MobileSquared
Mobilesquared is a UK-based market intelligence firm that sells business messaging data and forecasts — covering SMS, RCS, WhatsApp, and CPaaS across 200 markets — to mobile operators, CPaaS platforms, global brands, and consultancies via subscriptions and bespoke research.
- Company typePrivate
- Founded2007
- HeadquartersWokingham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MobileSquared does
Mobilesquared Ltd is a UK-based (Wokingham) private market intelligence firm, founded in 2007 and operating as a subsidiary of Seranta Holdings, that specialises in business messaging data and forecasts. Its core asset is The Messageverse, a cloud-based data universe containing 70 million proprietary data points covering 200 markets, 650 mobile operators, and 10 messaging channels (including SMS/A2P, RCS, WhatsApp Business, and CPaaS), with forecasts extending to 2029. The platform supports both annual subscription products (e.g., SMS Market Report + Dataset at £6,450, CPaaS Report + Dataset at £4,990) and a pay-as-you-go 'Ask The Messageverse' tier at £400 per single channel/country query with 24-hour delivery, alongside bespoke consulting and commissioned whitepapers.
The company sells primarily to enterprise buyers across four customer segments: Mobile Network Operators seeking traffic, fraud, and termination-rate analytics; CPaaS and platform providers (e.g., Sinch, Vonage, Infobip) needing market sizing and forecasting; global brands optimising channel mix and ROI; and professional services / technology firms (e.g., PwC, Bain, Meta, Google, Cisco) consuming messaging intelligence for strategy work. Distribution combines direct enterprise sales, the self-service Messageverse platform for mid-market, a strategic consulting partnership with Global Telco Consult (GTC) under the 'Messaging Pulse' brand, and thought-leadership channels including BBC, CNBC, and Financial Times commentary and keynote slots at MWC and GCCM.
MobileSquared firmographics
Firmographics- Name
- MobileSquared
- Legal name
- Mobilesquared Ltd
- Website
- https://mobilesquared.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mobilesquared is a UK-based market intelligence firm that sells business messaging data and forecasts — covering SMS, RCS, WhatsApp, and CPaaS across 200 markets — to mobile operators, CPaaS platforms, global brands, and consultancies via subscriptions and bespoke research.
- Ownership category
- akta.pro rank
MobileSquared industry classification
Industry- Product category
- Market Intelligence & Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
Keywords
Where MobileSquared is headquartered
LocationHeadquarters
- HQ city
- Wokingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MobileSquared business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual Data Subscriptions: Annual subscriptions for in-depth intelligence by channel including market reports and datasets. Subscriptions cover SMS, RCS, WhatsApp, and CPaaS data across 200 markets with quarterly report updates.
- Pay-As-You-Go Data Sales: One-time purchases of specific data snapshots through the Messageverse platform. £400 per single messaging channel in a single country, delivered within 24 hours.
- Bespoke Intelligence: Custom whitepapers, workshops, and consultancy services tailored to specific client needs.
- Market Reports: Standalone market report purchases such as SMS Market Report only subscription at £2,500 or full Market Report + Dataset at £6,450.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SMS Market Report + Dataset Subscription |
| Subscription | Annual | SMS Market Report Only Subscription |
| Subscription | Annual | CPaaS Report + Dataset |
| Unit Pricing | Pay-as-you-go | Ask The Messageverse Pay-As-You-Go |
| Other | Multi-year contract | Bespoke Intelligence |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
MobileSquared product offering
Product offeringCore offering
MobileSquared delivers subscription-based business messaging intelligence and data covering A2P SMS, RCS, WhatsApp Business, and CPaaS channels across 200 markets. Its core asset, The Messageverse, is a cloud-based data platform holding 70 million data points across 650 mobile operators and 10 messaging channels, accessible via annual subscriptions, pay-as-you-go snapshots, bespoke whitepapers, and consulting engagements.
Product overview
MobileSquared offers a portfolio of market intelligence products centered around business messaging data and analytics. The core offering consists of data subscription services covering A2P SMS, WhatsApp Business, RCS for Business, and CPaaS platforms, all accessible through the company's proprietary Messageverse data universe platform. The Messageverse serves as the unified access point for over 70 million data points across 200 markets. Additional services include Messaging Healthcheck, Messaging Pulse (in partnership with GTC), Commission Whitepapers for bespoke research, and Consulting services. Products are available as annual subscriptions or pay-as-you-go data snapshots.
Differentiator
Problem solved
Functional benefit
Brands
- The Messageverse: A data universe containing 70 million data points covering 200 countries. A cloud-based data search engine providing messaging intelligence for various channels including SMS, WhatsApp, RCS, CPaaS, Facebook Messenger, Viber, and payments.
