Preston Rowe Paterson
Preston Rowe Paterson is a privately held Australian property valuation, advisory and management firm founded in 1988, operating 20+ offices across Australia and New Zealand. It serves government, banks, sophisticated investors, corporates and individuals with valuations, asset management and consultancy services.
- Company typePrivate
- Founded1988
- HeadquartersSydney, Australia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Preston Rowe Paterson does
Preston Rowe Paterson Australasia Pty Ltd is a privately held Australian property valuation, advisory and management firm founded in 1988 and headquartered in Sydney. It provides independent property advice across commercial, residential, industrial, rural/agribusiness, retail, infrastructure, health & education and specialised property types, with services spanning valuations for financial reporting (AASB 13 compliant), mortgage lending, insurance, expert witness and advocacy, capital markets and investor advisory, property and asset management, taxation services, plant & equipment valuations, and sustainability and environmental advisory (including NABERS ratings).
The firm operates a direct-to-client model through a network of more than 20 strategically located offices across Australia (Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart, Canberra and numerous regional centres) and three offices in New Zealand, supported by leadership including CEO Greg Sugars OAM, National Directors Greg Preston AM, Greg Rowe, Neal Ellis and Damian Kininmonth, and Financial Director Shelley Taplin. Technology underpins service delivery through the in-house PRP Online valuation management platform (developed in 2006 and integrated with RP Data) and the Yardi Voyager 7S property management system (adopted in 2014), with a Commercial Valuation PropTech Solution launched in April 2021. International reach is extended via strategic partnerships with China Appraisal Association, Daiwa Real Estate (Japan) and a major Thai valuation business.
Revenue is generated primarily through professional-services fees for one-off valuation and advisory engagements and recurring managed-services fees for property and asset management of government and corporate portfolios, with capital-markets advisory also producing transaction-fee revenue. Pricing is quoted per engagement based on property type, complexity and purpose, with a written quotation required prior to commencement and standard 14-day invoice terms. Customer segments include banks and lenders, federal/state/local government departments and agencies, sophisticated property investors (including SMSF trustees and SIV holders), corporate occupiers, individual property owners, and legal professionals.
Preston Rowe Paterson firmographics
Firmographics- Name
- Preston Rowe Paterson
- Legal name
- Preston Rowe Paterson Australasia Pty Ltd
- Website
- https://prp.com.au
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Preston Rowe Paterson is a privately held Australian property valuation, advisory and management firm founded in 1988, operating 20+ offices across Australia and New Zealand. It serves government, banks, sophisticated investors, corporates and individuals with valuations, asset management and consultancy services.
- Ownership category
- akta.pro rank
Preston Rowe Paterson industry classification
Industry- Product category
- Property Valuation and Advisory Services
- NAICS
- Offices of Real Estate Appraisers (531320), Real Estate Property Managers (53131), Portfolio Management and Investment Advice (523940)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)
- akta.pro secondary industry
- Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB)
Keywords
Where Preston Rowe Paterson is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices26 records
Markets served
Preston Rowe Paterson business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Valuation Services: One-time project-based valuations for financial reporting, expert witness, mortgage and insurance purposes across commercial, residential, industrial, rural, retail, infrastructure, and specialised property types. Revenue generated on a per-engagement/quoted fee basis.
- Property & Asset Management: Ongoing property management, asset management and facilities management services to government and corporate clients, generating recurring management fees.
- Consultancy & Advisory Services: Strategic property consultancy including acquisition advice, leasing, sale facilitation, and sustainability advisory services. Typically quoted per engagement.
- Capital Markets & Investment Advisory: Assistance to sophisticated property investors including capital markets advice and investment services. Revenue generated through advisory fees or per-transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quoted per engagement based on property type, complexity, and purpose |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Preston Rowe Paterson product offering
Product offeringCore offering
Preston Rowe Paterson is an independent property valuation, advisory and management firm that delivers comprehensive property valuations for financial reporting, mortgage, insurance and expert witness purposes, capital markets and investor advisory, and professional property and asset management services. It operates through a national network of more than 20 regional offices across Australia and New Zealand, serving government departments, banks and lenders, corporates, sophisticated investors and individual property owners across all major property types.
