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AYRES

Full company profile

uuid000fsb2

Namestring
AYRES
Legal namestring
ENGRAMA S.A.
Websiteurl
ayres.com.ar
Company typeenum
Private
Founded yearint
2022
Descriptiontext

AYRES is an Argentine women's fashion brand operated by ENGRAMA S.A., a privately held Sociedad Anónima headquartered in Buenos Aires at Serrano 151. The company designs, manufactures, and sells contemporary women's apparel and accessories—including coats, jackets, parkas, pants, jeans, skirts, shirts, t-shirts, sweatshirts, and tailored pieces—through a direct-to-consumer model spanning its own e-commerce platform (ayres.com.ar) and physical retail stores across Argentina. A wholesale channel ('Venta Mayorista') extends reach to mid-market buyers, and international shipping is offered alongside a domestic focus. The company operates with 51-100 employees.

The product portfolio is organized around the core AYRES line, the ABC sub-brand, and dedicated seasonal collections including Denim, FW.26 Sastrería (tailoring), and an Archive Sale channel for prior-season inventory; the main line alone carries 891+ SKUs, with pricing in Argentine pesos ranging from approximately ARS 12,396 for basic items to ARS 620,000 for premium outerwear. Technology infrastructure is built on the VTEX e-commerce platform, with MercadoPago handling credit card processing (Visa, Mastercard, American Express) and Rapipago cash voucher payments, Andreani providing domestic fulfillment, and WhatsApp Business powering customer service. Functional customer offerings include a 30-day return/exchange window, 3 interest-free installments, and free in-store pickup at selected locations.

Revenue mechanics rely on one-time retail sales across digital and physical channels, targeting fashion-conscious individual consumers in Argentina in a size-inclusive range (24-46). AYRES is closely held with no disclosed external institutional investment, no funding rounds on record, and no executive leadership publicly disclosed; the AYRES trademark is registered nationally and internationally.

Short descriptiontext

AYRES is an Argentine women's fashion brand operating through its own e-commerce platform (ayres.com.ar) and physical retail stores, offering contemporary apparel including coats, pants, jeans, and tailored pieces to fashion-conscious consumers in Argentina.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersBuenos Aires, Argentina
HQ citystring
Buenos Aires
HQ countrystring
Argentina
HQ regionstring
Latin America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
women's fashion apparel, designer clothing, tailored garments, e-commerce fashion, outerwear jackets
Industry1 code
1Outerwear & Cold-Weather Apparel Manufacturers
CodeCRAAAAAIPrimaryYes
NAICS code2 codes
  • Clothing and Clothing Accessories Retailers458110
  • Apparel Manufacturing315
SIC code3 codes
  • Retail-Women's Clothing Stores5621
  • Women's, Misses', And Juniors Outerwear2330
  • Apparel & Other Finishd Prods Of Fabrics & Similar Matl2300
Product category
Women's Fashion Apparel
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Direct Product Sales
TypeOne Time License
Description

One-time retail sales of apparel and accessories through e-commerce and physical stores. Products include pants, skirts, jackets, coats, shirts, sweatshirts, and jeans across various seasons.

Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Pricing details1 tier
1Individual product purchases with installment options
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Products range from approximately $12,396 ARS for basic items to $620,000 ARS for premium coats and jackets. Standard installment plan offers 3 interest-free payments. Sale discounts of 20-60% off on seasonal items.

GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 record
1ABC
Description

A sub-brand/product line under AYRES offering contemporary apparel

Core offering1 text field

AYRES designs, manufactures, and sells contemporary women's clothing and accessories through its e-commerce platform (ayres.com.ar) and physical retail stores across Argentina. The brand offers ready-to-wear apparel across categories such as outerwear, pants, jeans, shirts, sweatshirts, and skirts, alongside a dedicated tailoring (Sastrería) collection and a Denim collection, with seasonal collections such as FW.26 and an Archive Sale channel for previous-season merchandise.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • 30-day return/exchange window for customer satisfaction
Product overview1 text field

