Chompie's

What Chompie's does

Chompie's is a family-owned New York-style Jewish delicatessen and bakery founded in 1979 by the Borenstein family (Lou and Lovey Borenstein and their children Mark, Neal, and Wendy) in Phoenix, Arizona. The company operates four full-service restaurants across the Phoenix metropolitan area — Phoenix, Scottsdale, Chandler, and Glendale — serving traditional Jewish deli fare (mile-high sandwiches with sliced-to-order pastrami, corned beef, and brisket; smoked fish; chopped liver; matzo ball soup) alongside award-winning boiled-then-baked bagels and fresh bakery products (challah, rye, rugelach, babka, black-and-white cookies). Core "technology" is the traditional New York bagel preparation method and the proprietary Borenstein family recipes developed in Queens, NY, supplemented by a gluten-free friendly flour blend designed by confectioner Orly Gottesman.

The business runs five distinct revenue streams: dine-in and takeout across the four locations, full-service catering for events from 10 to 10,000 guests (with dedicated sales staff and dedicated phone lines), an e-commerce store on WooCommerce shipping bakery products nationwide via UPS ground, retail wholesale through grocery partners (Fry's, Bashas', Albertsons/Safeway, Sprouts national, Costco Arizona, Smith's), and gift cards processed through Toast Tab. Pricing is unit-based ($26.99/dozen bagels, $36.99 gluten-free dozen, $3.99-6.99 desserts, $5-100 e-gift cards) with quote-based catering and subscription clubs (3/6/12-month) for low-carb products. The customer base spans general consumers and families, corporate catering buyers, the Jewish community for lifecycle and holiday events, nationwide DTC shoppers, and health-conscious consumers via dedicated low-carb/keto (7g protein, 1-2 net carbs per slice) and gluten-free product lines.

Marketing spans Facebook, Instagram, TikTok, an award-winning YouTube channel featuring Borenstein family storytelling, email newsletter, and weekly promotional programs (Kids Eat Free Tuesdays, Bagel Bargain Wednesdays, 20% military discount, $5 birthday reward). The Toast-powered Chompie's Rewards program (1 point per $2 spent) drives retention. Operations are currently managed by JRI Hospitality. Distribution infrastructure also supports a charitable giving program, Chompie's Cares, donating over $100,000 annually to non-profit partners.

Name

Chompie's

Legal name

Chompie's Restaurant, Deli, Bakery, and Catering

Website

https://chompies.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Chompie's is a family-owned New York-style Jewish delicatessen and bakery founded in 1979 in Phoenix, Arizona, operating four full-service restaurants plus catering, a nationwide e-commerce store, and retail grocery distribution serving consumers, corporate buyers, and the Jewish community.

Ownership category

akta.pro rank

Product category

Jewish Delicatessen and Bakery

NAICS

Restaurants and Other Eating Places (72251), Baked Goods Retailers (445291), Retail Bakeries (311811), Special Food Services (7223)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Delis & Sandwich Specialty Stores (CRAHAGAF)

akta.pro secondary industries

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD), Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)

Keywords

• New York-style bagels
• Jewish deli restaurant
• Artisan bakery products
• Event catering services
• Fresh-baked breads

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant dine-in and takeout: Full-service restaurant revenue from dine-in customers and takeout orders across all 4 Phoenix metro locations. Menu includes breakfast all day, lunch, dinner, and desserts.
2. Catering services: Customized catering for parties, corporate events, weddings, Bar/Bat Mitzvahs, and holiday events. Services include full buffets, breakfast catering, hors d'oeuvres, and desserts for groups from 10 to 10,000.
3. E-commerce / Online store: Shipping bakery products nationwide including bagels, bread, low-carb products, gluten-free items, cookies, and apparel. Products ship Monday-Friday via UPS.
4. Gift cards: Restaurant gift cards and e-gift cards sold at locations and online, valid for food, beverage, and merchandise purchases at any Chompie's location.
5. Retail grocery distribution: Products sold through grocery partners including Fry's, Bashas', Albertsons, Safeway, Sprouts, and Costco. Includes bagels, bread, and low-carb products.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels7 records

Core offering

Chompie's is a family-owned New York-style Jewish delicatessen and bakery chain that operates four full-service restaurant locations in the Phoenix metropolitan area, serving dine-in, takeout, catering, and nationwide shipping of bakery products. Its core menu centers on authentic boiled-then-baked bagels, mile-high deli sandwiches with sliced-to-order meats, traditional Jewish deli favorites, smoked fish, fresh-baked breads, and pastries such as rugelach, babka, and challah.

Product overview

Chompie's is a multi-location New York-style Jewish delicatessen and bakery chain operating in the Phoenix metropolitan area since 1979. Founded by the Borenstein family, the company offers a unified hospitality platform combining full-service restaurant dining, a retail bakery with fresh-baked bagels, bread, and pastries, catering services for events of all sizes, and an e-commerce online store for nationwide shipping of bakery products. The core offerings center on authentic Jewish deli fare including mile-high sandwiches with sliced-to-order meats, traditional smoked fish, and award-winning boiled-then-baked bagels. Supplementary services include catering, private dining rooms, a Toast-powered rewards program, gift cards, and gluten-free and low-carb product lines. The business operates four physical locations across Phoenix, Scottsdale, Chandler, and Glendale, with distribution partnerships at major retail chains including Sprouts, Fry's, Albertsons, Safeway, Bashas', and Costco.

