Century 21 Beutler & Associates

What Century 21 Beutler & Associates does

Century 21 Beutler & Associates is a residential real estate brokerage operating as a franchisee of Century 21 Real Estate LLC, founded in 1997 and headquartered in Coeur d'Alene, Idaho. The firm serves individual buyers and sellers across North Idaho and Eastern Washington through three physical offices — two in Coeur d'Alene (Northwest Boulevard and Downtown) and one in Spokane, Washington — with a sales-led go-to-market executed by licensed agent teams. Its customer base consists of consumers purchasing or selling primary residences, vacation homes, luxury waterfront estates, land parcels, and commercial listings, with active inventory ranging from approximately $1M to over $6M across communities including Coeur d'Alene, Spokane, Hayden Lake, Post Falls, Sandpoint, Priest Lake, and Pend Oreille.

The brokerage's product surface is a MoxiWorks-powered website (21goldchoice.com) offering MLS-integrated property search, an agent and office directory, financial calculators, and complimentary home valuation tools. The technology stack is entirely third-party: there is no proprietary platform, no public API, no disclosed AI/ML capabilities, and no in-house development footprint. Distribution is augmented through MLS networks (Coeur d'Alene MLS and Spokane MLS via MLS GRID), the CENTURY 21 national brand, agent referrals published on RealSatisfied, and a 'Neighborhood News' content section. A preferred-lender referral partnership with Idaho Central Credit Union (ICCU) extends the offering into mortgage origination handoff.

Revenue is generated exclusively from transaction-based real estate commissions on residential sales and purchases, with rates not publicly disclosed and no subscription, SaaS, or recurring contract components. Agent compensation operates under standard franchise commission-split terms. The firm holds no patents of its own and operates under the licensed CENTURY 21 and C21 service marks. Customer concentration risk is structurally low given the consumer-facing, per-transaction model, but revenue is directly exposed to local housing-market transaction volumes in the Inland Northwest.

Name

Century 21 Beutler & Associates

Legal name

Century 21 Beutler & Associates

Website

https://21goldchoice.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Century 21 Beutler & Associates is a licensed CENTURY 21 residential real estate brokerage founded in 1997, serving individual home buyers and sellers across North Idaho and Eastern Washington through three offices in Coeur d'Alene and Spokane on a transaction-commission model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Buyer representation
• Seller representation
• Property listing services
• Real estate transactions

Headquarters

HQ city

Coeur D'alene

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Transaction Commissions: Brokerage earns transaction-based commissions on residential real estate sales and purchases, operating as a CENTURY 21 franchise. Agents represent buyers and sellers in property transactions across the Coeur d'Alene, Idaho and Spokane, Washington markets. Commission rates are not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Century 21 Beutler & Associates is a residential real estate brokerage that represents buyers and sellers in property transactions across Coeur d'Alene, Idaho and Spokane, Washington. The firm lists residential properties on the local MLS, markets listings through its website and agent network, and provides agent-led representation services supported by the MoxiWorks technology platform.

Product overview

Century 21 Beutler & Associates operates as a residential real estate brokerage serving Coeur d'Alene, Idaho and Spokane, Washington, with three physical office locations. The company's digital presence is a MoxiWorks-powered platform offering property search, agent directories, financial calculators, and home valuation tools. The core product is the property search and listings platform integrated with MLS data, supplemented by agent directory services, buying/selling educational resources, and mortgage calculators. No API, AI capabilities, or product launches are documented.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation

Named customers2 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Idaho Central Credit Union (ICCU)minorStrategic or Co-development PartnerIdaho Central Credit Union is designated as a 'Preferred Local Mortgage Lender' for Century 21 Beutler & Associates. The company features ICCU on its website and provides direct links to ICCU mortgage loan officers in both Coeur d'Alene and Spokane. ICCU offers mortgage financing guidance to the brokerage's home buying clients. This is a referral-style partnership where the brokerage directs clients to ICCU for home loans.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Windermere Real Estate: Windermere is the dominant Pacific Northwest regional residential brokerage headquartered in the Seattle area with deep coverage in Washington, Oregon, Idaho, and Montana. It competes directly with Century 21 Beutler & Associates for listings, buyer-side representation, and agents across the Spokane and Coeur d'Alene markets.
• John L. Scott Real Estate: John L. Scott is a large Pacific Northwest residential brokerage franchisor with offices throughout Washington, Oregon, and Idaho. It offers comparable buyer/seller representation, MLS-integrated property search, and agent-driven full-service brokerage in overlapping geographies.
• Coldwell Banker (Local Franchise Offices): Coldwell Banker operates competing franchise offices across the U.S., including Spokane and Coeur d'Alene. It competes head-to-head with Century 21 franchises on national brand strength, residential buyer/seller representation, and luxury property listings.
• Keller Williams Realty (Spokane/Coeur d'Alene Offices): Keller Williams is one of the largest U.S. residential real estate franchise brands with a strong presence in Spokane and across the Inland Northwest. Its agent-centric, team-based model directly competes for the same agents, listings, and buyer clients that Century 21 Beutler & Associates serves.
• RE/MAX (Inland Northwest Network): RE/MAX operates heavily in Spokane and Coeur d'Alene with similarly structured franchise offices. Like Century 21, RE/MAX provides full-service residential brokerage with global brand reach and overlapping commission-based revenue economics.

Emerging players

• Compass: Compass is a tech-forward national brokerage that uses proprietary platform tools to compete for premium residential listings and agents in luxury-leaning markets. It pressures traditional franchised brokerages like Century 21 on agent recruiting and seller lead generation through differentiated technology.
• eXp Realty: eXp operates a cloud-based, agent-centric brokerage model with low overhead and national reach. It competes with Century 21 for agents by offering higher commission splits and equity participation, particularly attractive during downturns.
• Sotheby's International Realty: Sotheby's International Realty is a luxury-leaning global residential brand with affiliate offices in resort and waterfront markets comparable to Coeur d'Alene and Hayden Lake. It competes specifically for high-net-worth sellers and luxury waterfront listings that Beutler & Associates also pursues.

Broad incumbents

• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential brokerage brand with regional offices across the Pacific Northwest. It competes on brand trust, residential representation, and luxury market reach comparable to Century 21's positioning.

Others

• HomeSmart: HomeSmart is a national brokerage offering traditional and flat-fee/commission-discounted models. It represents the discount-brokerage competitive pressure reshaping commission economics that firms like Century 21 Beutler & Associates must navigate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century 21 Beutler & Associates