AYRES is an Argentine fashion brand owned by ENGRAMA S.A. that offers contemporary women's clothing through an e-commerce platform (ayres.com.ar) and physical retail stores in Argentina. The product portfolio includes two main lines: the core AYRES line featuring dresses, coats, tailored pants, and casual wear; and the ABC line offering fashion-forward pieces including jeans and tops. Products span outerwear (jackets, coats, parkas, trench coats), bottoms (jeans, pants, skirts), tops (t-shirts, shirts, sweatshirts), and formal tailoring. Collections are organized by season (such as FW.26 and Sastrería), with dedicated Denim and Archive Sale channels. The e-commerce platform supports online shopping with customer service via WhatsApp, multiple payment options including credit cards and MercadoPago, and shipping throughout Argentina via Andreani courier.

Product and service1 record
1AYRES Main Line
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership3 partners
1VTEX
Strategic tierCoreTypeTechnology or Integration
Description

VTEX provides the e-commerce platform powering the ayres.com.ar online store, including product catalog management, shopping cart, checkout, and order processing infrastructure.

2Andreani
Strategic tierCoreTypeTechnology or Integration
Description

Andreani is the primary courier service for domestic delivery within Argentina, handling product shipments to customer addresses across the country.

3MercadoPago
Strategic tierCoreTypeTechnology or Integration
Description

MercadoPago processes online credit card payments securely, providing the payment gateway infrastructure for all e-commerce transactions on the platform.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration7 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

AYRES

Women's Fashion Apparelayres.com.ar

AYRES is an Argentine women's fashion brand operating through its own e-commerce platform (ayres.com.ar) and physical retail stores, offering contemporary apparel including coats, pants, jeans, and tailored pieces to fashion-conscious consumers in Argentina.

What AYRES does

AYRES is an Argentine women's fashion brand operated by ENGRAMA S.A., a privately held Sociedad Anónima headquartered in Buenos Aires at Serrano 151. The company designs, manufactures, and sells contemporary women's apparel and accessories—including coats, jackets, parkas, pants, jeans, skirts, shirts, t-shirts, sweatshirts, and tailored pieces—through a direct-to-consumer model spanning its own e-commerce platform (ayres.com.ar) and physical retail stores across Argentina. A wholesale channel ('Venta Mayorista') extends reach to mid-market buyers, and international shipping is offered alongside a domestic focus. The company operates with 51-100 employees.

The product portfolio is organized around the core AYRES line, the ABC sub-brand, and dedicated seasonal collections including Denim, FW.26 Sastrería (tailoring), and an Archive Sale channel for prior-season inventory; the main line alone carries 891+ SKUs, with pricing in Argentine pesos ranging from approximately ARS 12,396 for basic items to ARS 620,000 for premium outerwear. Technology infrastructure is built on the VTEX e-commerce platform, with MercadoPago handling credit card processing (Visa, Mastercard, American Express) and Rapipago cash voucher payments, Andreani providing domestic fulfillment, and WhatsApp Business powering customer service. Functional customer offerings include a 30-day return/exchange window, 3 interest-free installments, and free in-store pickup at selected locations.

Revenue mechanics rely on one-time retail sales across digital and physical channels, targeting fashion-conscious individual consumers in Argentina in a size-inclusive range (24-46). AYRES is closely held with no disclosed external institutional investment, no funding rounds on record, and no executive leadership publicly disclosed; the AYRES trademark is registered nationally and internationally.

AYRES firmographics

Firmographics
Name
AYRES
Legal name
ENGRAMA S.A.
Website
https://ayres.com.ar
Company type
Private
Founded year
2022
Operating status
Operating
Headcount range
51–100 employees
Short description
AYRES is an Argentine women's fashion brand operating through its own e-commerce platform (ayres.com.ar) and physical retail stores, offering contemporary apparel including coats, pants, jeans, and tailored pieces to fashion-conscious consumers in Argentina.
Ownership category
akta.pro rank

AYRES industry classification

Industry
Product category
Women's Fashion Apparel
NAICS
Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)
SIC
Retail-Women's Clothing Stores (5621), Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
akta.pro primary industry
Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

