What Newcomer Supply does

Newcomer Supply is a privately held, family-owned supplier of histopathology and immunopathology laboratory consumables, founded in 1986 and headquartered in Waunakee, Wisconsin. The company manufactures and distributes control slides, histological stains and staining kits, laboratory chemicals and reagents, microscope slides and cover slips, grossing and embedding supplies, safety products, and laboratory equipment, serving clinical histology and pathology laboratories, individual histotechnologists, and educational institutions across the United States and Canada. Its product portfolio centers on validated positive control slides (including proprietary animal and human tissue controls for stains such as Congo Red and PAS) and specialty consumables like the alcohol-xylene-formalin resistant HistoPlus Pen and the Invignome-originated PAP GnomePen hydrophobic liquid blocker. The company also distributes third-party IHC and cell-line control products from HistoCyte Laboratories and Innovex Biosciences, extending its reach into PD-L1 immunohistochemistry quality control.

Name

Newcomer Supply

Legal name

Newcomer Supply Inc.

Website

https://newcomersupply.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Histopathology Laboratory Supplies

NAICS

In-Vitro Diagnostic Substance Manufacturing (325413), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical Equipment and Supplies Manufacturing (3391)

SIC

Laboratory Apparatus & Furniture (3821), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Pathology & Histopathology Services (HLAGAFAI)

akta.pro secondary industries

Anatomic Pathology & Histopathology (Trial Support) (HLAGAEAC), Laboratory Consumables & Plasticware (Tips, Tubes, Plates, Filters) (HLAGAIAH), Raw Materials & Critical Reagents Supply (Media/Resins/Cytokines) (HLAGAGAI)

Keywords

• Histology laboratory supplies
• Histopathology control slides
• Staining reagents chemicals
• Immunohistochemistry products
• Tissue staining kits

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Laboratory Supply Products: Newcomer Supply generates revenue through the sale of histopathology laboratory supplies including control slides, staining reagents, chemicals, equipment, and safety products. Products are sold as one-time purchases with standard unit pricing and volume discounts available.
2. Custom/Special Order Products: The company offers custom tissue slides and special requests for specific laboratory needs, providing made-to-order items that ship within 1-2 weeks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Newcomer Supply manufactures and distributes histopathology laboratory consumables, including positive control slides, histological stains and staining kits, chemicals and reagents, microscope slides, grossing and embedding supplies, laboratory equipment, and safety products. Its core specialty offerings are validated positive control slides and proprietary staining reagent formulations (such as HistoPlus Pen and PAP GnomePen) sold to clinical and research histology and pathology laboratories across North America.

Product overview

Newcomer Supply is a distributor and manufacturer of histology laboratory supplies for North America. The product portfolio centers on consumable supplies and reagents for histopathology and immunopathology laboratories. Core products include specialized control slides (Positive Control Slides, HistoCyte cell line slides), histological stains and staining kits (H&E, PAS, special stains), laboratory chemicals and reagents, microscope slides and cover slips, laboratory equipment and essentials, grossing and embedding supplies, safety products, and IHC-specific reagents. The company operates as a single unified product line of physical laboratory supplies rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• HistoPlus Pen Alcohol-resistant laboratory marking pen designed for histology workflows; writes on slides and cassettes, fast-drying water-based pigment ink with 0.75mm tip, resists harsh histology chemicals and processing conditions. Sold to histology laboratories for slide and cassette labeling.
• Amyloid Control Slides Positive control histology slides for amyloidosis detection, validated with Bennhold Congo Red method, available in animal tissue (Part #4031A, #4031B) and human tissue variants. Sold to histology laboratories for amyloid staining quality control.
• Schiff's Reagent (McManus) Chemical reagent used as the main element in Periodic Acid Schiff (PAS) staining for detecting glycoproteins, epithelial mucins, basement membranes, and fungal cell walls in tissue samples. Sold in multiple volume sizes (Parts #1371A-E) to histology laboratories.
• PAP GnomePen Liquid Blocker Hydrophobic liquid blocker pen that creates a visible water-repellent barrier around tissue sections on microscope slides prior to immunohistochemistry, reducing reagent volume needed. Available in multiple colors (Blue, Red, Green, Orange, Violet, Yellow) at $86.00 per pen, each providing approximately 350 applications. Sold to IHC laboratories.
• PD-L1 Analyte ControlDR HistoCyte cell line-based control slides and FFPE blocks with dynamic range of PD-L1 expression (high, intermediate, low, negative) for same-slide quality control in PD-L1 immunohistochemistry testing. Distributed by Newcomer Supply to pathology laboratories.
• Positive Control Slides Extensive selection of histopathology and immunopathology positive control slides, including human tissue, animal tissue, custom tissue, and HistoCyte cell line-based options for verifying histological techniques and reagent reactivity. Sold to histology and pathology laboratories.
• Stains & Staining Kits Comprehensive range of histological stains including Hematoxylin & Eosin, special stains, counterstains, stain kits, cytology stains, and dye powders for tissue visualization. Sold to histology and pathology laboratories.
• Chemicals & Reagents Laboratory chemicals including alcohols, buffers, decalcifying solutions, fixatives, xylenes and substitutes, and general reagents for histology workflows. Sold to histology and pathology laboratories.
• Slides & Cover Slips Microscope slides including non-adhesive and adhesive/charged variants, cover slips, mounting mediums, and plastic slide storage boxes for histology laboratories.
• Laboratory Essentials & Equipment Laboratory essentials and equipment including pipettes, timers, brushes, staining dishes, paraffin dispensers, water baths, and slide warmers for histology laboratories.
• Grossing & Embedding Supplies Supplies for tissue grossing and embedding including base molds, tissue cassettes, grossing tools, cryostat sectioning supplies, tissue dyes, and tissue microarray instruments for pathology laboratories.
• Laboratory Safety Products Laboratory safety supplies including disinfectants (CaviWipes, CaviCide), formalin handling and disposal products, spill kits, nitrile gloves, and safety glasses for histology and pathology laboratories.
• Immunohistochemistry (IHC) Products Immunohistochemistry-specific supplies including IHC buffers, retrieval solutions, and Innovex Biosciences brand reagents (Background Buster, Fc Receptor Blocker, HRP Enhancing Wash Buffer, DAB Substrate Chromogen, and mounting media). Sold to IHC laboratories.
• Custom and Special-Order Tissue Slides Custom tissue slides and special-request histology products made-to-order for specific laboratory needs, with typical fulfillment within 1-2 weeks. Sold to histology and pathology laboratories.

