PosterGully
- Company typePrivate
- Founded2012
- HeadquartersNew Delhi, India
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
PosterGully firmographics
Firmographics- Name
- PosterGully
- Legal name
- Nyaa Retail Private Limited
- Website
- https://postergully.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
PosterGully industry classification
Industry- Product category
- Custom Photo Printing & Personalized Gifts
- NAICS
- Art Dealers (45992), Photofinishing (81292)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creator Merchandise & Print-on-Demand Platforms (MPACAFAE)
- akta.pro secondary industries
- Office, Stationery & Craft Supplies DTC (CRAFACAL), Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)
Keywords
Where PosterGully is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
PosterGully business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Custom Product Sales: One-time product sales across multiple categories including custom prints, photo books, laptop skins, posters, and educational flash cards. Customers pay per item with no subscription required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Image Prints starting at Rs. 800 |
| Unit Pricing | Pay-as-you-go | Photo Books starting at Rs. 2,500 |
| Unit Pricing | Pay-as-you-go | Laptop Skins starting at Rs. 455 |
| Unit Pricing | Pay-as-you-go | Art Posters starting at Rs. 199 |
| Unit Pricing | Pay-as-you-go | MiniGully Educational Products up to Rs. 250 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
PosterGully product offering
Product offeringCore offering
PosterGully is a curated online marketplace and direct-to-consumer e-commerce platform that sells custom-printed products including photo prints, photo books, laptop skins, and educational flash cards. The platform hosts hundreds of independent artists whose designs are available for purchase, while customers can also upload their own images to create personalized posters, prints, and gifts. The company handles in-house design, printing, customization, and direct shipping to customers across India and internationally to over 100 countries.
Product overview
PosterGully is a custom photo printing and personalized gifts eCommerce platform offering multiple product lines: Custom Prints (posters, canvas prints, framed prints in various sizes), Photo Books (Travel Photobooks, Heirloom Wedding Albums, Milestone Memory Books, Keepsake Books), Laptop Skins, and MiniGully (educational flash cards and activity books for children). The company also features a Signature Partnership product line including the Travel Like Her Bespoke Book. Products are customizable through image upload, with design services provided by PosterGully's team for photo books. The platform hosts hundreds of independent designers contributing artwork.
Differentiator
Problem solved
Functional benefit
Brands
- MiniGully: A sub-brand offering flashcards, custom books, and educational games designed to make learning joyful, targeted at children aged 18 months to 8 years for daily education and gifting occasions
Products and services
- Travel Photobooks Custom travel photo books where customers upload 10–50 images and receive professionally designed layouts with captions and quotes. Includes 25 pages with options for hardbound or softbound binding in Square 9x9 or 12x12 sizes.
- Heirloom Wedding Albums Premium wedding photo albums with layflat binding, custom layouts featuring captions, names, and wedding colors. Available in Signature Series and Luxe Series with archival-quality paper and optional add-ons including custom slipcase and thank-you notes.
- Milestone Memory Books Custom photo books chronicling life's significant moments from first steps to graduations. Includes 50–60 pages holding 50–70 images, available in hardbound or softbound with Art Grade Paper 200 GSM or Soft Luxurious Silk Finish options.
- Travel Like Her - Bespoke Book
Companies that use PosterGully
Customer profileSegments6 records
Ideal customer profiles5 records
PosterGully technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PosterGully partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
PosterGully competitors and assessment
Company assessmentDirect peers
- Blurb: Self-publishing and photo book platform serving creators and consumers with premium keepsake books. Comparable to PosterGully's photobook and milestone album offerings.
- Saal Digital: Premium photo book and custom print specialist with strong India market presence. Closely comparable to PosterGully's photobook-led product strategy and premium wedding/memory album positioning.
- Photojaanic: India-based custom photo book and print platform offering personalized albums, prints, and gifts. Directly comparable as a domestic Indian competitor in the same custom-photo-product category.
- Artifact Uprising: Premium photo books, prints, and personalized gifts with a design-forward, premium-finish positioning. Comparable to PosterGully's heirloom album and bespoke keepsake premium tier.
Broad incumbents
- Printful: Global print-on-demand platform with creator/designer integrations and broad product catalog. Comparable as a much larger POD marketplace that competes with PosterGully's creator-merch and custom-print proposition.
- Shutterfly: Large-scale US photo products and personalized gifts platform with broad catalog and strong brand recognition. Comparable as a dominant incumbent in the same custom photo product category.
- Printify: Global print-on-demand marketplace connecting creators to print providers. Comparable as an established POD platform competing for the same creator-to-customer custom-print workflow.
- Snapfish: Mass-market photo prints, books, and personalized gifts platform. Comparable as a global incumbent offering overlapping custom photo product experiences at scale.
Emerging players
- Canva Print: Design platform's print extension offering posters, prints, and gifts from user-created designs. Comparable as a creator/design-to-print funnel that overlaps with PosterGully's curated marketplace model.
Regional players
- PrintStop: India-based B2B-focused custom printing platform offering corporate and personalized merchandise. Comparable as a domestic Indian print competitor operating in adjacent personalized merchandise categories.
Market position
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
PosterGully social profiles
Digital presencePosterGully financial estimates
Financial estimateRevenue estimate
Valuation estimate
PosterGully leadership team
Management profileNumber of profiles
Profiles3 records
PosterGully funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PosterGully M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PosterGully
What does PosterGully do?
PosterGully is a curated online marketplace and direct-to-consumer e-commerce platform that sells custom-printed products including photo prints, photo books, laptop skins, and educational flash cards. The platform hosts hundreds of independent artists whose designs are available for purchase, while customers can also upload their own images to create personalized posters, prints, and gifts. The company handles in-house design, printing, customization, and direct shipping to customers across India and internationally to over 100 countries.
Is PosterGully a public or private company?
PosterGully is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PosterGully founded?
PosterGully was founded in 2012. It employs 1 to 10 people.
Where is PosterGully based?
PosterGully is headquartered in New Delhi, India, in the Asia region.
How does PosterGully make money?
One revenue line is on record: custom Product Sales.
Who are PosterGully's main competitors?
Direct peers on record are Blurb, Saal Digital, Photojaanic and Artifact Uprising. Broad incumbents are Printful, Shutterfly, Printify and Snapfish. Canva Print is listed as an emerging player. PrintStop is listed as a regional player.
Does PosterGully have an API?
No public API is recorded for PosterGully.
What industry is PosterGully in?
PosterGully's product category is Custom Photo Printing & Personalized Gifts. Its primary akta.pro industry code is MPACAFAE, Creator Merchandise & Print-on-Demand Platforms, with a secondary code of CRAFACAL, Office, Stationery & Craft Supplies DTC. Its NAICS code is 45992 and its SIC code is 7330.