Anand Sweets
Bangalore-based, founder-led retailer and manufacturer (founded 1988) of premium traditional Indian sweets, namkeen, and gift boxes, operating 21+ owned stores, e-commerce, and exports across 8+ countries under brands including Anand Sweets, Chak Now, and Sakkare by Anand.
- Company typePrivate
- Founded1988
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Anand Sweets does
Anand Sweets & Savouries LLP is a Bangalore-headquartered, founder-led (Anand Dayal Dadu, founded 1988) retailer and manufacturer of premium traditional Indian sweets, namkeen snacks, dry fruits, and occasion-based gift boxes, operating as a multi-channel direct-to-consumer business. Its physical footprint includes 21+ owned retail stores concentrated in Bengaluru with extensions into Mysuru, Kochi, and Ahmedabad airports, complemented by a Shopify-based e-commerce storefront (anandsweets.in) and listings on Amazon, Swiggy, Zomato, Swiggy Instamart, Zepto, and Blinkit.
The company runs a state-of-the-art central manufacturing facility producing 30,000+ kgs of sweets daily, deploying MAP (Modified Atmosphere Packaging) to achieve 30–90 day preservative-free shelf life, and applying a proprietary wooden-barrel cow-ghee aging process for its signature Mysore Pak. The product portfolio spans 95+ SKUs including Mysore Pak, Kaju Katli, Motichoor Laddu, regional specialties, a proprietary Indian Biscotti line (Badamika, Pistamika, Chocomika), baklava, and a Guilt Free / Sugar Free range. Sub-brands include Chak Now (modern snacking), Sakkare by Anand (USA/Canada exports), Royal Union (wedding gifting), and Purani Dilli (North Indian QSR).
Anand monetizes through unit-priced direct retail (₹230–₹1,299 per pack), corporate gifting (Biocon, Bosch, L&T, Ola, Amazon), wedding gifting, and international exports to 8+ countries. It holds ISO 22000:2018, Halal, FSSAI, FDA, and Spice Board of India certifications. The business is privately held with no disclosed funding rounds or institutional capital, and operates with 11–50 employees as an LLP.
Anand Sweets firmographics
Firmographics- Name
- Anand Sweets
- Legal name
- Anand Sweets & Savouries LLP
- Website
- https://anandsweets.in
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bangalore-based, founder-led retailer and manufacturer (founded 1988) of premium traditional Indian sweets, namkeen, and gift boxes, operating 21+ owned stores, e-commerce, and exports across 8+ countries under brands including Anand Sweets, Chak Now, and Sakkare by Anand.
- Ownership category
- akta.pro rank
Anand Sweets industry classification
Industry- Product category
- Indian Sweets & Confectionery
- NAICS
- Sugar and Confectionery Product Manufacturing (3113), Baked Goods Retailers (445291)
- SIC
- Sugar & Confectionery Products (2060), Bakery Products (2050)
- akta.pro primary industry
- Candy & Specialty Sweets Stores (THAFAGAH)
- akta.pro secondary industries
- Patisseries & Dessert Boutiques (CRAHAGAB), Cake Shops & Custom Celebration Cakes (THAFAFAC), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
Keywords
Where Anand Sweets is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices22 records
Markets served
Anand Sweets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Direct Retail Sales: Sale of sweets, snacks, dry fruits, and gift products through company-owned physical retail stores and direct e-commerce platform. Products include traditional Indian sweets (Mysore Pak, Kaju Katli, Motichoor Laddu), namkeen snacks, baklava, Indian biscotti, and dry fruits.
- Corporate Gifting: Customized corporate gift boxes and hampers for business relationships, festivals, and events. Serves corporate clients including Biocon, Bosch, L&T, Ola, and Amazon for office all-hands, client gifting, and festival celebrations.
- Export/International Sales: Products exported to USA, Dubai, Singapore, Malaysia, UK, Canada, Qatar, and Australia through international brand 'Sakkare by Anand'. Includes frozen format options for specialty sweets and Indian food for international markets.
