Laredo Group
Laredo Group is a privately held professional services firm founded in 1996 that provides training, consulting, research, and instructional design for digital media, advertising, and publishing companies. It serves enterprise and mid-market clients with proprietary sales enablement frameworks, data qualification tools, and executive coaching services.
- Company typePrivate
- Founded1996
- HeadquartersWest Palm Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Laredo Group does
The Laredo Group, Inc. is a privately held professional services firm founded in 1996 in Florida, specializing in training, research, consulting, and instructional design for the digital media and advertising industries. The firm is led by founder Leslie Laredo (President) and CEO Jeff Leibowitz (joined 1998), operating with 11-50 employees across offices in Port Saint Lucie and New York City, serving clients globally. Its customer base spans enterprise names in media/publishing (CBS, CNN, NBC, Forbes, Condé Nast, Hearst, Time Inc., Dotdash Meredith), technology (Google, Amazon), financial services (American Express, Wells Fargo), pharmaceuticals (Johnson & Johnson, Glaxo Smith Kline), automotive (Mercedes-Benz), and retail (Target), with mid-market clients such as Big Wave Media, Captivate, Dstillery, and Horizon Healthcare Services.
The company operates four integrated service lines: (1) AI & Sales Enablement offering the AI Accelerator (in partnership with Data Society Group), the QUEST training methodology, the TARGET prospecting framework, onboarding programs, advanced skills coaching, and the SPARC assessment tool; (2) PreForce, a data qualification and acquisition suite comprising PQS (Prospect Qualification System), PROPS (Product Recommendation Optimization & Proposal System), MIMIK (Marketing Information & Media Info Kit), and custom survey research leveraging the CredSpark interaction platform; (3) Academy of Digital Media, a sub-brand providing LMS content creation, ad product development consulting, customized courses, and conference speaking; and (4) Executive & Advisory, comprising HerEDGE coaching for women in leadership, marketing consulting, and fractional executive services (CEO, CMO, CRO, VP Sales, VP L&D). The firm claims 150,000+ professionals trained over 26+ years and over 100 years of cumulative teaching experience across its team.
The revenue model is purely professional services engagements, with custom quoting based on scope, team size, and duration; pricing is not publicly disclosed, and multi-year contracts are referenced. Distribution is direct sales-led through website inquiries, phone, and email, supplemented by thought leadership at industry conferences and a free-resources funnel (glossaries, cheat sheets, course outlines). No external funding, parent company, or public market activity is disclosed. The firm positions itself as vendor-agnostic, with proprietary frameworks serving as the primary source of differentiation.
Laredo Group firmographics
Firmographics- Name
- Laredo Group
- Legal name
- The Laredo Group, Inc.
- Website
- https://laredogroup.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Laredo Group is a privately held professional services firm founded in 1996 that provides training, consulting, research, and instructional design for digital media, advertising, and publishing companies. It serves enterprise and mid-market clients with proprietary sales enablement frameworks, data qualification tools, and executive coaching services.
- Ownership category
- akta.pro rank
Laredo Group industry classification
Industry- Product category
- Sales Training and Consulting Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sales, Customer Service & Soft Skills Training (BPACANAD)
- akta.pro secondary industries
- Sales Operations, Process & CRM (Pipeline/Forecasting) (EDABABAJ), Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where Laredo Group is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Laredo Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Training & Consulting Services: Core revenue from customized training programs, workshops, and consulting services for sales enablement, digital media buying/selling, and leadership development. Programs are customized per client with pricing based on scope, duration, and team size.
- PreForce Data Services: Revenue from prospect qualification services, data collection systems, and interactive media kits. Includes PQS, PROPS, MIMIK, and custom survey research offerings.
- Academy of Digital Media Programs: LMS content curation and creation, course curricula, and certification programs. Revenue from workshop facilitation and curriculum design services.
- Executive & Advisory Services: Fractional executives and strategic consulting services including CEO, CMO, CRO, VP Sales, and VP L&D offerings on part-time basis.
- HerEDGE Programs: Decision compass (3-session engagement) and navigation journey (6-session immersive engagement) for women in leadership roles.
- AI Accelerator Program: AI education program for media and advertising sales professionals, developed in partnership with Data Society Group. Customized for teams, tools, and markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom training programs with pricing based on scope, team size, and program duration |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Laredo Group product offering
Product offeringCore offering
Laredo Group delivers customized instructional design, sales enablement training, research, and consulting services to media, advertising, and publishing companies. The firm operates four integrated practice areas: AI & Sales Enablement (including proprietary QUEST and TARGET frameworks), PreForce data qualification systems, the Academy of Digital Media training division, and Executive & Advisory services including fractional C-suite engagements.
Product overview
Laredo Group is a professional services company organized into four integrated divisions: (1) AI & Sales Enablement offering the AI Accelerator, QUEST Training, TARGET Prospecting Framework, On-Boarding Programs, Advanced Skills Training, and SPARC assessment tool; (2) PreForce providing data qualification services including PQS, PROPS recommendation system, MIMIK interactive media kit, Custom Survey Research, and CredSpark interaction programming; (3) Academy of Digital Media delivering LMS content services, Ad Product Development Consulting, Custom Courses/Workshops, and Conference Speaking; and (4) Executive & Advisory offering HerEDGE coaching, Marketing Consulting, and Fractional Executive services. Founded in 1996, the company specializes in B2B training, consulting, and research services for the digital media and advertising industries.
