Savage Universal Corporation

What Savage Universal Corporation does

Savage Universal Corporation is a US-based manufacturer and direct-to-consumer retailer of photography backdrops, seamless background paper, LED lighting, and studio equipment, headquartered in Chandler, Arizona (2050 S. Stearman Dr.) and operating since 1937. Its core product is the Savage Widetone Seamless Background Paper, available in 55 colors and five width variants (26", 53", 86", 107", and 140"), supported by a broader portfolio that includes solid vinyl, painted canvas, muslin, collapsible, wrinkle-resistant polyester, specialty/wide surround, and green screen backdrops. The company's equipment lineup covers LED ring lights, RGB lights, light panels, light kits, backdrop stands (Port-A-Stand, Universal, Multiple Polevault, 12'x12'), light stands, grip equipment, light modifiers, storage solutions, and a chroma key green screen software product (SA DBK720).

Savage serves three primary personas — professional photographers and videographers, content creators/vloggers, and hobbyist/amateur photographers — across portrait, fashion, product, wedding, headshot, pet, and video production use cases. The business is fundamentally a hardware retailer: products are sold one-off at publicly listed unit prices (seamless paper rolls from $18.99), with revenue generated through direct e-commerce via savageuniversal.com, approved dealer and fulfillment partners, and the parent Videndum Media Distribution network reaching 11 markets globally.

The company operates as Videndum Media Solutions US LLC, a subsidiary brand within the Media Solutions Division of Videndum plc (London Stock Exchange: VND, formerly The Manfrotto Group). Videndum's Media Solutions Division groups Savage alongside Manfrotto, Gitzo, Lowepro, Colorama, Avenger, Rycote, Audix, and Syrp Lab. Brand-level revenue is not disclosed, and headcount is reported in the 11–50 employee range, consistent with a niche-category brand rather than a mass-market operation. Marketing is driven primarily through content (educational blog, SEO product pages, color charts, buying guides, newsletter, and a creator collaboration program) rather than paid acquisition.

Name

Savage Universal Corporation

Legal name

Videndum Media Solutions US LLC

Website

https://savageuniversal.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Savage Universal Corporation, founded in 1937 and headquartered in Chandler, Arizona, manufactures and sells photography backdrops (notably 55-color seamless paper), LED lighting, and studio equipment to professional photographers, videographers, and content creators via direct e-commerce and a global dealer network.

Ownership category

akta.pro rank

Product category

Photography Backgrounds & Studio Equipment

NAICS

Photographic Film, Paper, Plate, Chemical, and Copy Toner Manufacturing (325992)

SIC

Papers & Allied Products (2600), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Colored, Art & Premium Paper Manufacturing (IMAMAEAG)

Keywords

• Photography backdrops
• Seamless paper rolls
• LED studio lighting
• Backdrop stands
• Studio accessories

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Photography Equipment Sales: One-time product sales of photography backdrops (seamless paper, vinyl, canvas, muslin), LED lights, and studio equipment directly to consumers and through dealer networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Savage Universal Corporation manufactures and sells photographic background paper (its signature seamless paper offering in 55 colors and multiple sizes) along with complementary studio production equipment. The product line spans vinyl, canvas, muslin, collapsible, wrinkle-resistant and specialty backgrounds, green screens, LED lighting systems (ring, RGB, panel and kits), backdrop and light stands, light modifiers, and grip equipment, sold to photographers, videographers, studios and content creators.

Product overview

Savage Universal Corporation is a worldwide leader in photography backgrounds and studio equipment, operating since 1937 as part of Videndum Media Solutions. The company offers a comprehensive portfolio of photography and video production equipment organized into three main categories: Photography Backdrops (including Seamless Background Paper in 55 colors and 5 sizes, Solid Vinyl, Painted Canvas, Muslin, Collapsible, Wrinkle Resistant Polyester, Specialty/Wide Surround, and Green Screens & Digital Kits), LED Lights (Ring Lights, RGB Lights, Light Panels, and Light Kits featuring products like the Star Light for unique catchlights), and Studio Equipment (Grip Equipment, Backdrop Stands such as Port-A-Stand and Multiple Polevault Stand, Light Stands, Light Modifiers including reflector kits, Backdrop Storage & Tools, Tech Accessories, and Replacement Parts). The company also offers Green Screen Software (SA DBK720) for chroma key photography. Savage positions itself as the industry standard for paper backgrounds, serving photographers, videographers, and content creators with products distributed globally through Videndum Media Distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Seamless Background Paper

Quantifiable outcome

• 55 color options for maximum creative flexibility
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Videndum Media SolutionscoreStrategic or Co-development PartnerSavage is a brand under Videndum Media Solutions, organized within the Media Solutions Division alongside other premium brands including Audix, Avenger, Colorama, Gitzo, Lowepro, Manfrotto, Rycote, and Syrp Lab. Videndum is organized in three divisions: Media Solutions, Production Solutions, and Creative Solutions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Avenger (Manfrotto): Avenger is a sub-brand of Manfrotto (also under Videndum) producing grip equipment, C-stands, and heavy-duty support gear. Directly comparable to Savage's grip equipment and backdrop stand categories, often used together in studio setups.
• Lowepro: Sister brand under Videndum Media Solutions specializing in camera bags and carrying solutions. Comparable as part of the same Videndum Media Solutions brand portfolio targeting professional photographers and creators, with cross-sell potential.
• Manfrotto: Sister brand under Videndum Media Solutions offering tripods, lighting supports, and studio equipment. Directly comparable as a studio hardware brand serving the same photographer and videographer customer base, often cross-sold with Savage backdrops.
• Colorama: Sister brand under Videndum Media Solutions producing seamless photographic background paper. The most direct comparable in the seamless paper category, offering overlapping products to the same professional photographer segment.
• Lastolite (by Manfrotto): Background and lighting accessory brand now under Manfrotto/Videndum, producing collapsible backgrounds, reflector kits, and light shaping tools. Directly comparable to Savage's collapsible backdrops, muslin, and reflector kit offerings.
• FJ Westcott: U.S.-based manufacturer of photography lighting equipment, light modifiers, and background systems. Closely comparable to Savage's LED lighting and modifier product lines, serving overlapping professional and content creator segments.

Emerging players

• Nanlite: Emerging LED lighting brand focused on content creators and videographers with panels, RGB lights, and ring lights. Directly comparable to Savage's LED lighting product line, especially ring lights and light panels targeting the same creator segment.
• Godox: China-based manufacturer of affordable LED lights, strobes, and lighting modifiers that has rapidly gained share across prosumer and content creator segments. Comparable as a direct competitor in the LED lighting and lighting modifier categories Savage competes in.

Broad incumbents

• Elinchrom: Swiss manufacturer of professional studio lighting and lighting modifiers. Comparable as an established incumbent in studio lighting and modifiers, competing in the same professional photographer segment though with different technology mix.
• Profoto: Swedish premium lighting manufacturer serving professional photographers with high-end strobes, continuous lights, and light shaping tools. Comparable as a broader incumbent in studio lighting, though focused on higher-end professional segments than Savage's LED offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/savagepaper
• Facebookfacebook.com/SavageUniversal
• LinkedInlinkedin.com/company/savage-universal-corp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savage Universal Corporation