LUNDLUND

What LUNDLUND does

LUNDLUND is a Stockholm-based creative talent representation agency founded in 1994 by sisters Britta and Karin Lund. The firm represents a multi-disciplinary roster of photographers, directors, stylists, hair stylists, make-up artists, set designers, illustrators, and casting directors, and books them for fashion advertising campaigns and editorial work for international fashion brands and publications. Clients include luxury houses (Chanel, Louis Vuitton, Dior, Bottega Veneta, Versace, Armani Beauty), high-street retailers (H&M, Zara, Mango, Massimo Dutti, Arket, Weekday, Toteme, Acne Studios, Byredo), and major international publications (Vogue Germany, Vogue Scandinavia, Harper's Bazaar US, ELLE Sweden, ELLE China, WSJ Magazine, 10 Magazine, CR Fashion Book, Numero, SSAW Magazine). The agency operates a sales-led, direct-engagement model: each agent manages a subset of the roster, negotiating bookings, schedules, and production coordination against standard commercial terms (10-hour working day with unsociable-hours provisions; non-cancelable bookings requiring full payment of team fees). Since 2015 the group has also owned L1 Productions, a wholly-owned subsidiary providing full production service, casting, and art buying, bundling representation with production logistics into a single client offering. Marketing is driven primarily by the website portfolio, an Instagram channel (@lundlundagency), and a newsletter; no public revenue, funding history, or external investors are disclosed, and the company remains privately held by its founders with 11-50 employees.

Name

LUNDLUND

Legal name

LUNDLUND

Website

https://lundlund.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

LUNDLUND is a Stockholm-based creative talent agency, founded in 1994 by sisters Britta and Karin Lund, representing photographers, directors, stylists, and makeup artists to international fashion brands and publications, and operating the L1 Productions subsidiary for production, casting, and art buying services.

Ownership category

akta.pro rank

Product category

Fashion Talent Representation

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYHSACAHAI

Creative Talent Booking (Photographers, Videographers, Content Creators)

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

Keywords

• Talent representation
• Fashion agency
• Creative talent management
• Photographer representation
• Fashion production services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Talent Representation and Booking Services: LUNDLUND generates revenue by representing creative talent (photographers, directors, stylists, hair stylists, make-up artists, set designers, illustrators, casting directors) and booking them for fashion campaigns, editorials, and productions. The agency takes commissions on bookings and manages the full project lifecycle including scheduling, production coordination, and invoicing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LUNDLUND is a creative talent agency that represents photographers, directors, stylists, hair stylists, make-up artists, set designers, still life stylists, illustrators, and casting directors for fashion advertising campaigns and high-fashion editorials. The agency books talent for clients, manages scheduling and production coordination, and negotiates fees on behalf of represented artists. Its subsidiary L1 Productions provides full production service, casting, and art buying.

Product overview

LUNDLUND is a Stockholm-based creative talent agency founded in 1994 by sisters Britta and Karin Lund. The agency operates a unified representation model for fashion industry creatives, including photographers, directors, stylists, hair stylists, make up artists, set designers, illustrators, and casting directors. Since 2015, the agency has also operated L1 Productions as part of its group, offering full production services, casting, and art buying. The agency connects represented talent with international fashion brands and publications for advertising campaigns and editorial work.

Differentiator

Problem solved

Functional benefit

Products and services

• LUNDLUND Agency Services Creative talent agency representing photographers, directors, stylists, hair stylists, make up artists, set designers, still life stylists, illustrators, and casting directors for fashion advertising campaigns and high-fashion editorials.
• L1 Productions Full production service division offering production, casting, and art buying for fashion clients.

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• L1 ProductionscoreStrategic or Co-development Partner · 1 January 2015Since 2015, L1 Productions operates as an independent operator and part of the LUNDLUND group. It offers full production service, casting & art buying, complementing the talent representation services of LUNDLUND.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Art Partner (Art+Commerce): Leading global fashion talent agency representing photographers, stylists, hair and make-up artists, and creative directors for fashion and beauty campaigns. Direct competitor in the same premium fashion representation category as LUNDLUND.
• Streeters: London-based fashion talent agency representing photographers, stylists, hair and make-up artists, and set designers for fashion editorials and campaigns. Closely comparable in service scope, customer base, and creative discipline mix.
• Management+Artists: Fashion talent agency representing photographers, stylists, hair and make-up artists serving international fashion brands and magazines. Directly comparable multi-discipline creative representation model.
• CLM: London-based creative talent agency representing photographers, directors, stylists and production talent for fashion and advertising. Overlapping client base with LUNDLUND's luxury and editorial roster.
• Total Management: International talent agency representing models, hair and make-up artists, stylists, photographers and creative directors across fashion, beauty, and advertising — directly comparable multi-discipline fashion representation.
• Kate Ryan Inc. New York-based fashion talent agency representing photographers, stylists, hair and make-up artists for editorial and advertising. Comparable boutique-scale, founder-led fashion talent representation.
• The Wall Group: Global talent management firm representing hair stylists, make-up artists, and fashion stylists across editorial, advertising, and celebrity. Closely comparable subset of LUNDLUND's roster and client type.
• The Establishment NY: New York-based talent agency representing photographers, stylists and creative directors for fashion editorials and campaigns. Comparable boutique talent representation for premium fashion clients.

Broad incumbents

• IMG Models (IMG Artists): Global talent management powerhouse representing models, athletes, and fashion creatives at scale. Represents a broader incumbent alternative for fashion brands evaluating agency partners versus boutique firms like LUNDLUND.
• WME (Endeavor): Global talent agency and entertainment company with growing fashion division representing photographers, stylists and creative talent. Represents the strategic backdrop of consolidated, full-service incumbents operating in LUNDLUND's space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lundlundagency
• Xx.com/lundlundagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUNDLUND