Tower Leadership

What Tower Leadership does

Tower Leadership is a privately held, founder-led consulting and coaching firm headquartered in Atlanta, Georgia, that serves exclusively the top tier of the US dental industry. Founded by Eric J. Morin (MBA), the firm partners with elite dental practice owners generating $1M+ in annual revenue, offering four tiered programs (Momentum, Mastery, Multiplier, Exponential) aligned to client revenue stage from $1M-$2.2M up to $10M+. Service offerings span business coaching, leadership and team coaching, financial coaching, practice management and operations consulting, CFO and accounting services, and growth advisory covering profitability, production scaling, and new-location expansion.

The company's core technology consists of a proprietary 3-part consulting methodology (Diagnostic Insight, Strategic Wealth Positioning, Exponential Implementation) delivered through a hybrid of on-site consulting at client practices, in-person sessions at the Atlanta headquarters, live events, and Tower University, a proprietary online training and measurement platform with 24/7 video access, growth-tracking tools, mathematical business equations, and secure document storage. Additional engagement infrastructure includes Tower Intensives (targeted deep-dive trainings), Tower Pod Support (monthly accountability and check-ins), the Leaders Level peer group, and quarterly Business Masterminds. Founder Eric J. Morin also hosts the Dental Wealth podcast (200+ episodes) and has authored two published books.

Tower Leadership generates revenue primarily through multi-year subscription-style coaching and consulting contracts, augmented by professional services revenue from CFO and accounting engagements, paid in-person events, and one-time book sales. The go-to-market is exclusively direct and consultative: prospective clients must apply and pass a fit assessment, with over 60% of applicants turned away to preserve selectivity. The company is bootstrapped, reports an 84% annual renewal rate and 4.7-year average client tenure, and claims to have advised $2B in collective client revenue impact and helped 400+ practices reach $10M+ in annual revenue.

Name

Tower Leadership

Legal name

Tower Leadership

Website

https://towerleadership.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Tower Leadership is a private Atlanta-based dental consulting firm that delivers tiered coaching, strategic advisory, and CFO services exclusively to elite US dental practice owners generating $1M+ in annual revenue, supported by its proprietary Tower University platform and serving over 1,000 practice locations nationwide.

Ownership category

akta.pro rank

Product category

Dental Practice Management Consulting

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industries

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Dental practice consulting
• Leadership coaching services
• Wealth management coaching
• Business strategy consulting
• Executive coaching dentists

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tiered Coaching & Consulting Programs: Revenue is generated through tiered membership-style coaching and consulting programs structured by client revenue tier (Momentum $1-2.2M, Mastery $2.2-5M, Multiplier $5-10M, Exponential $10M+). Programs include ongoing monthly advisory, onsite consulting, live events, and access to Tower University. Clients pay for multi-month engagements with annual renewal (84% renewal rate).
2. One-on-One Executive Coaching: Personalized executive-level coaching for refining leadership, aligning teams, and building self-managed high-performance practices. Delivered as part of program tiers or standalone.
3. CFO & Accounting Services: Expert CFO and accounting services including tax planning, preparation, compliance, and advanced technical tax services for scaling dental enterprises.
4. Events and Workshops: Revenue from Introductory Events, Foundation Workshop, and Leadership Retreat (in-person multi-day events in Atlanta and select cities) as paid program components or upsell offerings.
5. Books and Publications: Eric J. Morin has authored two published books — 'Dental Wealth' and 'Financial Evolution' — sold through Amazon and other retail channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Tower Leadership provides tiered business consulting, leadership coaching, and wealth-building advisory services exclusively to elite dental practice owners generating $1M+ in annual revenue. Offerings are structured around a proprietary 3-part process (Diagnostic Insight, Strategic Wealth Positioning, Exponential Implementation) delivered through four revenue-tiered programs (Momentum, Mastery, Multiplier, Exponential), supplemented by CFO/accounting services, live events, and the Tower University online training platform.

