Water Control Corporation

What Water Control Corporation does

Water Control Corporation (WCC) is a privately held, 100% employee-owned water treatment solutions company founded in 1971 and headquartered in Ramsey, Minnesota. It designs, engineers, fabricates, and commissions engineered water treatment systems for commercial, institutional, industrial, and residential customers across North America (United States and Canada). The company targets a buyer set that includes healthcare facilities, educational institutions, government research labs, defense contractors, financial-services real estate, hospitality, food and dairy processors, multi-family residential, and high-end single-family homes, with project references spanning hospital level-one trauma centers, veterans' hospitals, a renowned financial services firm pursuing LEED certification, a five-star Caribbean resort, and a refrigerated food distribution center for a major supermarket corporation. The firm operates with a small full-time staff (11–50 employees) under an ESOP structure that aligns employee ownership with customer delivery.

WCC's product portfolio is anchored on ten commercial solution lines: Commercial Water Softeners (EF/XF through HF series spanning 27–292+ GPM per tank, with optional Brine Reclamation delivering up to 33% salt savings), High-Capacity Ultrafiltration (HUF™ hollow-fiber membranes with self-cleaning functionality, 99.999%+ pathogen removal, 15–22 year filter life, and California OSHPD approval), High-Purity Water Systems (ASTM/USP/AAMI/CSA-compliant RO/EDI/DI skids), Commercial Water Reclaim Systems (rainwater, greywater, condensate reuse), Water Treatment for Commercial Humidification, Specialty Filtration (sediment, iron, manganese, arsenic, lead, PFAS, nitrate, H₂S), Emergency Backup Water Systems, LENS™ multi-parameter water quality monitoring (free chlorine/chloramine, temperature, ORP, conductivity/TDS, pH via BACnet/Modbus), CLïR™ Lab-Grade Water Purification (via ResinTech partnership), and Intelligent Pressure Booster Systems. Residential products include BrassMaster™/MultiMax™/NitraMax™/Northwoods™/Dakotah™ softeners, MEGAbite™ and Element33™ filters, Pioneer cartridge systems, PS-5 and WHRO-700 reverse osmosis, UV disinfection, and pH balancing filters. Underlying technologies are conventional industrial water treatment (ion exchange, RO, ultrafiltration, EDI, UV, ozone, template-assisted crystallization) packaged into pre-piped, skid-mounted, factory-tested assemblies rather than novel chemistries. Differentiators sit in integration, controls (Assure IQ™ PLC), documentation (3D Revit, DIV 22/23 submittals), and certifications (ISO 9001, NSF 42/44/53/55/58/61/372, UL 778, CSA 22.2 No. 108, ETL/UL/CSA, California OSHPD).

The commercial business model is enterprise field sales: direct regional representatives cover commercial, institutional, and industrial accounts; residential products flow exclusively through licensed plumbing contractors; and a direct e-commerce storefront sells aftermarket filters and consumables. Revenue streams mix hardware sales of custom-engineered systems with paid design and engineering services (water analysis, Revit models, cut sheets, submittals, commissioning). Pricing is quote-based, contractually project-specific, and undisclosed publicly; the sales cycle is multi-year project work supported by free water analysis and design questionnaires. WCC's competitive positioning emphasizes 50+ years of category experience, comprehensive design-through-commissioning services, and a proprietary technology stack (LENS, HUF, Assure IQ, Accu-Pipe) backed by a deep certification portfolio.

Name

Water Control Corporation

Legal name

Water Control Corporation

Website

https://watercontrolinc.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Water Control Corporation is a 100% employee-owned water treatment solutions provider founded in 1971, serving commercial, institutional, industrial, and residential customers across North America with custom-engineered softeners, ultrafiltration, high-purity water systems, and water reclamation solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Ramsey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Water Treatment Equipment Sales: Sale of commercial and residential water treatment systems including softeners, filtration, disinfection, and monitoring equipment as custom-designed or packaged solutions
2. Design and Engineering Services: Custom design services including water analysis, engineering documentation (cut sheets, 3D Revit models, DIV 22/23 specifications), commissioning, and installation support
3. Aftermarket Products: Replacement filters, parts, cartridges, and consumables sold through e-commerce storefront

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Water Control Corporation designs, fabricates, and supplies commercial, institutional, industrial, and residential water treatment systems including ion-exchange softeners, high-capacity ultrafiltration, reverse osmosis and high-purity water systems, specialty filtration, water reclaim/reuse systems, humidification pretreatment, emergency backup water systems, and continuous water quality monitoring controllers. The company offers full design-through-commissioning services with engineering documentation, custom skid fabrication, field commissioning, and aftermarket service plans across North America.

