CRM
CRM is a designer and manufacturer of jet grouting and drilling equipment.
- Company typePrivate
- Founded1980
- HeadquartersMonterotondo, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What CRM does
CRM Srl (Costruzioni Romane Macchina) is an Italian designer and manufacturer of jet grouting and drilling equipment for geotechnical and foundation engineering applications, headquartered in Monterotondo (Roma), Italy. Founded in 1980 by Sergio Salvi as a sole-consultant operation, the company has grown to 40 employees and operates from a 3,600 sqm manufacturing facility within a 10,500 sqm industrial site acquired in 2012. CRM serves enterprise geotechnical and foundation contractors, drilling companies, and HDD (horizontal directional drilling) operators across at least 11 countries in Europe, North America, South America, and Asia.
The company's core technology centers on proprietary jet grouting equipment featuring patented rods with inner high-pressure rubber hoses (Patents RM 99A000395 and RM 99A000393), an invention originating from a 1986 Prespali tunneling project by founder Sergio Salvi. This distinctive feature enables double-fluid jet grouting treatment and is sold worldwide. CRM also produces drilling equipment for small, medium, and large diameter applications, spare parts, and a proprietary Jet Grouting Panel software for monitoring and controlling jet grouting operations. Manufacturing is performed in-house using CNC turning, milling, slotting, bending, cutting, and welding capabilities across multiple metals, certified to ISO 9001/UNI EN ISO 9001:2008.
CRM's revenue model combines hardware sales (jet grouting equipment, drilling equipment, HDD equipment, spare parts) with engineering and consulting services, on a quote-based pricing structure with no public list pricing. Go-to-market blends direct enterprise sales and an international business partner network — including SOILMEC (Italy, Germany, Hong Kong), IMB-SPIRK (Austria), Drillers' Choice (France), Amago and GEOD (Poland), MOP y C (Spain), Colli Equipment and Colli Drill (Italy), and GRUSE (Sweden) — supplemented by participation in major industry trade shows such as CONEXPO (Las Vegas) and GEOFLUID (Piacenza). The company's flagship customers include Trevi Group, Webuild, Rodio Geotechnik, Nicholson, Pilotes Terratest, and SIF.
CRM firmographics
Firmographics- Name
- CRM
- Legal name
- CRM Srl
- Website
- https://crmjetting.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CRM is a designer and manufacturer of jet grouting and drilling equipment.
- Ownership category
- akta.pro rank
CRM industry classification
Industry- Product category
- Geotechnical Construction Equipment Manufacturing
- NAICS
- Pump and Compressor Manufacturing (33391), Fluid Power Valve and Hose Fitting Manufacturing (332912)
- SIC
- Pumps & Pumping Equipment (3561), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)
- akta.pro primary industry
- Pneumatic Components (FRLs, Cylinders, Valves) (IMAHAGAC)
Keywords
Where CRM is headquartered
LocationHeadquarters
- HQ city
- Monterotondo
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
CRM business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Jet grouting equipment sales: Sale of proprietary jet grouting equipment including rods, tools, and accessories for foundation and soil treatment applications
- Drilling equipment sales: Sale of drilling equipment for small, medium, and large diameter applications
- HDD equipment: Horizontal Directional Drilling (HDD) equipment sales
- Spare parts and after-sale service: Spare parts supply and total after-sale service availability for all equipment
- Engineering and consulting services: Advisory service for solutions tailored to specific needs, design assistance for soil drilling projects, and consulting for special site requirements
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
CRM product offering
Product offeringCore offering
CRM designs, manufactures and sells jet grouting equipment and drilling equipment for geotechnical and foundation engineering applications, featuring patented high-pressure rubber-hose rod technology for double fluid jet grouting. The company also offers a Jet Grouting Panel software for process simulation/control, spare parts, after-sale service and engineering consulting.
Product overview
CRM is a manufacturer of geotechnical construction equipment specializing in jet grouting and drilling solutions. The company operates a platform-based model consisting of two core product lines (jet grouting equipment and drilling equipment) complemented by a proprietary software product (Jet Grouting Panel) and spare parts services. The Jet Grouting Panel software provides simulation and control capabilities for the jet grouting equipment. All products are supported by in-house engineering services and certified manufacturing capabilities (ISO 9001). The company holds two patents for jet grouting technology (RM 99A000395 and RM99A000393) and distributes products worldwide through a network of international business partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Jet Grouting Equipment Specialized equipment for jet grouting soil treatment, featuring patented high-pressure rubber-hose rod technology for double fluid jet grouting. Used by geotechnical and foundation contractors for tunnel construction, foundation stabilization and soil improvement projects.
- Drilling Equipment Equipment for small, medium and large diameter drilling operations, including rotopercussive drilling tools and accessories. Used by drilling companies and contractors for foundations, tunnels and geotechnical investigations.
- Spare Parts for Jet Grouting and Drilling Equipment Replacement parts and components for CRM jet grouting and drilling equipment, available for European and international shipments. Supports installed base and after-sale service.
- Jet Grouting Panel Software CRM's software control panel for jet grouting operations, providing simulation and control capabilities for CRM jet grouting equipment. Targets operators and engineers running CRM jet grouting systems.
- Engineering and Consulting Services Advisory service for solutions tailored to specific needs, design assistance for soil drilling projects, and consulting for special site requirements. Supports geotechnical contractors on complex projects.
Companies that use CRM
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
CRM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CRM partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Trevi GroupcoreStrategic collaboration with Trevi Group, a major player in foundation engineering. Trevi Group is listed as a client and appears in CRM's customer logos, indicating a strong working relationship in the geotechnical equipment sector.
