterprise sales motion; patients access care through owned clinics, walk-in urgent care (UrgentORTHO), online self-scheduling (Radix Health), telehealth, and ChatORTHO messaging. ASC-based procedures are priced 40-60% below hospital equivalents with a published infection rate below 0.3% across 100,000+ procedures, and the practice reports 627+ daily patient visits, a 95% non-surgical recovery rate, and a 97% patient recommendation rate. The practice remains physician-owned with no identified private equity or external parent ownership, and serves secondary institutional segments including workers' compensation patients and professional, college, and high school athletic programs.

Name

Peachtree Orthopedics

Legal name

Peachtree Orthopedics

Website

https://peachtreeorthopedics.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

251–500 employees

Short description

Peachtree Orthopedics is an independent, physician-owned orthopedic practice founded in 1953, operating 11 clinics and three ASCs across Greater Atlanta with 35 fellowship-trained physicians delivering consult, imaging, surgery, therapy, and biologics services directly to consumers.

Ownership category

akta.pro rank

Product category

Orthopedic Healthcare Services

NAICS

Offices of Physicians (62111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Spine (Orthopedic Spine) (HLAKALAE), Orthopedic & Spine Specialty Hospitals (HLAFAHAB)

Keywords

• Orthopedic medical practice
• Sports medicine services
• Ambulatory surgery centers
• Physical therapy rehabilitation
• Orthopedic diagnostic imaging

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Orthopedic Consultation and Treatment: Office consultations and non-surgical orthopedic treatment services across multiple specialties including spine, sports medicine, hip, knee, shoulder, and extremities
2. Surgical Procedures: Outpatient orthopedic surgeries performed at three owned Ambulatory Surgery Centers (ASCs). Surgery centers are 40-60% lower cost than hospital equivalent procedures.
3. Physical and Occupational Therapy: Rehabilitation services including physical therapy, occupational therapy, hand therapy, and massage therapy to support patient recovery
4. Diagnostic Imaging (MRI): MRI imaging services with high-field scanners and orthopedic-specific software, with convenient hours including early morning, evenings, and Saturdays
5. Biologics Treatments: Advanced biologic procedures including PRP, Lipogems, A2M, and BMAC therapies for natural healing and joint preservation

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Peachtree Orthopedics provides comprehensive orthopedic medical care across ten subspecialties (back/neck/spine, biologics, elbow, foot/ankle, hand/wrist, hip, knee, physiatry, shoulder, sports medicine), supplemented by in-house diagnostic MRI imaging, physical and occupational therapy, ambulatory outpatient surgery at three owned ASCs, walk-in urgent orthopedic care (UrgentORTHO), telehealth and chat-based consultations, and regenerative biologics treatments (PRP, Lipogems, A2M, BMAC). The practice serves individual patients of all ages as well as workers' compensation cases through 11 clinic locations across Greater Atlanta.

Product overview

Peachtree Orthopedics is an orthopedic medical practice offering a comprehensive range of musculoskeletal healthcare services across the greater Atlanta area. The organization operates as a multi-location practice with 11 office locations and 3 ambulatory surgery centers. Core services include orthopedic physician care across 10 specialty areas (Back/Neck/Spine, Biologics, Elbow, Foot/Ankle, Hand/Wrist, Hip, Knee, Physiatry, Shoulder, Sports Medicine), supplemented by urgent care (UrgentORTHO), telehealth consultations (ChatORTHO and Telehealth), diagnostic imaging (MRI), rehabilitation therapy (Physical & Occupational Therapy), regenerative medicine (Biologics including PRP, Lipogems, A2M, BMAC), outpatient surgical procedures (Joint Replacement, Spine Surgery), and complementary therapies (Massage Therapy). The practice also provides specialized Workers' Compensation services and operates three AAAHC-accredited ambulatory surgery centers (Perimeter, Piedmont, North) for same-day orthopedic procedures.

Differentiator

Problem solved

Functional benefit

Brands

• UrgentORTHO: Same-day orthopedic urgent care clinic offering walk-in treatment for simple fractures, sprains, and strains
• ChatORTHO

