ASP

What ASP does

ASP Co., Ltd. (株式会社エーエスピー) is a Tokyo-headquartered business support agency founded in July 1995 that plans and executes sales promotion, field marketing, and outsourcing services for corporate and government clients across Japan. The company's service portfolio is organized around five core lines: Sales Promotion (tasting/sampling, demonstration sales, special-route promotion, and campaign/event execution), Card Promotion (membership acquisition at department stores and electronics retailers), In-Store Rounder Services (spot and regular store visits, mystery shopping, public research, promotional planning, and rounder staff dispatch), Event Services (corporate events plus its own TOKYO SWEETS COLLECTION and dog events), and Government/Public Sector Outsourcing (window operations and document processing for the Tokyo Metropolitan Government and ward offices). ASP holds Labor Dispatch and Fee-Based Employment Placement permits plus a Privacy Mark certification, and operates a pool of 12,000+ registered staff deployed through a seven-branch nationwide network spanning Sapporo, Sendai, Tokyo, Nagoya, Osaka, Hiroshima, and Fukuoka to cover all 47 prefectures.

The company is a labor-intensive, human-delivered services business rather than a technology platform. Documented case studies show 1.2x-3.0x sales lift outcomes for food manufacturers, daily goods makers, electronics retailers, and card issuers, supported by quantifiably demonstrated wins such as 400-store nationwide shelf changes within 7 days and ~1,000-store monthly field operations across regions. Its revenue model is professional services-based, with custom quotes per campaign rather than public rate cards, and customer mix spans consumer goods manufacturers, financial institutions, major retail chains (food supermarkets, GMS, drugstores, electronics mass merchandisers, department stores), and government agencies. Pricing is not publicly disclosed.

In February 2025 ASP entered a strategic business partnership with Ooki Healthcare Holdings Co., Ltd. to build a demand-creating intermediate distribution model, signaling an intent to extend its sales-promotion core into the healthcare vertical. The company remains privately held with no disclosed parent, institutional investors, or revenue figures, and continues to operate as an independent Japanese corporation (Kabushiki Kaisha) under leadership of Representative Director (代表取締役) Ishide Tsutomu.

Name

ASP

Legal name

株式会社エーエスピー

Website

https://asp-agency.co.jp

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

ASP Co., Ltd. is a Tokyo-headquartered Japanese business support agency founded in 1995 that plans and executes nationwide sales promotion, in-store marketing, card acquisition, event, and government outsourcing services through a seven-branch network and a 12,000+ registered staff pool.

Ownership category

akta.pro rank

Product category

Sales Promotion and Marketing Services

NAICS

Advertising Agencies (541810), Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Employment Agencies (7361), Services-Facilities Support Management Services (8744)

akta.pro industry

PRIMARYHSACADAE

Corporate Event Staffing & Registration Services

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

SECONDARYBPAAADAI

Event/Webinar Registration & Attendance Confirmation Calling

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Telemarketing, Telesales & Lead Generation

Keywords

• Sales promotion services
• In-store marketing
• Card acquisition campaigns
• Retail field staffing
• Event management services

Headquarters

HQ city

Saint-paterne-racan

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sales Promotion Services: ASP provides demonstration sales, sampling, product promotion and in-store marketing services to consumer goods manufacturers. Revenue is generated through service fees for deploying trained promotional staff at retail locations.
2. Card Promotion Services: ASP provides credit card and membership acquisition services for financial institutions and retailers, including staffing, training, and campaign management for card sign-ups.
3. In-store Rounder Services: ASP provides retail store support including store巡回, shelf maintenance, product placement, and field research services for manufacturers and brands.
4. Event Planning and Execution: ASP organizes and operates events including self-hosted events like TOKYO SWEETS COLLECTION and client events, trade shows, and exhibitions.
5. Temporary Staffing and Placement: ASP operates temporary staffing services (労働者派遣事業) and professional placement services (有料職業紹介事業) providing human resources to client companies.
6. Government/Public Sector Outsourcing: ASP provides outsourcing services to local governments and public institutions, including administrative support and document processing.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ASP Co., Ltd. is a Japanese B2B sales promotion and marketing services agency that plans and executes in-store promotion, card acquisition campaigns, retail rounder/store support, corporate events, and government administrative outsourcing. The company deploys trained promotional and operational staff (demonstrators, promoters, rounders, event MCs) at retail, department store, and public-sector venues on behalf of consumer goods manufacturers, financial institutions, retailers, and government clients. Services are delivered through a nationwide network of 7 branches covering all 47 Japanese prefectures and backed by a pool of 12,000+ registered staff.