Product overview

Water Control Corporation (WCC) is a comprehensive water treatment solutions provider founded in 1971, offering both commercial and residential water treatment products. The commercial portfolio centers on ten core solution areas: Commercial Water Softeners (spanning EF/XF through HF series with capacities from 27 to 292+ GPM), High-Capacity Ultrafiltration (HUF™) for Legionella and pathogen control, High-Purity Water Systems, Commercial Water Reclaim Systems, Water Treatment for Commercial Humidification, Specialty Filtration Systems, Emergency Backup Water Systems, LENS™ Water Quality Monitoring, CLïR Lab-Grade Water Purification (via ResinTech partnership), and Intelligent Pressure Booster Systems. The residential line includes water softeners (BrassMaster Plus, BrassMaster, MultiMax, Clear, NitraMax, Northwoods, Dakotah Series), specialty filters (MEGAbite iron filters, Element33, pH Balancing, TurfMaster), purification systems (Pioneer, PS-5 RO, WHRO-700 whole-house RO, UV disinfection), and cartridge filtration. Key technologies include ion exchange, reverse osmosis, ultrafiltration, electrodeionization, UV disinfection, ozone treatment, and template-assisted crystallization. WCC differentiates through comprehensive pre-packaged systems with full documentation, 3D Revit models, and DIV 22/23 specifications.

Differentiator

Problem solved

Functional benefit

Brands

• LENS™: Water Quality Monitoring System for continuous monitoring of water quality parameters including chlorine, temperature, ORP, conductivity, and pH
• HUF™
• Assure IQ™
• BrassMaster™
• MultiMax™
• CLïR™
• Humidi-Pure™

Products and services

• Commercial Water Softeners Full array of small, mid-size, and large capacity water softening solutions for commercial and industrial applications, featuring skid-mounted systems, Brine Reclamation, and bulk salt storage options. Includes multiple series (EF/XF, EFT, MF, MFT, LF, HF) with flow rates from 27 GPM to 292 GPM per tank.
• High-Capacity Ultrafiltration (HUF™) Point-of-entry and point-of-use ultrafiltration systems using hollow fiber membrane technology for removal of 99.999%+ of bacteria, viruses, and particulates. Features self-cleaning functionality with 15–22 year filter life and optional chemical disinfectant injection. California OSHPD approved for healthcare facilities.
• High-Purity Water Systems Pre-packaged high-purity and ultra-pure water systems incorporating pre-treatment, production (RO, EDI, DI), storage, delivery, disinfection, control, and communications on custom aluminum skids. Complies with ASTM, USP, AAMI, and CSA standards.
• Commercial Water Reclaim Systems Pre-packaged systems for rainwater, stormwater, greywater, condensate, and industrial water reuse. Includes filtration, ozone injection, UV disinfection, and/or chlorine verification with ETL certification to UL and CSA standards.
• Water Treatment for Commercial Humidification Pre-treatment systems for commercial humidification and steam generation equipment, including twin/alternating water softeners and Humidi-Pure high-purity (RO) skids pre-piped and pre-wired for quick installation.
• Specialty Filtration Systems Small to large capacity specialty filters addressing contaminants including sediment, iron, manganese, arsenic, chemicals, pH, lead, PFAS, nitrate, and hydrogen sulfide. Includes media filtration, TAC filters for scale control, and backwashing sediment filters.
• Emergency Backup Water Systems Complete emergency water systems including storage, fill, disinfection, filtration, repressurization, monitoring, and control. Integrates HUF filters, chemical disinfectant injection, LENS monitoring, and pressure booster pumps under Assure IQ control.
• LENS™ Water Quality Monitoring Systems Continuous water quality monitoring system with single sensor capable of monitoring free chlorine/chloramine, temperature, ORP, conductivity (TDS), and pH. Features light-duty PLC controller with BACnet/Modbus communication and 4 programmable dry contact relays.
• CLïR Lab-Grade Water Purification Type I ultrapure water systems powered by CLïR technology from ResinTech, delivering >18 MΩ·cm resistivity and <10 ppb TOC. Self-serviceable with 2-year warranty, suitable for HPLC, PCR, cell culture, electrophoresis, and semiconductor R&D.
• Intelligent Pressure Booster Systems Ultra-efficient multi-stage pressure booster pump skids with integral variable speed controls and ECM motors at IE3 efficiency levels. Features LENS water quality monitoring, 3rd party certification to NSF 61, UL 778, and CSA 22.2 No. 108.
• BrassMaster™ Plus Water Softeners High-capacity residential water softeners with superior iron and manganese removal capacity, extra softening, and higher flow rate performance using ion exchange process with cation resin.
• BrassMaster™ Water Softeners Standard residential water softeners using ion exchange process to remove hardness minerals, featuring APM modular valve design with exclusive 5-year warranty.
• MultiMax™ Water Softening and Filtration All-in-one water softening combined with whole-house filtration using cation resin for softening followed by granular activated carbon (GAC) for chlorine, chloramine, and chemical removal.
• Clear™ Tannin and Organic Removal Water softening combined with tannin and organic removal using ion exchange and anion resin to reduce organic staining, taste, and odor.
• NitraMax™ Water Softener with Nitrate Removal Water softener with nitrate removal capability using dual-layer ion exchange resin (cation for hardness, anion for nitrate, nitrite, sulfate, and perchlorate). Includes 3 pre-paid sample bottles for performance monitoring.
• Northwoods™ Compact Water Softeners Compact, easily winterized residential water softeners removing hardness plus moderate levels of iron and manganese. Features small footprint and 3-year APM valve warranty.
• Dakotah Series™ Water Softeners Economical residential water softeners NSF-44 compliant for hardness removal with 3-year valve warranty using ion exchange process.
• MEGAbite™ Iron Filters Chemical-free iron removal filters using oxygen-rich media bed and integral air pocket to oxidize and remove iron, manganese, and hydrogen sulfide. IAPMO certified to NSF 42, 61, and 372.
• Design and Engineering Services

