Kelsey Financial

What Kelsey Financial does

Kelsey Financial, LLC is a fee-only SEC Registered Investment Advisor headquartered in Moorpark, California, with a second office in Westlake Village. Founded in 2014 by Robert Kelsey and now led by Owner/CEO/CCO Steve Hoppel, the firm provides personalized financial planning, asset management, retirement planning, and college 529 investing services to individual investors and high-net-worth households across Southern California, with a stated focus on multi-generational wealth building and tax-efficient strategies. The firm employs a 'Plan. Save. Grow.' methodology that combines holistic financial planning with active and passive portfolio management.

The firm's technology stack is built on a multi-vendor ecosystem of third-party platforms rather than proprietary infrastructure: Schwab Alliance and Folio Institutional provide custody and account management, eMaplan delivers the financial planning portal, Advyzon (with Android and iOS apps) and YHL Soft provide performance and fee reporting, and Back9 Insurance offers an integrated life insurance quote portal. Kelsey Financial is the registered trademark holder and does not disclose any proprietary AI/ML systems; the founder's active trading strategy relies on algorithmic mathematics and computing power rather than disclosed machine learning models.

Kelsey Financial is a privately held, founder-owned LLC with no disclosed institutional investors or external capital, no funding rounds, and no publicly disclosed revenue. Revenue is generated entirely through recurring advisory fees on a fee-only basis, with no commission income. The firm reports 1-10 employees and markets primarily through content (blog, SEO targeting Moorpark/Simi Valley/Calabasas keywords) and referral channels rather than paid acquisition.

Name

Kelsey Financial

Legal name

Kelsey Financial, LLC

Website

https://kelseyfinancial.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Kelsey Financial is a fee-only SEC Registered Investment Advisor in Moorpark and Westlake Village, California, providing personalized financial planning, asset management, retirement, and 529 investing services to individual and high-net-worth clients in Southern California.

Ownership category

akta.pro rank

Headquarters

HQ city

Moorpark

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Fee-Only Advisory Services: Kelsey Financial operates as a fee-only registered investment advisor, meaning they charge advisory fees for financial planning, consulting, and asset management services rather than earning commissions on product sales. This model aligns advisor incentives with client interests.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

No substantive core offering information is available in the provided input.

Product overview

Kelsey Financial is a fee-only, SEC Registered Investment Advisor offering a unified suite of financial advisory services. The core offering centers on Financial Planning and Consulting, which serves as the foundation for all other services including Asset Management, Retirement Planning, and College 529 Investing. The firm also provides Life Insurance Services through an integrated quote portal. Services are delivered through a combination of in-person meetings at their California offices and digital platforms including a financial planning portal, performance reporting tools, and mobile applications. The firm utilizes a Plan-Save-Grow methodology, combining active and passive investment management techniques with personalized client-advisor relationships.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered core.

• Schwab AlliancecoreTechnology or IntegrationSchwab Alliance provides institutional account access for Kelsey Financial clients to manage investment portfolios, verify accounts, view holdings, and monitor investment performance.
• Folio InstitutionalcoreTechnology or IntegrationFolio provides institutional account management platform for Kelsey Financial clients to manage investment portfolios.
• eMaplancoreTechnology or IntegrationeMaplan financial planning portal provides interactive charts, reports, and financial planning tools for advisors and clients to build, adjust and maintain comprehensive financial plans.
• AdvyzoncoreTechnology or IntegrationAdvyzon provides performance reporting and fee portal for Kelsey Financial clients with accounts at Charles Schwab, including transaction history, account performance, holdings details, and fee reports accessible via desktop and mobile applications.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Facet Wealth: Tech-enabled, fee-only RIA serving individuals across the U.S. with a flat-fee subscription model. Directly comparable to Kelsey Financial as a fee-only registered advisor delivering financial planning as the foundational service, though operating nationally via digital channels rather than in-person offices.
• Reby Advisors: PE-backed RIA acquirer/roll-up aggregating independent fee-only advisors. Highly comparable to Kelsey as a target profile: small, fee-only, founder-led advisory firm that represents exactly the type of practice Reby consolidates.
• Buckingham Strategic Wealth: Fee-only, fiduciary RIA offering financial planning, investment management, and retirement strategies to individuals and HNW families. Directly comparable fee-only model and HNW individual focus, though materially larger in scale.
• Fisher Investments: Large fee-only investment advisor serving HNW individuals with active, discretionary portfolio management. Comparable active-management, fee-only model targeting individual investors with significant portfolios.

Broad incumbents

• Edelman Financial Engines: One of the largest independent RIAs in the U.S., offering financial planning, investment management, and retirement advice to individuals and HNW clients. Overlaps with Kelsey's RIA, fee-based model but operates at national scale.
• Vanguard Personal Advisor Services: Vanguard's hybrid robo-advisor combining algorithm-driven portfolio management with human advisor access for individuals. Directly competes for the same retail/HNW individual-investor segment as Kelsey via a lower-cost, scaled platform.
• Charles Schwab Wealth Advisory: Schwab's fee-based discretionary wealth advisory service for individuals, integrating closely with the same Schwab Alliance platform Kelsey uses. A broad incumbent competing for the same individual-investor client.
• Creative Planning: Large, PE-backed fee-only RIA providing comprehensive financial planning, asset management, and wealth advisory to individuals and HNW families. Both a peer (fee-only fiduciary RIA) and a representative acquirer of firms like Kelsey Financial.

Emerging players

• Personal Capital (Empower): Tech-forward wealth management and financial planning platform serving HNW individuals with dedicated advisors and a strong digital dashboard. Comparable to Kelsey's Plan-Save-Grow emphasis on integrating planning technology with personalized advisory.
• Betterment: Leading robo-advisor that has expanded into hybrid human-advisor offerings. Competes for the same mass-affluent and individual-investor segment that Kelsey targets, especially younger clients with smaller portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kelseyfinancia1
• Facebookfacebook.com/KelseyFinancial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelsey Financial