Quantifiable outcome

• Guaranteed product-specific reactivity for one year from date of receipt for control slides
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• InvignomecoreOEM/ Whitelabel/ Licensing PartnerInvignome is the original manufacturer and IP holder of GnomePen and PAP GnomePen liquid blocker products. Newcomer Supply distributes these proprietary formulation products in North America. The products feature unique water-repellent formulations that are insoluble in alcohol and acetone, soluble in xylene, and insensitive to varying pH and temperature.
• HistoCyte LaboratoriescoreTechnology or IntegrationHistoCyte Laboratories produces specialized PD-L1 Analyte ControlDR products featuring four cell lines with dynamic range of PD-L1 expression. Newcomer Supply distributes these cell line histology slides and FFPE blocks, which are derived from breast ductal carcinoma, osteosarcoma, fibrosarcoma, and T-cell non-Hodgkin lymphoma tumors.
• Innovex BiosciencesminorChannel Partner/ Reseller/ DistributorNewcomer Supply distributes Innovex Biosciences immunohistochemistry products including Background Buster, Fc Receptor Blocker, HRP Enhancing Wash Buffer, DAB Substrate Chromogen, and mounting media under the IHC product category.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Epredia: Epredia (formerly Thermo Fisher Scientific's anatomical pathology business, now owned by PHC Holdings) is a direct competitor in histology supplies, offering control slides, staining reagents, embedding/ grossing supplies, and slide preparation instruments to pathology labs worldwide.
• StatLab Medical Products: StatLab is a direct competitor focused on histology and anatomic pathology consumables—control slides, stains, cassettes, slides, and reagents—serving the same clinical and research histology customer base as Newcomer Supply.
• Leica Biosystems: Leica Biosystems (Danaher) provides histology instruments, reagents, and consumables including staining systems and IHC products, competing with Newcomer Supply in serving pathology labs with workflow solutions.
• Sakura Finetek: Sakura Finetek manufactures tissue processors, embedding centers, and histology consumables including stains and reagents, directly overlapping with Newcomer Supply's grossing/embedding and staining product categories.
• American MasterTech: American MasterTech is a specialty manufacturer of histology stains, reagents, and special staining kits serving clinical and research histology labs—a direct niche competitor to Newcomer Supply in staining and reagent categories.

Emerging players

• HistoCyte Laboratories: HistoCyte produces cell-line-based control slides (including PD-L1 Analyte ControlDR) for IHC quality control—the same category where Newcomer Supply is a distribution partner. They overlap as a supplier of novel control slide technology into pathology labs.

Broad incumbents

• Avantor (VWR): Avantor/VWR is a broad-line laboratory supplies distributor offering histology reagents, slides, stains, and chemicals alongside thousands of other SKUs, competing with Newcomer Supply on breadth and procurement integration at large hospital systems and reference labs.
• Thermo Fisher Scientific: Thermo Fisher Scientific is the largest life science tools supplier, with a comprehensive histology and pathology portfolio (Richard-Allan, Shandon, and other legacy brands) that competes broadly with Newcomer Supply across nearly every product category.
• Cardinal Health: Cardinal Health distributes medical, lab, and surgical supplies—including histology consumables and reagents—to hospital systems, competing with Newcomer Supply on contract pricing and procurement integration.

Others

• Innovex Biosciences: Innovex Biosciences manufactures immunohistochemistry reagents (buffers, blockers, substrates) that Newcomer Supply distributes; the relationship positions Innovex as both supplier partner and an adjacent competitor in IHC consumables.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/newcomer-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newcomer Supply