Wijzonol
Wijzonol is a Dutch architectural paint manufacturer established in 1916, producing interior and exterior paints, lacquers, stains, and primers under sub-brands including LBH, AQUA, and Wijzotex. The company serves DIY consumers, professional painters, timber factories, and property maintenance companies primarily through Dutch specialty paint stores and building supply chains.
- Company typePrivate
- Founded1916
- HeadquartersZwolle, Netherlands
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Wijzonol does
Wijzonol Bouwverven B.V. is a Dutch architectural paint manufacturer established in 1916 and operating as a subsidiary of the family-owned Koninklijke Van Wijhe Verf, headquartered in Zwolle, Netherlands. The company produces professional-grade paints and coatings organized into multiple sub-brands: the core Wijzonol line for general consumer and professional use, LBH for premium high-durability exterior paints, AQUA for water-based products, Wijzotex and Wijzoplex for wall and facade systems, and Semppel for direct-to-consumer color testing. The product portfolio spans interior and exterior wall paints, lacquers, primers, wood stains, metal paints, and facade coatings, with a dedicated BIOSeries line using biobased raw materials. Core technology centers on the AQ Color Mixing System, which enables on-demand customization across over 1,800 interior colors and the full RAL color range at point-of-sale.
Wijzonol serves two primary customer segments: DIY consumers undertaking home painting projects, and professional painters and contractors requiring durable commercial-grade coatings. Secondary segments include timber factories (timmerfabrieken) requiring factory-applied coatings meeting KVT and BRL standards, property maintenance companies (vastgoedonderhoudsbedrijden), and owners of protected monuments requiring historically accurate color restoration. Distribution is primarily through Dutch specialty paint stores (verfspecialzaken) and building supply chains (bouwmarkten), with a dedicated network of professional sales points (verkooppunten) and a direct-to-consumer e-commerce channel limited to the Semppel color tester product. The company markets itself as the "best color makers in the Netherlands" and leverages over a century of operational heritage as a core brand asset.
Revenue is generated through one-time product sales of paints and coatings priced on a quote-based model at retail, with the Semppel tester sold at €3.25 per unit online. The company holds B Corp certification through its parent — a first in the global chemical industry — and maintains formal partnerships with Stichting ERM and Nederland Monumentenland for heritage restoration work. Geographic operations are concentrated in the Netherlands, with export inquiries handled through Ralston Colour's export department. The company operates with 101-250 employees and shows no evidence of external funding, public listing, or M&A activity.
Wijzonol firmographics
Firmographics- Name
- Wijzonol
- Legal name
- Wijzonol Bouwverven B.V.
- Website
- https://wijzonol.nl
- Company type
- Private
- Founded year
- 1916
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wijzonol is a Dutch architectural paint manufacturer established in 1916, producing interior and exterior paints, lacquers, stains, and primers under sub-brands including LBH, AQUA, and Wijzotex. The company serves DIY consumers, professional painters, timber factories, and property maintenance companies primarily through Dutch specialty paint stores and building supply chains.
- Ownership category
- akta.pro rank
Wijzonol industry classification
Industry- Product category
- Architectural Coatings and Paints
- NAICS
- Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Architectural & Decorative Paints (IMAEAHAA)
- akta.pro secondary industry
- Architectural & Decorative Paints (IMADAKAA)
Keywords
Where Wijzonol is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Wijzonol business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Paint and Coating Product Sales: Wijzonol generates revenue through the sale of architectural paints and coatings including wall paints, lacquers, primers, stains, and specialty products for both consumer and professional use. Products are sold through specialty paint stores and building supply stores where colors can be mixed on-demand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Semppel Color Tester - 1m² test paint |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Wijzonol product offering
Product offeringCore offering
Wijzonol manufactures and sells architectural paints and coatings for both interior and exterior use, including wall paints, lacquers, primers, wood stains, facade coatings, and metal paints organized across sub-brands (Wijzonol, LBH, AQUA, Wijzotex, Wijzoplex). Products are sold to DIY consumers, professional painters, property maintenance companies, timber factories, and heritage property owners, with on-demand color mixing in over 1,800 interior colors and full RAL range. The Semppel color tester (100ml biobased wall paint in a resealable can) is sold direct-to-consumer via the company website.
