What PressEnter does

PressEnter Group, operating through its legal entity BP Group Limited (Malta company number C-52434), is a privately held multi-brand online casino and sports betting operator headquartered in Sliema, Malta. Founded in 2018 as Betpoint Group and rebranded to PressEnter in October 2021, the company runs nine distinct consumer-facing gaming brands — 21.com, JustSpin, NitroCasino, NeonVegas, UltraCasino, RapidCasino, XLbet, Vauhdikas, and Karhubet/Kodabet — each targeting differentiated player demographics through themed positioning. The group is licensed by the Malta Gaming Authority (MGA/B2C/203/2011) and holds local licences in Ontario (Canada), Romania, Peru, Chile, and Ecuador, with stated plans for further LatAm expansion into Colombia and additional markets.

The company's core technology stack is non-proprietary: it operates on a third-party gaming platform with content sourced from major providers including Pragmatic Play, NetEnt, Play'N GO, Relax Gaming, Big Time Gaming, Nolimit City, and Hacksaw Gaming. The group has completed a full cloud migration and, in January 2024, signed a strategic alliance with Flows to deploy no-code automation across its brand portfolio. PressEnter monetises through the standard online casino house-edge model (net of winnings) and sports betting commission, supplemented by tournament fees and loyalty-program economics. Distribution is exclusively direct-to-consumer via brand-specific web domains, with player acquisition driven primarily by an affiliate marketing channel. Headcount stood at approximately 400 by 2022, having quadrupled from 2020 to 2021, and profits tripled over the same 2020–2021 window. In November 2022 the management team, led by CEO Lahcene Merzoug (formerly CEO of ComeOn Group), completed a buyout to take full ownership from prior passive financial investors.

Name

PressEnter

Legal name

BP Group Limited

Website

https://pressenter.group

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

PressEnter Group is a Malta-headquartered, privately held multi-brand online casino and sports betting operator running nine consumer brands across licensed markets including Malta, Ontario, Romania, and Latin America, generating revenue through the house-edge model on gaming and sportsbook wagers.

Ownership category

akta.pro rank

Headquarters

HQ city

Sliema

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Online Casino Operations: PressEnter Group generates revenue through operating online casino brands. Players deposit funds to play casino games including slots, table games, and live dealer games. The company earns through the house edge on games, with revenue derived from player losses net of winnings paid out. Additional revenue streams include promotional offers, loyalty programs, and tournament entry fees.
2. Sports Betting: Revenue generated from sports wagering through XLbet brand, the company's first sportsbook offering. The company takes a percentage of losing bets as commission.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

PressEnter Group operates a portfolio of direct-to-consumer online casino brands and one sports betting brand (XLbet) targeting individual players across regulated markets. Players deposit funds to play slots, table games, and live dealer content from major game providers, with revenue earned through the house edge on casino games and commission on sports wagers.

Product overview

PressEnter Group operates a multi-brand online casino and sports betting portfolio under BP Group Limited, a Malta-registered company licensed by the Malta Gaming Authority (License MGA/B2C/203/2011). The portfolio consists of distinct online casino sub-brands targeting different player segments: 21.com (flagship classic casino), JustSpin (edgy casual casino), NitroCasino (fast-paced with daily rewards), NeonVegas (retro Vegas experience), UltraCasino (sleek design with daily personalized bonuses), RapidCasino (Western-themed narrative), Vauhdikas (Nordic market focus), Kodabet (mobile-first), Karhubet (modern casino), and XLbet (first sportsbook brand). Brands are powered by a third-party platform and offer games from providers including Pragmatic Play, NetEnt, and Play'N GO. The company expanded from a single brand (2018) to a multi-brand operator with sports betting capability, operating across Malta Gaming Authority markets and locally licensed markets including Romania, Ontario (Canada), Peru, and Chile.

Differentiator

Problem solved

Functional benefit

Brands

• 21.com: Flagship online casino brand launched in 2018 with classic design and clear navigation.
• JustSpin
• NitroCasino
• NeonVegas
• UltraCasino
• RapidCasino
• XLbet
• Vauhdikas
• Kodabet
• Karhubet

Products and services

• 21.com Flagship online casino brand offering slots, table games, and live dealer content from major providers, with classic design and clear navigation targeting a broad audience.
• JustSpin Edgy online casino brand with a fun aesthetic targeting casual players; offers slots, table games, and live dealer content.
• NitroCasino Fast-paced online casino offering Nitro-speed transactions and daily rewards, appealing to younger players. Launched early 2020, expanded into Romania (June 2022) and Ontario (October 2022).
• NeonVegas Retro-themed online casino capturing the spirit of the Vegas Strip with a glowing retro feel and entertainment-focused positioning.
• UltraCasino Bold and powerful online casino with sleek, stylish design and seamless UX, featuring the Ultra Charge daily personalized rewards program. Expanded into Peru, Chile, and Ecuador in 2022.
• RapidCasino Western-themed online casino with an original Wild West narrative featuring hero character Trae Rapid; offers 2,000+ slots, table games, and live casino content with the 'Most Wanted' promotion.
• XLbet PressEnter's first sports betting brand with bold, champion-focused positioning where every winning wager is positioned as akin to a national championship.
• Vauhdikas Online casino operated by gaming industry veterans, focused on player freedom and the excitement of spinning and winning; multi-language support including English, Finnish, and Norwegian.
• Karhubet Modern online casino featuring slots, table games, and live dealer games with emphasis on modern firepower, features, speed, and shock factor on a mobile-ready platform.
• Kodabet Mobile-first online casino brand — 'Casino in Your Pocket' — playable directly in mobile browser with no app download required; multi-language support and full game library access.

Quantifiable outcome

• Profits tripled between 2020-2021
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

One partnership is on record.

• FlowscoreTechnology or Integration · 30 January 2024PressEnter Group forged a strategic alliance with Flows, a no-code automation platform. The partnership aims to revolutionize the online gaming landscape by integrating Flows' automation technology to streamline operations and enhance customer engagement across PressEnter's portfolio of iGaming brands. Raymond Saliba, Head of Technical Management at PressEnter Group, expressed enthusiasm about the collaboration as part of the company's commitment to innovation and excellence in iGaming.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PressEnterGroup
• LinkedInlinkedin.com/company/pressentergroup
• Instagraminstagram.com/PressEnterGroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PressEnter