French Lick Resort

What French Lick Resort does

French Lick Resort is a privately held, integrated luxury destination resort operating across 3,200+ acres in French Lick, southern Indiana. The property comprises three hotels — the National Historic Landmark West Baden Springs Hotel (with its domed atrium), French Lick Springs Hotel (established 1845, National Register of Historic Places), and the modern Valley Tower Hotel opened in 2019 — alongside RidgeView Cottages and the Canton Harvester Inn. The resort earns revenue across seven streams: hotel accommodations (rooms, suites, RV slips), casino gaming at French Lick Casino (slots, table games, sports betting), 45 holes of championship golf (Pete Dye, Donald Ross, Valley Links, plus the new Sand Creek short course), two world-class spas, meetings and events across 169,000 square feet of space, over a dozen food and beverage venues, and recreation activities (sporting clays, archery, stables, biking, bowling, pickleball).

The business model is direct-to-consumer, anchored on a flagship website (frenchlick.com) backed by SynXis and rGuest booking engines, an in-house reservations line (888-936-9360), a group sales team for meetings and weddings, and distribution partnerships with Historic Hotels of America, Preferred Hotels & Resorts (Lifestyle and LVX tiers), and I Prefer Hotel Rewards. Customer segments span leisure travelers and families, golf enthusiasts, casino visitors, corporate groups, wedding parties, and spa/wellness seekers. Pricing is largely unit-based (per-room, per-round, per-treatment, per-activity), with seasonal variation and quote-based custom packages.

A $600 million restoration completed in 2007 forms the underlying capital base of the historic assets; the resort has sustained AAA Four-Diamond ratings since reopening, won TripAdvisor Travelers' Choice 2022-2025 for West Baden Springs, ranked No. 1 in Indiana for hotels (US News 2013-2021) and for the Pete Dye Course (Golfweek 2010-2024), and was named Best Historic Resort by Historic Hotels of America in 2025. Recent capital projects have been directed at experiential and accommodation expansion — Sand Creek short course (May 2025), Billiard and Bowling Pavilion (January 2026), and RidgeView Cottages and fishing pond (March 2026) — supported by partnerships with PGA Tour golfer Adam Schenk and a co-branded mattress line with Bowles Mattress Company.

Name

French Lick Resort

Legal name

French Lick Resort

Website

https://frenchlick.com

Company type

Private

Founded year

1845

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury resort hospitality
• Hotel accommodations
• Championship golf courses
• Casino gaming operations
• Spa wellness services

Headquarters

HQ city

French Lick

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue from overnight stays at three hotel properties: French Lick Springs Hotel, West Baden Springs Hotel, and Valley Tower Hotel, including rooms, suites, and RV slips.
2. Casino Gaming: Resort-style gaming operations including slots, table games, and sports betting at French Lick Casino.
3. Golf Operations: Revenue from three championship golf courses: The Pete Dye Course, The Donald Ross Course, and The Valley Links Course, including green fees and packages.
4. Spa Services: Revenue from two world-class spas offering massage, facials, and wellness treatments.
5. Food and Beverage: Over a dozen dining venues including fine dining, casual dining, grab and go, in-room dining, and Sprudel's Pizzeria at the Billiard and Bowling Pavilion.
6. Meetings and Events: 169,000 square feet of meeting space hosting weddings, corporate events, social events, and conventions.
7. Recreation Activities: Outdoor activities including horseback riding, carriage rides, sporting clays, archery, bike and surrey rentals, pickleball, and the Billiard and Bowling Pavilion.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels16 records

Core offering

French Lick Resort operates a multi-amenity destination resort offering overnight accommodations across three hotel properties (French Lick Springs Hotel, West Baden Springs Hotel, Valley Tower Hotel) plus RidgeView Cottages, complemented by 45+ holes of championship golf, a casino with slots and sports betting, two full-service spas, 169,000 square feet of meeting and event space, equestrian stables, multiple dining venues, and a restored billiard and bowling pavilion. The property functions as an all-in-one leisure and group-events destination on a 3,200+ acre campus in southern Indiana.

