SouthWest Transit
SouthWest Transit is a 1986-established public transit agency operating fixed-route buses, on-demand microtransit (SW Prime, including five autonomous vehicles), and event shuttles across the Southwest Twin Cities suburbs of Eden Prairie, Chanhassen, Chaska, Carver, and Victoria.
- Company typePrivate
- Founded1986
- HeadquartersEden Prairie, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SouthWest Transit does
SouthWest Transit (SWT) is a public transit agency established in 1986 through a joint powers agreement under Minnesota State Statutes, serving the southwest Minneapolis suburbs of Eden Prairie, Chanhassen, Chaska, Carver, and Victoria. The agency operates a multi-modal transit platform that combines fixed-route bus service (routes 600, 686, 686L, 686X, 695, 698, 698U), on-demand microtransit branded SW Prime, and special-event shuttle services branded SW Shuttle, anchored by five purpose-built transit stations and an integrated mobile app with NexTrip real-time tracking. SWT launched Route 686 along the I-494 corridor to MSP International Airport on March 31, 2025, and in fall 2024 became the first agency in the Twin Cities to deploy wheelchair-accessible autonomous vehicles in revenue microtransit service through a 3-year partnership with May Mobility integrated into SW Prime.
The underlying technology stack is partner-led rather than proprietary: SW Prime on-demand booking is powered by Spare's transit software; the AV fleet runs May Mobility's Multi-Policy Decision Making system; and AI camera-based Automatic Passenger Counters (APCs) collect ridership data across the bus network. Core infrastructure includes Park & Ride facilities at five transit stations, overnight airport parking at SouthWest Station, ADA-compliant vehicles with wheelchair ramps and bike accommodation, and integration with METRO Transit's regional trip planner and Southwest Light Rail connections.
The business model is a government transit funding model rather than a venture-commercial model. SWT generates transaction-fee revenue from fixed-route bus fares, SW Prime on-demand rideshare fares (tiered $2.50-$5.00 per trip across TAP, senior, child, and standard pricing with free transfers between modes), event shuttle fares for major regional venues, and ancillary airport parking fees. The agency is owned and governed by a seven-person Commission representing Eden Prairie, Chanhassen, and Chaska, funded primarily through member-city contributions and federal/state transit formula grants rather than private capital. Customer segments are predominantly consumer-facing — suburban commuters, seniors, families, veterans, college students, and event attendees — with event partners including the Minnesota State Fair (100,632 riders in 2024), Minnesota Renaissance Festival (32,000+ riders in debut year), Minnesota Twins, Vikings, Gophers, Wild, Timberwolves, and headline events such as WWE SummerSlam and Savannah Bananas. The agency employs 11-50 staff under CEO Erik Hansen and was recognized as the 2024 MPTA Transit System of the Year.
SouthWest Transit firmographics
Firmographics- Name
- SouthWest Transit
- Legal name
- SouthWest Transit
- Website
- https://swtransit.org
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SouthWest Transit is a 1986-established public transit agency operating fixed-route buses, on-demand microtransit (SW Prime, including five autonomous vehicles), and event shuttles across the Southwest Twin Cities suburbs of Eden Prairie, Chanhassen, Chaska, Carver, and Victoria.
- Ownership category
- akta.pro rank
SouthWest Transit industry classification
Industry- Product category
- Public Transportation Services
- NAICS
- Bus and Other Motor Vehicle Transit Systems (485113), Other Transit and Ground Passenger Transportation (48599)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- On-Demand Shared Shuttle / Vanpool (Dynamic Routing, Door-to-Door) (TLAFAJAB)
- akta.pro secondary industries
- Airport-to-Transit Connector Shuttles (Rail/Metro/Bus Links) (THAIAFAH), Airport/Seaport Shuttle & Landside Connector Services (TLAFAJAE), Community & Senior Transportation Shuttles (Dial-a-Ride, Non-ADA) (TLAFAJAI)
Keywords
Where SouthWest Transit is headquartered
LocationHeadquarters
- HQ city
- Eden Prairie
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
SouthWest Transit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Fixed-Route Bus Fares: SouthWest Transit generates revenue through fixed-route bus fares on routes 600, 686, 686L, 686X, 695, 698, and 698U. Fares are collected via cash, Go-To Card stored value, credit/debit, and transfers from other transit agencies.
