Wide
- Company typePrivate
- Founded1999
- HeadquartersBrussels, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
Wide firmographics
Firmographics- Name
- Wide
- Legal name
- Wide
- Website
- https://wide.be
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wide industry classification
Industry- Product category
- Strategic Management Consulting
- NAICS
- Administrative Management and General Management Consulting Services (541611), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC)
- akta.pro secondary industries
- Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO), Organization Design & Change Management Consulting (BPAHACAD)
Keywords
Where Wide is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Wide business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Strategic Consulting Services: B2B consulting services providing societal trends analysis, strategic management, and innovation guidance to enterprise clients across multiple sectors
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Wide product offering
Product offeringCore offering
Wide is a strategic societal institute that helps companies decode societal trends and sectorial evolutions through proprietary research methodologies. The firm combines sociological analysis with strategic business consulting, offering societal trends identification, qualitative and quantitative consumer/citizen research, and innovation strategy advisory services to enterprise clients across multiple industries including food & beverage, health, retail, automotive, finance, and technology.
Product overview
Wide is a strategic societal institute offering a unified consulting service portfolio centered on societal trends research and prospective strategy. The core offerings include Trendslator (a proprietary trends identification methodology), Qual/Quant Research Services combining longitudinal consumer/citizen analysis with proprietary surveys, and Strategic Management Consulting covering innovation, positioning, and benchmarking. These services work together to help clients decode societal shifts, identify market opportunities, and transform insights into innovative products and communication strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Trendslator A societal trends research methodology that helps companies identify, decode, and capitalize on emerging societal trends for innovation and brand strategy.
- Qual/Quant Research Services Qualitative and quantitative research services combining longitudinal approaches, in-depth life path analysis, and proprietary surveys to understand consumer and citizen behavior.
- Strategic Management Consulting Strategic advisory services including white space identification, innovation process guidance from ideation to market launch, internal resource assessment, and performance benchmarking for enterprise clients.
Companies that use Wide
Customer profileNamed customers30 records
Segments9 records
Ideal customer profiles5 records
Wide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wide partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered supporting.
- BisnodesupportingData intelligence partner providing company data and business information services for research and analysis purposes
- ListensupportingMarket research technology partner providing listening and analytics capabilities for consumer/citizen insights
- FocusVisionsupportingMarket research technology provider offering survey and research automation tools
- ESOMARsupportingGlobal market research association providing industry standards, best practices, and professional network for market research professionals
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Wide competitors and assessment
Company assessmentDirect peers
- Trendwatching: Global consumer-trends intelligence platform and consultancy. Highly comparable to Wide in that both sell proprietary trend-identification methodologies to enterprise marketing and innovation teams across multiple verticals.
- ReD Associates: Strategic insights consultancy that combines social sciences (anthropology, sociology) with business strategy for global brands. Closely mirrors Wide's 'societal modelization' positioning and enterprise client base.
- The Future Laboratory: London-based trends, foresight and consumer-insights consultancy serving global brands. Comparable to Wide in methodology (proprietary trend forecasting, consumer profiling) and client mix across luxury, beauty, retail and F&B.
- Z_punkt: Germany-based strategic foresight consultancy offering trend analysis, scenario planning and innovation strategy. Comparable to Wide as a European boutique combining proprietary foresight methodologies with enterprise strategic consulting.
Regional players
- Human8 (formerly InSites Consulting): Belgian-origin consumer-insights and market-research consultancy (close geographic peer to Wide in Ghent/Brussels) with similar enterprise clients and qualitative research capabilities.
Broad incumbents
- IPSOS: Global market-research incumbent serving multinational clients across all of Wide's verticals. Comparable as a buyer/competitor for the same enterprise trend and segmentation budgets, though at vastly larger scale and with broader portfolio.
- Kantar: Global insights and consulting division of WPP, offering market research, brand strategy and innovation services. Overlaps with Wide on brand-territory, consumer-trends, and innovation-strategy engagements for large CPG and enterprise clients.
- Mintel: Global market-research firm publishing consumer trend reports across F&B, beauty, retail and tech. Comparable to Wide in trend-identification and category-evolution work, though Mintel operates a more productized/subscription model.
- Added Value (WPP): WPP-owned brand-strategy and innovation consultancy offering consumer insights, brand positioning and innovation strategy. Directly comparable to Wide's brand-territory and innovation-concept services within the same enterprise client base.
Emerging players
- BrainJuicer (System1): UK-based insights consultancy focused on emotional and consumer-behavior research. Adjacent peer to Wide given overlap in qualitative consumer-behavior methodology for enterprise marketing teams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Wide social profiles
Digital presenceWide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wide leadership team
Management profileNumber of profiles
Profiles2 records
Wide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wide
What does Wide do?
Wide is a strategic societal institute that helps companies decode societal trends and sectorial evolutions through proprietary research methodologies. The firm combines sociological analysis with strategic business consulting, offering societal trends identification, qualitative and quantitative consumer/citizen research, and innovation strategy advisory services to enterprise clients across multiple industries including food & beverage, health, retail, automotive, finance, and technology.
Is Wide a public or private company?
Wide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wide founded?
Wide was founded in 1999. It employs 1 to 10 people.
Where is Wide based?
Wide is headquartered in Brussels, Belgium, in the Europe region.
How does Wide make money?
One revenue line is on record: strategic Consulting Services.
Who are Wide's main competitors?
Direct peers on record are Trendwatching, ReD Associates, The Future Laboratory and Z_punkt. Human8 (formerly InSites Consulting) is listed as a regional player. Broad incumbents are IPSOS, Kantar, Mintel and Added Value (WPP). BrainJuicer (System1) is listed as an emerging player.
Does Wide have an API?
No public API is recorded for Wide.
What industry is Wide in?
Wide's product category is Strategic Management Consulting. Its primary akta.pro industry code is MPAAALAC, Custom Market Research (Ad Hoc Studies, Segmentation, U&A), with a secondary code of MPAAALAO, Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories). Its NAICS code is 541611 and its SIC code is 8742.