What Therapyland does

Therapyland is a privately held pediatric therapy center founded in 2015 by Thane Brooks (CEO) and Cheri Brooks (COO), motivated by their personal experience raising a daughter with severe autism. The company operates three state-of-the-art clinic locations across the Georgia metro Atlanta region — Alpharetta, Lawrenceville, and Kennesaw — and serves children from birth through adolescence diagnosed with autism spectrum disorder and related developmental disabilities. Its core service portfolio comprises six coordinated therapeutic disciplines: Applied Behavior Analysis (ABA) therapy, pediatric occupational therapy, pediatric physical therapy, speech-language therapy, feeding therapy, and augmentative and alternative communication (AAC) therapy, supplemented by a dedicated TL Teen center-based program for adolescents and an Intensive ABA program for children requiring multi-disciplinary intervention.

The clinical model is built around multidisciplinary care delivered in-person at each clinic facility, with cross-training across disciplines and individualized, data-driven treatment plans. Tools employed include both low-tech AAC systems (PECS boards, core word boards) and high-tech speech-generating devices and communication apps, alongside clinic infrastructure such as pretend-play zones, obstacle courses, calm sensory rooms, and indoor play systems. The clinical team is led by experienced Board Certified Behavior Analysts (BCBAs), licensed speech-language pathologists, occupational therapists, physical therapists, and Registered Behavior Technicians, overseen by a VP of Behavioral Services with 25+ years in ABA and special education and a VP of Operations who is a practicing licensed SLP.

Revenue is generated through fee-for-service billing for therapy hours, predominantly paid via commercial insurance, Medicaid, and out-of-pocket contributions from families. Therapyland verifies insurance benefits on behalf of families under the No Surprises Act and manages intake via dedicated coordinators at each location. Go-to-market is direct-to-consumer: families are acquired through the company website, location-specific phone numbers, online inquiry forms, and SEO-optimized location pages, supported by an educational content blog. The company is entirely family-owned with no disclosed institutional investors, operates exclusively within the state of Georgia, and has built a nine-partner autism-specialist referral network spanning developmental pediatrics, neuropsychology, gastroenterology, otolaryngology, equine therapy, special-education advocacy, and Medicaid waiver navigation.

Name

Therapyland

Legal name

Therapyland

Website

https://therapyland.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Therapyland is a Georgia-based pediatric therapy center operating three clinics in Alpharetta, Lawrenceville, and Kennesaw, delivering ABA, occupational, physical, speech, feeding, and AAC therapies to children with autism and developmental disabilities.

Ownership category

akta.pro rank

Product category

Pediatric Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Pediatric Physical Therapy & Developmental Rehab (HSADAIAE), Related Therapy Services (Speech, Occupational, Physical, Feeding) (EDAJAKAD)

Keywords

• Pediatric therapy services
• ABA therapy
• Occupational therapy
• Speech language therapy
• Autism therapy center

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Therapy Services (Fee-for-Service): Therapyland generates revenue by providing billable pediatric therapy services (ABA, OT, PT, speech, feeding, AAC) to children with autism and developmental disabilities. Services are typically covered by health insurance, including Medicaid where applicable, with the company verifying benefits on behalf of families and billing insurers directly. Families may also have out-of-pocket responsibility determined through insurance verification.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Therapyland is a pediatric therapy center providing Applied Behavior Analysis (ABA), occupational, physical, speech-language, feeding, and AAC therapies to children with autism and developmental disabilities. Services are delivered in person across three state-of-the-art clinic locations in Georgia, with multidisciplinary coordination and individualized treatment plans supported by insurance verification.

Product overview

Therapyland is a pediatric therapy center operating as a single unified service provider — not a software platform — offering multiple therapeutic disciplines under one roof at three Georgia locations (Alpharetta, Lawrenceville, and Kennesaw). The core portfolio comprises Applied Behavior Analysis (ABA) Behavior Therapy, Pediatric Occupational Therapy, Pediatric Physical Therapy, Speech-Language Therapy, Feeding Therapy, and AAC (Augmentative and Alternative Communication) Therapy. These services are delivered through individualized and intensive program formats, including a dedicated TL Teen program for adolescents and an Intensive ABA program for children requiring multi-disciplinary intervention. All services are coordinated by a multidisciplinary team of board-certified behavior analysts, occupational therapists, speech-language pathologists, physical therapists, and registered behavior technicians, with parent training and family-centered compassionate care woven throughout.

Differentiator

Problem solved

Functional benefit

Products and services

• ABA Behavior Therapy Applied Behavior Analysis (ABA) therapy services aimed at reducing inappropriate behavior and increasing communication, learning, and social skills through natural setting and discrete-trial teaching formats for children with autism spectrum disorder.
• Pediatric Occupational Therapy Occupational therapy focused on developing the abilities necessary for the many "occupations" of childhood—play skills, self-care, daily living skills, learning, socializing, and community—while enhancing sensory abilities and promoting social acceptance.
• Pediatric Physical Therapy Pediatric physical therapy designed to improve and maintain a child's developmental function across fine and gross motor skills, balance, muscle tone, posture, gait, coordination, and range of motion.
• Speech-Language Therapy Speech therapy devoted to helping children develop verbal and non-verbal communication skills and emphasizing interactive communication within the child's everyday environments, particularly for those with language delays and social communication struggles.
• Feeding Therapy Feeding therapy working to improve oral motor skills, swallowing, and acceptance of age-appropriate size portions and variety of foods from all food groups, while teaching caregivers how to manage feeding behaviors safely.
• AAC Therapy Augmentative and Alternative Communication (AAC) therapy using non-verbal methods (speech-generating machines, electronic text readers, keyboards, computer programs, picture boards) in conjunction with speech-language pathology to facilitate communication development.
• TL Teen Program Specialized center-based therapy program for adolescents diagnosed with autism spectrum disorder and behavioral disorders, offering a safe and welcoming environment for teens to develop essential skills, social skills, emotional understanding, independence training, and strategies for quality life and personal responsibility.
• Intensive ABA Program An intensive ABA program enabling children to receive multiple therapies in one convenient location, emphasizing cross-training among different disciplines for optimal outcomes.