- SW Prime On-Demand Rideshare Fares: Revenue from per-trip fares on SW Prime on-demand rideshare service, with tiered pricing for standard riders ($5.00), seniors 65+ ($3.00), and TAP participants ($2.50). Includes transfers from SW fixed-route buses at discounted rates. ADA-compliant vehicles accommodate wheelchairs, walkers, and bikes.
- Special Event Shuttle Services: Shuttle services for major regional events including Minnesota State Fair, Minnesota Renaissance Festival, Minnesota Twins, Minnesota Vikings, Minnesota Gophers Football, Minnesota Wild, Timberwolves, WWE SummerSlam, Savannah Bananas, Taste of MN, Minnesota Yacht Club Festival, and concerts. Revenue generated through event shuttle fares.
- Airport Parking Revenue: SouthWest Station offers overnight parking as an affordable alternative to MSP airport parking, generating ancillary revenue from parking fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard SW Prime fare |
| Transaction based/ take rate | Pay-as-you-go | Children 6-12, accompanied by paying adult |
| Transaction based/ take rate | Pay-as-you-go | Seniors 65 and over |
| Transaction based/ take rate | Pay-as-you-go | TAP participants |
| Transaction based/ take rate | Pay-as-you-go | Children 5 and under |
| Transaction based/ take rate | Pay-as-you-go | Disabled Veterans |
| Transaction based/ take rate | Pay-as-you-go | Bus-to-Prime Transfer |
| Transaction based/ take rate | Pay-as-you-go | Prime-to-Bus Transfer |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
SouthWest Transit product offering
Product offeringCore offering
SouthWest Transit provides multi-modal public transportation across the Southwest Twin Cities metro, including fixed-route bus service (routes 600, 686L, 686X, 695, 698, 698U), on-demand microtransit (SW Prime) featuring five May Mobility autonomous vehicles in Eden Prairie, and event shuttle services to major regional venues. Supporting offerings include overnight airport parking at SouthWest Station and the SWT mobile app with NexTrip real-time bus tracking.
Product overview
SouthWest Transit is an award-winning public transit agency serving the Southwest Twin Cities area through three core service lines: fixed-route bus transportation (SW Transit), on-demand microtransit (SW Prime including five autonomous vehicles), and event shuttle services (SW Shuttle). The 686 Route provides fixed-route airport service along the I-494 corridor. The SWT App provides mobile access to schedules, real-time NexTrip arrivals, and rider alerts. Park & Ride facilities at five stations support multi-modal commuting. Services collectively serve Minneapolis suburbs including Eden Prairie, Chanhassen, Chaska, Carver, Victoria, Edina, and Bloomington, connecting riders to key destinations including MSP Airport, Mall of America, Downtown Minneapolis, and regional event venues.
Differentiator
Problem solved
Functional benefit
Brands
- SW Prime: On-demand rideshare service for the Southwest Twin Cities area offering shared rides with ADA-compliant vehicles. Also includes five autonomous vehicles operating in Eden Prairie.
- SW Shuttle
- SW Transit
Quantifiable outcome
- 38% ridership growth in two years, making SouthWest Transit the fastest-growing transit system in Minnesota
- +4 more outcomes
Companies that use SouthWest Transit
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles6 records
SouthWest Transit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
SouthWest Transit partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- May MobilitycoreMay Mobility partnered with SouthWest Transit to deploy five wheelchair-accessible autonomous vehicles (AVs) into the SW Prime on-demand rideshare fleet in Eden Prairie, Minnesota. The AVs operate exclusively within a designated zone in Eden Prairie, offering seamless stop-to-stop transportation. The partnership is a 3-year contract. May Mobility's Multi-Policy Decision Making (MPDM) system enables the AVs to analyze thousands of scenarios per second for safe autonomous operation, including in harsh winter climates. May Mobility has completed over 400,000 autonomous rides across 16 deployments worldwide.
- SparecoreSpare, the leader in on-demand transit software, powers SouthWest Transit's SW Prime on-demand rideshare service through a mobile app booking platform. Spare has been powering SouthWest Transit's microtransit service for over three years. The partnership enables riders to conveniently book SW Prime rides via app, with the platform integrating both human-driven and autonomous vehicle options. Spare's CEO Kristoffer Vik Hansen described the partnership as 'extending the freedom of mobility to more people.'
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
SouthWest Transit competitors and assessment
Company assessmentDirect peers
- Maple Grove Transit: Maple Grove Transit operates fixed-route and demand-response transit services for the northwest Twin Cities suburb of Maple Grove under a similar suburban joint powers model, serving commuter and local mobility needs comparable to SouthWest Transit's offering in the southwest metro.
