What String Furniture does

String Furniture AB is a privately held Swedish furniture manufacturer founded in 1949 and headquartered in Limhamn, Sweden, with 11-50 employees. The company specializes in modular Scandinavian shelving and storage systems built around its flagship String® System, a wire-frame panel platform using 5mm metal wire side panels with wooden or metal shelves, cabinets, and accessories. System measurements have remained consistent since 1949, ensuring backward compatibility between old and new components. The portfolio has expanded to include String® Pocket (compact shelving), Museum Collection (display furniture), Center Center (workspace modular storage by Form Us With Love), Works (office range by Anna von Schewen and Björn Dahlström), Relief (modular drawer system by TAF Studio), and Pira (heritage design), supported by interactive String Planner and Pira Planner configuration tools.

The company runs a hybrid go-to-market combining direct-to-consumer e-commerce, a network of 46+ UK retail partners (Aram Store, SCP, Twentytwentyone, Holloways of Ludlow, and independents), and a sales agent and distributor network spanning 20+ European countries plus Japan, China, South Korea, and Israel. A dedicated Professionals program serves architects and interior designers with fact sheets, 3D images, case studies, and pCon.box catalog integration. Revenue is generated through one-time product sales of shelving, storage, and accessories at price points ranging from approximately £30 for small accessories to over £2,500 for complete living room configurations, with no subscription, licensing, or recurring revenue streams.

String Furniture serves two primary horizontal customer segments: residential consumers seeking flexible, customizable home storage, and professional interior designers and architects specifying products for client projects. The backward compatibility of all components, multi-decade product continuity, and design heritage (Bonnier Folk Library 1949, Milan Triennial Gold Medal 1954, Japan Long Life Design Award 2020) underpin a long-term ownership relationship in which customers expand purchases over time. The company is privately held, with no disclosed parent company, institutional investors, or funding rounds.

Name

String Furniture

Legal name

String Furniture AB

Website

https://stringfurniture.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

String Furniture AB is a Swedish manufacturer founded in 1949 that designs and sells modular Scandinavian shelving and storage systems, serving residential consumers and professional interior designers across Europe and Asia-Pacific through direct e-commerce, retail partners, and distributor agents.

Ownership category

akta.pro rank

Product category

Modular Shelving and Storage Furniture

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Office Furniture (including Fixtures) Manufacturing (33721), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Retail-Furniture Stores (5712), Office Furniture (2520)

akta.pro primary industry

Shelving & Racking Retail (Wall, Freestanding, Garage/Utility) (CRAIAJAB)

akta.pro secondary industries

Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK), Closet & Wardrobe Furniture Retail (Freestanding Wardrobes, Closet Systems, Dressers/Chests) (CRAIAAAH), Storage Accessories & Hardware Retail (Labels, Fasteners, Mounting Rails, Closet hardware) (CRAIAJAO)

Keywords

• Modular shelving systems
• Scandinavian furniture design
• Storage solutions
• Wall-mounted shelving
• Designer furniture manufacturing

Headquarters

HQ city

Malma

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Product Sales: One-time sales of modular shelving systems, storage solutions, and accessories. Revenue generated from direct consumer purchases and wholesale to retail partners. Individual products range from accessories (hooks, organizers) to complete room combinations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

String Furniture designs, manufactures, and sells modular Scandinavian shelving and storage furniture systems. Its flagship offering is the String® System, a wall-mounted shelving platform with 5mm metal wire side panels and interchangeable shelves, cabinets, and accessories that can be configured in unlimited ways with backward compatibility across all components manufactured since 1949. The portfolio also includes String® Pocket, Museum Collection, Center Center, Works, Relief, and Pira series for residential and professional workspace use.

Product overview

String Furniture is a Swedish furniture company specializing in Scandinavian modular shelving and storage solutions. The core platform is the String® System, a modular shelving system with wall panels, shelves, cabinets, and accessories that can be configured in unlimited combinations. This is supplemented by the compact String® Pocket variant. The portfolio includes specialized collections: Museum Collection for display furniture, Center Center for workspace modular storage, Works for office solutions, Relief for drawer systems, and Pira as a design classic. The company also offers complementary planning tools (String® Planner and Pira Planner) for customer design customization. All products are designed and manufactured in Sweden, with the String System dating back to 1949.