Differentiator

Problem solved

Functional benefit

Products and services

• Chompie's Restaurant and Deli Full-service New York-style Jewish delicatessen serving breakfast all day, lunch, and dinner 7 days a week at four Phoenix metro locations, featuring mile-high deli sandwiches, traditional Jewish comfort foods, smoked fish, and sliced-to-order deli meats.
• Bagels Authentic New York-style bagels prepared by boiling then baking using Borenstein family recipes, available in Plain, Blueberry, Cinnamon Raisin, Everything, Jalapeño, Sesame, and additional flavors.
• Bakery Products Fresh-baked breads and pastries including Challah, Rye bread, Black & White cookies, Rugelach, Hamantaschen, Babka, Cannoli, and Eclairs, also featuring gluten-free friendly (GFF) options.
• Deli Meats and Smoked Fish Traditional sliced-to-order deli meats including Pastrami, Roast Beef, Hot Brisket of Beef, Corned Beef, Turkey Breast, Salami, and Ham, plus premium smoked fish such as Nova Lox, Baked Salmon, Smoked Whitefish, Herring, and Smoked Black Cod.
• Catering Services Customized catering for events from 10 to 10,000 guests including full buffets, breakfasts, hors d'oeuvres, desserts, Kiddush and Passover menus, and Executive Box Lunch packages, with delivery 7 days a week to offices, homes, campuses, or banquet halls.
• Online Store E-commerce platform for shipping bagels, bread, gluten-free products, low-carb/keto products, coffee, and apparel nationwide via UPS.
• Gift Cards and e-Gift Cards Restaurant gift cards and e-gift cards (delivered instantly via email with personalized message) valid for food, beverage, and merchandise purchases at any Chompie's location.
• Chompie's Rewards Toast-powered loyalty program where customers earn 1 point per $2 spent and redeem 100 points for $5, including birthday $5 reward, military 20% discount, college 10% discount, and triple points on Fridays after 3 PM.
• Sonoran Barrio Bagels Artisan Sonoran-style bagels made with local, clean ingredients via partnership between Chompie's and Barrio Bread, offered in Sonoran Plain, Sesame, Everything, and Focaccia flavors via 6-pack pre-order for Saturday pickup at the Phoenix location.
• Low-Carb/Keto Products High-protein, low-carb bread and bagels with 7g protein, 1-2 net carbs, and 58-63 calories per slice, available in Multigrain, Sesame, and Cinnamon Raisin varieties, with subscription clubs (3-month $80, 6-month $160, 12-month $320).
• Gluten-Free Friendly Products Gluten-free friendly bagels and rolls designed by confectioner Orly Gottesman using a proprietary blend of gluten-free flours, available in Plain, Everything, and Roll varieties ($36.99).

Quantifiable outcome

• Over $100,000 donated annually to non-profit organizations through Chompie's Cares program
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Barrio Bread / Don GuerracoreStrategic or Co-development Partner · 1 January 2024Collaboration between Chompie's bakery department (led by Neal Borenstein) and Barrio Bread (led by Don Guerra, 2022 James Beard Award winner) to create artisan Sonoran-style bagels using local, clean ingredients. Initial launch started with 15 dozen per week, growing to 80 dozen per week. Products sold at Barrio Bread locations and select Chompie's locations.
• Man v. Food (Travel Channel/Cooking Channel)minorOthers · 1 January 2010Featured on Man v. Food twice - in 2010 at Tempe location for Ultimate Slider Challenge and in 2020 at Scottsdale location for A Day at the Deli Challenge. Episodes aired on Travel Channel (2010) and Cooking Channel (2020).

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Black Seed Bagels: NYC-based artisan bagel concept emphasizing hand-rolled, NYC-style bagels. Comparable premium-positioned bagel brand with growing national interest.

Direct peers

• Noah's NY Bagels: West-coast-focused NY-style bagel chain serving bagels, sandwiches, and soups. Strongest regional comp for Chompie's in the Phoenix/West U.S. market.
• Manhattan Bagel: NY-style bagel chain offering hand-rolled bagels and deli items. Closely comparable product line and 'NY-authenticity' brand positioning to Chompie's.
• Bruegger's Bagels: Multi-location chain specializing in New York-style boiled-then-baked bagels and deli spreads. Direct comparability to Chompie's bagel core and deli sandwiches on a multi-unit basis.
• Katz's Delicatessen: Iconic NY Jewish delicatessen known for hand-carved pastrami and traditional deli sandwiches. Comparable heritage-Jewish-deli brand and product mix.
• Einstein Bros. Bagels: Largest U.S. bagel franchise chain offering bagels, breakfast sandwiches, and deli-style catering. Same NY-bagel positioning, multi-unit, and catering overlay as Chompie's.
• Russ & Daughters: Family-run NY appetizing store specializing in smoked fish, bagels, and Jewish classics. Closely matches Chompie's heritage brand, smoked fish, bagels, and family-owned positioning.
• Murray's Delicatessen: Long-standing Jewish deli famous for pastrami and traditional deli fare. Directly comparable product line and Jewish-heritage authenticity to Chompie's deli/bakery core.

Broad incumbents

• Panera Bread: National bakery-café chain with bagels, soups, sandwiches, and catering. Much larger scale but overlapping on the bakery-café + catering + loyalty ecosystem.

Regional players

• Tony's Deli & Bakery: Regional NY-style deli and bakery in the Southwest with Jewish-deli heritage products. Comparable regional positioning and product mix to Chompie's Phoenix base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ChompiesVideos
• Facebookfacebook.com/ChompiesDeliPhoenix
• Instagraminstagram.com/chompies
• TikToktiktok.com/@chompiesusa
• Xx.com/chompiesaz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chompie's