Quantifiable outcome

• Up to 33% salt savings with Brine Reclamation technology
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

One partnership is on record.

• ResinTechcoreTechnology or IntegrationPartnership for CLïR™ lab-grade water purification systems. ResinTech provides ion exchange expertise and CLïR™ technology components for Type I ultrapure water systems. WCC offers local service and support for these systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pentair: Pentair is a major global water treatment company offering commercial and residential filtration, softening, and reverse osmosis products; competes broadly with WCC across multiple product lines and customer segments, but operates at far larger scale and broader geographic footprint.
• Veolia Water Technologies: Veolia Water Technologies provides comprehensive water and wastewater treatment solutions for industrial and municipal customers worldwide; competes with WCC in industrial high-purity water, process water treatment, and water reuse/reclaim applications.
• Watts Water Technologies: Watts Water Technologies manufactures water treatment, plumbing, and flow control products for commercial, institutional, and residential markets; overlaps with WCC's commercial softening, filtration, and pressure booster product lines, though Watts is far larger and more diversified.
• Xylem (including Evoqua): Xylem (which acquired Evoqua Water Technologies) is a global water technology leader serving industrial, municipal, and commercial customers with treatment, filtration, and monitoring solutions; directly overlaps with WCC's industrial and commercial water treatment offerings but at much greater scale.
• A. O. Smith Corporation: A. O. Smith is a global water heating and treatment company with significant commercial and residential water treatment offerings including reverse osmosis and filtration; comparable to WCC's residential water softening, RO, and filtration product lines, though A. O. Smith is far larger and primarily focused on water heating.
• 3M Purification: 3M Purification (now part of Solventum / separation business) manufactures commercial and industrial water filtration products including cartridge filters, RO systems, and specialty media; overlaps with WCC's specialty filtration, cartridge, and purification offerings.

Direct peers

• Parkson Corporation: Parkson Corporation provides water and wastewater treatment equipment for municipal and industrial applications including filtration, clarification, and biological treatment; comparable to WCC's industrial process water treatment and water reclaim system offerings.
• Culligan International: Culligan is a leading global provider of commercial and residential water treatment solutions including softeners, filtration, and reverse osmosis systems; directly comparable to WCC's commercial softener, RO, and filtration portfolio with overlapping customer segments in commercial, institutional, and industrial markets.
• Mar Cor Purification (Evoqua): Mar Cor Purification specializes in high-purity water systems for healthcare, pharmaceutical, and laboratory applications including RO, EDI, and filtration; directly comparable to WCC's High-Purity Water Systems line serving hospitals, research labs, and life sciences customers.

Others

• ResinTech: ResinTech is an ion exchange resin manufacturer and WCC's technology partner for CLïR lab-grade water purification systems; comparable as a technology/specialty water treatment player, but operates more as a media/component supplier than an integrated system manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WCCmn
• LinkedInlinkedin.com/company/wccmn

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water Control Corporation