Custom Mechanical
Custom Mechanical is a residential HVAC, plumbing, and custom sheet metal fabrication company founded in 1981, serving Delaware and Maryland coastal homeowners with repair, installation, maintenance, financing, and tiered service membership plans.
- Company typePrivate
- Founded1981
- HeadquartersFrankford, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Custom Mechanical does
Custom Mechanical, Inc. is a privately held residential home services company founded in 1981 and headquartered at 35342 Bayard Rd, Frankford, Delaware. The company provides HVAC (air conditioning, heating, heat pumps, ductless and geothermal systems), plumbing (water heaters, fixtures, drain and sewer work, bathroom remodeling), indoor air quality (including the Reme Halo air purifier), and custom in-house sheet metal ductwork fabrication. It is a Factory Authorized Carrier Dealer with full licensing in Delaware and Maryland (HVAC #HM-0000111 / MD #01-5841; Plumbing DE #00653 / MD #71211; Worcester County, MD #M1043). The team of 30+ employees operates a fleet of 20+ service vehicles providing 24/7 emergency response, and the company runs a retail storefront at its Frankford location selling parts and equipment.
The business model is primarily professional services revenue from residential repair, installation, and maintenance, layered with recurring subscription-style income from tiered service membership plans (HVAC Platinum, HVAC Savings, Plumbing, Plumbing Savings, Water Heater, Winterization) that bundle parts/labor coverage, priority scheduling, and replacement credits. Complementary revenue mechanics include short-term consumer financing through GreenSky (up to 12 months same as cash), a Loyalty Bucks accrual program ($50/year, $500 max) that incentivizes replacement purchases within the membership, and a referral rewards program ($100 on major installs, $25 on repairs/memberships). Distribution and go-to-market are direct-to-consumer inside the Delaware and Maryland coastal service corridor (Rehoboth, Bethany Beach, Millsboro, Ocean View, Georgetown, Berlin MD, Ocean City MD), reached via phone, online scheduling forms, walk-in retail, and a local SEO/website presence.
Custom Mechanical is founder-owned and operated by co-founders Glenn and Patti (recognized in the company Hall of Fame); Regan serves as General Manager/President, with Richard as Installation Manager and Jay as Service Manager. The company has no external investment, no parent company, and no disclosed subsidiaries. Strategic positioning rests on 40+ years of brand history in a defined coastal geography, NATE-certified long-tenured technicians, multi-trade breadth (HVAC + plumbing + sheet metal), and institutionalized community involvement (40+ local organizations supported through Operation Donation, Rotary participation, chamber memberships, and BBB A+ standing).
Custom Mechanical firmographics
Firmographics- Name
- Custom Mechanical
- Legal name
- Custom Mechanical, Inc.
- Website
- https://custommechanical.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Custom Mechanical is a residential HVAC, plumbing, and custom sheet metal fabrication company founded in 1981, serving Delaware and Maryland coastal homeowners with repair, installation, maintenance, financing, and tiered service membership plans.
- Ownership category
- akta.pro rank
Custom Mechanical industry classification
Industry- Product category
- Residential HVAC and Plumbing Services
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Household Appliance Manufacturing (3352)
- SIC
- Household Appliances (3630), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Mechanical Piping, Pumps & Hydronics Maintenance (BPABACAB)
- akta.pro secondary industries
- Minor Appliance Repair (Non-Refrigerant, Non-Gas) (HSAGANAB), Kitchen Ventilation, Range Hood & HVAC Adjustments (HSAPAAAJ)
Keywords
Where Custom Mechanical is headquartered
LocationHeadquarters
- HQ city
- Frankford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Custom Mechanical business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- HVAC Services: Air conditioning and heating repair, installation, and maintenance services for residential customers.
- Plumbing Services: Plumbing repairs, water heater service and replacement, fixture installation, and related plumbing work.
- Service Membership Plans: Recurring maintenance membership plans including HVAC Platinum, HVAC Savings, Plumbing, and Water Heater plans. Provides priority scheduling and discounts for members.
- Custom Sheet Metal Fabrication: Custom ductwork fabrication for residential HVAC systems, offered with volume pricing.
- Financing Services: Short-term financing through GreenSky (up to 12 months same as cash) for qualifying homeowners to finance HVAC system upgrades or replacements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | GreenSky Financing |
| Subscription | Annual | Loyalty Bucks Program |
| Other | Pay-as-you-go | Referral Rewards - Major Installations |
| Other | Pay-as-you-go | Referral Rewards - Repairs/Services |
| Subscription | Annual | HVAC Platinum Plan |
| Subscription | Annual | HVAC Savings for Split Systems and Ductless |
| Subscription | Annual | Plumbing and Plumbing Savings Plans |
| Subscription | Annual | Tankless and Conventional Water Heaters |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Custom Mechanical product offering
Product offeringCore offering
Custom Mechanical is a residential HVAC and plumbing service company providing air conditioning, heating, heat pump, plumbing, water heater, indoor air quality, and custom sheet metal ductwork services to homeowners in Delaware and Maryland coastal communities. The company delivers repair, installation, and preventive maintenance through dispatched NATE-certified technicians and operates tiered service membership plans for recurring maintenance revenue.