Product overview

French Lick Resort is a comprehensive luxury resort destination in southern Indiana spanning 3,200+ acres. The resort comprises three distinct hotel properties: West Baden Springs Hotel (National Historic Landmark, AAA Four Diamond), French Lick Springs Hotel (historic, AAA Four Diamond, National Register of Historic Places), and Valley Tower Hotel (modern, opened 2019). Accommodations also include RidgeView Cottages. Golf offerings include 45 holes across four courses: The Pete Dye Course (ranked No. 1 in Indiana), The Donald Ross Course, The Valley Links Course, and the new Sand Creek Short Course. The resort features two award-winning spas (The Spa at French Lick and The Spa at West Baden), French Lick Casino with slots, table games, and sports betting, 169,000 square feet of event space, The Stables with horseback riding and carriage rides, and the recently restored West Baden Billiard and Bowling Pavilion. Additional amenities include sporting clays ranges, archery, pickleball, bike/surrey rentals, and multiple dining venues.

Differentiator

Problem solved

Functional benefit

Brands

• French Lick Rewards: The resort's loyalty rewards program for casino and resort guests.

Products and services

• West Baden Springs Hotel National Historic Landmark luxury hotel with a domed atrium (hailed as 'The Eighth Wonder of the World'), offering rooms and suites with access to The Spa at West Baden, dining, and recreational activities. Targeted at upscale leisure travelers, couples, and event guests.
• French Lick Springs Hotel Historic luxury hotel established in 1845 with AAA Four-Diamond rating, offering rooms, suites, and RV slips along with access to French Lick Casino, The Spa at French Lick, and multiple dining venues. Targeted at leisure travelers, families, and group guests.
• Valley Tower Hotel Modern hotel opened in 2019 with contemporary rooms and adjoining accommodations located steps from French Lick Casino, French Lick Springs Hotel, and the Event Center. Targeted at leisure and gaming travelers seeking modern flexibility.
• RidgeView Cottages Cottage accommodations offering hilltop views and expanded lodging options at the resort, complementing the three hotels. Targeted at leisure travelers and groups seeking private cottage-style stays.
• The Pete Dye Course at French Lick Championship 18-hole golf course designed by Pete Dye, ranked No. 1 course in Indiana by Golfweek's Best You Can Play (2010-2024) and recognized among America's 100 Greatest Public Courses by Golf Digest. Targeted at golfers and golf vacation groups.
• The Donald Ross Course at French Lick Fully restored 1917-designed championship golf course, ranked No. 2 in Indiana by Golfweek's Best You Can Play (2011-2024) and recognized by Links Magazine among top Donald Ross courses. Targeted at golfers seeking classic course design.
• Sand Creek Short Course New 9-hole short course debuting in May 2025, providing an additional golf experience at the resort alongside the Pete Dye, Donald Ross, and Valley Links courses. Targeted at golfers, families, and casual players.
• French Lick Casino Resort-style casino gaming facility featuring slots, table games, and sports betting, connected to French Lick Springs Hotel. Targeted at adult gaming patrons and resort guests seeking entertainment.
• The Spa at French Lick Full-service resort spa at French Lick Springs Hotel offering massage, facials, body treatments, and wellness services. Targeted at leisure guests, wellness travelers, and spa day visitors.
• The Spa at West Baden Award-winning spa at West Baden Springs Hotel, recognized as Best Luxury Hotel Spa by World Luxury Spa Awards and Top Spas in the Midwest by Spa Magazine. Targeted at leisure guests and wellness travelers.
• French Lick Resort Event Center Event venue offering 169,000 square feet of meeting and event space across the resort's three hotels, including the Windsor Ballroom and Hoosier Ballroom, hosting weddings, meetings, conferences, and social events. Targeted at corporate meeting planners and wedding parties.
• The Stables at French Lick Resort Equestrian facility offering horseback riding, carriage rides, hayrides, Chuckwagon Cookout events, and behind-the-scenes tours; home to 27 horses. Targeted at families, leisure guests, and group outings.
• Sporting Ranges 75-acre outdoor sporting ranges offering sporting clays (25, 50, and 100 target rounds) and an archery range with 3D animal targets. Targeted at recreation enthusiasts, group outings, and corporate team-building.
• West Baden Billiard and Bowling Pavilion Historic recreation building reopened in 2026 featuring six lanes of bowling with hand scoring, two pool tables, and Sprudel's Pizzeria restaurant; first opened in 1917. Targeted at leisure guests, families, and groups.
• Sprudel's Pizzeria Restaurant serving artisan pizzas, sandwiches, salads, and desserts, located at the Billiard and Bowling Pavilion. Targeted at leisure guests and casual diners.
• French Lick Rewards Loyalty rewards program for casino and resort guests, offering points and benefits for gaming, dining, and accommodations. Targeted at repeat guests and casino patrons.

