Royal Oak Brewery
Royal Oak Brewery is a privately held company that offer fresh cuisine, full bar and wine menu.
- Company typePrivate
- Founded-
- HeadquartersRoyal Oak, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Royal Oak Brewery does
Royal Oak Brewery is a privately held company that offer fresh cuisine, full bar and wine menu.
Royal Oak Brewery firmographics
Firmographics- Name
- Royal Oak Brewery
- Legal name
- Royal Oak Brewery
- Website
- https://www.royaloakbrewery.com/
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Royal Oak Brewery is a privately held company that offer fresh cuisine, full bar and wine menu.
- Ownership category
- akta.pro rank
Royal Oak Brewery industry classification
Industry- Product category
- Brewpub and Casual Dining Restaurant
- NAICS
- Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Microbreweries & Craft Breweries (THAFALAC), Pubs & Gastropubs (CRANACAB)
Keywords
Where Royal Oak Brewery is headquartered
LocationHeadquarters
- HQ city
- Royal Oak
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Royal Oak Brewery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- On-Premise Food and Beverage Sales: Restaurant and bar sales including craft beer, full bar, and scratch-made food menu
- Catering Services: Customized catering for events from appetizers to full meals, booked through Calendly
- Specials and Promotions: Weekly specials including Taco Tuesday, Growler Tuesday, and weekend brunch with bottomless mimosas
- Private Event Hosting: Private party bookings for celebrations and gatherings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full menu pricing |
| Unit Pricing | Pay-as-you-go | Weekly specials |
| Others | Multi-year contract | Catering |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Royal Oak Brewery product offering
Product offeringCore offering
Royal Oak Brewery operates a brewpub and full-service restaurant in Downtown Royal Oak, Michigan, producing 7-9 fresh craft beers on tap daily from a custom 14-barrel brewhouse and serving made-from-scratch American cuisine including wood-fired pizzas, burgers, sandwiches, salads, and weekend brunch. The venue also offers a full bar, catering services for private events, and a heated patio and beer garden.
Product overview
Royal Oak Brewery is Oakland County's oldest brewpub offering a unified hospitality experience centered on its craft beer brewing operations and scratch kitchen restaurant. The core offering combines on-premise craft beer production (7-9 beers on tap from a 14-barrel brewhouse) with a full-service restaurant featuring scratch-made American cuisine. Additional services include weekend brunch, full bar, catering, private events, a Dine To Donate community program, and seasonal promotions like Taco Tuesday and Growler Tuesdays. The venue features a heated patio and beer garden. The company operates online ordering, reservation, and catering booking systems through third-party platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Beer Brewing On-premise craft beer production featuring 7-9 fresh beers on tap daily, brewed on a custom 14-barrel brewhouse, producing award-winning ales and lagers since 1995 for dine-in and takeout customers.
- Scratch Kitchen Restaurant Full-service restaurant with made-from-scratch American cuisine including starters, salads, wood-fired pizzas, flatbreads, burgers, sandwiches, and desserts for dine-in guests and takeout customers.
- Weekend Brunch Saturday and Sunday brunch service from 11am-2pm featuring brunch dishes, breakfast cocktails, and bottomless mimosas for dine-in guests.
- Full Bar Full bar service complementing the craft beer selection, offering cocktails, wine, and other spirits for dine-in guests who prefer alternatives to beer.
- Catering Services Customized catering for events ranging from intimate occasions to large functions, with menu options tailored to event style, budget, and schedule, booked through Calendly consultations.
- Private Events and Parties Event planning and hosting services with all-in-one packages designed for various party sizes and budgets, combining on-premise dining, beverages, and coordination at the restaurant.
- Dine To Donate Program Community fundraising program where the brewery donates up to 15% of proceeds from designated Tuesday-Thursday evenings to participating local teams, organizations, or clubs.
- Growler Fills Growler fills available on Tuesdays at $8.00 per growler, allowing customers to take fresh draft craft beer to go.
- Taco Tuesday Weekly Tuesday promotion featuring traditional hard-shell beef and chicken tacos at $4.00 each, plus a chef's daily special taco, available for dine-in and takeout.
- Beer Garden and Heated Patio Outdoor heated patio and beer garden, recognized as the Best Patio in Oakland County, providing comfortable outdoor dining and drinking space for guests.