Product overview

ASP (株式会社エーエスピー) is a sales promotion and marketing services company that provides a comprehensive suite of staffing and promotional services. The core offerings include Sales Promotion Services (試飲・試食販売, 実演・推奨販売, サンプリング, 特殊ルートプロモーション, キャンペーン/イベント企画), Card Promotion Services (カードプロモーション) for membership acquisition, In-Store Rounder Services (インストア ラウンダー) including spot/regular patrol, mystery shopping, and field research, Event Services (イベント), and Government/Public Sector Outsourcing (行政・自治体向けアウトソーシング). These services are delivered through a nationwide network of 7 branches (Tokyo headquarters, Osaka, Sapporo, Sendai, Nagoya, Hiroshima, Fukuoka) with over 12,000 registered staff members. The company operates primarily as a service-based business rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Promotion Services (セールス プロモーション) Comprehensive sales promotion services for consumer goods manufacturers and brands, including demonstration sales, tasting/sampling, non-food product demonstrations, special route promotion for tobacco and specialty items, and campaign/event planning and execution support. Delivered by trained promotional staff at retail locations across Japan.
• Card Promotion Services (カード プロモーション) Credit card and financial card membership acquisition services for banks, financial institutions, and retailers. Includes planning, staff casting, venue operations, compliance training, and membership promotion campaigns at department stores, electronics retailers, and commercial facilities. Emphasis on compliance and quality customer service.
• In-Store Rounder Services (インストア ラウンダー) Retail store support services for manufacturers and brands, including spot patrol for short-term store operations, regular store visits for ongoing sales support, mystery shopping, public research, field research feedback, promotion planning, and rounder staff dispatch. Supports shelf maintenance, product placement, POP installation, and sales negotiations.
• Event Services (イベント) Event implementation services for corporate clients including seminars, contests, trade shows, and product launches, plus ASP's self-organized signature events such as TOKYO SWEETS COLLECTION and dog events at Yoyogi and Komazawa parks. Comprehensive support covers planning, operations, secretariat services, MC dispatch, and booth/set-up work.
• Government/Public Sector Outsourcing (行政・自治体向けアウトソーシング) Outsourcing services for government and public institutions, including labor dispatch and contract work for window operations, resident services, and document processing. Clients include Tokyo Metropolitan Government, Chuo Ward, Nerima Ward, and Koto Ward offices.
• Temporary Staffing and Placement Services Temporary staffing services (労働者派遣事業, permit 派13-011437) and fee-based professional placement services (有料職業紹介事業, license 13-ユ-300495), providing human resources to client companies under Japanese labor and employment security laws.

Quantifiable outcome

• Promotional sales increased 1.6x for food manufacturer C through targeted regional promotions
• +6 more outcomes

Named customers6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 大木ヘルスケアホールディングス株式会社 (Oki Healthcare Holdings Co., Ltd.)coreStrategic or Co-development Partner · 12 February 2025ASP entered into a business partnership with Oki Healthcare Holdings to establish a new intermediate distribution model for demand creation. The partnership combines ASP's sales promotion and marketing execution capabilities with Oki Healthcare's healthcare distribution network.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dentsu Inc. Japan's largest advertising agency group with a dedicated sales promotion/promotional marketing practice — competes for SP budgets from the same CPG, finance, and retail clients.
• Macromill, Inc. Established Japanese online/offline marketing research company serving many of the same consumer goods and financial clients as ASP, with broader research capabilities.
• Persol Holdings Co., Ltd. Major Japanese staffing and HR services group with a marketing services segment — comparable on the temporary staffing/labor dispatch side of ASP's business at much greater scale.
• INTAGE Inc. Larger Japanese marketing research and consulting firm with adjacent sales-promotion and consumer-insight services — comparable customer base but with broader data/analytics portfolio.
• Hakuhodo Inc. Second-largest Japanese advertising agency with sales promotion and field marketing capabilities serving CPG and financial clients nationwide — broader portfolio but overlapping execution services.
• Recruit Holdings Co., Ltd. Diversified Japanese services conglomerate with significant staffing/HR and marketing operations — overlaps with ASP on labor dispatch and consumer marketing execution at much larger scale.

Direct peers

• Sales One Co., Ltd. Japanese sales promotion agency providing in-store demos, sampling, card promotion, and event staffing to consumer goods manufacturers and retailers — directly comparable business model and customer base to ASP.
• Cross Marketing Inc. Tokyo-headquartered marketing research and promotion services firm combining online research with field marketing/promotion support — overlaps with ASP on the field execution and consumer insight side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASP