IEEMA

What IEEMA does

IEEMA (Indian Electrical and Electronics Manufacturers' Association), founded in 1948 and headquartered in New Delhi, is India's premier non-profit industry association representing the electrical, industrial electronics, and allied equipment manufacturing sector. The association serves as the collective voice for domestic and international manufacturers of power equipment, switchgear, cables, transformers, and related components, while also engaging with power utilities, renewable energy developers, and state-level policymakers on grid modernization and energy transition initiatives.

IEEMA's primary product is ELECRAMA, branded as the world's largest electrical show, which in its 2027 edition targets over 500,000 visitors, 1,100+ exhibitors, 500 international buyers, and 25,000 B2B meetings at India Expo Mart in Greater Noida. The association generates revenue through membership fees from electrical and electronics manufacturers (subscription model) and event revenue from exhibitor fees, visitor registration, sponsorship deals, and B2B meeting services (transaction-based). Additional revenue streams include regional conclaves such as the Telangana Power Conclave and vertical sector events like Smart Lift & Mobility World.

The association does not develop proprietary technology products but operates as a platform for industry collaboration, standards development, policy advocacy, and international partnerships. IEEMA collaborates with McKinsey on industry intelligence, has secured Germany as Partner Country for ELECRAMA 2027, and facilitates member access to government schemes including RELIEF and REPM Manufacturing Scheme. The organization is led by elected representatives including President Vikram Gandotra and ELECRAMA 2027 Chairman Hartek Singh, operating with 101-250 employees.

Name

IEEMA

Legal name

Indian Electrical and Electronics Manufacturers Association

Website

https://ieema.org

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

IEEMA is India's premier non-profit industry association (founded 1948) representing electrical and electronics manufacturers, best known for organizing ELECRAMA, the world's largest electrical show, and advocating for the sector's growth and policy interests.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Membership Fees: IEEMA generates revenue through membership fees from electrical and electronics manufacturers who join the association for industry representation, networking, and advocacy services.
2. Event Revenue: The association organizes ELECRAMA and other trade events, generating revenue through exhibitor fees, visitor registration, sponsorship deals, and B2B meeting services. ELECRAMA 2027 targets approximately USD 25 billion in business enquiries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

IEEMA is a national industry association representing manufacturers of electrical, industrial electronics and allied equipment in India. It organizes ELECRAMA, the world's largest electrical show, along with regional power conclaves, and provides policy advocacy, standards development, international collaboration, and B2B networking for the Indian electrical equipment manufacturing ecosystem.

Product overview

IEEMA (Indian Electrical and Electronics Manufacturers' Association) is an industry association that primarily serves as a platform for India's electrical equipment manufacturing sector. The main product/service is ELECRAMA, the world's largest electrical show, which serves as a comprehensive exhibition and business networking platform for the electrical and electronics manufacturing industry in India. IEEMA also organizes regional events like the Telangana Power Conclave and facilitates industry collaboration on energy transition, grid modernization, and manufacturing capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• ELECRAMA: World's largest electrical show organized by IEEMA, with the 17th edition scheduled for February 2027 featuring over 1,100 exhibitors, 500,000 visitors, and targeted business enquiries worth $25 billion

Products and services

• ELECRAMA The world's largest electrical show organized by IEEMA, bringing together manufacturers, buyers, and industry stakeholders in the electrical and electronics sector for exhibitions, B2B meetings, and knowledge sharing on renewable energy, digital energy, AI, and energy storage topics.
• Regional Power Conclaves Regional industry events organized by IEEMA, such as the Telangana Power Conclave, addressing state-level energy roadmaps and bringing together power sector stakeholders for policy dialogue and business networking.
• Smart Lift & Mobility World International vertical mobility sector event organized in association with IEEMA, addressing sustainable design, indigenous manufacturing, and AI-enabled elevator technologies for the elevator and vertical mobility industry.
• Industry Research Reports Market intelligence and industry analysis reports published by IEEMA in collaboration with consulting partners like McKinsey, providing members with strategic insights on industry growth, exports, and capacity requirements.
• Membership Services Industry representation, advocacy, standards development, and networking services provided to electrical and electronics manufacturers who join IEEMA as member companies.

Quantifiable outcome

• India's electrical equipment manufacturing could grow from $50 billion to over $195 billion by 2035, with exports reaching $60 billion
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• GermanyflagshipGTM or Marketing Partner · 20 February 2027Germany has been named the Partner Country for ELECRAMA 2027, reflecting IEEMA's push for stronger global engagement and technology collaboration in areas such as renewable energy, digital energy, AI, and energy storage. The partnership aims to enhance India's position in the global energy transition.
• McKinsey & CompanycoreStrategic or Co-development Partner · 21 May 2026McKinsey and IEEMA published a joint industry analysis projecting that India's electrical equipment manufacturing could grow from approximately $50 billion today to more than $195 billion by 2035. The report identifies four critical enablers: cost and quality competitiveness, technology depth, export capability, and focus on electronics and software.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Confederation of Indian Industry (CII): CII is a broader Indian industry association that overlaps with IEEMA in convening industrial policy advocacy and large-scale events in India. Comparable as a peer Indian industry body, though broader in scope than IEEMA's electrical-specific mandate.

Direct peers

• GIMELEC: GIMELEC is the French trade association for electrical equipment, automation, and digital solutions manufacturers. Directly comparable to IEEMA as a national industry body advocating for electrical manufacturers and engaging with European policy and standards frameworks.
• Japan Electrical Manufacturers' Association (JEMA): JEMA represents Japanese electrical equipment manufacturers and shares IEEMA's industry association model with policy advocacy, standards work, and trade fair involvement. Comparable in its role as the convening body for a major Asian electrical manufacturing base.
• Federazione ANIE: Federazione ANIE is the Italian federation representing electrotechnical and electronic manufacturers. It mirrors IEEMA's member-based industry association structure, sector representation, and engagement on European electrical industry policy and trade.
• ZVEI (German Electrical and Digital Industry Association): ZVEI represents German electrical and digital industry manufacturers and is Germany's counterpart to IEEMA. Its partnership with IEEMA as Partner Country for ELECRAMA 2027 reflects a directly comparable mission of representing national electrical manufacturers and engaging on standards, trade, and policy.
• National Electrical Manufacturers Association (NEMA): NEMA is the US national trade association representing electrical equipment and medical imaging manufacturers. It is the closest international analogue to IEEMA, sharing the same member-based industry association model, standards development role, and policy advocacy focus.
• BEAMA: BEAMA is the UK trade association for electrotechnical infrastructure, covering manufacturers of electrical infrastructure products. It is directly comparable to IEEMA in representing national electrical equipment manufacturers, advocating for the sector, and convening industry on energy transition themes.
• Electro Federation Canada (EFC): EFC is the Canadian national trade association for the electrical, electronics, and communications industries. Directly comparable to IEEMA in advocating for member manufacturers, providing industry data, and supporting standards development in the Canadian electrical sector.

Broad incumbents

• Deutsche Messe (Hannover Messe): Hannover Messe is the world's leading industrial trade fair and includes significant electrical and energy industry content. Comparable to IEEMA's ELECRAMA as a global industrial exhibition platform attracting international buyers and exhibitors across the electrical value chain.
• Messe Frankfurt (Light + Building): Messe Frankfurt organizes Light + Building, Europe's largest trade fair for lighting and building services technology and a global competitor to ELECRAMA in convening the international electrical industry. Comparable as a large-scale electrical industry exhibition organizer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tweetieema
• Facebookfacebook.com/100007815698322

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IEEMA