Products and services
- The Messageverse A cloud-based data universe containing 70 million data points covering 200 countries, 650 mobile operators, and 10 messaging channels (SMS, WhatsApp, RCS, Facebook Messenger, Viber, CPaaS, etc.). Provides pay-as-you-go data access with 24-hour delivery for country and channel-specific data snapshots, targeting mobile operators, CPaaS providers, and enterprise brands.
- A2P SMS Data Subscription Annual subscription providing over 15 million data points across 200 markets with forecasts through 2029. Covers A2P SMS traffic and spend splits, fraud analysis, use cases, lost traffic to alternative channels, and operator-level data. Quarterly reports include market commentary, SMS health checks, termination rates, exclusivity trackers, and regulatory updates.
- WhatsApp Business Data Subscription Annual subscription tracking the WhatsApp Business platform with over 3 billion users, providing over 3 million data points for 200 markets. Includes traffic and spend by use case, sector, and migration from A2P SMS, with quarterly reports covering commentary, latest rates, market announcements, and regulatory updates.
- RCS for Business Data Subscription Annual subscription providing over 3 million data points for 200 markets through 2029 on Rich Communication Services for Business. Covers traffic types, categories, use cases, sector splits, migration from A2P SMS, mobile operator breakdowns, Google developments, and AI insights, with quarterly reports on market developments, operator launches, termination rates, and regulatory updates.
- CPaaS Data Subscription Annual Communications Platform as a Service market research subscription covering 14 channels across 200 markets, with forecasts for market growth and brand spending patterns on CPaaS platforms. Priced at £4,990 for a 100-page interactive report with 1 million+ data points.
- Messaging Pulse A partnership offering with Global Telco Consult (GTC) providing messaging insights and consultancy services for Mobile Network Operators (MNOs), platform providers, and enterprises, combining MobileSquared's data with GTC's consulting expertise.
- Consulting Services Expert consulting services providing strategic guidance on business messaging strategies, market entry, and messaging optimization for enterprises and mobile operators, tailored to client requirements and priced based on scope.
- Commission Whitepaper Bespoke market research services offering custom whitepapers and tailored research reports designed to address specific client intelligence requirements, priced based on scope and engagement requirements.
- Messaging Healthcheck A standalone assessment service providing messaging health checks for mobile network operators and enterprises, evaluating their messaging traffic, performance, and competitive positioning.
- Messageverse Mobile App Mobile application providing instant on-the-go access to the Messageverse data platform, enabling subscribers to retrieve messaging intelligence data and insights directly from their mobile devices.
Quantifiable outcome
- 55% of all SMS messages are read, 100% are viewed
- +4 more outcomes
Companies that use MobileSquared
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
MobileSquared technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MobileSquared partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Kaleido IntelligencecoreStrategic merger announced January 2025 forming a unified entity combining messaging intelligence with roaming and IoT market intelligence. Kaleido Intelligence is the leader in roaming and IoT market intelligence. The merger combines Mobilesquared's messaging expertise with Kaleido's coverage of roaming and IoT ecosystems, creating over 25 years of combined mobile industry experience.
- GTC (Global Telco Consult)coreStrategic partnership to deliver unparalleled messaging intelligence and consultancy services to MNOs, platform providers, and enterprises. Partnership combines Mobilesquared's data expertise with GTC's consulting capabilities for comprehensive telco advisory services.
- Mobile Ecosystem ForumflagshipOfficial research partner status. Mobilesquared serves as the recognized research partner providing industry intelligence and market data to the leading mobile ecosystem trade body.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
MobileSquared competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
MobileSquared social profiles
Digital presenceMobileSquared financial estimates
Financial estimateRevenue estimate
Valuation estimate
MobileSquared leadership team
Management profileNumber of profiles
Profiles5 records
MobileSquared funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MobileSquared M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MobileSquared
What does MobileSquared do?
MobileSquared delivers subscription-based business messaging intelligence and data covering A2P SMS, RCS, WhatsApp Business, and CPaaS channels across 200 markets. Its core asset, The Messageverse, is a cloud-based data platform holding 70 million data points across 650 mobile operators and 10 messaging channels, accessible via annual subscriptions, pay-as-you-go snapshots, bespoke whitepapers, and consulting engagements.
Is MobileSquared a public or private company?
MobileSquared is a private company. It is classified as corporate owned and is currently operating.
When was MobileSquared founded?
MobileSquared was founded in 2007. It employs 1 to 10 people.
Where is MobileSquared based?
MobileSquared is headquartered in Wokingham, United Kingdom, in the Europe region.
How does MobileSquared make money?
Four revenue lines are on record. Annual Data Subscriptions are the primary driver. The others are pay-As-You-Go Data Sales, bespoke Intelligence and market Reports.
Does MobileSquared have an API?
No public API is recorded for MobileSquared.
What industry is MobileSquared in?
MobileSquared's product category is Market Intelligence & Analytics. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT). Its NAICS code is 5182 and its SIC code is 7370.