- Plymouth Metrolink: Plymouth Metrolink provides commuter bus and dial-a-ride services for the west-suburban city of Plymouth with Park & Ride connections to downtown Minneapolis, mirroring SouthWest Transit's commuter-focused fixed-route and on-demand rideshare model in an adjacent Twin Cities suburb.
- Minnesota Valley Transit Authority (MVTA): MVTA operates suburban fixed-route bus and on-demand microtransit services in the southern Twin Cities metro (Burnsville, Apple Valley, Eagan, Rosemount), directly comparable to SouthWest Transit's suburban service model, governance structure as a joint powers authority, and multi-modal platform of fixed-route and demand-response service.
Others
- Spare: Spare is the on-demand transit software platform that powers SouthWest Transit's SW Prime microtransit service, including app booking and integration with May Mobility AVs. As a core technology partner, Spare is thematically related to the operations layer that enables SWT's microtransit differentiation.
- May Mobility: May Mobility is the autonomous vehicle technology provider behind SouthWest Transit's AV microtransit service, supplying five wheelchair-accessible vehicles using its Multi-Policy Decision Making system. As the AV technology partner, May Mobility is a critical ecosystem enabler for SWT's flagship innovation offering.
Broad incumbents
- Metro Transit (Minneapolis-St. Paul): Metro Transit is the regional primary transit operator for the Twin Cities, running bus, light rail, and commuter rail across Minneapolis and St. Paul. It is a broader incumbent that connects with SouthWest Transit via the METRO Transit Trip Planner and Southwest Light Rail integration, and competes for the same suburban commuter market.
Regional players
- Anoka County Traveler: Anoka County Traveler provides fixed-route commuter bus and dial-a-ride services across the northern Twin Cities suburbs, comparable to SouthWest Transit's fixed-route and on-demand service mix but serving a different region of the metro with similar suburban transit agency structure.
- Dakota County Transportation: Dakota County Transportation operates suburban transit and mobility services in the southern Twin Cities suburbs, similar in scale and joint powers structure to SouthWest Transit but serving an adjacent county rather than directly overlapping service territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SouthWest Transit social profiles
Digital presenceSouthWest Transit financial estimates
Financial estimateRevenue estimate
Valuation estimate
SouthWest Transit leadership team
Management profileNumber of profiles
Profiles4 records
SouthWest Transit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SouthWest Transit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SouthWest Transit
What does SouthWest Transit do?
SouthWest Transit provides multi-modal public transportation across the Southwest Twin Cities metro, including fixed-route bus service (routes 600, 686L, 686X, 695, 698, 698U), on-demand microtransit (SW Prime) featuring five May Mobility autonomous vehicles in Eden Prairie, and event shuttle services to major regional venues. Supporting offerings include overnight airport parking at SouthWest Station and the SWT mobile app with NexTrip real-time bus tracking.
Is SouthWest Transit a public or private company?
SouthWest Transit is a private company. It is classified as state government owned and is currently operating.
When was SouthWest Transit founded?
SouthWest Transit was founded in 1986. It employs 11 to 50 people.
Where is SouthWest Transit based?
SouthWest Transit is headquartered in Eden Prairie, United States, in the North America region.
How does SouthWest Transit make money?
Four revenue lines are on record. Fixed-Route Bus Fares are the primary driver. The others are SW Prime On-Demand Rideshare Fares, special Event Shuttle Services and airport Parking Revenue.
Who are SouthWest Transit's main competitors?
Direct peers on record are Maple Grove Transit, Plymouth Metrolink and Minnesota Valley Transit Authority (MVTA). Others are Spare and May Mobility. Metro Transit (Minneapolis-St. Paul) is listed as a broad incumbent. Regional players are Anoka County Traveler and Dakota County Transportation.
Does SouthWest Transit have an API?
No public API is recorded for SouthWest Transit.
What industry is SouthWest Transit in?
SouthWest Transit's product category is Public Transportation Services. Its primary akta.pro industry code is TLAFAJAB, On-Demand Shared Shuttle / Vanpool (Dynamic Routing, Door-to-Door), with a secondary code of THAIAFAH, Airport-to-Transit Connector Shuttles (Rail/Metro/Bus Links). Its NAICS code is 485113 and its SIC code is 4100.