- SOILMEC S.P.A.coreItalian manufacturer of drilling and foundation equipment. SOILMEC serves as CRM's business partner for Italy, providing local sale and after-sale service for CRM equipment.
- SOILMEC (H.K.) LIMITEDcoreSOILMEC Hong Kong office serving as CRM's business partner in the Hong Kong and Asia Pacific region, providing local sale and after-sale service for CRM equipment.
- SOILMEC DEUTSCHLAND GMBHcoreSOILMEC Germany office serving as CRM's business partner in the German market, providing local sale and after-sale service for CRM equipment.
- IMB-SPIRK GES.M.B.H.minorAustrian company serving as CRM's business partner in the Austria region, providing sale and after-sale service for CRM jet grouting and drilling equipment.
- DRILLERS' CHOICE, INC.minorFrench company (operating as Nouvelle-ZEMA) serving as CRM's business partner in France, providing local sale and after-sale service for CRM equipment.
- AMAGO SP. Z.O.O.minorPolish company serving as CRM's business partner in Poland, providing local sale and after-sale service for CRM jet grouting and drilling equipment.
- MOP y C, S.A.minorSpanish company based in Madrid serving as CRM's business partner in Spain, providing local sale and after-sale service for CRM equipment.
- COLLI EQUIPMENT S.P.A.minorItalian company in Crespellano serving as CRM's business partner, providing equipment sales and after-sale support.
- COLLI DRILL S.P.A.minorItalian drilling company in Capena serving as CRM's business partner for drilling equipment sales and service.
- GRUSEminorSwedish company serving as CRM's business partner in the Scandinavian region, providing local sale and after-sale service.
- GEOD P.W. Michał WójcikminorPolish company serving as CRM's business partner in Poland, providing local sale and after-sale service for geotechnical equipment.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
CRM competitors and assessment
Company assessmentDirect peers
- Soilmec (Trevi Group): Italian manufacturer of drilling and foundation equipment — CRM's channel partner in Italy, Germany, and Hong Kong. Direct competitor in rotary and jet grouting rigs and tools, making Soilmec the closest 1:1 comparable in product scope.
- Casagrande Group: Italian manufacturer of hydraulic piling and drilling rigs for foundation engineering. Closely comparable in size profile to CRM and competes directly in the rotary drilling and small-to-medium diameter foundation equipment segments.
- Junttan: Finnish manufacturer of hydraulic piling and drilling equipment for foundation engineering. Comparable in size and specialization to CRM, with both companies serving geotechnical contractors across global markets.
- MAIT S.p.A. Italian manufacturer of drilling rigs and equipment for foundations, water wells, and geotechnical applications. Direct competitor to CRM in the Italian and European foundation equipment market, with similar product breadth and customer profile.
Broad incumbents
- Bauer Maschinen: German global leader in foundation equipment, including drilling rigs and jet grouting systems. Much larger than CRM but competes in the same end application space (foundation engineering) and offers overlapping equipment categories.
- Liebherr: Diversified heavy equipment manufacturer with a foundation and piling equipment division. Overlaps with CRM only in specialty drilling and foundation tools, but at vastly larger scale and broader product portfolio.
- XCMG Foundation: Chinese large-scale manufacturer of foundation and piling equipment with global reach. Competes with CRM in commoditized drilling and foundation equipment categories, though at vastly different price points and scale.
Emerging players
- Watson-Feather (a Drilltec brand): Manufacturer of drilling tools and accessories for foundation and geotechnical applications. Comparable to CRM's drilling equipment line and competes in the components/accessories sub-segment of the same value chain.
Others
- Keller Group: UK-based global geotechnical contractor — a customer type for CRM rather than a direct competitor. Keller is a useful comparable for downstream demand for geotechnical equipment and represents the contractor-side of CRM's value chain.
Regional players
- Beretta Alfredo: Italian regional manufacturer of drilling tools and equipment for geotechnical, water well, and foundation applications. Closely comparable in size and geographic focus to CRM, with overlapping product offerings in the Italian and European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CRM social profiles
Digital presenceCRM compliance and trust
Trust signalCompliance1 record
CRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
CRM leadership team
Management profileNumber of profiles
Profiles9 records
CRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CRM
What does CRM do?
CRM designs, manufactures and sells jet grouting equipment and drilling equipment for geotechnical and foundation engineering applications, featuring patented high-pressure rubber-hose rod technology for double fluid jet grouting. The company also offers a Jet Grouting Panel software for process simulation/control, spare parts, after-sale service and engineering consulting.
Is CRM a public or private company?
CRM is a private company. It is classified as family owned and is currently operating.
When was CRM founded?
CRM was founded in 1980. It employs 11 to 50 people.
Where is CRM based?
CRM is headquartered in Monterotondo, Italy, in the Europe region.
How does CRM make money?
Five revenue lines are on record. Jet grouting equipment sales are the primary driver. The others are drilling equipment sales, HDD equipment, spare parts and after-sale service and engineering and consulting services.
Who are CRM's main competitors?
Direct peers on record are Soilmec (Trevi Group), Casagrande Group, Junttan and MAIT S.p.A.. Broad incumbents are Bauer Maschinen, Liebherr and XCMG Foundation. Watson-Feather (a Drilltec brand) is listed as an emerging player. Keller Group is listed as an others. Beretta Alfredo is listed as a regional player.
Does CRM have an API?
No public API is recorded for CRM.
What industry is CRM in?
CRM's product category is Geotechnical Construction Equipment Manufacturing. Its primary akta.pro industry code is IMAHAGAC, Pneumatic Components (FRLs, Cylinders, Valves). Its NAICS code is 33391 and its SIC code is 3561.