Related California

What Related California does

Related California is a vertically integrated real estate development and ownership firm headquartered in San Francisco that develops, owns, and manages affordable, mixed-income, luxury, and mixed-use properties across California. Founded in 1989 by Bill Witte as an affordable housing developer and now operating as the California arm of the national Related Companies conglomerate, the firm has completed more than 21,000 residential units and currently owns and manages over 13,000 affordable and workforce housing apartment homes — a portfolio it has never converted to market rate. Its product set spans six lines: luxury rentals and condominiums (The Grand by Gehry, Felix), luxury senior living (Coterie, Ellore), affordable and workforce housing (Sugar Pine Village, Corso, 160 Freelon, Sunnydale-Velasco), mixed-use city centers (The Grand LA, Related Santa Clara, The Clara), hospitality (Conrad Los Angeles, Equinox Hotel at Related Santa Clara), and community facilities (The Hub at Sunnydale).

The firm makes money through a mix of one-time project economics — condominium sales, ground-up development fees, and joint-venture equity participation — and recurring revenue from stabilized rental operations across its owned multifamily and senior housing portfolio. Go-to-market is enterprise, relationship-driven, and project-based: large deals are secured through direct engagement with municipal governments (BART, City of Los Angeles, Grand Avenue Authority, California state agencies), transit authorities, and nonprofit housing partners (Mercy Housing, Saint Joseph Community Land Trust). Luxury product is distributed through direct sales galleries and on-site leasing offices; affordable units are allocated through income-based waiting lists under public-private partnership structures. Pricing for market-rate units is undisclosed and set at market, while affordable rents are governed by Area Median Income eligibility tiers (typically 30%-80% AMI). Technology is not a meaningful axis of differentiation; competitive advantage rests on capital access via Related Companies, 37 years of California entitlement expertise, starchitect brand partnerships (Frank Gehry, Foster + Partners), and a documented track record of preserving affordability.

Name

Related California

Legal name

Related California

Website

https://relatedcalifornia.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Related California is a private, vertically integrated real estate developer and owner-operator that develops, owns, and manages affordable, mixed-income, luxury, and mixed-use properties across California, with over 21,000 units completed and 13,000+ affordable homes currently owned and managed.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Development: Related California generates primary revenue through real estate development fees, property sales (condominiums), and leasing operations (luxury rentals, affordable housing). Revenue is project-based, episodic, and tied to development completions and sales closings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Related California is a real estate development firm that plans, finances, builds, owns, and manages affordable, mixed-income, luxury residential, luxury senior living, hospitality, office, and mixed-use developments across California. It executes large-scale urban projects through public-private partnerships with cities and transit agencies, in collaboration with nonprofit housing partners and brand-name hospitality operators. Its portfolio includes more than 21,000 completed residential units and over 13,000 currently owned and managed affordable and workforce housing apartment homes.

Product overview

Related California is a real estate development company operating as a subsidiary of Related Companies. The portfolio comprises distinct product lines: (1) Luxury Residential including The Grand by Gehry, Felix, and luxury condominiums and rentals; (2) Luxury Senior Living through the Coterie brand and Ellore Senior Living; (3) Affordable and Workforce Housing comprising over 13,000 owned and managed affordable units including Sugar Pine Village, Corso, and 160 Freelon; (4) Mixed-Use City Centers such as The Grand LA (combining The Grand by Gehry residences, Conrad Los Angeles hotel, and retail) and Related Santa Clara (featuring Equinox Hotel, offices, and dining); (5) Hospitality including Conrad Los Angeles and Equinox Hotels; and (6) Community Facilities like The Hub at Sunnydale. Recent launches include 530 Sansome (office-hotel tower), 700 Broadway (Santa Monica mixed-use), and ongoing development of Sugar Pine Village phased affordable housing.

Differentiator

Problem solved

Functional benefit

Brands

• The Grand LA: A Frank Gehry-designed mixed-use city center in downtown Los Angeles featuring luxury residences, retail, hotel, and entertainment spaces.
• The Grand by Gehry
• Related Santa Clara
• Conrad Los Angeles
• Equinox Hotel at Related Santa Clara
• Coterie
• Ellore