Product overview
Wijzonol is a Dutch paint manufacturer producing professional-quality paints and coatings for both consumers and professionals. The product portfolio is organized into several sub-brands: Wijzonol (general consumer/professional line), LBH (premium high-durability exterior paints), AQUA (water-based products), and Wijzotex/Wijzoplex (wall paint lines). The offerings include high-gloss, satin-gloss, matte, and eggshell finishes in both opaque and transparent formulations for wood, metal, masonry, and Kunststof substrates. Products range from primers and undercoats to topcoats and specialized treatments like facade impregnators. The company emphasizes biobased raw materials through its BIOSeries line and offers a color mixing service with over 100,000 colors including RAL colors. Wijzonol also provides the Semppel color tester for sampling colors before full application.
Differentiator
Problem solved
Functional benefit
Brands
- Wijzonol: Primary paint brand offering professional quality paints for consumers and professionals
- LBH
- AQUA
- Wijzotex
- Wijzoplex
- Semppel
Products and services
- LBH SDT Ultra Hoogglanslak Premium high-gloss paint for exterior use with up to 12 years of durability, featuring excellent adhesion and processing properties. Made with biobased raw materials. Targeted at consumers and professional painters for wood and metal substrates.
- LBH SDT Ultra Grondlak High-build primer and undercoat for optimal gloss performance, providing a smooth and flat surface for the SDT Ultra topcoat. Part of the LBH professional paint line for exterior wood applications.
- LBH Silicon Alkyd Hoogglanslak UV-resistant high-gloss paint for exterior woodwork with long gloss retention and smooth flow properties. Part of the LBH professional paint line.
- Aqua Zijdeglans Water-based satin-gloss paint for interior use, scratch-resistant, does not yellow, low odor, with good flow properties. Part of the AQUA water-based paint system.
- Wijzonol Dekkend Hoogglans Durable opaque high-gloss paint based on alkyd resin for exterior use on wood, metal, and plastic substrates. Part of the core Wijzonol brand product range.
- Wijzonol Dekkend Zijdeglanslak Durable opaque satin-gloss paint providing up to 7 years of protection for exterior surfaces. Part of the core Wijzonol brand product range.
- Wijzonol Muurverf Mat Matte biobased wall paint for interior use with superior color quality. Part of the core Wijzonol brand product range and used in the Semppel color tester.
- Wijzonol Muurverf ExtraMat BIOSeries Extra matte biobased wall paint from the BIOSeries line for interior applications, with reduced environmental footprint.
- Wijzonol Badkamer Muurverf BIOSeries Biobased bathroom wall paint with moisture-resistant properties for wet room applications. Part of the BIOSeries line.
- Wijzotex S1 Matte wall paint with S1 classification for interior use from the Wijzotex wall paint series.
- LBH Urethan Alkyd Zijdeglanslak Premium urethan alkyd satin-gloss paint for exterior use with excellent outdoor durability and long gloss retention. Part of the LBH professional paint line.
- Aqua Hechtprimer BIOSeries Water-based biobased adhesion primer for various substrates including wood, metal, plastic, and MDF. Part of the AQUA line and BIOSeries.
- Wijzotex Extra Mat BIOSeries Extra matte biobased wall paint for interior use with excellent scrub resistance. Part of the Wijzotex wall paint line and BIOSeries.
- Wijzotex Extra Reinigbaar BIOSeries Biobased scrubbable wall paint for interior use with class 1 scrub resistance. Part of the Wijzotex wall paint line and BIOSeries.
- Wijzoplex Gevelcoat Water-repellent, water-based, matte, highly vapor-permeable facade paint based on silane acrylate dispersion for insulated and stone-like substrates. Part of the Wijzoplex facade coating product line.
- Wijzoplex Elastdecor Elastic decorative coating for facade applications with crack-bridging properties. Part of the Wijzoplex facade coating product line.
- Wijzoplex Eiglans Water-based, eggshell-finish, excellent exterior durable smooth wall paint based on acrylate copolymer dispersion. Part of the Wijzoplex facade coating product line.
- Wijzonol Hechtgrond Adhesion primer for various substrates including plastic, metal, and non-ferrous metals. Part of the professional product range.
- Wijzonol Hechtgrond Aankleurbaar Colorable water-dilutable opaque primer for suctioning and porous stone-like substrates. Part of the professional product range.
- Wijzonol Gevelimpregneer Facade impregnator for protecting stone-like substrates against moisture penetration. Part of the professional product range.
- Wijzonol Metaallak Hoogglans Corrosion-inhibiting high-gloss metal paint with scratch and wear resistance. Part of the core Wijzonol brand product range.