Products and services

• UrgentORTHO Same-day walk-in orthopedic urgent care for simple fractures, sprains, and strains with extended evening and Saturday availability at West Paces and Cumming locations.
• ChatORTHO Free messaging-based triage service allowing patients to communicate with a clinician for initial consultations and care guidance.
• Telehealth Virtual orthopedic consultations and follow-up care delivered remotely via video for patients across the Greater Atlanta area.
• MRI Imaging High-field MRI diagnostic imaging using orthopedic-specific software to deliver high-resolution scans interpreted by board-certified radiologists, available at College Park, Cumming, Northside, and West Paces locations.
• Physical & Occupational Therapy Comprehensive rehabilitation programs using evidence-based protocols, including certified hand therapists for upper extremity rehabilitation and certified physical therapists for musculoskeletal recovery, provided across multiple clinic locations.
• Outpatient Joint Replacement Same-day outpatient joint replacement surgery allowing patients to return home following their procedure at Peachtree Orthopaedic Surgery Centers.
• Outpatient Spine Surgery Minimally invasive spine surgery procedures performed on an outpatient basis at Peachtree Orthopaedic Surgery Centers.
• Peachtree Orthopaedic Surgery Centers Three AAAHC-accredited ambulatory surgery centers (Perimeter, Piedmont, North) providing same-day outpatient orthopedic procedures at 40-60% lower cost than hospitals with infection rates below 0.3%.
• Sports Medicine Orthopedic specialty care for sports-related injuries of the hip, knee, and shoulder serving professional, college, high school athletes, and weekend warriors.
• Biologics Advanced regenerative treatments including Platelet-Rich Plasma (PRP), Lipogems, Alpha-2-Macroglobulin (A2M), and Bone Marrow Aspirate Concentrate (BMAC) for arthritis, ligament injuries, and tissue repair.
• Workers' Compensation Specialized orthopedic care and treatment coordination for work-related injuries, including return-to-work planning for employees and employers.
• Massage Therapy Therapeutic massage services provided by licensed massage therapists to support orthopedic recovery and rehabilitation.

Quantifiable outcome

• 95% of patients recover without major surgery
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Anesthesiology ConsultantscoreOthersAnesthesia care provider for Perimeter Surgery Center, providing board-certified anesthesiologists for surgical procedures
• North American Partners in Anesthesia (NAPA)coreOthersAnesthesia care provider for Piedmont Surgery Center with team of certified anesthesiologists
• MAK AnesthesiacoreOthersAnesthesia care provider for North Surgery Center in Cumming
• AAAHC (Accreditation Association for Ambulatory Health Care)coreOthersAccreditation body that has awarded and maintains accreditation for Perimeter and Piedmont Surgery Centers through compliance with ambulatory healthcare standards

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• HCA Healthcare: Nation's largest hospital operator with significant orthopedic service lines in Atlanta-area markets including Coliseum and Eastside. Competes for the same insured orthopedic patient base and for physician recruitment at materially greater scale.
• USPI (United Surgical Partners International): Tenet-affiliated ambulatory surgery platform and the largest ASC operator in the US. Indirect competitor for outpatient orthopedic surgical volume and a potential acquisition partner for Peachtree's ASCs; relevant benchmark for ASC unit economics.

Direct peers

• OrthoIndy: Indianapolis-based independent orthopedic practice with an owned specialty hospital, surgery centers, PT, and imaging. Direct analog in operating an ortho-focused facility strategy beyond traditional ASCs; similar subspecialty breadth and ownership profile.
• Midwest Orthopaedics at Rush: Chicago-based orthopedic specialty practice affiliated with Rush University, with 40+ fellowship-trained physicians covering the full orthopedic subspecialty spectrum. Highly comparable talent model (fellowship-trained specialists by body part) and clinical breadth.
• Resurgens Orthopaedics: Atlanta-based multi-subspecialty orthopedic practice with 24+ offices and ~100 physicians across metro Atlanta. The most direct local competitor operating the same model—physician-owned, multi-subspecialty clinical footprint with imaging, therapy, and surgery center services.
• Illinois Bone & Joint Institute (IBJI): Chicago-area independent orthopedic group with 100+ physicians, MRI, PT, and surgery centers. Comparable in scale and structure—a large physician-owned multi-subspecialty ortho platform with owned ancillary services.
• Twin Cities Orthopedics: Minneapolis-area independent orthopedic practice with 35+ physicians, multiple clinics, owned ASCs, MRI, and therapy services. Same single-specialty, vertically integrated ambulatory orthopedic model, and a useful benchmark for practice scale and economics outside the Southeast.
• Rothman Orthopaedic Institute: Large, physician-owned multi-subspecialty orthopedic group operating across the Mid-Atlantic with owned ASCs, MRI, PT, and urgent care. Closely comparable operating model—integrated ortho care with in-house surgery centers—and a benchmark for orthopedic group scale.
• Orlin & Cohen Orthopedic Group: Long Island-based independent multi-subspecialty orthopedic practice with MRI, PT, and ambulatory surgery. Smaller-scale analog of the same physician-owned, vertically integrated ortho model in a single metro.
• Fondren Orthopedic Group: Houston-based independent multi-subspecialty orthopedic practice affiliated with Texas Orthopedic Hospital. Same physician-owned, fully integrated ortho model with on-site surgery, imaging, and therapy at sub-Houston-health-system scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pocatlanta
• LinkedInlinkedin.com/company/peachtree-orthopedics
• Instagraminstagram.com/peachtree_orthopedics
• Xx.com/pocatlanta

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peachtree Orthopedics