Differentiator
Problem solved
Functional benefit
Brands
- Academy of Digital Media: A division of Laredo Group providing digital media courses, workshops, and consulting for the media and advertising industries with over 26 years of experience and 150,000+ professionals trained.
Products and services
- AI Accelerator AI education program specifically designed for media and advertising sales professionals, managers, and executives. Provides knowledge, confidence, and practical insight to use generative AI for prospecting efficiency, competitive and marketplace insights, communication clarity, proposal generation, and account management.
- QUEST Training (In Pursuit of Sales Excellence) Sales excellence training series teaching questioning, understanding, evaluation, strategies, and tactics for the digital marketing landscape. Includes modules on identifying client needs, consultative selling, objection handling, storytelling, negotiation, and sales management.
- TARGET Prospecting Framework Strategic prospecting framework for B2B media and events that parallels prospecting with media planning. Components cover Timing, Alignment, Resonance, Guidance, Engagement, and Targeting to help sellers research, identify, and engage prospects effectively.
- On-Boarding Programs & Training Customized onboarding programs that prepare sales reps, support staff, and customer success specialists with effective skills to engage with prospects and customers and optimize the sales and account management process.
- Advanced Skills Training & Coaching Advanced skills training focusing on behavioral change through power skills including active listening, questioning, storytelling, managing objections, and negotiation to build trusted relationships and influence buyer decisions.
- SPARC Sales Performance & Attitude Research Compendium Comprehensive assessment and analysis tool for recognizing and measuring sales skills and the strengths and deficits that impact sales performance. Provides insights on sales management capabilities, core sales skills competencies, motivations, and talent development recommendations.
- PreForce PQS Prospect Qualification Service Data qualification and acquisition system that optimizes prospect qualification processes through targeted questions, accelerates buying decisions, and creates personalized follow-up activities. Gathers first-party and zero-party data signals to understand prospect needs and buying intent.
- PreForce PROPS Product Recommendation Optimization & Proposal System System that enables buyers to navigate complex product catalogs via attribute filters, aligns buying requirements between buyers and sellers, and generates intelligent proposals based on buyer input and preferences.
- PreForce MIMIK Marketing Information & Media Info Kit Interactive marketing information center that replicates traditional sales conversations using targeted questions to guide prospects toward the information they need. Acts as a digital pre-salesperson to accommodate buyer preferences for seller-free information gathering.
- PreForce Custom Survey Research & Analysis Bespoke survey research and analysis services that collect specific information about staff, customers, motivations, and buying habits to enable informed business decisions and improve customer satisfaction and retention.
- CredSpark Interaction Consulting & Programming Interaction consulting and programming services using the CredSpark platform for creating quizzes, surveys, and polls that engage prospects and customers, capture zero-party data, and generate personalized content to navigate complex decisions.
- Academy of Digital Media Digital media sales and buying training division offering customized courses, workshops, and curriculum design for the media and advertising industries. Provides industry-agnostic perspectives with over 26 years of experience and 150,000+ professionals trained.
- HerEDGE Executive Dynamic Growth Experience Professional development and empowerment coaching experience for women in leadership roles. Includes Decision Compass (3-session engagement) and Navigation Journey (6-session immersive engagement) focusing on decision discipline, reducing decision-blind spots, and strategic growth under complexity.
- Sales & Marketing Consulting Consulting services covering digital advertising strategy (target audience analysis, campaign planning, media buying), branding and positioning, content marketing, and performance tracking and analytics for publishers, content creators, and digital marketing agencies.
- Fractional Executives & Services Part-time and fractional executive services providing C-suite and senior management expertise (CEO, CMO, CRO, VP Sales, VP L&D) for the digital media industry, including publishing, content marketing, advertising technology, and marketing technology sectors.
Companies that use Laredo Group
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles5 records
Laredo Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature7 records
Laredo Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Data Society GroupcoreJoint partnership to deliver AI Accelerator program for media and advertising sales professionals. Data Society Group provides data science training and enterprise AI solutions expertise, while Laredo Group contributes digital media industry knowledge and sales training methodology. Together created AI education program specifically designed for sales teams.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Laredo Group competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Laredo Group social profiles
Digital presenceLaredo Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laredo Group leadership team
Management profileNumber of profiles
Profiles2 records
Laredo Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laredo Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laredo Group
What does Laredo Group do?
Laredo Group delivers customized instructional design, sales enablement training, research, and consulting services to media, advertising, and publishing companies. The firm operates four integrated practice areas: AI & Sales Enablement (including proprietary QUEST and TARGET frameworks), PreForce data qualification systems, the Academy of Digital Media training division, and Executive & Advisory services including fractional C-suite engagements.
Is Laredo Group a public or private company?
Laredo Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Laredo Group founded?
Laredo Group was founded in 1996. It employs 11 to 50 people.
Where is Laredo Group based?
Laredo Group is headquartered in West Palm Beach, United States, in the North America region.
How does Laredo Group make money?
Six revenue lines are on record. Training & Consulting Services are the primary driver. The others are preForce Data Services, academy of Digital Media Programs, executive & Advisory Services, herEDGE Programs and AI Accelerator Program.
Does Laredo Group have an API?
No public API is recorded for Laredo Group.
What industry is Laredo Group in?
Laredo Group's product category is Sales Training and Consulting Services. Its primary akta.pro industry code is BPACANAD, Sales, Customer Service & Soft Skills Training, with a secondary code of EDABABAJ, Sales Operations, Process & CRM (Pipeline/Forecasting). Its NAICS code is 5418 and its SIC code is 8200.