Product overview
Custom Mechanical is a residential HVAC and plumbing service company offering a comprehensive suite of home comfort services. The core offerings include Air Conditioning Services (repair, installation, maintenance), Heating Services (furnaces, heat pumps, geothermal), and Plumbing Services (water heaters, repairs, installations). Specialty services include custom Sheet Metal Fabrication for ductwork and Indoor Air Quality Solutions featuring the Reme Halo air purifier. The company supports its core services with Service Membership Plans providing tiered maintenance coverage, priority scheduling, and replacement credits. Additionally, a Referral Rewards Program incentivizes customer referrals with bonuses ranging from $25 to $100 per qualifying purchase.
Differentiator
Problem solved
Functional benefit
Products and services
- Air Conditioning Services Comprehensive air conditioning repair, installation, and maintenance services for residential customers, available 24/7 for emergency repairs with fully stocked service vehicles. Covers all major brands.
- Heating Services Heating repair, installation, and maintenance services including gas furnaces, heat pumps, packaged systems, split systems, ductless systems, zoned options, and geothermal heating solutions for residential customers.
- Heat Pump Services Heat pump installation, repair, and maintenance services including ductless mini-split heat pump systems for homes without existing ductwork.
- Plumbing Services Full-service residential plumbing including water heater service and replacement, water and sewer connections, trap replacement, outdoor plumbing, clog solutions, valve and faucet repair, toilet repair, bathroom remodeling, and winterization services.
- Water Heater Services Water heater repair, installation, and replacement for both tank and tankless water heaters from trusted manufacturers, including sizing consultation and cost comparisons.
- Sheet Metal Fabrication Custom sheet metal ductwork fabrication including trunks, fittings, and auxiliary drain pans, produced in-house using plasma cutters and precision tools. Ductwork is tailored to each home's unique configuration, with metal ducts preferred in coastal communities because they can be cleaned and do not require replacement after flood exposure.
- Indoor Air Quality Solutions Indoor air quality products and installation including air cleaners, air purifiers, humidifiers, mechanical filters, electronic air cleaners, and ultraviolet lights. Features the Reme Halo air purifier for advanced air purification.
- Service Membership Plans Tiered annual subscription service plans including HVAC Platinum (parts and labor coverage plus replacement credits), HVAC Savings for Split Systems and Ductless (15% off repairs), Plumbing and Plumbing Savings plans, Tankless and Conventional Water Heater plans, and Winterization. Members receive priority scheduling, parts and labor coverage, and replacement credits at renewal.
Quantifiable outcome
- Serving over 10,000 homeowners since 1981
Companies that use Custom Mechanical
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Custom Mechanical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Custom Mechanical partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- CarriercoreFactory Authorized Carrier Dealer. Custom Mechanical specializes in Carrier HVAC systems installation and service, providing energy-efficient systems designed to stand the test of time.
- Rotary InternationalminorActive member of Georgetown-Millsboro Rotary Club and Southern Sussex Rotary. Participates in community service projects including Flags for Heroes event.
- Energize DelawarecorePartners with Energize Delaware to offer rebates to customers. Up to $3,500 in rebates on qualifying HVAC systems and up to $850 on tankless water heaters for active and retired fire, police, and military personnel.
- Bethany Fenwick Chamber of CommerceminorMember of local chamber of commerce supporting business community in Bethany and Fenwick areas.
- Millsboro Chamber of CommerceminorMember of local chamber of commerce supporting business community in Millsboro area.
- Ocean City Chamber of CommerceminorMember of local chamber of commerce supporting business community in Ocean City area.
- Ocean Pines Chamber of CommerceminorMember of local chamber of commerce supporting business community in Ocean Pines area.
- Rehoboth Dewey Chamber of CommerceminorMember of local chamber of commerce supporting business community in Rehoboth and Dewey Beach areas.
- NCI (National Comfort Institute)minorMembership in industry organization focused on HVAC performance and quality standards.
- NFIBminorMember of National Federation of Independent Business representing small business interests.
- ACCA (Air Conditioning Contractors of America)minorMembership in national trade association for HVAC contractors.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Custom Mechanical competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Custom Mechanical social profiles
Digital presenceCustom Mechanical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Mechanical leadership team
Management profileNumber of profiles
Profiles5 records
Custom Mechanical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Mechanical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Mechanical
What does Custom Mechanical do?
Custom Mechanical is a residential HVAC and plumbing service company providing air conditioning, heating, heat pump, plumbing, water heater, indoor air quality, and custom sheet metal ductwork services to homeowners in Delaware and Maryland coastal communities. The company delivers repair, installation, and preventive maintenance through dispatched NATE-certified technicians and operates tiered service membership plans for recurring maintenance revenue.
Is Custom Mechanical a public or private company?
Custom Mechanical is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Custom Mechanical founded?
Custom Mechanical was founded in 1981. It employs 11 to 50 people.
Where is Custom Mechanical based?
Custom Mechanical is headquartered in Frankford, United States, in the North America region.
How does Custom Mechanical make money?
Five revenue lines are on record. HVAC Services are the primary driver. The others are plumbing Services, service Membership Plans, custom Sheet Metal Fabrication and financing Services.
Does Custom Mechanical have an API?
No public API is recorded for Custom Mechanical.
What industry is Custom Mechanical in?
Custom Mechanical's product category is Residential HVAC and Plumbing Services. Its primary akta.pro industry code is BPABACAB, Mechanical Piping, Pumps & Hydronics Maintenance, with a secondary code of HSAGANAB, Minor Appliance Repair (Non-Refrigerant, Non-Gas). Its NAICS code is 33341 and its SIC code is 3630.