Products and services

• The Grand LA A 1.2 million sq ft mixed-use complex in downtown Los Angeles featuring The Grand by Gehry luxury rental residences (436 units, 20% affordable), the Conrad Los Angeles hotel (314 rooms), over 176,000 sq ft of retail and dining, and public plaza spaces. Designed by Frank Gehry.
• The Grand by Gehry Premium rental residences within The Grand LA complex in downtown Los Angeles, designed by Frank Gehry, targeting luxury renters seeking architecturally significant urban living.
• Conrad Los Angeles A 314-room luxury hotel at The Grand LA with 12,000 sq ft of meeting rooms and ballrooms, 27,000 sq ft of restaurants, lounges, and outdoor amenities, operated by Hilton's Conrad brand.
• Sugar Pine Village A 248-unit affordable family housing development in South Lake Tahoe developed in partnership with Saint Joseph Community Land Trust across four phases, including studios, 1-, 2-, and 3-bedroom apartments; the first competitively awarded project under Governor Newsom's Executive Order for affordable housing on state-owned sites.
• Fifteen Fifty A 1.2-million-square-foot mixed-use residential development on a 2.5-acre site at Mission Street and South Van Ness Avenue in San Francisco, bridging SOMA, The Mission, and Hayes Valley neighborhoods.
• Related Santa Clara A nine-million-square-foot mixed-use city center in the heart of Silicon Valley adjacent to Levi's Stadium, designed by Foster + Partners, combining commercial, residential, hotel, retail, dining, and entertainment uses with a 35-acre park and 200,000 sq ft of restaurants.
• Equinox Hotel at Related Santa Clara The first Equinox Hotel in the Bay Area featuring a hospitality-based health and wellness retreat with cryotherapy, state-of-the-art fitness center, and access to hiking and bike trails.
• Ellore Senior Living A luxury senior living community in Santa Clara featuring penthouse suites, independent living, assisted living, and memory care apartments with gourmet kitchens and spa-like bathrooms.
• Felix A luxury residential development in downtown Santa Rosa, California, serving high-end renters in the Sonoma County market.
• Corso A 120-unit affordable housing development in Mountain View transforming a city-owned parking lot into a 5-story affordable apartment community for income-qualified renters.
• 160 Freelon An 85-unit affordable housing development in San Francisco's SoMa neighborhood for income-qualified renters.
• 530 Sansome A 41-story Class AA office-hotel tower with 390,000 sq ft of modern office space and a five-star luxury hotel at Jackson Square and the Financial District in San Francisco, developed in joint venture with McCourt Partners.
• 700 Broadway A 650,000 sq ft mixed-use development in Santa Monica's Lincoln Corridor featuring retail and residential spaces, signaling a turning point for the evolving corridor.
• The Hub at Sunnydale A 30,000 sq ft state-of-the-art community center at the Sunnydale-Velasco redevelopment in San Francisco featuring a teaching kitchen, study areas, library, recording studio, Boys & Girls Clubs of San Francisco clubhouse, and Wu Yee Children's Services early childhood education center.
• The Clara An urban gathering place in the heart of Santa Clara bringing together opportunities to live, stay, work, and play in a central and walkable destination within the Related Santa Clara city center.

Quantifiable outcome

• The Grand LA projected to generate 10,000 new jobs and $465 million in revenues to City and County of Los Angeles over 25 years
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lendlease: Global developer with a major US mixed-use, master-planned community, and P3 practice delivering large urban infill projects comparable to The Grand LA and Related Santa Clara in scale and complexity.
• Related Companies: Parent company and one of the largest US diversified real estate developers; provides capital, branded hospitality, and platform capabilities to Related California while operating across the East Coast and broader national market.
• Essex Property Trust: West Coast-focused multifamily REIT that develops, owns, and operates Class A apartment communities in California, providing a public-market comp for Related California's luxury rental ownership strategy.
• AvalonBay Communities: Large-cap national multifamily developer/REIT with significant California exposure, comparable in delivering luxury urban rental communities and mixed-use developments in supply-constrained coastal markets.

Direct peers

• The Michaels Organization: National affordable and mixed-income housing developer with strong West Coast presence, operating a comparable P3-driven model with municipal and nonprofit partners to develop affordable, workforce, and market-rate housing.
• Holland Partner Group: West Coast-focused multifamily developer and owner-operator with deep California presence building luxury and mixed-use apartment communities, directly comparable to Related California's Northern and Southern California pipeline.
• BRIDGE Housing: California-focused nonprofit affordable housing developer partnering with municipalities and transit agencies on P3 projects, directly comparable to Related California's affordable and Sunnydale-Velasco-style HOPE SF work.
• Trammell Crow Residential: One of the largest US multifamily developers, building Class A apartments and mixed-use communities in major California metros, with comparable scale of unit deliveries and large-project execution capabilities.
• CIM Group: LA-headquartered real estate and infrastructure owner/developer focused on mixed-use urban infill and P3 projects in California, closely mirroring Related California's city-center strategy around transit and downtown sites.

Emerging players

• Mercy Housing: National affordable housing nonprofit that is Related California's joint-venture partner on Sunnydale-Velasco; comparable mission and P3 model around affordable, mixed-income, and supportive housing development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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• Facebookfacebook.com/share.php?u=https://www.relatedcalifornia.com/our-company/contact-us&title=Contact+Us
• LinkedInlinkedin.com/company/related-california-llc
• Pinterestpinterest.com/pin/create/button/?url=https://www.relatedcalifornia.com/our-company/contact-us&description=Contact+Us

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Related California