What Seita does

Seita Energy Flexibility B.V. is a Dutch-German software company founded in 2016 as a spin-off from Centrum Wiskunde & Informatica (CWI), the Dutch national research institute for computer science and mathematics. The company develops technology solutions, workshops, and software for behind-the-meter (BTM) energy orchestration, targeting energy service companies (ESCos), energy advisors, installation firms, and project integrators who serve commercial buildings, SMEs, and industrial end-customers in the Netherlands, Germany, and select international markets including South Korea and Australia.

Seita's core technology is FlexMeasures, an open-source smart Energy Management System (EMS) platform built in Python and donated in 2023 to the Linux Energy Foundation under Apache 2.0 license. FlexMeasures provides real-time data ingestion from sensors and meters, AI/ML-based forecasting with probabilistic uncertainty modeling (powered by the timely-beliefs and timetomodel libraries), and multi-asset schedule optimization against dynamic tariffs, CO2 intensity, and grid congestion. It implements open standards including the S2 framework for energy flexibility demand response and OpenADR via the OpenLEADR project, and exposes a documented REST API following USEF architecture. On top of FlexMeasures, Seita commercializes two SaaS products: Simulations (a what-if scenario engine for investment planning around solar, EV chargers, batteries, and dynamic pricing) and Cloud EMS (a real-time forecasting and scheduling platform for flexible assets, offered white-label to channel partners). Additional services include E-mission (CO2-optimized industrial process scheduling), GripOnGas (industrial gas consumption optimization co-developed with Fudura), and V2G Liberty (an open-source HomeAssistant-based EV charging application).

Seita's revenue model is primarily SaaS subscriptions: Simulations is priced on a monthly base fee plus per-project fees, while Cloud EMS is priced on a monthly fee based on the volume and size of assets optimized. A secondary stream of customization and support services is being intentionally de-emphasized as subscriptions scale. Go-to-market combines direct sales (demo-led outreach to ESCos and energy advisors) with channel partnerships — most notably Fudura, the company's first commercial reseller — and integrations with gateway and on-premise EMS suppliers. The company is led by co-founders Nicolas Höning (PhD, TU Delft) and Felix Claessen (physicist, formerly at TNO), with a small team including a data engineer and software developers, headquartered in Utrecht and operating from a co-working space in Amsterdam.

Name

Seita

Legal name

Seita Energy Flexibility B.V.

Website

https://seita.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Seita is a Dutch software company (CWI spin-off, founded 2016) that sells behind-the-meter energy orchestration SaaS — Simulations and Cloud EMS — built on the open-source FlexMeasures platform, targeting ESCos, energy advisors, and installers serving commercial buildings, SMEs, and industrial customers.

Ownership category

akta.pro rank

Product category

Energy Management Software

NAICS

Computer Systems Design and Related Services (54151), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Engineering Services (8711)

akta.pro primary industry

Microgrid & BTM EMS (Site/Facility Energy Optimization) (EUAFAKAD)

akta.pro secondary industry

Microgrid Controllers, Energy Management & DER Orchestration (MGC, SCADA, Optimization) (EUAFAJAH)

Keywords

• Energy management software
• Behind-the-meter orchestration
• Smart energy scheduling
• Energy flexibility platform
• Demand response software

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS subscriptions (hosting): Seita's primary revenue stream is SaaS (Software as a Service) — hosting the FlexMeasures-based software for customers. They charge monthly subscription fees for Cloud EMS based on the amount and size of assets optimized, and for Simulations based on monthly base fee plus per-project fees. This is a recurring subscription model with tiered pricing based on usage and asset scale.
2. Customization and support services: Seita generates revenue from customization and support services for clients who need tailored implementations. As the open-source software is well-documented, customization and support can also be taken over by clients or their third-party developers over time. The plan is to reduce this share as the SaaS subscription part dominates.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Seita develops and sells behind-the-meter (BTM) energy orchestration software for energy service companies, advisors, and installers. Its commercial SaaS products — Simulations (what-if scenario analysis for project design) and Cloud EMS (real-time forecasting and scheduling of flexible energy assets) — are built on the open-source FlexMeasures platform and offered white-label via API to partners serving commercial buildings, SMEs, and industrial sites.

Product overview

Seita offers BTM (Behind-The-Meter) orchestration as a service through a platform-plus-products model. The core technology is FlexMeasures, an open-source platform donated to the Linux Energy Foundation. On top of this, Seita has defined two commercial SaaS products: Simulations (for energy scenario analysis during project design) and Cloud EMS (for real-time operational optimization of flexible energy assets). These products are offered white-label to energy service companies (ESCos), advisors, installers, and project integrators. Additional specialized services include E-mission for CO2-optimized industrial process scheduling, GripOnGas for industrial gas optimization, and V2G Liberty as an open-source EV charging optimization app. The offering is fully API-based with self-service and enterprise-level features, targeting commercial buildings and SMEs, particularly around EV charging and energy flexibility.

Differentiator

Problem solved

Functional benefit

Brands

• FlexMeasures: Open-source smart EMS (Energy Management System) platform for real-time energy flexibility apps and services. Part of the Linux Energy Foundation.
• Simulations
• Cloud EMS
• E-mission

Products and services

• Simulations Energy simulation SaaS tool for analyzing What-if scenarios during project design phase. Helps build business cases for investments in solar panels, EV chargers, batteries, and other energy assets by calculating full-year outcomes including forecasting and re-scheduling multiple times per day. Targets energy advisors and data companies serving commercial buildings and SMEs.
• Cloud EMS Cloud-based energy management system SaaS for real-time, data-driven forecasting and scheduling of flexible energy assets. Accessible via API and UI, it makes and retrieves forecasts and suggests near-future schedules for flexible assets like EVs, batteries, heat pumps, and solar. Enhances on-site EMS solutions and integrates with building management systems. Offered white-label to gateway suppliers and installation companies.
• E-mission CO2 footprint improvement service for industrial processes. Provides recommendations for process running times to minimize CO2 emissions based on flexibility models and forecasts of grid CO2 intensity, with monitoring support for tracking realized CO2 savings and efficiency reporting. Targets industrial operators with flexible processes.
• FlexMeasures Open-source smart Energy Management System (EMS) platform for real-time energy flexibility apps and services. Provides real-time data integrations, AI-based forecasting with uncertainty modeling (via timely-beliefs), schedule optimization, multi-tenancy, plugin architecture, and a well-documented REST API. Licensed under Apache 2.0 and part of the Linux Energy Foundation.
• V2G Liberty HomeAssistant-based open-source application to optimize EV charging with FlexMeasures. Currently supports Wallbox Quasar bi-directional charger, enabling vehicle-to-grid charging optimized for dynamic prices, local solar generation, and grid services.
• GripOnGas Industrial gas consumption optimization service using dedicated clustering algorithms to identify avoidable vs. unavoidable gas consumption moments in high-temperature facilities. Developed in collaboration with Fudura. First SaaS subscriber: SNB (Slibverwerking Noord-Brabant).
• SteerOnEmissions CO2-optimized scheduling service for industrial processes like centrifuges. Recommends process running times to minimize CO2 intensity of consumed electricity. Demonstrated 27% CO2 reduction in pilot with Rijnland water board.