- Wedding & Event Gifting: Bespoke wedding gifting services under the 'Royal Union' brand, offering customized mithai arrangements for various wedding ceremonies from Roka/Sagan through wedding celebrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Sweets - Kaju Katli |
| Unit Pricing | Pay-as-you-go | Individual Sweets - Mysore Pak |
| Unit Pricing | Pay-as-you-go | Individual Sweets - Coconut Burfi |
| Unit Pricing | Pay-as-you-go | Gift Boxes - Assorted Sweets |
| Unit Pricing | Pay-as-you-go | Specialty - Premium Biscotti Trio Pack |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Anand Sweets product offering
Product offeringCore offering
Anand Sweets manufactures and retails premium traditional Indian sweets (mithai), savoury snacks (namkeen), baklava, Indian biscotti, dry fruits, and curated gift boxes through 21+ physical retail stores across Bangalore, Mysuru, and airport locations, complemented by a direct e-commerce storefront (anandsweets.in) and export operations to 8+ countries. The company produces over 30,000 kgs of sweets daily from a state-of-the-art facility, offering both classic recipes (Mysore Pak, Kaju Katli, Motichoor Laddu) and innovation lines such as sugar-free, jaggery-based, and Italian-inspired Indian Biscotti variants, with corporate and wedding gifting as dedicated service offerings.
Product overview
Anand Sweets & Savouries is a traditional Indian sweets and snacks retailer founded in 1988, operating as a platform-plus-modules business model. The core offering consists of premium Indian mithai (sweets) including signature items like Mysore Pak and Kaju Katli, alongside a diverse snacks/namkeen collection featuring regional specialities from South and North India. The portfolio spans sub-brands including Indian Biscotti (Badamika, Pistamika, Chocomika), Baklava, Dry Fruits, and a Guilt Free/Sugar Free health line. Additional brand extensions include Chak Now (modern snacking), Sakkare by Anand (international brand for USA/Canada), Royal Union (wedding gifting service), and Purani Dilli (North Indian restaurant chain). The company operates physical retail stores across Bengaluru and airport locations, complemented by an e-commerce platform for pan-India delivery and corporate gifting services.
Differentiator
Problem solved
Functional benefit
Brands
- Chak Now: Modern South Indian snacking brand combining Anand's 35 years of expertise with innovation, capturing essence of South Indian delights. Each bite is authentically fresh and irresistibly tasty.
- Sakkare by Anand
- Royal Union
- Purani Dilli
Products and services
- Sweets Collection Traditional Indian mithai assortment including Mysore Pak, Kaju Katli, Motichoor Laddu, Burfi varieties, Peda, Gulab Jamun, Rasgulla, and regional specialities like Dharwad Peda, sold by weight (200g, 500g) at fixed unit prices.
- Namkeen/Snacks Collection Indian savoury snacks covering South Indian specials (Murukku, Maddur Vada, Kodubale), North Indian specials, tea-time snacks, and namkeen mixes packaged for retail sale.
- Indian Biscotti (Badamika, Pistamika, Chocomika) Signature baked biscuit line adapting Italian biscotti with Indian flavours; almond (Badamika), pistachio (Pistamika), and chocolate (Chocomika) variants made with Iranian pistachios and California almonds, with 90-day shelf life.
- Baklava Middle Eastern-style layered filo pastry filled with chopped nuts, offered as Royal Baklava boxes in multiple formats.
- Dry Fruits Collection Premium dry fruits including almonds, cashews, pistachios, raisins, and flavoured nuts packaged for gifting and personal consumption.
- Guilt Free / Sugar Free Range Health-conscious product line including sugar-free sweets, jaggery-based items, healthy laddus, roasted ragi mixture, makhana, quinoa chips, and multigrain mixtures.
- Assorted Gift Boxes Festive and occasion-based gifting collections including Diwali sweets gift packs, dry fruit gift boxes, and curated sweet assortments with pricing from ₹585 to ₹1,299.
- Corporate Gifting Service Customized corporate gift boxes and hampers for businesses, served by a dedicated sales team handling bulk orders for clients including Biocon, Bosch, L&T, Ola, and Amazon.
- Royal Union Wedding Gifting Bespoke wedding gifting service offering tailor-made mithai arrangements for Indian wedding ceremonies from Roka/Sagan through wedding celebrations, with personalized consultations.
- Chak Now Snacks Modern South Indian snacking sub-brand offering contemporary snack variants combining traditional flavours with innovation, sold through its own storefront chaknow.com and the Anand Sweets ecosystem.
- Sakkare by Anand (International Brand) International sub-brand exporting Anand's South Indian sweets and savouries to USA, Dubai, Singapore, Malaysia, UK, Canada, Qatar, and Australia, including frozen format options for specialty sweets.
- Purani Dilli Restaurant Quick service restaurant brand replicating the Old Delhi culinary experience with North Indian street food including Sooji Ke Gol Gappe, Matar Kulcha, Aloo Tikki, and Chole Bhature, with locations across Bengaluru.
