Call Federal Credit Union

What Call Federal Credit Union does

Call Federal Credit Union is a member-owned financial cooperative founded in 1962, operating primarily in the Greater Richmond, Virginia market. Its functional core is retail and small-business banking: deposit products (checking, savings, money market, certificates, IRAs), consumer and mortgage lending (auto loans at rates as low as 3.99% APR, home equity at 5.75%, mortgages, personal loans, recreational vehicle financing, credit cards), and commercial banking (business checking, savings, lines of credit, term loans, vehicle loans, real estate loans). Members can access services through multiple physical branches in the Greater Richmond area, phone banking, a digital channel built on the Fiserv mobile banking platform (iOS/Android apps with real-time balances, transfers, bill pay, mobile check deposit, alerts, and card management), and over 55,000 surcharge-free ATMs plus shared branches via the CO-OP Financial Services network. The institution earns revenue from net interest income on the loan portfolio versus deposit cost, fee-based services, and advisory fees generated through an investment and retirement planning partnership with LPL Financial.

The business model is the standard credit union mutual-cooperative model: member-owned, NCUA-insured up to $250,000 per member, NMLS#407823 Equal Housing Lender. Distribution spans direct branch sales, inside-sales contact center operations, self-serve digital/PLG via online and mobile banking, and an At Work Program targeting employer partnerships in the region. Marketing relies on a multichannel presence — website, social media (Facebook, LinkedIn, Instagram, YouTube), community events, financial wellness workshops, a scholarship program, member discounts, and a member referral program — emphasizing local service, transparent fees, and competitive rates versus traditional banks. Value-added but non-core offerings include insurance and debt protection products, financial wellness coaching, interactive online learning modules, and a Skip-A-Payment loan deferral feature.

Strategically, Call Federal balances preservation of its cooperative identity with incremental digital modernization. The proprietary technology surface is limited: its mobile app, card-management, and digital banking infrastructure are delivered through Fiserv, and its ATM reach is procured via the CO-OP and Visa/Plus network partnerships. Operational and compliance disclosures indicate COPPA, CCPA, and GDPR-relevant privacy practices. There are no disclosed funding rounds, M&A transactions, leadership changes, patents, or revenue figures in the source data, consistent with the regulatory disclosure regime for member-owned cooperatives rather than investor-backed fintechs.

Name

Call Federal Credit Union

Legal name

Call Federal Credit Union

Website

https://callfederal.org

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

Call Federal Credit Union is a member-owned, NCUA-insured financial cooperative founded in 1962, serving individuals and small businesses in the Greater Richmond, Virginia area with deposit products, consumer and commercial lending, and a Fiserv-powered mobile banking platform.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (522130), Credit Card Issuing (52221)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Credit Cards & Revolving Credit (FSABAAAC), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending
• Mortgage loans
• Business banking
• Credit union services

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Loan Interest: Interest income from various loan products including auto loans (as low as 3.99% APR), home equity loans (as low as 5.75%), mortgages, personal loans, and business loans.
2. Deposit Interest: Interest paid to members on deposit accounts including checking, savings, certificates (up to 3.50% APY for 24-month), and money market accounts (up to 2.50% APY).
3. Fee-based Services: Various banking fees including potential overdraft fees, ATM fees for out-of-network usage, and other service charges. The credit union emphasizes no hidden fees and consistently low rates.
4. Investment & Retirement Services: Investment and retirement planning services offered through partnership with LPL, generating revenue through advisory fees and product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Call Federal Credit Union is a member-owned, not-for-profit financial cooperative offering a full suite of retail banking products and services to individuals and small businesses. Core offerings include personal and business checking and savings accounts, certificates, IRAs, mortgages, home equity loans, auto loans, personal loans, credit cards, and commercial loans. The credit union also provides complementary services including investment and retirement planning through a partnership with LPL Financial, insurance and debt protection products, and a digital banking platform powered by Fiserv.

Product overview

Call Federal Credit Union offers a comprehensive suite of financial products and services organized into personal banking, business banking, and advisory services. The core banking platform includes checking, savings, certificates, money market accounts, and IRA products for personal members, alongside a full range of consumer and mortgage lending including auto loans, home equity products, personal loans, and credit cards. Business banking services encompass commercial checking, savings, and lending products including term loans, lines of credit, vehicle financing, and real estate loans. Digital banking is provided as the primary channel through mobile apps for iOS and Android, with access to over 55,000 surcharge-free ATMs nationwide. The credit union also provides value-added services including investment and retirement planning through an LPL Financial partnership, insurance and debt protection products, financial wellness coaching and educational courses, member discount programs, scholarship opportunities, and an employer workplace program. The organization serves the Greater Richmond, Virginia area with a focus on transparent, low-fee banking.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts

Quantifiable outcome

• Car loans as low as 3.99% APR
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• FiservcoreTechnology or IntegrationFiserv powers the Call Federal Mobile Banking App, providing core mobile banking infrastructure including real-time balances, money management, transfers, bill pay, check deposits, alerts, and card management capabilities.
• CO-OP Financial Services (ATM Network)coreTechnology or IntegrationPartnership provides access to over 55,000 surcharge-free ATMs and thousands of branch locations nationwide through the CO-OP network.
• Visa/Plus NetworkcoreTechnology or IntegrationPartnership with Visa's Plus ATM network for easy access to funds while traveling, with fees that may apply.
• LPL FinancialcoreStrategic or Co-development PartnerLPL partnership provides investment and retirement planning services to members, with LPL's Relationship Summary (Form CRS) available through Call Federal's disclosures page.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Virginia Credit Union: Statewide Virginia-based member-owned credit union offering checking, savings, lending, mortgages, and wealth services. Closest like-for-like peer given overlapping Virginia footprint and full-service consumer and business banking model.
• Langley Federal Credit Union: Virginia-based credit union serving Hampton Roads with a comparable full product suite (deposits, consumer lending, mortgages, business banking) and similar community-bank positioning.
• BayPort Credit Union: Virginia-headquartered credit union with consumer and business banking, mortgages, and investment services. Comparable size and community credit union value proposition in the same state regulatory environment.
• Truliant Federal Credit Union: Mid-Atlantic and Southeast regional credit union offering deposit, lending, mortgage, business banking, and wealth services. Comparable scope of products and member-owned cooperative structure.
• Connexus Credit Union: Member-owned credit union providing consumer deposits, lending, mortgages, and business banking nationally. Comparable full-service community credit union model with digital-first delivery.

Broad incumbents

• Navy Federal Credit Union: Largest U.S. credit union with nationwide consumer and business banking, lending, mortgages, and investment services. Sets the competitive benchmark Call Federal is measured against on rates, fees, and digital experience.
• PenFed (Pentagon Federal Credit Union): Large national credit union offering consumer and business banking, mortgages, and credit cards. Comparable member-owned model but materially larger scale and broader geographic reach.
• Capital One: National bank with major retail banking and credit card presence headquartered in McLean, Virginia, directly competing for Richmond-area consumer deposits, credit cards, and auto loans.
• Discover Financial Services: National direct-to-consumer credit card issuer and digital bank. Direct overlap with Call Federal's credit card and consumer deposit products via national digital channels.

Emerging players

• Ally Bank: Digital-first bank with no-branch deposit products and nationally competitive savings and CD rates. Sets the rate ceiling that community credit unions like Call Federal must match to retain deposit members.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CallFCU
• Facebookfacebook.com/callfederal
• LinkedInlinkedin.com/company/call-federal-credit-union
• Instagraminstagram.com/callfederal
• Xx.com/callfederal

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Call Federal Credit Union