- Wijzonol Metaallak Zijdeglans Corrosion-inhibiting satin-gloss metal paint with scratch and impact resistance. Part of the core Wijzonol brand product range.
- Wijzonol Transparant Hoogglanslak UV-resistant transparent high-gloss lacquer for exterior wood protection with up to 4 years durability. Part of the core Wijzonol brand product range.
- Wijzonol Dekkend Tuinbeits Opaque wood stain for terraces and garden furniture with moisture-regulating properties and up to 5 years protection. Part of the core Wijzonol brand product range.
- Aqua Kleurbeits Water-based color stain with rapid drying and high coloring power for wood. Part of the AQUA water-based product system.
- Aqua Systeemverf Water-based system paint with high moisture regulation, elasticity, and good adhesion for exterior use. Part of the AQUA water-based product system.
- Aqua Hoogglans Water-based high-gloss paint for interior and exterior use with scratch resistance and beautiful flow. Part of the AQUA water-based product system.
- Semppel Kleurtester Color tester product containing 100ml of matte biobased wall paint in a resealable can, suitable for testing 1m² of color. Available in over 1,800 colors including RAL colors. Sold direct-to-consumer through the Wijzonol website with home delivery in the Netherlands.
- Wijzotex Mat Water-based biobased matte wall paint for interior use from the professional Wijzotex wall paint line.
- Wijzotex Schimmelbestendig Zijdeglans Mold-resistant satin-gloss wall paint for interior use in damp environments from the professional Wijzotex wall paint line.
- Wijzonol Spacklatex Sprayable latex paint for interior ceiling and wall applications from the professional product range.
Quantifiable outcome
- LBH SDT Ultra Hoogglanslak provides up to 12 years of exterior durability
- +2 more outcomes
Companies that use Wijzonol
Customer profileSegments4 records
Ideal customer profiles5 records
Wijzonol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Wijzonol partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Koninklijke Van Wijhe VerfcoreKoninklijke Van Wijhe Verf is an independent Dutch family company established in 1916 that manufactures Wijzonol paint products in Zwolle, Netherlands. Wijzonol is a brand owned and produced by this company, which is also recognized as the first chemical company worldwide to receive B Corp certification.
- Stichting ERMcorePartnership with Stichting ERM (ERM Foundation) for adherence to guidelines for monumental painting work, specifically URL 4009 for historical painting work. Wijzonol follows the restoration ladder guidelines and provides color historical research according to URL 2004.
- Nederland MonumentenlandminorWijzonol is a partner of Nederland Monumentenland, an organization focused on monument preservation in the Netherlands, supporting sustainable and responsible monument maintenance.
- DPG MediaminorDPG Media provides online advertising services including retargeting and conversion pixels for Wijzonol's marketing campaigns. Advertisements are displayed on DPG Media's network targeting users with Wijzonol-related content.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Wijzonol competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Wijzonol social profiles
Digital presenceWijzonol compliance and trust
Trust signalCompliance1 record
Wijzonol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wijzonol leadership team
Management profileNumber of profiles
Wijzonol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wijzonol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wijzonol
What does Wijzonol do?
Wijzonol manufactures and sells architectural paints and coatings for both interior and exterior use, including wall paints, lacquers, primers, wood stains, facade coatings, and metal paints organized across sub-brands (Wijzonol, LBH, AQUA, Wijzotex, Wijzoplex). Products are sold to DIY consumers, professional painters, property maintenance companies, timber factories, and heritage property owners, with on-demand color mixing in over 1,800 interior colors and full RAL range. The Semppel color tester (100ml biobased wall paint in a resealable can) is sold direct-to-consumer via the company website.
Is Wijzonol a public or private company?
Wijzonol is a private company. It is classified as corporate owned and is currently operating.
When was Wijzonol founded?
Wijzonol was founded in 1916. It employs 101 to 250 people.
Where is Wijzonol based?
Wijzonol is headquartered in Zwolle, Netherlands, in the Europe region.
How does Wijzonol make money?
One revenue line is on record: paint and Coating Product Sales.
Does Wijzonol have an API?
No public API is recorded for Wijzonol.
What industry is Wijzonol in?
Wijzonol's product category is Architectural Coatings and Paints. Its primary akta.pro industry code is IMAEAHAA, Architectural & Decorative Paints, with a secondary code of IMADAKAA, Architectural & Decorative Paints. Its NAICS code is 32551 and its SIC code is 2851.