What Murray County Medical Center does

Murray County Medical Center is a 25-bed Critical Access Hospital and co-located rural health clinic headquartered in Slayton, Minnesota, providing comprehensive acute, emergency, outpatient, and post-acute services to the residents of Murray County and surrounding southwestern Minnesota communities (Avoca, Currie, Hadley, Iona, Lake Wilson, Slayton). The facility is a designated Minnesota Trauma Facility, Acute Stroke Ready Hospital, Level 4 Trauma Hospital, State Health Improvement Partnership (SHIP) partner, and operates an ADA-accredited diabetes education program; it has earned consecutive Chartis Performance Leadership Awards (2023, 2024) for top-quartile Quality and Patient Perspective performance. The technology platform is built on Epic (MyChart patient portal), Avel eCare EMS telemedicine (a 2023 first-in-Minnesota deployment), and an amateur-radio emergency communications system; the imaging stack includes X-ray, MRI, CT, mammography, ultrasound, and DEXA following ALARA radiation safety principles.

MCMC's business model rests on Medicare/Medicaid/private-insurance reimbursement under Critical Access Hospital cost-based payment rules, supplemented by fee-for-service inpatient, outpatient, surgical, swing-bed, and skilled-nursing revenue; charity/financial-assistance programs for patients with income under $125,000 (Minnesota residents); corporate and consumer wellness memberships ($3 daily pass up to $350/year family or $150–$200 per employee corporate) at the Steve Cohrs Wellness Center; and charitable donations to the MCMC Foundation. Revenue is not publicly disclosed. MCMC is managed by Sanford Health (one of the largest U.S. health systems) while retaining its own community governance. Customer acquisition is geographically defined: patients access services via walk-in ED, scheduled clinic appointments, provider referrals, and a network of outreach specialty clinics that brings cardiology, orthopedics, OBGYN, general surgery, mental health, nephrology, ophthalmology, pulmonology, urology, and vascular specialists to Slayton on rotating schedules.

Name

Murray County Medical Center

Legal name

Murray County Medical Center

Website

https://murraycountymed.org

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

101–250 employees

Short description

Murray County Medical Center (MCMC) is a 25-bed Critical Access Hospital and rural health clinic in Slayton, Minnesota, serving Murray County and surrounding communities with 24/7 emergency, inpatient, outpatient, imaging, swing-bed, and outreach specialty care, plus the Steve Cohrs Wellness Center.

Ownership category

akta.pro rank

Product category

Rural Healthcare Services

NAICS

General Medical and Surgical Hospitals (622110), Ambulatory Health Care Services (621), Offices of Physicians (except Mental Health Specialists) (621111), Diagnostic Imaging Centers (621512)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Public/County Primary Care Clinics (HLAFAGAI)

akta.pro secondary industry

Sleep Diagnostic Centers (Polysomnography) (HLAFAKAF)

Keywords

• Rural hospital services
• Critical access hospital
• Emergency medical services
• Primary care clinic
• Diagnostic imaging services

Headquarters

HQ city

Slayton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Care Services: Fee-for-service revenue from hospital and clinic patient care including emergency services, inpatient care, outpatient services, diagnostic imaging, laboratory, surgical procedures, and rehabilitation therapies.
2. Insurance and Government Payor Reimbursement: Revenue from Medicare, Medicaid, and private insurance companies. MCMC is a critical access hospital participating in government healthcare programs. The facility also accepts Humana insurance as an in-network provider.
3. Wellness Center Memberships: Daily passes, monthly single and family memberships, yearly memberships, and corporate membership programs for the Steve Cohrs Wellness Center. Insurance reimbursement programs are also available.
4. MCMC Foundation Donations: Non-profit foundation raising funds for capital improvements, equipment purchases, and community wellness programs. Receives donations and organizes fundraising events such as GivingTuesday and virtual marathons.
5. Financial Assistance and Sliding Scale Programs: Income-based financial assistance program and sliding fee scale for uninsured/low-income patients. Uninsured patients with annual gross income below $125,000 receive a discount on services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Murray County Medical Center is a 25-bed critical access hospital and rural health clinic in Slayton, Minnesota providing comprehensive diagnostic and therapeutic healthcare services including 24/7 emergency care, inpatient and outpatient services, imaging and radiology, laboratory, pharmacy, surgical care, rehabilitation, sleep studies, cardiac rehab, skilled swing beds, pain management, and chemotherapy. It also operates the Steve Cohrs Wellness Center and the MCMC Foundation supporting community health initiatives. Outreach specialty clinics bring visiting cardiology, orthopedic, OBGYN, and other specialists to the local community.

