Stillhouse
Stillhouse Spirits Co. is a U.S.-based spirits brand within the Bacardi group that produces whiskey and vodka packaged exclusively in stainless steel cans for outdoor adventure consumers, distributed through retail and direct-to-consumer e-commerce channels.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stillhouse does
Stillhouse Spirits Co. is a U.S.-based spirits brand that produces and sells whiskey and vodka packaged exclusively in 100% stainless steel cans rather than traditional glass bottles. The product portfolio comprises six SKUs: Original Whiskey (copper pot still-distilled and charcoal filtered), three flavored whiskies (Spiced Cherry, Peach Tea, Apple Crisp), Black Bourbon (barrel-aged), and Classic Vodka (corn-based, gluten-free, sugar maple charcoal filtered). The stainless steel can format serves as the company's central differentiator, marketed as unbreakable, portable, and fast-chilling for outdoor adventure use cases including camping, hiking, and travel. The company operates primarily in the United States and sells through three distribution channels: on-premise retail (bars and restaurants), off-premise retail (liquor and convenience stores), and direct-to-consumer e-commerce via its own website.
The company was founded in 2014 and operates as a brand within the Bacardi group of companies, with Bacardi-Martini B.V. — part of the largest privately held spirits company in the world — operating the brand's website and digital platforms. The business model is straightforward unit-based spirits sales across retail and DTC channels, with pricing varying by SKU and channel but not publicly disclosed. The company maintains an 11-50 employee base and concentrates its marketing effort on social media-led lifestyle branding, particularly Instagram campaigns under hashtags such as #UnbreakableNation and #GetYourCanOutThere. The headquarters is listed in Coral Gables, FL per the company website, although the firm's registered office is in Los Angeles. Stillhouse's competitive positioning centers on packaging innovation targeting outdoor and active lifestyle consumers rather than traditional spirits enthusiasts, occupying a niche within the broader canned cocktail and premium spirits category.
Stillhouse firmographics
Firmographics- Name
- Stillhouse
- Legal name
- Stillhouse Spirits Co.
- Website
- https://stillhouse.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stillhouse Spirits Co. is a U.S.-based spirits brand within the Bacardi group that produces whiskey and vodka packaged exclusively in stainless steel cans for outdoor adventure consumers, distributed through retail and direct-to-consumer e-commerce channels.
- Ownership category
- akta.pro rank
Stillhouse industry classification
Industry- Product category
- Canned Spirits
- NAICS
- Distilleries (312140)
- akta.pro primary industry
- Ready-to-Drink (RTD) Alcoholic Beverages & Brands (Canned Cocktails, Hard Seltzer) (CRADAIAD)
- akta.pro secondary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
Keywords
Where Stillhouse is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Stillhouse business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Spirits Sales: Stillhouse generates revenue through the sale of canned spirits products including whiskey variants and vodka. Products are sold through retail channels and direct-to-consumer via the company website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Product pricing varies by SKU and retail channel |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Stillhouse product offering
Product offeringCore offering
Stillhouse produces and sells a portfolio of American-made whiskey and vodka products packaged exclusively in 100% stainless steel cans. The product line includes Original Whiskey, Spiced Cherry, Peach Tea, Apple Crisp, Black Bourbon, and Classic Vodka, with a distinctive value proposition centered on unbreakable, portable, fast-chilling metal packaging designed for outdoor and adventure use.
Product overview
Stillhouse is a spirits company offering a portfolio of whiskey and vodka products packaged exclusively in 100% stainless steel cans. The product line includes Original Whiskey (traditional copper pot still-distilled, charcoal filtered), five flavored whiskey variants (Spiced Cherry, Peach Tea, Apple Crisp, Black Bourbon), and Classic Vodka (corn-based, gluten-free, maple charcoal filtered). The brand's differentiating feature is its metal can packaging designed for outdoor use, marketed as unbreakable and adventure-ready, unlike traditional glass-bottled spirits.
Differentiator
Problem solved
Functional benefit
Companies that use Stillhouse
Customer profileSegments1 record
Ideal customer profiles1 record
Stillhouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Stillhouse partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bacardi-Martini B.V.coreBacardi-Martini B.V. operates the Stillhouse website and digital platforms. Bacardi is described as 'the largest privately held spirits company in the world.' Stillhouse products are produced by Stillhouse Spirits Co., and the brand operates under the Bacardi corporate umbrella.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Stillhouse competitors and assessment
Company assessmentBroad incumbents
- Tequila Cazadores (Bacardi): A premium tequila brand within the Bacardi portfolio, illustrating the competitive set and corporate ecosystem context for a sub-brand like Stillhouse within the same parent company.
- Dewar's (Bacardi): A global premium blended Scotch brand under Bacardi. Dewar's represents the scale of Bacardi's flagship portfolio against which Stillhouse must compete for parent-level investment.
- Jack Daniel's (Brown-Forman): Iconic American whiskey producer and a competitor in the same flavored/format-extending canned and ready-to-serve space, with vastly greater distribution and marketing scale than Stillhouse.
- Diageo: Global spirits giant whose portfolio (Captain Morgan, Smirnoff, Johnnie Walker) competes broadly with Stillhouse across both flavor extensions and canned format launches at scale.
Direct peers
- Cutwater Spirits: Cutwater produces a broad portfolio of canned cocktails and spirits, including whiskey, vodka, gin, rum, tequila, and ready-to-drink cocktails — the most directly comparable competitor to Stillhouse in canned premium spirits.
- High Noon (E. & J. Gallo Winery): High Noon is a leading canned vodka-based RTD cocktail brand competing for the same shelf space, consumer occasion, and lifestyle positioning as Stillhouse's canned spirits.
- On The Rocks Cocktails: On The Rocks packages premium cocktails (margarita, old fashioned, espresso martini) in glass bottles — a comparable premium canned/format-innovative cocktail brand targeting similar occasions as Stillhouse.
- White Claw Hard Seltzer (Mark Anthony Brands): White Claw is the dominant canned alcoholic beverage brand and a direct competitor for canned-format shelf placement, casual/outdoor consumption occasions, and lifestyle-oriented consumers.
- Truly Hard Seltzer (Boston Beer Company): Truly competes with Stillhouse for canned alcoholic beverage shelf space and casual consumption occasions, representing the broader canned alcohol category pressure Stillhouse faces.
- Monaco Cocktails: Monaco produces premium canned cocktails in sleek cans targeting outdoor and on-the-go occasions — a near-format twin to Stillhouse's stainless steel canned positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Stillhouse social profiles
Digital presenceStillhouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stillhouse leadership team
Management profileNumber of profiles
Stillhouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stillhouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stillhouse
What does Stillhouse do?
Stillhouse produces and sells a portfolio of American-made whiskey and vodka products packaged exclusively in 100% stainless steel cans. The product line includes Original Whiskey, Spiced Cherry, Peach Tea, Apple Crisp, Black Bourbon, and Classic Vodka, with a distinctive value proposition centered on unbreakable, portable, fast-chilling metal packaging designed for outdoor and adventure use.
Is Stillhouse a public or private company?
Stillhouse is a private company. It is classified as corporate owned and is currently operating.
When was Stillhouse founded?
Stillhouse was founded in 2014. It employs 11 to 50 people.
Where is Stillhouse based?
Stillhouse is headquartered in Los Angeles, United States, in the North America region.
How does Stillhouse make money?
One revenue line is on record: spirits Sales.
Who are Stillhouse's main competitors?
Broad incumbents on record are Tequila Cazadores (Bacardi), Dewar's (Bacardi), Jack Daniel's (Brown-Forman) and Diageo. Direct peers are Cutwater Spirits, High Noon (E. & J. Gallo Winery), On The Rocks Cocktails, White Claw Hard Seltzer (Mark Anthony Brands), Truly Hard Seltzer (Boston Beer Company) and Monaco Cocktails.
Does Stillhouse have an API?
No public API is recorded for Stillhouse.
What industry is Stillhouse in?
Stillhouse's product category is Canned Spirits. Its primary akta.pro industry code is CRADAIAD, Ready-to-Drink (RTD) Alcoholic Beverages & Brands (Canned Cocktails, Hard Seltzer), with a secondary code of AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer). Its NAICS code is 312140.