Authentikos Advisory

What Authentikos Advisory does

Authentikos Advisory is a Registered Investment Advisor (RIA) founded in 2003 that provides retirement-focused financial planning and wealth management services to individual households and select employer groups. The firm operates from three physical locations — Morgan Hill, California (headquarters), Campbell, California, and New Braunfels, Texas — and is staffed by approximately 13 professionals led by CEO Jared Elson, CIO Phon Vilayoune (who also leads Veta Investment Partners, a firm with $3.5B AUM), and CCO Thomas Kerney. The leadership team collectively holds CFP, CRPC, CDFA, and CFF designations, supporting delivery of credentialed financial advice.

The firm's service stack is organized around retirement-stage financial concerns and spans income planning, investment and wealth management, tax minimization, healthcare planning, legacy planning, and Medicare services. Two proprietary engagement frameworks — the Arbor Method™ and the C.A.R.E Process — structure the client experience, and the firm has extended its healthcare vertical through a partnership with AE Medicare Solutions. The underlying technology stack is built on third-party platforms, with Right Capital supporting financial planning workflows and Orion supporting portfolio management and reporting. The firm also operates the Authentik Living Series, an educational event sub-brand aimed at prospective clients and referral partners, and has secured media placements in Forbes, NBC, ABC, and KTVU.

The business model is fee-based advisory, consistent with the U.S. RIA standard of charging a percentage of assets under management. Revenue is generated across 'hundreds' of individual household clients with no disclosed enterprise anchors, and growth to date has been organic — funded by operating cash flow rather than external capital. There is no public disclosure of AUM, revenue, or headcount trends beyond the team roster.

Name

Authentikos Advisory

Legal name

Authentikos Advisory, LLC

Website

https://authentikos.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Authentikos Advisory is a Registered Investment Advisor founded in 2003 that provides retirement-focused financial planning, wealth management, tax, healthcare, and legacy services to individual households across its California and Texas offices using proprietary Arbor Method™ and C.A.R.E Process frameworks.

Ownership category

akta.pro rank

Product category

Retirement Planning Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retirement Income Planning & Decumulation Advisory (FSAEABAD)

akta.pro secondary industries

Fee-Based Advisory (FSAEAAAM), Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Retirement planning
• Wealth management
• Investment advisory
• Estate planning
• Tax planning

Headquarters

HQ city

Morgan Hill

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Services: Fee-based investment advisory services offered through Authentikos Advisory, LLC, a Registered Investment Advisor. Services include investment strategy and asset management, tax minimization, healthcare guidance, and estate planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Authentikos Advisory, LLC is a Registered Investment Advisor that provides fee-based retirement planning and wealth management services to individuals and employers in California and Texas. Core services include retirement income planning, investment strategy and asset management, tax minimization, healthcare cost planning, legacy and estate planning, and Medicare guidance. The firm structures its advisory engagements around two proprietary frameworks: the Arbor Method™ (five-pillar retirement planning approach) and the C.A.R.E Process (a four-stage client engagement methodology).

Product overview

Authentikos Advisory offers a unified financial advisory and retirement planning platform built around its proprietary Arbor Method™ and C.A.R.E Process frameworks. The Arbor Method™ provides a five-pillar approach covering Access to Income, Risk and Returns, Balanced Obligations, Optimized Healthcare, and Realized Legacy. The C.A.R.E Process delivers a four-stage planning methodology (Connect, Assess, Review, Engage). Core services include Income Planning, Invest & Wealth Management, Tax Minimization, Healthcare Planning, Legacy Planning, and Medicare Services. The company operates as a Registered Investment Advisor serving individuals and employers in the Bay Area and Texas.

