Where to start
Where to Start Ltd. is a UK-based management consultancy that delivers the Navigator Suite, a four-phase workshop-driven transformation methodology packaged into Value Chain, Transformation, and Management modules, targeting manufacturing organizations seeking digital, sustainability, and operational improvements.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Where to start does
Where to Start Ltd. is a UK-based private management consultancy founded in 2020 by Paul Eysink and Jason Oakes, operating with 1-10 employees from the United Kingdom. The firm delivers the Navigator Suite, a proprietary four-phase transformation methodology (Prepare Management, Identify Opportunities, Evaluate Attractiveness, Deliver Transformation) packaged as workshop-led programs targeting manufacturing organizations seeking to modernize operations, integrate ESG principles, and execute digital and sustainability transformation. The Navigator Suite is organized into three families: Value Chain Navigators (CRM Value Stream, Core Value Stream, Supply Chain Value Stream, Workplace Value Stream), Transformation Navigators (Sustainability Navigator, Digital Navigator), and the Management Navigator anchored by a Management Control System. The firm positions itself as an alternative to traditional third-party consulting, emphasizing a "teach a man to fish" approach where client management teams implement transformations themselves.
The company's core technology is its codified methodology rather than a software product; there is no API, no proprietary AI, no app, and the website is a standard Wix-hosted marketing site. The Management Control System is described as a data-driven decision framework, but no underlying technology stack is disclosed. Founders bring 30+ years of combined experience in business change and technology transformation across sectors including financial services, healthcare, mining, telecoms, banking, and utilities, with prior engagements at organizations such as the London Stock Exchange, Environment Agency, PA Consulting, Aviva, Hewlett-Packard, Worldpay, and the Wellcome Sanger Institute.
Where to Start operates a sales-led, direct engagement go-to-market model. The company generates revenue through professional services engagements, with pricing structured as quote-based, multi-year contracts. Initial contact is initiated via the website contact form, leading to informal discovery chats and custom engagement scoping. Marketing is conducted exclusively through the company website (wheretostart.co), with no disclosed social media presence, channel partnerships, or referral network. The firm holds no patents or trademarks, has no external funding, and operates as an independent founder-led entity with no parent company or institutional investors identified.
Where to start firmographics
Firmographics- Name
- Where to start
- Legal name
- Where to Start Ltd.
- Website
- https://wheretostart.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Where to Start Ltd. is a UK-based management consultancy that delivers the Navigator Suite, a four-phase workshop-driven transformation methodology packaged into Value Chain, Transformation, and Management modules, targeting manufacturing organizations seeking digital, sustainability, and operational improvements.
- Ownership category
- akta.pro rank
Where to start industry classification
Industry- Product category
- Management Consulting
- NAICS
- Administrative Management and General Management Consulting Services (541611), Professional and Management Development Training (611430)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organization Design & Change Management Consulting (BPAHACAD)
- akta.pro secondary industries
- Change Management & Transformation Leadership (EDABAAAD), Change Management & Transformation (Org/HR) (BPACAJAD)
Keywords
Where Where to start is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Where to start business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Navigator Suite Programs: Consulting and workshop-based delivery of transformation programs including Value Chain Navigators, Transformation Navigators, and Management Navigator. Delivered through focused, expert-led workshops to leadership teams. Revenue generated through professional services engagements with manufacturing clients seeking transformation support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Navigator Suite Programs - quote-based engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Where to start product offering
Product offeringCore offering
Where to Start provides the Navigator Suite, a suite of transformation programs delivered through expert-led workshops to manufacturing organization leadership teams. The programs guide management teams through a four-phase process (Prepare Management, Identify Opportunities, Evaluate Attractiveness, Deliver Transformation) covering value chain optimization, digital transformation, sustainability/ESG integration, and management control systems. Engagement is structured to identify opportunities in as little as 10 hours and complete company transformation in 6 months or fewer.
Product overview
Where to Start offers the Navigator Suite, a unified transformation enablement platform consisting of Value Chain Navigators (CRM Value Stream, Core Value Stream, Supply Chain Value Stream, Workplace Value Stream) that optimise operations and customer interactions; Transformation Navigators (Digital Navigator, Sustainability Navigator) that integrate digital and ESG solutions; and the Management Navigator / Management Control System that ties initiatives together with data-driven decision-making and real-time feedback. The platform follows a logical four-phase process (Prepare Management, Identify Opportunities, Evaluate Attractiveness, Deliver Transformation) designed to support management teams in completing company transformation in 6 months or fewer.