  • Women's fashion apparel
  • Designer clothing
  • Tailored garments
  • E-commerce fashion
  • Outerwear jackets

Where AYRES is headquartered

Location

Headquarters

HQ city
Buenos Aires
HQ country
Argentina
HQ region
Latin America

Offices1 record

Markets served

AYRES business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

  1. Direct Product Sales: One-time retail sales of apparel and accessories through e-commerce and physical stores. Products include pants, skirts, jackets, coats, shirts, sweatshirts, and jeans across various seasons.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goIndividual product purchases with installment options

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

AYRES product offering

Product offering

Core offering

AYRES designs, manufactures, and sells contemporary women's clothing and accessories through its e-commerce platform (ayres.com.ar) and physical retail stores across Argentina. The brand offers ready-to-wear apparel across categories such as outerwear, pants, jeans, shirts, sweatshirts, and skirts, alongside a dedicated tailoring (Sastrería) collection and a Denim collection, with seasonal collections such as FW.26 and an Archive Sale channel for previous-season merchandise.

Product overview

AYRES is an Argentine fashion brand owned by ENGRAMA S.A. that offers contemporary women's clothing through an e-commerce platform (ayres.com.ar) and physical retail stores in Argentina. The product portfolio includes two main lines: the core AYRES line featuring dresses, coats, tailored pants, and casual wear; and the ABC line offering fashion-forward pieces including jeans and tops. Products span outerwear (jackets, coats, parkas, trench coats), bottoms (jeans, pants, skirts), tops (t-shirts, shirts, sweatshirts), and formal tailoring. Collections are organized by season (such as FW.26 and Sastrería), with dedicated Denim and Archive Sale channels. The e-commerce platform supports online shopping with customer service via WhatsApp, multiple payment options including credit cards and MercadoPago, and shipping throughout Argentina via Andreani courier.

Differentiator

Problem solved

Functional benefit

Brands

  • ABC: A sub-brand/product line under AYRES offering contemporary apparel

Products and services

  • AYRES Main Line

Quantifiable outcome

  • 30-day return/exchange window for customer satisfaction

Companies that use AYRES

Customer profile

Segments1 record

Ideal customer profiles1 record

AYRES technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

AYRES partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

  • VTEXcoreTechnology or IntegrationVTEX provides the e-commerce platform powering the ayres.com.ar online store, including product catalog management, shopping cart, checkout, and order processing infrastructure.
  • AndreanicoreTechnology or IntegrationAndreani is the primary courier service for domestic delivery within Argentina, handling product shipments to customer addresses across the country.
  • MercadoPagocoreTechnology or IntegrationMercadoPago processes online credit card payments securely, providing the payment gateway infrastructure for all e-commerce transactions on the platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

AYRES competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

AYRES social profiles

Digital presence

AYRES financial estimates

Financial estimate

Revenue estimate

Valuation estimate

AYRES leadership team

Management profile

Number of profiles

AYRES funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

AYRES M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AYRES

What does AYRES do?

AYRES designs, manufactures, and sells contemporary women's clothing and accessories through its e-commerce platform (ayres.com.ar) and physical retail stores across Argentina. The brand offers ready-to-wear apparel across categories such as outerwear, pants, jeans, shirts, sweatshirts, and skirts, alongside a dedicated tailoring (Sastrería) collection and a Denim collection, with seasonal collections such as FW.26 and an Archive Sale channel for previous-season merchandise.

Is AYRES a public or private company?

AYRES is a private company. It is classified as family owned and is currently operating.

When was AYRES founded?

AYRES was founded in 2022. It employs 51 to 100 people.

Where is AYRES based?

AYRES is headquartered in Buenos Aires, Argentina, in the Latin America region.

How does AYRES make money?

One revenue line is on record: direct Product Sales.

Does AYRES have an API?

No public API is recorded for AYRES.

What industry is AYRES in?

AYRES's product category is Women's Fashion Apparel. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 458110 and its SIC code is 5621.

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