Elder Law Answers

What Elder Law Answers does

Elder Law Answers is a US-based, vertically focused legal information and attorney directory platform serving seniors, their families, and elder law attorneys. Founded in 2010 and operated by WealthCounsel, LLC, the company is headquartered in Providence, Rhode Island, and runs a small team of 1-10 employees. The platform is built around free, in-depth editorial content covering the full elder law domain, including Medicaid eligibility and planning, Medicare, estate planning, Social Security, veterans benefits, long-term care financing, special needs planning, guardianship, and nursing home resident rights, with state-specific Medicaid information across all 50 states and the District of Columbia.

The technical product is a two-sided web platform. The consumer-facing site (elderlawanswers.com) provides articles organized by topic, downloadable ElderLaw Guides, an interactive Q&A section, and an attorney search directory filtered by city/state. The companion attorney platform (attorney.elderlawanswers.com) hosts a subscription-based practice development product offering firm directory listings, e-newsletters, content marketing tools, estate planning correspondence templates, and a Knowledge Bank with case law and elder law legal updates. The underlying stack is a standard content management system with a directory/locator component; no proprietary AI/ML or advanced automation is evidenced.

The business model is dual-sided and primarily subscription-recurring on the B2B side. Consumers access all information at no cost, providing free top-of-funnel traffic. Revenue is generated from elder law attorneys who subscribe to the practice development platform and pay for directory listings, newsletter sponsorships, and access to premium resources. Pricing is not publicly disclosed on consumer-facing pages; attorneys are directed to contact the company. Marketing channels are content-led: organic SEO on elder law queries, article/email newsletters, and a presence across Facebook, Twitter, LinkedIn, and YouTube.

Name

Elder Law Answers

Legal name

WealthCounsel, LLC

Website

https://elderlawanswers.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Elder Law Answers is a US elder law information platform, founded in 2010 and operated by WealthCounsel, LLC, that provides free consumer content on Medicaid, Medicare, estate planning, and long-term care across all 50 states, paired with a subscription-based attorney directory and practice development platform for elder law attorneys.

Ownership category

akta.pro rank

Product category

Legal Information Services

NAICS

Other Legal Services (54119), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC) (HLADALAI)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Guardianship, POA & Legal/Advance Care Planning Coordination (HSABAIAJ)

Keywords

• Elder law information
• Medicaid planning resources
• Estate planning guidance
• Attorney directory services
• Legal content platform

Headquarters

HQ city

Providence

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services for Attorneys: Elder Law Answers monetizes through a subscription-based platform for elder law attorneys offering practice development tools including directory listings, e-newsletters, content marketing resources, and estate planning correspondence tools. The consumer-facing content remains free to users.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Elder Law Answers operates a two-sided platform providing free elder law information to consumers (Medicaid planning, estate planning, long-term care, Medicare, Social Security, and veterans benefits) via articles, guides, Q&A, and a nationwide attorney directory. It also operates a subscription-based practice development platform for elder law attorneys offering directory listings, e-newsletters, content marketing resources, and a Knowledge Bank with case law and legal updates.

Product overview

Elder Law Answers operates as a two-sided platform comprising a consumer-facing website and an attorney practice development platform. The consumer site (elderlawanswers.com) offers free informational content including ElderLaw 101 educational modules, a directory of elder law attorneys searchable by location, a Questions & Answers platform, and downloadable guides on elder law topics. The companion platform for attorneys (attorney.elderlawanswers.com) provides practice development tools including firm directory listings, e-newsletter services, content marketing resources, and a Knowledge Bank subscription with case law and legal updates.

Differentiator

Problem solved

Functional benefit

Brands

• ElderLaw Answers for Attorneys: Practice development tools for elder law attorneys including directory listing, newsletters, and content marketing

Products and services

• ElderLaw Answers (Consumer Site) Free consumer-facing website providing elder law information, attorney search, educational content, and Q&A services for individuals and families seeking guidance on Medicaid planning, estate planning, long-term care, Medicare, Social Security, and veterans benefits.
• ElderLaw Answers for Attorneys Subscription-based practice development platform for elder law attorneys and law firms, providing firm directory listings, e-newsletter services, content marketing resources, and a Knowledge Bank with case law and legal documents specific to elder law practice.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Nolo: Long-standing consumer legal information publisher offering articles, guides, attorney directories, and DIY legal products. Overlaps with Elder Law Answers in serving consumers researching legal topics and finding attorneys.
• Avvo: Online legal directory and Q&A platform connecting consumers with attorneys across practice areas, including elder law. Comparable two-sided model with consumer content and attorney profiles/reviews.
• Caring.com: Senior-care information and referral platform offering articles, guides, and a directory of senior care providers. Comparable audience (seniors and families) and content-led directory business model.
• A Place for Mom: Senior care referral platform connecting families with assisted living, memory care, and elder care services. Operates a similar directory-plus-content flywheel serving the same consumer demographic.

Broad incumbents

• LegalZoom: Large consumer legal services platform providing estate planning, business formation, and related products. Competes in the same end-consumer mindshare for Medicaid and estate planning information.
• FindLaw: Thomson Reuters-owned legal information portal providing articles, attorney directories, and case law. Comparable content-led strategy targeting consumers researching legal issues including elder law.
• Justia: Free legal information and attorney directory platform with extensive articles, Q&A, and lawyer profiles. Operates in the same content-plus-directory model across many practice areas.
• Lawyers.com: Attorney directory and legal information site operated by Martindale-Hubbell. Comparable consumer-facing legal directory content with practice-area coverage including elder law.
• Martindale-Hubbell: Legacy attorney directory and legal information service with consumer-facing lawyer search. Direct overlap on the attorney directory side of Elder Law Answers' business.

Others

• Benefits.gov: Federal government benefits navigator offering official information on Medicare, Medicaid, and other programs. Adjacent rather than directly competitive, but addresses the same consumer benefit-navigation need.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/elderlawanswers
• YouTubeyoutube.com/@ElderLawAnswers
• Facebookfacebook.com/elderlawanswers
• LinkedInlinkedin.com/company/elderlawanswers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elder Law Answers