Quantifiable outcome
- Best Patio in Oakland County
Companies that use Royal Oak Brewery
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Royal Oak Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Royal Oak Brewery partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Royal Oak Brewery competitors and assessment
Company assessmentDirect peers
- Grand Rapids Brewing Co. Grand Rapids brewpub combining house-brewed craft beer with a full restaurant. Directly comparable as a Michigan brewpub integrating brewing and food service in one location.
- Jolly Pumpkin Pizzeria & Brewery: Michigan-based brewpub chain serving wood-fired pizzas and house-brewed sour and craft beers across multiple locations. Directly comparable as a brewpub combining on-premise craft brewing with a full scratch kitchen.
- Brewery Vivant: Grand Rapids brewpub focused on Belgian- and French-inspired craft beer paired with a from-scratch kitchen. Directly comparable as a craft brewpub where brewing operations and food service are integrated under one roof.
- The Mitten Brewing Company: Grand Rapids brewpub producing craft beer alongside a full pizza kitchen in a single venue. Directly comparable as a Michigan brewpub with similar integration of brewing and scratch food.
- Kuhnhenn Brewing Company: Metro Detroit-area craft brewery producing a wide rotating tap list alongside a small food menu. Comparable Michigan craft brewery, particularly after Royal Oak Brewery's 2019 acquisition of Dark Horse Brewing extends the production footprint.
- HopCat: Multi-location brewpub chain founded in Grand Rapids emphasizing craft beer (wide tap list) and a full bar/food menu. Comparable as a craft beer-focused restaurant concept with multiple taproom locations.
Broad incumbents
- Founders Brewing Co. Grand Rapids-based craft brewery with a large taproom, full restaurant, and broad Michigan/national distribution. Comparable as a Michigan craft brewery, though substantially larger and more distribution-focused than Royal Oak Brewery.
- Bell's Brewery: Iconic Michigan craft brewer (now part of Lion) operating a Comstock taproom with food service and broad distribution. Comparable as an established Michigan craft brewery, though at materially larger scale and with packaged distribution.
- Atwater Brewery: Detroit-based craft brewer with a taproom and broader regional distribution. Comparable as a Michigan craft brewery with on-premise hospitality and packaged distribution beyond the Detroit metro.
- Short's Brewing Company: Northern Michigan craft brewery with pub locations and statewide distribution. Comparable craft beer producer with on-premise hospitality, though with multi-site and distribution footprint well beyond a single brewpub.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights3 records
Customer concentration
Royal Oak Brewery social profiles
Digital presenceRoyal Oak Brewery compliance and trust
Trust signalCompliance1 record
Royal Oak Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal Oak Brewery leadership team
Management profileNumber of profiles
Royal Oak Brewery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal Oak Brewery M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal Oak Brewery
What does Royal Oak Brewery do?
Royal Oak Brewery operates a brewpub and full-service restaurant in Downtown Royal Oak, Michigan, producing 7-9 fresh craft beers on tap daily from a custom 14-barrel brewhouse and serving made-from-scratch American cuisine including wood-fired pizzas, burgers, sandwiches, salads, and weekend brunch. The venue also offers a full bar, catering services for private events, and a heated patio and beer garden.
Is Royal Oak Brewery a public or private company?
Royal Oak Brewery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Royal Oak Brewery founded?
Royal Oak Brewery was founded in -1. It employs 11 to 50 people.
Where is Royal Oak Brewery based?
Royal Oak Brewery is headquartered in Royal Oak, United States, in the North America region.
How does Royal Oak Brewery make money?
Four revenue lines are on record. On-Premise Food and Beverage Sales are the primary driver. The others are catering Services, specials and Promotions and private Event Hosting.
Who are Royal Oak Brewery's main competitors?
Direct peers on record are Grand Rapids Brewing Co., Jolly Pumpkin Pizzeria & Brewery, Brewery Vivant, The Mitten Brewing Company, Kuhnhenn Brewing Company and HopCat. Broad incumbents are Founders Brewing Co., Bell's Brewery, Atwater Brewery and Short's Brewing Company.
Does Royal Oak Brewery have an API?
No public API is recorded for Royal Oak Brewery.
What industry is Royal Oak Brewery in?
Royal Oak Brewery's product category is Brewpub and Casual Dining Restaurant. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFALAC, Microbreweries & Craft Breweries. Its NAICS code is 312120 and its SIC code is 2080.