Quantifiable outcome
- Moulds over 30,000 kgs of sweets everyday
- +1 more outcomes
Companies that use Anand Sweets
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Anand Sweets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Anand Sweets partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Anand Sweets competitors and assessment
Company assessmentBroad incumbents
- Bikanervala: North India-headquartered sweets, snacks, and restaurant chain with strong brand and expanding metro presence. Competes with Anand Sweets in the traditional Indian sweets and gifting category, though primarily in NCR and northern markets.
- Haldiram's: India's largest sweets, snacks, and namkeen conglomerate with pan-India retail, distribution, and international presence. Overlaps directly with Anand Sweets on traditional mithai, namkeen, and gifting but at vastly greater scale and geographic reach.
Others
- MTR Foods: Bangalore-headquartered packaged food brand (ready-to-eat, sweets, mixes). Comparable heritage Bangalore food brand with similar regional roots, though focused on packaged/retail FMCG rather than fresh mithai.
- Chai Point: Bangalore-founded tea and snack retail/café chain. Adjacent comparable on Bangalore urban food retail footprint and quick-commerce distribution, though not a direct sweets competitor.
Regional players
- K.C. Das Grandsons: Bengaluru and Kolkata heritage sweets brand famous for rasgulla and Bengali mithai. Comparable to Anand Sweets on traditional Indian sweets retail and Bengaluru presence, though with a distinct Bengali product specialization.
Direct peers
- Ghasitaram's Sweets: Mumbai-based premium sweets and snacks brand with retail stores and gifting operations. Directly comparable to Anand Sweets on premium mithai positioning, store-based retail, and B2B/corporate gifting focus.
- Nathu's Sweets: North India-based traditional sweets and namkeen chain with multi-city retail. Directly comparable to Anand Sweets on traditional mithai retail, gifting, and regional premium positioning.
- Sri Krishna Sweets: South India-based chain specializing in Mysore Pak and traditional sweets, with multi-city retail. The closest regional comparable to Anand Sweets, with similar South Indian focus, retail-led model, and premium positioning.
- Bikaji Foods International: Listed Indian sweets, namkeen, and snacks manufacturer with strong distribution and exports. Closely comparable to Anand Sweets on product mix (traditional mithai, baklava-style sweets, gifting) and on multi-channel retail plus export orientation.
Emerging players
- Sweet Bengal: Online-first Indian sweets platform offering traditional mithai through e-commerce and gifting. Comparable to Anand Sweets on the online sweets category and diaspora/export shipping, though without Anand's owned retail footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Anand Sweets social profiles
Digital presenceAnand Sweets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anand Sweets leadership team
Management profileNumber of profiles
Profiles1 record
Anand Sweets subsidiaries and ownership
Company hierarchySubsidiaries4 records
Anand Sweets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anand Sweets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anand Sweets
What does Anand Sweets do?
Anand Sweets manufactures and retails premium traditional Indian sweets (mithai), savoury snacks (namkeen), baklava, Indian biscotti, dry fruits, and curated gift boxes through 21+ physical retail stores across Bangalore, Mysuru, and airport locations, complemented by a direct e-commerce storefront (anandsweets.in) and export operations to 8+ countries. The company produces over 30,000 kgs of sweets daily from a state-of-the-art facility, offering both classic recipes (Mysore Pak, Kaju Katli, Motichoor Laddu) and innovation lines such as sugar-free, jaggery-based, and Italian-inspired Indian Biscotti variants, with corporate and wedding gifting as dedicated service offerings.
Is Anand Sweets a public or private company?
Anand Sweets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anand Sweets founded?
Anand Sweets was founded in 1988. It employs 11 to 50 people.
Where is Anand Sweets based?
Anand Sweets is headquartered in Bangalore, India, in the Asia region.
How does Anand Sweets make money?
Four revenue lines are on record. Direct Retail Sales are the primary driver. The others are corporate Gifting, export/International Sales and wedding & Event Gifting.
Who are Anand Sweets's main competitors?
Broad incumbents on record are Bikanervala and Haldiram's. Others are MTR Foods and Chai Point. K.C. Das Grandsons is listed as a regional player. Direct peers are Ghasitaram's Sweets, Nathu's Sweets, Sri Krishna Sweets and Bikaji Foods International. Sweet Bengal is listed as an emerging player.
Does Anand Sweets have an API?
No public API is recorded for Anand Sweets.
What industry is Anand Sweets in?
Anand Sweets's product category is Indian Sweets & Confectionery. Its primary akta.pro industry code is THAFAGAH, Candy & Specialty Sweets Stores, with a secondary code of CRAHAGAB, Patisseries & Dessert Boutiques. Its NAICS code is 3113 and its SIC code is 2060.