Differentiator

Problem solved

Functional benefit

Products and services

• String® System Flagship modular wall-mounted shelving system featuring 5mm metal wire side panels, wooden or metal shelves, cabinets, and accessories. Configurable in unlimited ways and available in white, black, beige, oak, walnut, ash, and dark brown. Components remain backward compatible across all manufacturing years.
• String® Pocket Compact version of the String® System designed for smaller spaces such as entryways, children's rooms, and bathrooms. Built on the same 5mm wire construction as the flagship system.
• Museum Collection Display furniture collection designed for museums, featuring console shelves, candle holders, sidetables, and trolleys that display objects as museums do. Includes the NM&.045 shelf and the Museum Sidetable with hidden attachments and die-cast aluminum construction.
• Center Center Modular powder-coated metal cube system for modern workspaces. Five sizes of cubes that can be assembled and reassembled in infinite configurations to serve as storage, room dividers, or workspace solutions.
• Works Office and workspace range including folding tables, metal shelves with punched-out holes, and accessories. Features stand-off desks with slender profiles compared to traditional office furniture. Designed for minimalist workspaces with cable management and storage.
• Relief Modular drawer and hook rail system designed by TAF Studio. Drawers and rails in three dimensions and five colors that can be connected and mixed, suitable as room dividers or wall-mounted storage.
• Pira Design classic reborn in the String Furniture portfolio, a heritage-inspired shelving solution.
• Museum Trolley Mobile display trolley introduced as a new product within the Museum Collection, designed for object display in the manner of museum exhibits. Priced at £800.
• Museum Sidetable Free-standing, height-adjustable side table (32–73cm) with die-cast aluminum top and I-beam base connection for rigidity and stability. Priced at £315.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Nationalmuseum StockholmcoreStrategic or Co-development PartnerTAF Studio created interior designs for Nationalmuseum's restaurant and café. The Museum NM&.045 shelf was developed for the museum and later put into production by String Furniture. The museum has since selected NM&.045 twice for exhibition, including as part of the permanent interior.
• Svenskt TennminorStrategic or Co-development PartnerTAF Studio created an exhibition at Svenskt Tenn featuring Josef Frank's floral fabrics. This project inspired the Museum Sidetable design, which String Furniture introduced in 2020.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• USM: Swiss manufacturer of the iconic USM Haller modular furniture system. Direct peer to String given both companies sell configurable, design-icon modular systems into residential and office markets with strong international distribution.
• Vitsoe: British modular shelving and furniture company best known for the Dieter Rams-designed 606 Universal Shelving System. Directly comparable to String as a heritage modular shelving brand sold DTC and through select design retailers with strong designer-pedigree positioning.
• Montana Furniture: Danish manufacturer of modular shelving and storage systems (Montana Free). Direct competitor to String with similar modular configurability, Danish design heritage, and DTC-plus-retail distribution model.

Broad incumbents

• HAY: Danish contemporary furniture and accessories brand with broad Scandinavian design portfolio. Comparable to String in design language, target market, and Scandinavian heritage, but operates at significantly larger scale and broader category coverage.
• Muuto: Scandinavian design brand offering furniture, lighting, and accessories. Comparable to String in Nordic design positioning and B2B/architect channel strategy, though with a broader product portfolio spanning multiple categories.
• Fritz Hansen: Danish heritage furniture manufacturer with iconic Arne Jacobsen and Poul Kjærholm collections. Comparable to String in Scandinavian design heritage, premium positioning, and B2B/architect specification channel, though with a much larger catalog and global presence.
• IKEA: Swedish flat-pack furniture giant whose modular shelving systems (KALLAX, LACK, EKTORP) compete at the lower end of the same shelf-configuration use case String serves. Direct functional substitute for budget-conscious consumers, even though premium positioning differs.
• Kartell: Italian design furniture brand known for modular and iconic plastic/laminate furniture. Comparable to String in design-icon status and modular offerings, though with a much broader Italian-led portfolio and global retail scale.

Others

• Louis Poulsen: Danish heritage lighting company. Comparable to String as a Scandinavian design heritage brand with strong B2B/architect specification presence, though operating in lighting rather than furniture. Useful benchmark for premium Nordic design brand valuation.

Emerging players

• Materia: Swedish design furniture brand carrying Scandinavian brands like Edsbyn, Johanson Design, and Karl Andersson. Comparable to String as a Scandinavian design furniture distributor competing for similar architects and design-conscious consumers in Nordic markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about String Furniture