Nourish Organic

Name

Nourish Organic

Legal name

Nourish Organic

Website

https://nourishorganic.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Organic Skincare and Body Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Sensitive Skin & Barrier Repair (CRABAAAG)

Keywords

• Organic skincare
• Natural body care
• USDA certified cosmetics
• Vegan personal care
• Clean beauty products

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer Product Sales: Revenue generated from selling organic skincare and body care products directly to consumers through the e-commerce website. Products include cleansers, moisturizers, serums, eye treatments, toners, body lotions, and multi-taskers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Nourish Organic sells certified organic skincare and body care products directly to consumers through its Shopify-hosted e-commerce website, with face care items (cleansers, moisturizers, serums, toners, eye treatments, oils) and body care items (lotions, butters, multi-taskers) priced between $16 and $28. The brand also distributes nationwide through the Natural Products Industry to natural products retailers. Products are formulated to meet USDA or NSF Organic certification standards and exclude over 2,100 harmful ingredients including parabens, phthalates, petrochemicals, and sulfates.

Product overview

Nourish Organic is an organic skincare and body care brand that offers a comprehensive portfolio of certified organic personal care products. The product lineup is organized into two main categories: NOURISH ORGANIC FACE (which includes cleansers, moisturizers, serums, toners, eye treatments, and oils) and NOURISH ORGANIC BODY (which includes body lotions, body butters, and multi-taskers). The face care range features best-selling products like the Moisturizing Watercress + Cucumber Face Cleanser, Pure Hydrating Face Serum, and Ultra Hydrating Face Cream, alongside targeted solutions such as the Age Defense line designed for anti-aging and environmental protection. The body care collection includes Hydrating Body Lotions available in Unscented, Vanilla Chamomile, and Lavender Mint variants, along with multi-tasking products like the Nourishing Skin Salve and Replenishing Beauty Balm. All products are formulated to meet USDA or NSF Organic certification standards and exclude over 2100 harmful ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Moisturizing Watercress + Cucumber Face Cleanser A gentle, non-drying face cleanser that delivers rich plant oils and active superfoods to detoxify and cleanse impurities while keeping skin hydrated and protected; for daily skincare routines.
• Lightweight Moisturizing Face Lotion An Acai and Rosewater-based lightweight moisturizer with Moroccan Argan Oil and botanical ingredients that provides lightweight moisture for all skin types.
• Pure Hydrating Face Serum A concentrated botanical treatment with plant-derived Vitamins A, C, and E that nourishes skin for smoother, softer, and more supple appearance while restoring moisture and illuminating skin.
• Ultra Hydrating Face Cream A rich, fast-absorbing hydrating cream packed with Moroccan Argan Oil, Pomegranate Seed Oil, and Açaí that softens dehydrated skin and restores barrier strength.
• Renewing & Hydrating Eye Treatment A rich, fast-absorbing eye cream with Avocado and Argan Oils that provides soothing hydration to the delicate eye area, helping to decrease puffiness and smooth the skin.
• Refreshing Face Toner An alcohol-free toning mist with Moroccan Rose hydrosol and Aloe Vera that replenishes moisture, comforts skin, gently tones, and helps refine pores.
• Replenishing Beauty Oil A multi-tasking beauty oil derived from Argan Oil that replenishes and nourishes skin.
• Nourishing Skin Salve A multi-tasking cream-to-oil formula with Rosehip Seed Oil and Fair Trade Shea Butter that delivers moisturizing and smoothing benefits for dry skin patches.
• Replenishing Beauty Balm A replenishing balm made with organic Argan Oil for nourishing and softening skin.
• Age Defense Face Cleanser An anti-pollution USDA Certified Organic cleanser with Bilberry, Cranberry, and Blueberry superfruits that gently removes impurities while replenishing the skin's protective moisture barrier.
• Age Defense Face Serum A concentrated superfood serum with antioxidant-rich organic ingredients that delivers nourishing moisture and supports the skin's natural ability to defend, balance, and restore.
• Age Defense Eye Treatment A rejuvenating and brightening eye cream with Acerola Cherry and Rosehip Seed Oil that protects the delicate eye area from environmental damage while minimizing dark circles and fine lines.
• Pure Unscented Hydrating Body Lotion A shea and aloe-rich body and hand lotion providing continuous all-day hydration with organic ingredients including Shea Butter, Aloe Vera, and Coconut Oil.
• Vanilla Chamomile Hydrating Body Lotion A shea and aloe-rich body and hand lotion with Vanilla Chamomile essential oil blend that provides all-day hydration with a warm, sweet, earthy scent.
• Lavender Mint Hydrating Body Lotion A shea and aloe-rich body and hand lotion with Lavender and Mint essential oil blend that provides continuous all-day hydration with a peaceful, refreshing scent.

Quantifiable outcome

• Products contain over 2100+ banned harmful ingredients
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• S.W. Basics: S.W. Basics is a minimal-ingredient, certified-organic skincare brand emphasizing simple, transparent formulations — directly comparable to Nourish on the 'few, recognizable organic ingredients' philosophy.
• Indie Lee: Indie Lee is a clean skincare brand focused on naturally derived, non-toxic formulations across face and body — comparable to Nourish's clean-ingredient, transparent-formulation positioning and premium DTC distribution.
• Juice Beauty: Juice Beauty is a USDA-organic-certified skincare and beauty brand offering plant-based, certified-organic formulations across face and body care — directly comparable to Nourish Organic's certified-organic positioning and DTC-plus-specialty-retail distribution.
• Ursa Major: Ursa Major is a natural skincare and body-care brand offering plant-based formulations for active lifestyles — directly comparable to Nourish on clean, naturally derived positioning across face and body.
• Acure Organics: Acure Organics is a clean, plant-based skincare and body-care brand selling affordable, naturally derived formulations through DTC and mass-natural retail — directly comparable to Nourish on category (organic skincare/body care) and price-point accessibility.
• Beauty Without Cruelty: Beauty Without Cruelty is a sister brand under Lotus Brands, Inc. offering vegan, cruelty-free skincare and personal care — directly comparable to Nourish on vegan/cruelty-free positioning and shared distribution via the Lotus Brands natural-products network.
• Tata Harper: Tata Harper is a luxury non-toxic, naturally derived skincare brand with high concentration of botanical ingredients — directly comparable to Nourish's plant-based clean formulation ethos, though positioned at the premium end of the segment.
• 100% Pure: 100% Pure is a natural and organic skincare, body care, and cosmetics brand emphasizing fruit-pigmented and food-grade ingredients — directly comparable to Nourish on the 'food-grade organic' formulation philosophy and DTC-plus-natural-retail go-to-market.

Broad incumbents

• Drunk Elephant: Drunk Elephant is a leading biocompatible skincare brand (owned by Shiseido) sold through Sephora and DTC; while broader and better capitalized, it competes with Nourish for the same 'free-from harmful ingredients' conscious consumer in face care.
• Burt's Bees: Burt's Bees is a mainstream natural personal-care brand owned by Clorox offering skincare, body care, and lip care with naturally derived formulations — comparable to Nourish on natural-ingredient philosophy, but operates at significantly larger scale and broader retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NourishUSDA

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nourish Organic