Differentiator

Problem solved

Functional benefit

Brands

• Arbor Method: A proprietary retirement planning approach focusing on Access to Income, Risk and Returns, Balanced Obligations, Optimized Healthcare, and Realized Legacy
• C.A.R.E Process

Products and services

• Income Planning Retirement income strategy services designed to help clients build a sustainable income stream that outlasts the client, minimize risk, and maximize compound interest opportunities throughout retirement.
• Invest & Wealth Management Investment strategy and asset management services that identify client risk tolerance, build investment portfolios aligned with client principles, and proactively monitor strategies.
• Tax Minimization Long-term tax planning services that reduce tax burden through strategic decisions about investment strategies, products, and lifetime tax positioning for clients.
• Healthcare Planning Retirement healthcare cost planning service that provides accurate projections of care costs and connects clients with resources to maintain financial stability through health-related changes.
• Legacy Planning Estate planning services that cover wealth preservation, family inheritance strategies, and charitable giving aligned with client values.
• Medicare Services Medicare decision guidance covering income-influenced premiums, plan enrollment timing for those still working, private insurance coordination with Medicare, and prescription coverage gap management, delivered in partnership with AE Medicare Solutions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• AE Medicare SolutionscoreStrategic or Co-development PartnerMedicare professionals partnered with Authentikos Advisory to help clients navigate Medicare decisions and craft appropriate health coverage strategies for retirement. The partnership addresses income-influenced premiums, plan enrollment timing for those still working, private insurance coordination, and coverage gap management.
• Right CapitalcoreTechnology or IntegrationTechnology integration partner providing client financial planning login portal where clients can view their comprehensive financial plans managed by Authentikos advisors.
• Orion (Orion Advisor)coreTechnology or IntegrationTechnology integration partner providing client reporting portal where clients can view their accounts and performance data managed by Authentikos.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wealthfront: Automated investment and retirement planning platform offering goal-based planning, tax-loss harvesting, and direct indexing for tech-savvy investors. Competes with Authentikos for retirement-focused clients, particularly younger mass-affluent segments, via a fully digital low-fee model.
• Personal Capital (now Empower Personal Dashboard): Hybrid robo-advisor and human advisory platform serving mass-affluent and HNW clients with retirement planning, investment management, and wealth advisory. Comparable target market and retirement focus, with a differentiated digital-first delivery model versus Authentikos's in-person advisory approach.
• Betterment: Digital-first wealth management and retirement planning platform offering automated portfolio management, retirement goal planning, and tax-efficient investing. Competes with Authentikos for retirement-focused mass-affluent clients, primarily via lower-cost digital channels versus Authentikos's personalized advisor model.

Broad incumbents

• Focus Financial Partners: Leading partnership platform for independent RIAs and wealth management firms, providing capital, infrastructure, and operational support to fiduciary advisors. Relevant as a potential acquirer/partner for Authentikos given the RIA roll-up trend, and comparable through its network of retirement-focused advisory firms.
• Edelman Financial Engines: Largest independent RIA in the U.S. with hundreds of billions in AUM, offering retirement planning, investment management, and financial wellness for individuals and employers. Directly comparable to Authentikos's retirement-planning focus but at dramatically greater scale and with proprietary technology.
• Creative Planning: Large independent fee-only RIA serving individuals and families with retirement planning, investment management, and tax services. Comparable in service mix (retirement planning, wealth management) but operates at national scale versus Authentikos's regional footprint.
• Fisher Investments: Large independent money management firm serving individuals and institutions with portfolio management and retirement-focused strategies. Comparable in serving retirement-driven investors but at institutional AUM scale and with a more centralized investment process.
• Carson Group: RIA support platform and wealth management firm providing financial advisors with technology, coaching, and back-office services, while serving clients with retirement and wealth planning. Comparable in offering retirement and wealth advisory to individuals, with a differentiated advisor-support ecosystem.

Direct peers

• Buckingham Strategic Wealth: Fee-only RIA specializing in retirement planning, tax-aware investment management, and wealth management for individuals and families. Closely comparable in retirement focus, fee-based RIA model, and integrated tax/legacy planning approach.
• Facet Wealth: Fee-only financial advisory firm offering flat-fee retirement, tax, and estate planning to mass-affluent and HNW clients via a hybrid virtual/in-person model. Closely comparable to Authentikos in target segment, fee-based advisory model, and holistic retirement planning services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/authentikos-advisory
• Instagraminstagram.com/authentikosadv?igsh=MXZ5dDR3bmRxc3B0dQ==
• TikToktiktok.com/@authentikosadvisory
• Xx.com/AuthentikosAdv
• Facebookfacebook.com/AuthentikosAdvisory

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Authentikos Advisory