Differentiator
Problem solved
Functional benefit
Brands
- Navigator Suite: A suite of programmes enabling businesses to navigate digital and sustainability transformation, including Value Chain Navigators (CRM, Core, Supply Chain, Workplace), Transformation Navigators (Sustainability, Digital), and Management Navigator.
Products and services
- Navigator Suite The Navigator Suite is a comprehensive transformation enablement offering for manufacturing organisations, delivered through expert-led workshops. It combines Value Chain Navigators (CRM, Core, Supply Chain, Workplace Value Streams) to optimise operations and customer interactions, Transformation Navigators (Digital and Sustainability) to integrate digital and ESG solutions, and a Management Control System that ties initiatives together with data-driven decision-making and real-time feedback. The suite follows a four-phase process—Prepare Management, Identify Opportunities, Evaluate Attractiveness, Deliver Transformation—designed to identify opportunities in as little as 10 hours and complete company transformation in 6 months or fewer.
Quantifiable outcome
- Transformation support in 6 months or fewer
- +1 more outcomes
Companies that use Where to start
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles1 record
Where to start technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Where to start partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Where to start competitors and assessment
Company assessmentDirect peers
- BearingPoint: European management and technology consultancy with strong transformation and ESG advisory practices serving industrial clients. Comparable in focus areas (ESG, digital, operating model transformation) and European geography.
- Baringa Partners: UK-headquartered independent consultancy with a strong focus on energy, resources, and manufacturing transformation. Baringa is comparable in size and specialization, advising clients on operating model design, digital, and sustainability — directly overlapping with Where to Start's Navigator Suite.
- Elixirr International: Boutique challenger consultancy operating from the UK with a transformation and digital practice focused on mid-market and enterprise clients. Closely comparable to Where to Start on size, geographic focus, and the founder-led boutique positioning.
- Results International: UK-based boutique advisory firm focused on technology, media, and transformation mandates. A small, founder-led UK consultancy with comparable positioning to Where to Start.
Broad incumbents
- Korn Ferry: Global organizational consulting firm with practices in transformation, leadership development, and change management. Comparable on the people-and-change-management side of Where to Start's offering, though much larger and broader in scope.
- PA Consulting: Global innovation and transformation consultancy with deep UK presence and a strong manufacturing and operations practice. PA is a direct comparator — one of Where to Start's co-founders (Paul Eysink) has prior experience there — and competes for similar enterprise transformation mandates.
- Roland Berger: European-headquartered strategy and transformation consultancy with deep industrial and manufacturing client base. A comparable competitor for UK and EMEA enterprise transformation work.
- Heidrick & Struggles: Global leadership advisory firm with an organizational transformation practice. Relevant peer given Where to Start's emphasis on leadership-team enablement and management capability development through transformation programs.
- McKinsey & Company: Global management consulting incumbent serving manufacturers with transformation, sustainability, and digital practices. Represents the upper bound of competitive threat on enterprise transformation mandates.
- Bain & Company: Global management consultancy with a strong transformation and operating-model practice serving industrial and manufacturing clients. Comparable in the broader transformation advisory market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Where to start social profiles
Digital presenceWhere to start financial estimates
Financial estimateRevenue estimate
Valuation estimate
Where to start leadership team
Management profileNumber of profiles
Profiles2 records
Where to start funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Where to start M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Where to start
What does Where to start do?
Where to Start provides the Navigator Suite, a suite of transformation programs delivered through expert-led workshops to manufacturing organization leadership teams. The programs guide management teams through a four-phase process (Prepare Management, Identify Opportunities, Evaluate Attractiveness, Deliver Transformation) covering value chain optimization, digital transformation, sustainability/ESG integration, and management control systems. Engagement is structured to identify opportunities in as little as 10 hours and complete company transformation in 6 months or fewer.
Is Where to start a public or private company?
Where to start is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Where to start founded?
Where to start was founded in 2020. It employs 1 to 10 people.
Where is Where to start based?
Where to start is headquartered in London, United Kingdom, in the Europe region.
How does Where to start make money?
One revenue line is on record: navigator Suite Programs.
Who are Where to start's main competitors?
Direct peers on record are BearingPoint, Baringa Partners, Elixirr International and Results International. Broad incumbents are Korn Ferry, PA Consulting, Roland Berger, Heidrick & Struggles, McKinsey & Company and Bain & Company.
Does Where to start have an API?
No public API is recorded for Where to start.
What industry is Where to start in?
Where to start's product category is Management Consulting. Its primary akta.pro industry code is BPAHACAD, Organization Design & Change Management Consulting, with a secondary code of EDABAAAD, Change Management & Transformation Leadership. Its NAICS code is 541611 and its SIC code is 8742.