Quantifiable outcome

• 27% CO2 reduction in industrial centrifuge scheduling (Rijnland pilot)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• LF Energy Foundation (Linux Energy Foundation)coreStrategic or Co-development PartnerSeita donated the FlexMeasures platform to the Linux Energy Foundation (LF Energy), a subsidiary of the Linux Foundation. This establishes FlexMeasures as an open-source, community-governed technology with strong visibility and a robust governance model. Seita continues to develop and maintain FlexMeasures within this ecosystem.
• PositiveDesignflagshipStrategic or Co-development PartnerCollaboration with PositiveDesign (Ard Jonker) on the V2G@Home Living Lab project. PositiveDesign contributed user experience design and HomeAssistant integration expertise. The project resulted in the V2G Liberty software (open source on GitHub), demonstrating smart V2G charging in home settings using FlexMeasures and Wallbox Quasar.
• FuduraflagshipChannel Partner/ Reseller/ DistributorFudura is Seita's first commercial channel partner — a large Dutch energy metering company for corporate customers. They resell Seita's GripOnGas and E-mission services to their industrial customer base. Fudura identified Seita via an innovation challenge in 2020, and the collaboration led to pilots with SNB and Rijnland.
• MeterInsightminorStrategic or Co-development PartnerWater analytics company partnering with Seita and Brabant Water on a smart water meter project. Seita developed a pattern detection and classification toolbox for real-time automated analysis of water consumption to detect leaks and anomalies. MeterInsight uses this in their monitoring platform.
• Brabant Water N.V.minorStrategic or Co-development PartnerDutch water utility company collaborating with Seita and MeterInsight on a smart water meter data analysis project to detect consumption anomalies and provide informative historical reports, partially funded by Province of Noord-Holland.
• City of Rotterdam and ENGIEminorStrategic or Co-development PartnerSmart charging challenge hosted by the City of Rotterdam and ENGIE, during which Seita developed a browser game for smart charging scenarios. Project aimed at engaging municipalities and stakeholders in understanding smart EV charging complexity.
• CWI (Centrum Wiskunde & Informatica)coreStrategic or Co-development PartnerSeita is a spin-off from CWI (the national centre for computer science of The Netherlands). Seita retains a close relationship and collaborates on R&D including predictive analytics tools (timely-beliefs, timetomodel) and novel tariff products ('energy loans'). CWI has co-funded projects and contributed algorithmic expertise.
• University of Amsterdam and EIT Master ProgrammesminorStrategic or Co-development PartnerAcademic partners collaborating with Seita on R&D projects. Seita works with students from UvA and EIT Master Programmes for projects in predictive analytics, forecasting, and energy optimization.
• PNGK and IOM (UN Migration Agency)minorStrategic or Co-development PartnerHumanitarian aid projects where Seita, together with PNGK and IOM, developed the Aileen box — a hardware/software suite for NGOs to automate population counting in refugee camps using WiFi-based mapping. GDPR-compliant, open-source, real-time data service.
• SmartDodosflagshipChannel Partner/ Reseller/ DistributorSmartDodos and Seita collaboration on the FlexoWatts service concept — a fully integrated smart energy management platform from IoT to cloud optimization, targeting companies installing modern energy equipment. The collaboration was presented at Vakbeurs Energie 2023, starting with EV charging use cases.
• A1 EngineeringflagshipStrategic or Co-development PartnerSouth Korean engineering company that funded and partnered with Seita on the Jeju Island energy balancing platform project. Seita developed a multi-user web application for managing meter data from diverse assets and automated scheduling to address renewable energy curtailment on Jeju.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AutoGrid: AI-driven DER optimization platform acquired by Schneider Electric, providing forecasting and dispatch for flexible assets including batteries, EVs, and demand response. Closely comparable to Seita's Cloud EMS in multi-asset scheduling functionality and ML-based forecasting, now embedded inside Schneider's broader EMS portfolio.
• GridPoint: Building energy management and asset optimization platform for commercial real estate, retail, and restaurant chains across North America. Comparable to Seita's commercial-building BTM offering in targeting multi-site energy optimization with cloud-based monitoring, control, and forecasting capabilities.
• Stem Inc: Behind-the-meter energy storage optimization and virtual power plant operator serving C&I customers with AI-driven battery dispatch and forecasting. Directly comparable to Seita's battery/solar/EV optimization use case and Cloud EMS architecture, particularly for customers seeking to maximize self-consumption and grid services revenue.
• EnergyHub: US-based DERMS platform serving utilities and energy retailers with load management, VPP, and behind-the-meter orchestration across residential and commercial assets. Directly comparable to Seita's Cloud EMS in offering cloud-driven flexibility optimization, though EnergyHub focuses on utility-side aggregation rather than white-label ESCo channels.
• Virtual Peaker: Cloud-based DER management platform enabling utilities and aggregators to orchestrate residential and commercial flexible assets including EVs, batteries, smart thermostats, and water heaters. Comparable to Seita in offering behind-the-meter orchestration as a service with multi-asset scheduling and DR integration.
• Flexcity: European demand-response and flexibility aggregator (Voltalia subsidiary) operating across France and broader EU, optimizing industrial and commercial energy assets for grid services. Comparable to Seita in delivering BTM flexibility value to C&I customers and ESCos, with a more utility/aggregator-led business model rather than white-label SaaS.
• GreenCom Networks: German IoT energy management provider serving utilities and energy retailers with white-label customer portals, device management, and flexibility services across European markets. Comparable to Seita in targeting European ESCo/utility channels and offering customer-facing energy management software with multi-vendor device integration.

Broad incumbents

• ENGIE (Kiwi Power / EnerNOC): Global utility and energy services group whose Kiwi Power (UK) and former EnerNOC platforms provide demand response, flexibility aggregation, and C&I energy management across Europe and North America. A broad incumbent competing with Seita in industrial and commercial flexibility services, with much greater geographic reach and balance sheet.
• Siemens Smart Infrastructure: Global energy and building management vendor offering grid software, building automation, and DERMS including the EnergyIP DEMS platform. A broad incumbent that competes with Seita at the utility and large commercial customer level, but as one element of a much broader portfolio rather than a focused BTM orchestration specialist.
• Schneider Electric (EcoStruxure): Global energy management and automation major whose EcoStruxure platform spans building, grid, and industrial energy optimization including the acquired AutoGrid DER capabilities. A broad incumbent comparable to Seita in offering BTM orchestration as part of a much larger portfolio spanning hardware, software, and services for utilities, buildings, and data centers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/SeitaBV
• LinkedInlinkedin.com/company/seita-open-software-for-energy-flexibility

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seita