Quantifiable outcome

• Children gain independence, social skills, communication abilities, and daily living skills through individualized, evidence-based treatment plans with measurable short-term (3–6 week) and long-term (6–12 month) goals tracked through data-driven monitoring.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor.

• Ann Elliott / Raise Them High, Inc.minorStrategic or Co-development PartnerAnn Elliott is Director and CEO of Raise Them High, Inc., a mother of a son with autism who founded the organization after a 40+ year nursing career. She helps families of special needs children complete Deeming Waiver paperwork and navigate approval processes. She is listed as an Autism Specialist Partner of Therapyland.
• Dr. Jennifer L. Poulos, Psy.D.minorStrategic or Co-development PartnerLicensed pediatric psychologist with expertise in early intervention for infants, toddlers, and young children coping with developmental, cognitive, emotional, behavioral, and chronic medical conditions. Provides comprehensive consultation, assessment, treatment planning, play therapy, behavioral therapy, and behavioral medication consultation. Listed as an Autism Specialist Partner of Therapyland.
• Debbie Dobbs Advocacy, LLCminorStrategic or Co-development PartnerSpecial Education Consultant, Child Advocate, and Health Care/Funding Consultant led by Debbie L. Dobbs, MS, who has two children with disabilities. Offers educational advocacy (IEPs, 504s), Katie Beckett Medicaid Deeming Waiver application assistance, and free financial grant resources. Listed as a Therapyland partner.
• Dustin’s Place Equine Therapy / Lynn BrechtminorStrategic or Co-development PartnerEquine-Assisted Psychotherapy and Equine-Assisted Learning organization offering programs for children with special needs including the State Equine Special Olympics and a ‘Barn Buddies’ job skills program for teens and adults with special needs. Listed as a Therapyland partner.
• Dr. Alan WeintraubminorStrategic or Co-development PartnerDual board-certified developmental-behavioral pediatrician with 35+ years of practice in developmental pediatrics since 1988. Co-chair of the Developmental Disabilities Committee of the Georgia Chapter of the AAP and Board member of AADD. Listed as an Autism Specialist Partner of Therapyland.
• Dr. Emily Papazoglou, Ph.D.minorStrategic or Co-development PartnerBoard-certified neuropsychologist who graduated from the University of Oxford and earned a joint doctorate from Georgia State University, followed by a residency at Emory University and post-doctoral fellowship at Johns Hopkins/Kennedy Krieger Institute. Specializes in working with young children with developmental delays and complex medical conditions. Listed as a Therapyland partner.
• Dr. Brooke Jones / Fresh Start for the MindminorStrategic or Co-development PartnerClinical psychologist and owner of Fresh Start for the Mind in Suwanee, Georgia, providing comprehensive academic and psychological evaluations, individual and marriage counseling, group therapies, nutrition, and adult psychiatry services. Listed as a Therapyland partner.
• Dr. Benjamin Gold, MD / GI Care for KidsminorStrategic or Co-development PartnerPediatric gastroenterologist who joined the Children’s Center for Digestive Healthcare in 2009. Former Marcus Chair of Pediatric Gastroenterology at Emory University, former Director of the Division of Pediatric GI at Children’s Healthcare of Atlanta. Listed as a Therapyland partner.
• Dr. Melissa Statham / Board-Certified OtolaryngologyminorStrategic or Co-development PartnerPhysician with dual-fellowship specialized training in pediatric otolaryngology and laryngology, with expertise in pediatric and adult voice conditions and airway disorders. Member of the Trilogy Society, AAO-HNS, and American Laryngological Society. Listed as a Therapyland partner.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Acorn Health: Multi-state provider of ABA, speech, and occupational therapy services for children with autism. Directly comparable in service portfolio and clinic-based delivery to Therapyland's integrated model.
• Centria Healthcare: Large national provider of ABA therapy and related pediatric services. Competes with Therapyland for ABA market share, payer contracts, and clinical talent, with substantially greater geographic and capital reach.
• Behavioral Innovations: Multi-state operator of ABA, OT, and speech therapy centers for children with autism. Directly comparable to Therapyland in clinical service mix and clinic-based delivery model.
• BlueSprig Pediatrics: National provider of ABA, speech, and occupational therapy for children with autism. Competes directly with Therapyland in the integrated pediatric autism therapy category across multiple U.S. states.
• Cortica: Multidisciplinary pediatric autism care provider combining ABA, OT, PT, speech, and medical services. Closely aligned with Therapyland's all-under-one-roof philosophy and integrated treatment approach.
• Hopebridge: Multi-state pediatric therapy center operator delivering ABA, OT, PT, speech, and feeding therapies under one roof. Closely comparable to Therapyland's multidisciplinary clinic model, though at significantly larger geographic scale.
• Autism Learning Partners: National ABA and related therapy provider serving children with autism across multiple states. Directly comparable in clinical focus on autism and payer-reimbursed therapy delivery.

Broad incumbents

• Marcus Autism Center (Children's Healthcare of Atlanta): Major Atlanta-based pediatric hospital system operating a leading autism center. Competes with Therapyland in the Georgia market for complex pediatric autism cases and serves as a referral source for higher-acuity patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Therapyland
• Xx.com/Therapyland
• LinkedInlinkedin.com/company/therapyland

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Therapyland