Quantifiable outcome

• No. 1 Hotel in Indiana - US News & World Report Best Hotels in Indiana 2013-2021
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Adam Schenk (PGA Tour Golfer)minorGTM or Marketing Partner · 20 January 2025French Lick Resort extended its sponsorship with PGA Tour professional golfer Adam Schenk, leveraging his profile for golf marketing and brand promotion.
• Historic Hotels of AmericacoreChannel Partner/ Reseller/ DistributorFrench Lick Resort is a member of Historic Hotels of America, a program of the National Trust for Historic Preservation. This partnership positions the resort among elite historic properties and provides access to the Historic Hotels of America booking platform and marketing network.
• Preferred Hotels & ResortscoreChannel Partner/ Reseller/ DistributorBoth resort hotels participate in Preferred Hotels & Resorts programs: French Lick Springs Hotel in the Lifestyle Preferred collection and West Baden Springs Hotel in the LVX Preferred collection. This provides access to the Preferred Hotels global booking and loyalty platform.
• I Prefer Hotel RewardsminorChannel Partner/ Reseller/ DistributorFrench Lick Springs Hotel participates in the I Prefer Hotel Rewards loyalty program, allowing guests to earn and redeem points across the global I Prefer network.
• Bowles Mattress CompanyminorStrategic or Co-development PartnerFrench Lick Springs Hotel and Bowles Mattress Company launched an exclusive Indiana-Inspired Mattress Collection, creating a co-branded product offering.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Gaylord Hotels (Marriott): Gaylord operates large-scale destination resorts (Gaylord Texan, Gaylord Opryland, Gaylord Palms, Gaylord National) combining lodging, extensive meeting/convention space, F&B, recreation, and spa - the closest direct comparables to French Lick's integrated resort model.
• Grand Hotel (Mackinac Island): Historic destination resort on Mackinac Island, Michigan offering lodging, multiple dining venues, golf, spa, and recreational activities - a comparable historic U.S. regional destination resort with multi-amenity programming.
• The Broadmoor (Colorado Springs): Historic AAA Five-Diamond resort with multiple lodging buildings, championship golf, spa, dining, and conference facilities - structurally similar to French Lick as a multi-property historic luxury destination.
• Pinehurst Resort: Iconic U.S. golf destination resort with multiple historic hotels, 9 championship courses (including No. 2), spa, and dining - a direct peer on the golf-centric historic luxury resort axis.
• The American Club (Destination Kohler): Historic Wisconsin resort combining luxury lodging, championship golf (Whistling Straits), spa, and dining - a comparable Midwest historic luxury resort with strong golf pedigree and event facilities.
• Kiawah Island Golf Resort: South Carolina destination resort offering multiple lodging options, multiple championship golf courses, tennis, spa, dining, and event space - a peer multi-amenity destination resort.
• Biltmore Estate (Vanderbilt): Historic American estate operating a luxury hotel (The Inn on Biltmore), winery, multiple restaurants, gardens, and event venues - comparable as a large-acreage historic destination with diverse on-property revenue streams.
• Nemacolin Woodlands Resort: Pennsylvania destination resort with multiple lodging options, two championship golf courses, spa, casino, sporting clays, and equestrian facilities - a strong peer given overlapping golf, gaming, recreation, and spa offerings.
• Mohonk Mountain House: Historic Victorian castle resort in New York's Hudson Valley offering inclusive lodging, spa, outdoor recreation (hiking, horseback riding), and event space - a comparable historic Northeast/Mid-Atlantic destination with similar amenity mix.

Broad incumbents

• Pebble Beach Resorts: Iconic multi-course luxury golf resort with multiple hotels, spa, and dining - comparable on golf prestige and historic luxury positioning, though at a higher price tier and on the West Coast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FLResortTeam
• YouTubeyoutube.com/user/FLResort
• Facebookfacebook.com/FrenchLickResort
• Instagraminstagram.com/frenchlickresort
• TikToktiktok.com/@frenchlickresort?lang=en
• Pinterestpinterest.com/frenchlickresort
• LinkedInlinkedin.com/company/french-lick-resort

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about French Lick Resort