Product overview

Tower Leadership is a dental practice consulting and coaching company that offers a tiered program architecture: Momentum (for $1-2.2M practices), Mastery (for $2.2M-$5M practices), Multiplier (for $5M-$10M practices), and Exponential (for $10M+ practices). These programs are complemented by service categories including Dental Coaching (Business, Leadership & Team, Financial), Dental Consulting (Practice Management, Operations), CFO & Accounting, and Growth Goals. Additional offerings include Tower University (online training platform), Tower Intensives (targeted trainings), Foundation Workshop, Leadership Retreat, Introductory Events, and the Dental Wealth Podcast. The company also publishes two books by founder Eric J. Morin: Dental Wealth and Financial Evolution. Tower Leadership serves elite dental entrepreneurs exclusively and does not offer a technology product with API or integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Momentum Program A tiered consulting and coaching program for dental practices generating $1M–$2.2M annually. Includes on-site deep dive days, in-person strategic planning sessions at Tower HQ, business acumen events, Tower Intensives access, and monthly pod support. Designed to build operational foundations and structure for exponential scalability. 89% renewal rate among Momentum members.
• Mastery Program A tiered consulting and coaching program for established dental practices generating $2.2M–$5M annually, typically operating two or more locations. Combines operational installation with high-level advisory covering associate models, multi-location leadership, compensation design, and expansion decisions. Includes full-day in-practice operational analysis, virtual strategic operations planning, advisory strategic planning session, business acumen acceleration events, on-site consulting session, Tower Intensives, and monthly pod support.
• Multiplier Program
• Exponential Program
• CFO & Accounting Services
• Dental Coaching
• Dental Consulting
• Growth Goals Program
• Tower University
• Foundation Workshop
• Leadership Retreat
• Introductory Event

Quantifiable outcome

• 25% annual revenue growth vs. industry standard per client
• +8 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Levin Group: Founded by Roger Levin, Levin Group is one of the largest dental practice management and consulting firms in the US, serving practice owners with coaching, consulting, and educational content—directly analogous to Tower Leadership's tiered subscription advisory model.
• ACT Dental: ACT Dental provides practice management consulting, leadership coaching, and continuing education for dentists, with a strong focus on coaching-driven growth—overlapping directly with Tower Leadership's Momentum and Mastery tier offerings.
• National Practice Institute (NPI): NPI offers practice management and leadership training programs for dental and medical practice owners, including multi-location scaling content—closely mirroring Tower Leadership's tiered Multiplier/Exponential programs.
• MGE Management Experts: MGE provides dental practice management consulting, coaching, and coding/billing services to thousands of practices—an established direct peer in the same dental advisory category with comparable subscription and onsite engagement structures.
• Breakaway Practice: Breakaway Practice offers consulting and coaching to dental practice owners focused on profitability and leadership, targeting owner-operators in similar revenue tiers—directly comparable to Tower Leadership's core market segment.

Emerging players

• Dental Intelligence: Dental Intelligence combines practice analytics software with engagement services for dental practices—more software-led than Tower Leadership's pure advisory model, but serving the same dental-owner buyer with growth and benchmarking tools.
• SmileSource: SmileSource is a dental doctor group providing member practice support including consulting and operational resources—competing partly in the multi-location dental advisory space where Tower Leadership's Mastery and Multiplier tiers concentrate.

Broad incumbents

• FranklinCovey: FranklinCovey is a large executive leadership and organizational development firm serving healthcare and other industries with coaching, workshops, and content—a broad incumbent in the leadership-development space Tower Leadership occupies within the dental vertical.
• McKinsey & Company: Tower Leadership explicitly positions itself as delivering "McKinsey/BCG level" sophistication within dental. McKinsey's healthcare practice serves large systems and DSOs—an incumbent alternative for the top of the dental advisory market that Tower Leadership's Exponential tier competes against.
• Vistage Worldwide: Vistage operates peer advisory and executive coaching groups for CEOs across many industries—functionally analogous to Tower Leadership's Leaders Level peer community and Business Masterminds, with similar subscription-based CEO advisory economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/towerleadership
• YouTubeyoutube.com/channel/UCyoGi39N-X0xOMcxqidq_zA/videos
• Facebookfacebook.com/thetowerleadership
• LinkedInlinkedin.com/company/towerleadership
• Instagraminstagram.com/towerleadership

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tower Leadership