Product overview
Preston Rowe Paterson is a property valuation, advisory and management firm offering a comprehensive suite of services across Australia and New Zealand. The company operates as a unified platform with multiple specialized service lines including valuations for financial reporting, expert witness, mortgage and insurance purposes; capital markets and investments advisory; property and asset management (powered by Yardi Voyager 7S); banking and finance services; government services; asset valuations; plant and equipment; sustainability services; and consultancy. The firm also maintains proprietary technology including PRP Online (web-based valuation management and delivery software launched 2006) and a Commercial Valuation PropTech Solution (launched 2021). Services are delivered through over 20 strategically located regional offices across Australia and New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Valuations
- Capital Markets & Investments
- Property & Asset Management
- Expert Witness & Advocacy
- Banking & Finance
- Government Services
- Asset Valuations
- Plant & Equipment
- Consultancy
- Tenancy Services
- Taxation Services
- Sustainability & Environmental Services
- PRP Online
- Commercial Valuation PropTech Solution An end-to-end commercial valuation technology platform developed by PRP's commercial valuation team and PropTech code writers, supporting commercial property valuations.
- Retail Property Services Specialist retail property valuation and advisory covering CBD shopping centres, regional centres, strip shopping centres, bulky goods centres, specialist showrooms, supermarkets and retail portfolios.
- Rural & Agribusiness Services Expert valuation services for rural properties including broad acre agriculture, horticulture, intensive livestock operations, agricultural processing, water rights and entitlements.
- Industrial Property Services Industrial property valuation and advisory covering distribution centres, industrial parks, warehousing, cold storage, factories and specialised manufacturing plants.
- Residential Property Services Residential property valuation services covering prestige residential, rural lifestyle, suburban and regional housing, units, townhouses, apartments and residential land subdivision.
Quantifiable outcome
- Yardi platform provides real-time dashboards, financial reporting, and lease management across managed portfolios
- +1 more outcomes
Companies that use Preston Rowe Paterson
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles5 records
Preston Rowe Paterson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Preston Rowe Paterson partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Thai Valuation BusinesscorePartnership agreement signed with one of Thailand's largest valuation businesses, continuing PRP's Asian expansion strategy. The agreement represents another key strategic Asian partnership following the China and Japan agreements.
- Boyd-Law Wood ValuerscoreEstablished Swan Hill property valuers and consultants Boyd-Law Wood Valuers joined the national Preston Rowe Paterson network effective 1st March. The business rebranded as Preston Rowe Paterson Swan Hill, retaining local ownership while gaining access to national network expertise, technology and resources.
- Daiwa Real Estate (Japan)flagshipStrategic partnership agreement signed with Japan's largest privatised valuation business, Daiwa Real Estate. This marked another key Asian expansion partnership for Preston Rowe Paterson following the China partnership.
- China Appraisal Association (CAA)flagshipExclusive strategic partnership formed with China Appraisal Association (CAA), China's largest valuation group. This partnership expanded Preston Rowe Paterson's presence into China, enabling cross-border property valuation and advisory collaboration between Australian and Chinese markets.
- YardicoreAdopted Yardi Voyager 7S as the company's principal property management, lease management, accounting and financial management platform. Yardi is described as a world leader in best-practice property management and business intelligence software. The partnership enables real-time property management services across PRP's managed portfolios.
Scale indicators6 records
Recent moves17 records
Expansion highlights8 records
Preston Rowe Paterson competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Preston Rowe Paterson social profiles
Digital presencePreston Rowe Paterson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preston Rowe Paterson leadership team
Management profileNumber of profiles
Profiles13 records
Preston Rowe Paterson subsidiaries and ownership
Company hierarchySubsidiaries4 records
Preston Rowe Paterson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preston Rowe Paterson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preston Rowe Paterson
What does Preston Rowe Paterson do?
Preston Rowe Paterson is an independent property valuation, advisory and management firm that delivers comprehensive property valuations for financial reporting, mortgage, insurance and expert witness purposes, capital markets and investor advisory, and professional property and asset management services. It operates through a national network of more than 20 regional offices across Australia and New Zealand, serving government departments, banks and lenders, corporates, sophisticated investors and individual property owners across all major property types.
Is Preston Rowe Paterson a public or private company?
Preston Rowe Paterson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Preston Rowe Paterson founded?
Preston Rowe Paterson was founded in 1988. It employs 251 to 500 people.
Where is Preston Rowe Paterson based?
Preston Rowe Paterson is headquartered in Sydney, Australia, in the Oceania region.
How does Preston Rowe Paterson make money?
Four revenue lines are on record. Valuation Services are the primary driver. The others are property & Asset Management, consultancy & Advisory Services and capital Markets & Investment Advisory.
Does Preston Rowe Paterson have an API?
No public API is recorded for Preston Rowe Paterson.
What industry is Preston Rowe Paterson in?
Preston Rowe Paterson's product category is Property Valuation and Advisory Services. Its primary akta.pro industry code is FSAEAJAH, Real Estate Advisory & Consulting (Strategy, Portfolio & Location), with a secondary code of BPAJANAB, Real Estate Strategy & Portfolio Consulting (Corporate/Institutional). Its NAICS code is 531320 and its SIC code is 6531.