Product overview

Murray County Medical Center operates a 25-bed critical access hospital and rural health clinic in Slayton, Minnesota, offering a comprehensive portfolio of healthcare services. The facility provides core hospital services including emergency care (designated Level 4 Trauma Hospital and Acute Stroke Ready), surgical care, inpatient care, imaging and radiology (X-ray, MRI, CT, mammography, ultrasound, DEXA), laboratory services with Direct Access testing, pharmacy, respiratory therapy, rehabilitation and therapy, skilled swing bed care, and wound care. The attached Rural Health Clinic delivers primary care for all ages including pediatrics and women's health. Specialty services include accredited sleep medicine and cardiac rehabilitation, pain management with interventional procedures, chemotherapy, and outreach specialists in cardiology, surgery, mental health, orthopedics, and more. Additional facilities include the Steve Cohrs Wellness Center (24/7 fitness) and the MCMC Foundation for community health support. The organization utilizes Epic MyChart for patient engagement.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• States with trauma systems have seen survival rates increase by 15 to 20 percent
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Avel eCarecoreTechnology or Integration · 21 September 2023Murray County Ambulance is the first ambulance agency in Minnesota to partner with Avel eCare EMS. The partnership equips ambulances with two-way audio and video technology, enabling remote physicians, nurses, or paramedics to assess and provide real-time guidance to emergency responders in the field. This telemedicine solution improves pre-hospital care quality and increases chances of positive patient outcomes in rural Minnesota.
• Health Volunteers Overseas (HVO)minorOthers · 1 January 2018Dr. Leslee Jaeger, MCMC Gyn Specialist, volunteers with Health Volunteers Overseas (HVO) and has traveled to Hue, Vietnam and Can Tho, Vietnam for teaching and site visits. HVO takes a collaborative approach, helping hospitals determine what they actually want help with rather than imposing goals.
• Southwest EMS (SW-EMS)coreStrategic or Co-development Partner · 1 January 1979SW-EMS was organized in 1979 to assist EMS services across the 18-county Southwest Minnesota Region. The organization helped establish Murray County Ambulance and continues to support EMS enhancements and maximize regional response capabilities. SW-EMS facilitates the Avel eCare EMS partnership and supports regional EMS training and coordination.
• Sanford HealthcoreStrategic or Co-development PartnerMCMC is managed by Sanford Health. The two organizations collaborate on Community Health Needs Assessment (CHNA) and MCMC continues to contract with Humana Insurance independently of Sanford's decision to no longer contract with Humana. Specialized tests may be sent to Sanford for interpretation.
• The Chartis Center for Rural HealthminorOthersThe Chartis Center for Rural Health compiles the Rural Hospital Performance INDEX used to assess MCMC's performance in Quality and Patient Perspective categories. MCMC has received Performance Leadership Awards from this organization in 2023 and 2024.
• American Heart AssociationminorStrategic or Co-development PartnerMCMC participates in the American Heart Association's Get With the Guidelines program for heart failure patients. The program tracks evidence-based care metrics including appropriate medications at discharge, scheduled follow-up appointments, and heart failure education provided during hospitalization.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sanford Health: Sanford Health is the parent/manager of Murray County Medical Center and operates a network of hospitals, clinics and critical access facilities across the Upper Midwest. Directly comparable as the operating partner that delivers system-level clinical, financial and IT infrastructure to MCMC and similar rural affiliates.
• Avera Health: Avera Health is a regional health system headquartered in Sioux Falls that operates numerous critical access hospitals across rural South Dakota, Minnesota, Iowa, Nebraska and North Dakota. Closely comparable as a peer CAH network with similar outreach specialty, telemedicine and rural-health-clinic strategies in the same Upper Midwest geography.
• Pipestone County Medical Center: Pipestone County Medical Center is a small critical access hospital and rural health clinic in southwestern Minnesota, similar in scale and service mix to MCMC. Closely comparable as a direct rural-hospital peer with overlapping catchment, similar CAH reimbursement dynamics, and outreach specialty models.
• Windom Area Health: Windom Area Health is a critical access hospital in Cottonwood County, MN, just east of MCMC's catchment. Directly comparable as a peer rural hospital of similar bed size, scope and geographic context, competing for the same patient populations and outreach specialist coverage.

Broad incumbents

• Mayo Clinic Health System: Mayo Clinic Health System operates a network of community hospitals and clinics across southern Minnesota, including sites near MCMC's catchment. Comparable as a broad incumbent that delivers tertiary and specialty care that complements rural facilities and often absorbs referrals from CAHs like MCMC.
• CentraCare: CentraCare is a large Central Minnesota health system operating hospitals, clinics and specialty outreach across a similar rural footprint. Comparable as a regional incumbent that competes for the same patient referral base and employs the same outreach-specialist model used by MCMC.
• Essentia Health: Essentia Health operates hospitals and clinics across northern Minnesota, Wisconsin and North Dakota, including critical access facilities. Comparable as a broad incumbent serving the same rural Upper Midwest demographics with overlapping emergency, outpatient and outreach specialty services.
• Allina Health: Allina Health is a Minnesota-based nonprofit health system with a mix of urban hospitals and community/affiliated facilities. Comparable as a broad incumbent with overlapping primary care, outpatient and chronic-disease programs targeting similar patient populations.

Others

• Avel eCare: Avel eCare is the telemedicine partner that has equipped Murray County Ambulance with in-ambulance audio/video and provides remote clinical support. Comparable as an enabling/partner organization whose technology underpins MCMC's pre-hospital care differentiation and is a useful comparable for assessing the strategic value of MCMC's telemedicine relationship.

Regional players

• Hutchinson Health: Hutchinson Health is a community hospital in central Minnesota that combines primary care, outpatient services and visiting specialty outreach in a rural-adjacent setting. Comparable as a regional peer of broadly similar size and service mix, though operating in a different sub-geography of Minnesota.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/murraycountymed
• LinkedInlinkedin.com/company/murray-county-medical-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murray County Medical Center